Masters in Design

Industrial Design
Courses of Study
IDC, IIT Bombay

M.Des in Industrial Design
An Industrial designer is committed to the cause of improving the quality of human environment with products that are functional and aesthetic. He is a ‘systems thinker’ who finds creative solutions by correlating technical and ergonomic aspects with human needs. During the programme, students interact with the industry and with institutions and social organizations to understand, study, analyze and solve various kinds of existing problems. The choice and outcome of the final degree projects reflect the students aspirations to change the Indian product scene.


Industrial Design | IDC, IIT Bombay

Semester 1 Course Number ID 631 ID 643 ID 647 ID 649 VC 609 Course Name Product Design I Design Issues Nature of Materials and Process Studies in Form I Art.0 4.0 6. IIT Bombay 3 .0 38.0 6. Design and Society I Elective I Elective II Total Credits for Semester I L 1.0 Industrial Design Elective Courses.0 Industrial Design | IDC.0 6.0 4.0 6.5 2 1.0 6.0 6.0 6.0 6.Industrial Design Course Content .0 6.Semester 1 Course Number VC 603 VC 605 ID 627 ID 629 ID 645 ID 667 AN 609 Course Name Image Making and Representation I Photo Communication Elements of Design Media Investigation and Communication Methods Exposure to Design Design Workshop I Life Drawing L 0 0 0 0 0 0 0 T 0 0 0 0 0 0 0 ST 4 4 4 4 4 4 4 Credits 6.0 6.5 0 2 T 0 0 0 0 0 ST 2 0 2 4 0 Credits 6.

1983. Wiley inter science. • Relevance of design in the context of India. The Meanings of Modern Design: Towards the Twenty-First Century. 2002 • Rouse. Product Design: Fundamentals and Methods. • Roozenburg and Eekels.. 1994 • Buchanan. Publisher: Rockport Publishers June 2001 • Cagan. Publisher: The MIT Press. Living by Design. Steven D. Creating Value by Design: Thoughts and Facts. MIT. Messages. • Designing for the under served communities.. In the Bubble: Designing 4 Industrial Design | IDC. 1981 • Dormer. Arthur. Discovering Design : Explorations in Design Studies. J. Stefano. • Importance of sustainable design practices. 1991 • Design Definitions and Design Spectrum • Product Attributes – Function and Emotion • Product configurations and Component relationships (component Matrix) • Introduction to Design Research • Product Analysis – Diachronic.. / Springer Verlag.M Andereasen. 1995 • Ulrich. Prentice Hall. 2002 • Lidwell. Jonathan. London. Victor. Ed. What is a Designer: Things. Buchanan.Industrial Designers Society of America. Introduction to Design. • Asimow Morris. Mihaly. London 1978. Places. • Exposure to bionics. green design. William. Texts/Reference: • Byers. Creating Breakthrough Products: Innovation from Product Planning to Program Approval. Peter. IIT Bombay . Victor. Englewood Cliffs. Karl T. New Ed edition. Holden. • M. John. Peter. IFS Publications Ltd. future situations • Understanding modularity and modular systems – 3D lattice and structures • Design of Modular System – abstract design • Process of conception and its documentation • Seminar and exercises related to above topics Text/ References: • Jones. 1995 • Margolin. Norman.. N.5 0 2 6 Centered Approach to Designing Successful Products and Systems. Richard. • Gorb. University Of Chicago Press.J. Synchronic • Understanding and Analyzing contexts. Richard. Jill. 2004 • Goodrich. Princeton Architectural Press. McGraw-Hill 1995. Thames & Hudson. Lund Humphries. The Meaning of Things. experience design. Mel. Kristina. 1987. 2003 • Marzano. • The course will present different concerns and issues in the context of design. Publisher: John Wiley & Sons Publications. 1962. parallel situations. Universal Principles of Design. • The course will also expose the students to emerging areas of design.C : Design methods: Seeds of human futures. Product Design and Development. Margolin. nano design. Berlin. William B. 1999 • Csikszentmihalyi. Publisher: Financial Times Prentice Hall. Design Secrets: Products: 50 Real- Life Projects Uncovered . • Preserving traditional practices. • Pulos. etc.. The Idea of Design. Rockport Publishers. The American Design Ethic. 1992. Vogel. Integrated Product Development. 1990 • Thackara. Design for Success: A Human- ID 643 Design Issues 2004 • This course is to expose the students to different thoughts and perspectives on design. Publisher: Wiley-Interscience. Eppinger.ID 631 Product Design I 1. Publisher: John Wiley & Sons Inc. 1996 • Potter. USA. The Design Encyclopedia. 2000. Butler. Kritina. Cambridge University Press. Publisher: Antique Collectors’ Club. Craig M.

