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26% stake in Indocon by Nestle: This business investment will contribute to creating shared value with farmers engaged in milk
VADILAL Flavoured milk is largely an impulse category product and Vadilal will focus on making Power Sip available at tourist places, railway stations, bus stands, airports, schools & college canteens, etc. Vadilal’s Power Sip will come in a 180 ml bottle priced at Rs 18 with three flavours - rose, elaichi and kesar. More flavours like chocolate, badam and coffee will follow in a few months. No preservative are used in Power Sip and it has a long shelf life of six months. Power Sip comes in a uniquely shaped bottle so as to ensure a proper grip for the consumer on the move. The logo design which shows the image of a lightning streak denotes a surge of energy/power that one can feel after drinking Power Sip. Strong and bold fonts are used to connote the solidarity and power which is also one of the inherent goodness of the milk inside.
GOPALJEE ANANDA Gopaljee Ananda is manufactured in Uttar Pradesh, and is priced competitive in the region it caters to (180ml in Rs20) Packaging: NRGBs are used and have relatively transparent packaging compared to other packs where colour differs and conflict might arise at MOT Healthy as a product benefit is communicated with claim of ‘enriched with vitamin A’
International players are trying to compete head-on in this geography as seen as a very lucrative market. Regional communication to cater to specific community is applied by Verka. mentions about building immunity Priced premium due to the presence of probiotics Dairy Cooperatives of states: Amul – Gujarat – Market leader overall. Mahanand – Maharashtra (161 milk plants in Maharashtra. wide range of offerings. Punjab. Highest in any state) . MOTHER DAIRY NUTRIFIT Pet bottle and Silver foil cap – Classy and hygienic . Verka – Punjab (also known as MilkFed Punjab).communicates best to its affluent class of TG Probiotics – Health concern. Saras.Clutter breaking is seen from small regional players also. Nestle captures a large share due to its milk collection operations are hosted in Moga.Rajasthan Nandini – Karnataka .Sterilized double tone milk yet provides better shelf life (4 months) compared to others – Helps in distribution to low movement mom & pop stores. Low regional competition.