APPENDIX

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Demographic DetailsNAME(Optional)-________________________________________________

AGE-

15-20

21-30

31-45

46 & above

INCOME Less than 20,000 20001 - 35000 35001 - 50000 50001 – 100000 100000 & above GENDER M F

OCCUPATION- ________________________________________________ Questionnaire 1. Do you take any frozen food product? a. ( ) Yes b.( ) No 2. Which frozen food product brand do you prefer? a. ( ) Mccain b. ( ) Sumeru c.( ) Al kabeer d.( ) Go veg e. ( ) Any other 3. What is your quantity of purchase for a month? A .( ) 175 gm b .( )450 gm C .( ) 750gm d .( ) More than 1 kg 4. How do you prefer your frozen food product? a. ( ) Hot b. ( ) Moderate

How do you find the taste? a.( ) Good b. ( ) Best c.( ) Better d.( ) Satisfactory

( ) Others 7.( ) Yes b. Al Kabeer E. Are you influenced by advertisement? a.( ) 450gm c. Are you satisfied with Mccain food product? a.( ) Good b. How do you come to know about the product? a.6. Himalayan Veg 8.( ) Yes b. From where do you purchase your frozen food product? a.( ) No . What is the availability of product? a.( ) Not available at all 9. How do you find the advertisement of the company for production of product? a.( ) News Paper c.( ) Best d. Godrej yummiez C.( ) None 14.( ) Distributor d. ( ) 175 gm b.( ) Attractive Packing c.( ) Magazine d. ( ) Irregular c.( ) Regular b. Which brand gives you more margin? A.( ) Change in Taste d.( ) No 12. What is the general quantity that you take in a frozen food product? a.( ) Display at retail outlet f. ( ) any other 13. Sumeru D.( ) Better c. What improvement do you want? a.( ) Television b.( ) Wholesaler c.( ) Satisfactory 11.( ) Family and Friends e.( ) Retailer b. McCain B.( ) 750gm d.( ) Any other 10.( ) Reduction in price b.

Godrej yummiez B. Not satisfied . Which Brand do you think is the Competitor of the Mccain food products? A.15. Himalayan Veg 16. Sumeru C.what is the satisfaction level of using mccain food product? a. satisfied c. Highly satisfied b. Al Kabeer D.

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