Wiley Publications. Publisher: Wiley-VCH. Kara. The Hand: How Its Use Shapes the Brain. • Properties and use of rubber. octahedron etc. Wolfgang. London 1971 • Beck R.: Manufacturing processes for design professionals. Exploration of surface textures in different materials. tetrahedron. material and process relationship.1997 • Hannah. Radii manipulation in 2D and 3D form. Macmillan. Publisher: Academy Chicago Publishers. Materials and Design: The Art and Science of Material Selection in Product Design. Production\ engineering series. John D : Product treatment and finishes. Use of combinatrics as a method of 3Dform generation. London.D: Plastic forming. 1st MIT Press ed edition. Design for the Real World: Human Ecology and Social Change. 1971 • Beadle. Jean Stock. Design limitations and specific advantages of plastic molding processes. 1971 • Beadle. Frank. Use of metaphors to generate new forms. Language. wood and metals. J. Princeton Architectural Press. Introduction to 3D geometry. Otl. The MIT Press. Herbert (Editor). New York. Publisher: John Wiley & Sons Publications. Ulm Design: The Morality of Objects. Form. 2nd Rev edition. Thames & Hudson. • Concepts of structure and costing. Publisher: The MIT Press. UK. 5 Industrial Design | a Complex World. jute and paper and their use at craft and industrial levels Introduction to 2 dimensional and 3 dimensional form. Mel. Influence of materials and processes on product aesthetics. 20004 • Thompson R. D. Design in Plastics. Macmillan. 2002 ID 647 Nature of Materials and Processes 1. Victor. 1985 • Lindinger.D: Metal forming.. ceramics and glass. Van Nostrand Reinhold Co. Johannes. • Assembly and Decorative techniques for plastic product Manufacturing processes and assembly techniques for Ferrous and non ferrous metals. Publisher: Butterworth-Heinemann. 2 and 3D Form transition. Concept of family of forms. IIT Bombay • Properties and usage of thermoplastics.. and their imaginative use in generating complex forms and structures.5 0 2 6 • • • • • • • ID 649 Studies in Form I 0046 Texts/References: • Beadle. • Significance of form in structural strength of products. . 1999 • Papanek. bamboo. MA USA 1989 • Garratt J. cloth. 2005 • Aicher. Rockport. • Industrial finishes for plastic. Process of selection and applications of plastics for engineering and consumer products. Reissue edition. Basic 3D Forms: cube. J. 1991 engineering series.: Plastic Product Design. leather. The World As Design : Writings on Design. 2002 • Byers. 1980 • Cleminshaw D. cane. thermosetting plastics. Elements of Design. Cambridge University Press. Publisher: Vintage. Johnson. The Art of Color: The Subjective Experience and Objective Rationale of Color. Michael. The Design Encyclopedia. Properties of natural materials like wood. 1994 • Wilson. Production Texts/ References: • Itten. Macmillan. Exploration of form to develop imagination and insight.: Design and Technology. Gail Greet. and Human Culture. London 2007 • Ashby. London.

Johannes. Princeton Architectural Press. Mario. Digital Texturing & Paintin. 1989 Hall. Publisher: North Light Books. Grids : the structure of graphic design. balance. • • • • • • 6 Industrial Design | IDC. Sacred Geometry: Philosophy and Practice (Art and Imagination). • Colour circle. • An introduction to basic elements: Line. • Introduction to typography and fonts. symmetry. Gyorgy. Publisher: Broadway. 1995 Elam. unity and variety. composition and figure and ground relationships. The Poetics of Space. the World’s Most Astonishing Number. colour. Theory of perspective. Publisher: Watson-Guptill Publications. Publisher: Tarcher. 2001 • Pogany. Elements of Design. the World’s Most Astonishing Number. The Art of Color: The Subjective Experience and Objective Rationale of Color. one point and two point perspective. to coordinate eye. Owen. Banks. 2003 • Demers. Wiley Publications. Robert. 1980 . Adam. Publisher: Brooks/Cole Publishing Company. The Hidden Dimension.1997 Kepes. Willy . Maria (Translator). 1996 • Caplin. Design Rendering Techniques: A Guide to Drawing and Presenting Design • Ideas. Kimberly. • Use of symmetry. Reissue edition. Bk&CD-Rom edition. value and chroma. 2001 Lawlor. Publisher: Thames & Hudson. • Colour meanings in traditions and psychological use of colours. Experiences in Visual Thinking. mass. Publisher: Anchor. Reprint edition. • Introduction to Gestalt laws. Publisher: Broadway. The Art of Drawing. Mario. Dick. colour combinations and its dimensions: hue. OR Introduction to workshop technology (for Architects only). hand and body movements to acquire necessary control over the line drawing Methodology to learning illustration and presentation Introduction to object drawing. • Concept of visual language and visual design. 1990 ID 629 Media Investigation and Communication Methods 0046 • • • • Methods of pencil drawing through exercises. • Use of grids in graphic composition. Robert. Jolas. Language of Vision. • Introduction to concept of negative space. 2002 • Powell. Publisher: New Riders Press. Betty. Princeton Architectural Press. 1996. Texts/Reference: Gail Greet Hannah. Publisher: Madison Books. The Complete Guide to Digital Illustration. Steve. The Golden Ratio: The Story of PHI. Andre. Edward Twitchell. scale. texture. 1994 • Livio. 2003 • Jute. New Drawing on the Right Side of the Brain. 2002 Itten. IIT Bombay Texts / References: • Edwards.• Livio. The Golden Ratio: The Story of PHI. form. Geometry of Design: Studies in Proportion and Composition. Gaston. 2003 ID 627 Elements of Design 0046 • Bachelard. 1996 • McKim. Publisher: Beacon Press. Dover Publications. Generation of patterns and textures using simple elements. Crans-Pres-Celigny : Rotovision.

Publisher: Basic Books. Paola. 2002 • Lupton.Why There Are No Locks on the Bathroom Doors in the Hotel Louis XIV and Other Object Lessons.ID 645 Exposure to Design • • • • • 1. Writers. Murphy. E. Publisher: Chronicle Books. 2004 • Norman. William (Photographer). Ralph. Publisher: Wiley. 1st Basic edition. By Design . Exposure to Interactivity. Day. 1993 Antonelli. By Nature’s Design -an Exploratorium Book. The project may involve collaboration with students from other specializations. 2002 • Carter. Design workshop I 0046 • The purpose of this workshop is to let the students • develop the ability to work on design projects in collaborative groups working on a topic formulated by the faculty members. Princeton Architectural Press. 2002. Pat.M Ginger • Publisher: Adobe Press. Ben. Donald A. 2005 • Spiekermann. Publisher: Barron’s Educational Series. 2nd edition. The different areas covered are the following: Exposure to Form. Thomas. Design. Thinking With Type: A Critical Guide for Designers. Publisher: Fairchild. Typographic Design. Objects of Design. Editors. Meggs. 3rd edition. disciplines or institutes or with professionals from the industry. Publisher: Museum of Modern Art. 7 Industrial Design | IDC. The Design of Everyday Things. Groups of 3-4 students will work on a project under the guidance of a faculty member. IIT Bombay ID 667 . Philip. Stop Stealing Sheep & Find Out How Type Works. Erik. Exposure to Typography.5 0 2 6 The course will also expose the students to different aspects of design to have a broad understanding of design. & Students (Design Briefs). Ellen .. Rob. 2003 Texts/References • Kaplan. 1996 • Neill. 2 edition. Exposure to Animation Process Texts/References • Hauffe.

0 6.0 6.0 6.Semester 2 Course Number ID 632 ID 636 ID 650 VC 614 Course Name Applied Ergonomics Product Design II Studies in Form II Art.0 6. Design and Society II Elective III Elective IV Total Credits for Semester II L 1.0 4.5 0 2 T 0 0 0 0 ST 2 2 4 0 Credits 6.0 34. IIT Bombay .5 1.0 8 Industrial Design | IDC.Industrial Design Course Content .

0 6.0 6.0 6.5 0 0 1.0 6.0 Industrial Design | IDC.0 6.0 6.Industrial Design Elective Courses .0 6.0 6.0 6.0 6. IIT Bombay 9 .0 6.5 0 0 0 0 T 0 0 0 0 0 0 0 0 0 0 0 0 0 ST 4 4 4 4 4 2 4 4 2 4 4 4 4 Credits 6.Semester 2 Course Number VC 602 VC 604 VC 618 VC 620 VC 624 VC 626 ID 634 ID 638 IN 604 IN 612 IN 614 AN 608 ID 668 Course Name Image Making and Representation II Digital Video Communication Information Graphics Advanced Typography Designing Interactive Experiences Story and Narrative Sketching for Designers Product Interface Design Usability Evaluation Interactive Medias Soft Prototyping Techniques Anatomy and Drawing Design Workshop II Institute Elective L 0 0 0 0 0 1.0 6.0 6.

R. N. The Right Fit: The Power of Ergonomics As a Competitive strategy.B. Static and Dynamic work. AI : Best and Taylor’s physiological basis of medical practice. Design methodology. Grandjean: Fitting the task to the man. Andersen & others: Fundamental of Exercise Testing. exploratory mockup models for concept development. 1981 • Gross. 1985 K. Et. 1963.B. • E. design opportunity. Taylor and Francis. Texts/References M. Dimensional optimization for the population and use of percentile. Wells and K. “Baltimore. McCormick: Human Factors in engineering and Design. How to assess the interface design. Astrand and K.D. Design from the view point of biomechanics. • This is achieved by short supporting assignment in following topics: Creativity techniques like brain storming & synectics to develop creative attitude and open mind. • P. 1951 10 Industrial Design | IDC.Kroemer and A. Sixth Edi.. West. Case analysis. concept development.5 0 2 6 • Introduction to the concept of system design in product design. interpretation and application of statistical methods. design drawing and a report.E.ID 632 Applied Ergonomics 1. Taylor and Francis. Luttgens: kinesiology: Scientific basis of human motion. Taylor and Francis. IIT Bombay • The emphasis of the course is on group design projects. The visual. World Health Organization.McGraw-Hill International Editions.5 0 2 6 Texts/References • Loewy Raymond: Never Leave Well Enough Alone.. Taylor and Francis.. Work posture analysis. • K. S.. Projects end with a comprehensive presentation through working/ mock up models.H..L. 2001. Design for the physically challenged.Sunders Co. Effect of stresses imposed on body.clustering of ideas for concept development. K.O. Analysis of MME system design. 6th Edi. J. Selection of the projects is based on the possibility of user interaction leading to innovation.Kroemer: Office Ergonomics. Simond and Schuster. 1976. 1996 ID 636 Product Design II 1. 1971 • W.Boyce: Human Factors in lighting. 1987. 2003. Publisher: Productivity Press Inc. Human body follows the principle of lever.. Sanders and Ernest J. • Controls and display Psycho physiological aspects of design. 11th Edn. Woodson. 2nd Edi. 2003. final concept selection. auditory and thermal environment and their impact on design. P. • • • • • • Ken Parsons: Human thermal environment. Basic model on calculation of biomechanical stresses on our body. 1970. The musculo-skeletal system and joint motion study. F. W.Williams and wilkins. • Research techniques in Ergonomic data generation. • Mini Project work involving Ergonomic design research for product system. Grandjean: Ergonomics of the home. Rodahl : Textbook of work physiology. Clifford M. Body dimensions and its application in design. New York. McGraw Hill. refinement and detailing. Human Factor Design Handbook.Y. Taylor and Francis. • E.E. Idea Sketching . Geneva. McGraw Hill. . 1973. New York. • The project is supported by detailed discussion on various stages in the design process emphasizing the complimentary nature of systematic and creative thinking. evaluation of concepts. problem perception .

doubleday. 1996 • Buxton. Rinehart and Winston. Dover Publications. NY . character of different typefaces and their readability. IIT Bombay.delicate . The course involves an interdisciplinary approach including User Centered Design Process. A Systematic Approach. W. Bill. Texts / References: • Kimberly Elam. Legibility of display elements. cold. Harper & Row. 2003 Industrial Design | IDC.Y. The Complete Guide to Digital Illustration.J : Synectics.Y. Mike. proportion. Princeton Architectural Press. • Exposure to digital photography. strong. 2001 • Prahalad C. Power of Limits. On Growth and Form by D”Arcy Thompson • Doczi. Study of 3D abstraction in art and sculpture. Penguin (UK). Beitz: Engineering Design. Publisher: Watson-Guptill Publications. • Introduction to abstraction in form. ink and colour. perspective and exploded views. Darcy Wentworth.H : The Science of engineering design. 2007 • Caplin. Gyorgy. Sketching User Experiences: Getting the Design Right and the Right Design (Interactive Technologies). 1968 • Hill. Product Design . Steve. 2001 • Kelly Tom: The Art of Innovation. Typography and printing. Holt. P. Language of Vision. • Typefaces. Design Rendering Techniques: A Guide to Drawing and Presenting Design Ideas. Publisher: North Light Books. . 1970 • De Bono Edward. IIT Bombay • Form exploration in the context of products. Banks. warm. Bonner. Publisher: Thames & Hudson. gross .K : The Fortune at The Bottom of The Pyramid. • Presentation of product design concepts through simplified graphics presentation. 1995 ID 638 Product Interface Design • • • 0046 Investigations and study of visual. Activity Activity 11 . 2001 • Thompson. January 1984 ID 634 Sketching for Designers 0046 ID 650 Studies in Form II 0046 • Study of geometry of elements in products and its application in object drawing. 1989 • Kepes. Morgan Kaufmann. Sacred Geometry: Philosophy and Practice (Art and Imagination). Geometry of Design: Studies in Proportion and Composition. colour. fragile. Adam. N. Study of the process of building interactions. Reissue edition. Publisher: Shambhala. Dick. Gyorgy. Wharton School Publishing. functional and ergonomic requirements of control and display interfaces. 1972 • G.• Gordon. Lateral Thinking. • Presenting thoughts and ideas in design through sketches.. Exploration of industrial material and processes as elements of design through 3D abstraction of entities in Nature. • Study of product expressions by analyzing in terms of elements like form. 1981 • Lawlor. London.Practical • Methods for the Systematic Development of New Products. John Tyler (Editor). texture etc. precise. Publisher: Chapman & Hall.Pahl and W. Robert. springer. 2005 • Baxter. References • Powell. • Expressions in Form like soft. hard. Product presentation in various media like pencil. 1995 • Abhikalpa : The journal of Industrial Design Centre.J. rugged etc.

ISBN: 0-201-51797-3. 1997 • the faculty member. Machines and Perception in Industrial Design. Publisher: Chronicle Books. Soft Physical Prototyping Techniques. MIT press. Jakob. Mayhew. Computer Interaction’ New York. London. Appledesign: The Work of the Apple Industrial Design Group. The Usability Engineering Lifecycle: :Practitioner ‘Handbook for User Interface Design. Designing the User Interface: Strategies for Effective Human-Computer Interaction. Donald. Shneiderman. Ben. A Design of Everyday Things. Academic Press / Morgan Kaufmann. A. Objects of Design. San Diego. • The students will collaboratively design an interactive product interface Texts/References Crosby. Structuring of Content. Studio Vista. Deborah J. CA: Academic Press. Murphy. Norman. 1990 Nielsen.. 2003 • • • • ID 668 Design workshop II 0046 • The purpose of this workshop is to let the students develop the ability to work on design projects in collaborative groups working on a topic formulated by 12 Industrial Design | IDC. W. Inc. English. Design. Yvonne Rogers. Brenda (Editor). Helen Sharp ‘Interaction Design: Beyond Human. By Nature’s Design -an Exploratorium Book. NY. 1996 • Neill. 1997 Laurel. Addison-Wesley Publishing Co. 1968. Analysis. Sign Systems Manual. Linear and Animatic Storyboarding. MA: Addison-Wesley Publishing Co. Publisher: Barron’s Educational Series. Scenario Building. Thomas.. disciplines or institutes or with professionals from the industry. 1990. Rick (Photographer). Studio Vista. William (Photographer). Experiential Ideation. The project may involve collaboration with students from other specializations. Reading. The Art of Human-Computer Interface Design. Participatory Design. Publisher: Museum of Modern Art. John Wiley & Sons. Pat. • • • • • Texts/References • Hauffe.H Mayhall. 2002. Jenny Preece. IIT Bombay . 1993 • Antonelli. Paola. Kunkel.. Usability Engineering. Groups of 3-4 students will work on a project under the guidance of a faculty member. Publisher: Graphis Press. Fletcher and Forbes. 1970. 1993. Paul. 1999.

0 6.Industrial Design Course Content .0 6.5 T 0 0 ST 0 2 Credits 4.0 18.0 6. Strategy and Marketing Elective V Elective VI IDP 601 IDP 602 Summer Project 1 ( Mid May . IIT Bombay .0 13 Industrial Design | IDC.0 6.Semester 3 Course Number VC 615 ID 641 Course Name Indian Thoughts and Traditions Product Planning.Mid june) Design Project 2 (Mid June .End november) Total Credits for Semester III L 2 1.0 46.

5 0 T 0 0 0 0 0 0 0 0 0 0 0 0 0 0 ST 4 4 4 4 2 2 4 4 4 4 4 4 2 4 Credits 6.0 6.5 1.0 6.0 6.0 6.0 6.0 6.0 6.0 6.0 6.Industrial Design Elective Courses .Semester 3 Course Number VC 627 VC 619 VC 635 VC 637 VC 667 ID 639 ID 653 ID 657 ID 659 ID 665 ID 669 ID 675 IN 653 AN 611 Course Name Advanced Digital Video Communications Advanced Photography Studies in Human Computer Interaction Experimental Animation Visual Culture Design Management and Professional Practice Product Detailing Advanced Ergonomics Product Semantics Craft. IIT Bombay 14 .5 0 0 0 0 0 0 1.0 6.0 6.0 6. Creativity and Post-Modernism Design Workshop III Designing Game for Children Instructional Design Representation Methods for Animation Institute Elective L 0 0 0 0 1.0 6.0 Industrial Design | IDC.0 6.

New York. • Developing a product plan and product mix. Free Press. Market communication. • Developing product specifications for different products within the range. house style. IIT Bombay Corporate strategy for product planning. Assessing competitors marketing approach and strategies. delving into methodological or pedagogic issues • Exploration project. Defining companies business. IIT Bombay 1982 • Levitt Theodore: Marketing Imagination. positioning the company. Monitoring of sale and competition. professional design firm. • Seeing product design as a part of a scheme to develop brand image. The project is meant to expose the student to design practices in his chosen area of interest. • Brief introduction to assessing of companies financial performance. exploring application possibilities in a new technology or medium or variations . IDP 602 Design Project II 18 Credits (Mid July – November end) • An independent project with one of the following focus: • Design project of student interest and / or faculty interest and / or industry project • Re-design project that relooks at an existing problem or situation • Research project. seeing product as part of the image of the company. Analysis of strength. Using market gaps as competitive edge. 1984 . IDP 601 Summer Project I 6 Credits (Mid May to mid July) This is a summer project that can be done with an industry. Assessing competitors share and locating direct and indirect sources to understand this. Moving into future. Evolving a design brief by interlinking with market/product plan. launching the product. cost considerations and profitability of new products. opportunities and threat. an institution or an organisation like an NGO. SWOT analysis. monitoring the market performance. market research. setting up a questionnaire for these aspects. contribute towards the process and learn from the situation. Management thinking on new products. • Establishing market segment and their dimensions.ID 641 Product Planning and Marketing • 1. weakness. Assessing market potentials for new products. Consumer research and its demographic aspects. Technology transfer problems. Discriminating product range from each other and from competitor’s range. This project is expected to influence the degree project in many cases. Study of product life cycle. I : Product planning: Seminars on 15 Industrial Design | IDC. The objective of this project is to be part of the process where design is being implemented. New Delhi. Prentice Hall. when to introduce new products.5 0 2 6 Product Planning held in IDC. product positioning. marketing strategy and corporate image. price policy. 5th ed. • Agarwal. • Developing a strategy to introduce new products. 1986 References • Kotler Philips: Marketing management. planning for future position.

foam and other cushions.R. F.). Basil Blackwell Ltd. Human factor in managing design / team work. • Psycho-physical analysis of product.L : Cabinet making and mill work. • Goslet Dorothy. . Hoddar and Stoughton. Van Nostrand • Beadle. • Seminar on a topic related to above topics Text/References • Farr. Trade and Commerce. moulding. New York. Letter of contract. IIT Bombay ID 657 Advanced Ergonomics 0046 • Electrophysiology and its application in product design. USA • Detailing in plastic products. London. Design Evaluation. • Ergonomics of human energy expenditure and its application. 2002 • Haller. Berk : Plastic product design. John Wiley & sons. Design Management . Design Management. Achieving Excellence in Your Design Practice. • Patent and Design Registration laws / procedure. revised ec. 1971 • Degarmo E. Setting up a design office.. Macmillan. compression molding. Project Management for the Design. Professional. • Detailing while using fabric materials. • Case studies by Design Management Institute.L. 2002 • Feirer. Mark (Ed.ID 639 Design Management and Professional Practice 1. • Abbott Howard. London. Ottawa.. Whitney Library of Design. 1982. J.. 1987. Bennet. London.(et al. • Design as a Management Tool. leather and cloth in combination with materials like wood and metal. while using processes like injection molding. Costing design and fee estimation. Perria. J..P.(et al. 1977 • Ronald D. paired comparison test 16 .). • Management of Design Process. New York. Batszford. The Professional Practice of Design. • Brustein David & Frank Stasiowski. Arthur J. Design Secrets: Products 2: 50 Real-Life Projects Uncovered • Industrial Designers Society of America: Rockport Industrial Design | IDC. Mihael. 1975. • Business correspondence. 1990. 1st edition. Finding clients.D : Plastic forming. aluminum sheets and extruded sections. London 1971. Text/References • Ashby M. • Staurt W Rose.a Handbook of Issues and Methods. • Professionalism and Ethics. • Pulos. Whitney Library of Design. Materials and processes in Manufacturing 9th ed. Design and human behavior. Brief and briefing. • Design detailing for fabricated products in sheet metal. Materials and Design: The Art and Science of Material Selection in Product Design: Butterworth-Heinemann. Use of eye movement recording in visual behavior analysis. 1966. Department of Industry.. Safer by Design. production engineering series. Design Council. . Johnson K. P.. steel tubes and angles. vacuum molding. 1987.). Office of Design. • Oakley. Contract Selling Industrial Design Services.5 0 2 6 ID 653 Product Detailing 0046 • Designer attributes.

Woodson. • E. Mervis.Sunders Co. 353-¬363 • Rips. W. 1990 • Krippendorff. McCormick: Human Factors in engineering and Design. Text/References • L. McGraw Hill.. 1992. “Baltimore. The approach is used to discuss new issues faced in the global markets and ends by suggesting how bi-cultural identities can be consciously developed through product form. and G. E. Basis objects in natural categories.O.B.J & Smith. Werner: Visual perception: The neurophysiological foundations. 1985 • K. Gray”s Anatomy.. F. Taylor and Francis. 1990 • M. 1966 • Posner.. yson. McGraw Hill. • The influencing factors for product form are modeled to include the concept of product identity. E. • K. the psychology of learning 17 Industrial Design | IDC. 1987. 11th edn.W : On the gene¬sis of abstract idea. 2005 • Vihma. in Bower and Spence eds. Academic Press. Steinfeld. New York. Spillmann. • The course is supported by short studio assignment and a design project.Williams and wilkins.F : Semantic distance and the verification of semantic relations. The approach is also seen in context of taxonomy of objects and developed further as an analytical as well as generative tool. New York.S. journal of verbal learning and verbal behavior. Luttgens: kinesiology: Scientific basis of human motion. Sanders and Ernest J. 1963. 1971. 1976. World Health Organization. Geneva.Product analysis short paper communication. Ed. Schoben. Human Factor Design Handbook.B.L. • P. K : Semantic turn : new foundation for design.. L.E.Danford : Enabling environments : Measuring the impact of environment on disability and rehabilitation. • W. University of Chicago Press.S. 1981. Rodahl : Textbook of work physiology. • Cognitive psychology. University of Industrial Arts (UIAH). G: Women. 1975. Taylor and Francis. Johnson & Boyes-Braem. ELBS/Churchill Livingstone. M. Grandjean: Fitting the task to the man.J : Principles of perceptual learning and development. Different theories on object categorization are reviewed to develop a logical design approach to deal with product form and its meaning. Andersen & others: Fundamental of Exercise Testing. 1968.I : Abstraction and the process of recognition. 6th Edi. Wells and K. 1999. 14. 1990 • Gibson.L . Gray. E.. Journal of Experimental Psychology.J. Taylor and Francis. and J. Sixth Edi. • West. J. S (ed): Semantic vision in design : symposium on design. 77. Journals • Applied Ergonomics • Ergonomics • Industrial Design ID 659 Product Semantics 0046 • The course discusses various theories in product semantics and later focuses on categorization theory as a framework for product semantics. fire. P. M. 1970. and dangerous things.McGraw-Hill International Editions. Et. 1973. 37th ed. Mol & Keele. S. Text/ References: • Lakoff. IIT Bombay . • E. 8. S. • Williams. • E. AI : Best and Taylor”s physiological basis of medical practice. 383-435 • Posner. Astrand and K. Kluwer Academic / plenum publishers. Appleton. New York.• Research oriented work: . 665¬681 • Rosch. Grandjean: Ergonomics of the home.

Experiences in Visual Thinking. Paola. Market for board games in India. • Craft as an expression of Indian Tradition. Design. Publisher: Barron’s Educational Series. Postmodernism for beginners. New York. Iterative cycles in game design process. Design to suit urban and export markets. Groups of 3-4 students will work on a project under the guidance of a faculty member. 1989 Victor Margolin (Ed). London. 44-96 Texts/References • Hauffe. • Creative exploration in Craft. IIT Bombay • Definition of games. Educational games with focus on fun vs/ and education. academic press. Paper prototyping and testing. . Murphy. • Age specificity of games. Jim. Academy Editions. Text/ References John Thackara (Ed). Thomas. Publisher: Museum of Modern Art. 1996 • Neill. Eric : Amazing family game board book : includes authentic game pieces. Study of Form in Bamboo and Other Craft. and motivation. Publisher: Chronicle Books. 1989 Powell. puzzles and games. 2003 ID 665 Craft. Theory. Use of luck vs development of strategic thinking and problem solving in game design. The project may involve collaboration with students from other specializations. Studying and developing player interactions. Learning through games. Publisher: Brooks/Cole Publishing Company. Robert. Orient Longman. • The elective expects developing and play-testing an original game. Objects of Design. Craft as a means to explore material. Cultural roots in Craft. Design Discourse (History. Learnability as a criteria for game design. 1969. Players’ involvement in design process.1998 Jencks. Concepts of play value and game play. Differences between game design and other design areas. • Game design process. Play testing of games for feedback. • Games as a social process. 1980 ID 675 Designing Game for Children 0046 • • • • • ID 669 Design workshop III • • 0046 The purpose of this workshop is to let the students develop the ability to work on design projects in groups working on a topic formulated by the faculty member. Feedback as a source of creativity in game design. • Significance of craft as a creative base for current Design practices. Pub: Innovative kids. Differences between toys. India. process and Form. 1993 • Antonelli. Pat. Charles. Post modern interpretation of craft. 1987 McKim. Criticism). Design After Modernism (Beyond the Object). The University of Chicago Press. Post-Modernism: A New Classicism in Art and Architecture. Classification of games. disciplines or institutes or with professionals from the industry. Text/ References • Berlin. By Nature’s Design -an Exploratorium Book. William (Photographer). 2005 18 Industrial Design | IDC. 3. Creativity and Post-modernism 0 0 4 6 • Creative process in Craft. • Designing conventional game hardware and board games.

0 24.0 160.0 Design Project III – Stage 1 (from December 1st – end February) Design Project III – Stage 2 (from March – April /June) Total Credits for Semester IV Total Credits for M Des.Industrial Design Course Content .0 12. programme in Product Design 19 Industrial Design | IDC.0 42. IIT Bombay .Semester 4 Course Number ID 660 IDP 603 IDP 604 Course Name Design Research-Seminar L 0 T 0 ST 4 Credits 6.

IIT Bombay • Duration: 3 months from December – end of February. • This project will be an extension of the project III and should include development of the final design concept. The panel will consist of external jury member along with an internal examiner. 20 Industrial Design | IDC. exploring application possibilities in a new technology or medium or variations . • Duration: 2-4 months from March – end June. delving into methodological or pedagogic issues • Exploration project. The student is required to present a seminar on the topic at the end of the semester. with a focus on analy¬sis. creative exploration out alternatives.ID 660 Design Research-Seminar 0046 IDP 604 Design Project III Stage 2 24 Credits • The course involves student researching in an area related to design and is expected to produce an insightful report or a paper on the topic. • The evaluation of the Stage 2 of Project III is done by a panel of examiners appointed by DPGC. final drawings and finer detailing of the project. The work may involve primary and secondary research. Students are encouraged to explore new fields. • This project could be an extension of the previous project (if the scope of the project justifies the extension) or it could be an independent project with one of the following focus: • Design project of student interest and / or faculty interest and / or industry project • Re-design project that relooks at an existing problem or situation • Research project. The panel will consist of the guide and two other faculty members. materials and media. the guide and the chairman (A Professor or an Associate Professor from another Department of IIT Bombay) IDP 603 Design Project III Stage 1 12 Credits • The evaluation of the Stage 1 of Project III is done internally with a panel appointed by the DPGC in consultation with the guide. Students need to choose a topic suggested by a faculty member and work under faculty guidance. The defence presentations will be held during the month of April and time given till the end of June to complete the jury feedback. experimental set-ups and methodical documentation.

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