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Health Communication Strategy for RNTCP

Health Communication Strategy for RNTCP

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Published by Neelesh Bhandari
A Health Communication Strategy
for RN TCP
Published by
Central TB Division
Directorate General of Health Services
Ministry of Health and Family Welfare
Government of India
in collaboration with
DANTB
A Health Communication Strategy
for RN TCP
Published by
Central TB Division
Directorate General of Health Services
Ministry of Health and Family Welfare
Government of India
in collaboration with
DANTB

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Published by: Neelesh Bhandari on Jun 29, 2009
Copyright:Attribution Non-commercial

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03/06/2013

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Annexure 5

Learning from past experience, the RNTCP is currently engaged in strengthening

IEC activities and institutionalising successful models through further training

and dissemination of the communication strategy, and developing mass media

campaigns for the entire country. This series of IEC video modules has been

developed with this requirement in focus.

The modules are in VCD and VCR format. So, they are appropriate for viewing

by small audiences consisting of about 20 members. They can be viewed on a

television or on a computer screen.

The modules capture the essential elements of implementing a particular

communication activity in RNTCP.

The modules are organised as follows:

Module 1 – Introduction

1. RNTCP-DOTS

2. TB situation in Orissa

3. IEC strategy—goals, target, audiences, components, responsibilities

4. The trialogue approach

Module 2 – Orientation

1. Orientation of SHGs

2. Orientation of traditional healers

3. Orientation of students and teachers

4. Orientation of PRIs

5. Orientation of cured patients

6. Orientation of NGOs

7. Orientation of industrial workers

8. Orientation of jail inmates

174 | A Health Communication Strategy for RNTCP

Module 3 – Advocacy and Social Mobilisation

1. Exhibitions

2. Mass rallies

3. Interactive stalls

4. Puppet show

5. Training on street theatre technique

6. Performances of street theatre groups

7. Group discussions

Module 4 – Types of Health Communication Material and
Their Use

1. IEC material development workshop

2. Pre-testing of IEC material

3. Media workshop

4. Use of IEC material

Posters
Storyboards
Pamphlets, booklets, folders
Banners
Audio/video cassettes
Games, quizzes
Flipbooks, flash cards
Mela kits
Exhibition sets

Permissible Budget as per Norms

Target
Group/
Objective

Activities Planned at District-/State-level

Responsible
Officer
for These
Activities

Estimated Cost
per Activity
Unit

Total
Cost

Activity (all activities to
be planned as per local
needs, catering to the
target groups specified)

No. of
Activities
Held in
Last Four
Quarters

No. of Activities Proposed in
the Next Financial Year,
Quarter-wise

Apr-
Jun

July-
Sep

Oct-
Dec

Jan-
Mar

Patients and
General Public/
For awareness
generation
and social
mobilisation

Outdoors
• Wall paintings
• Hoardings
• Tin plates
• Banners
• Others

Outreach activities
• Patient-provider
interaction meetings
• Community meetings
• Mike publicity
• Others

Puppet shows/street
plays etc.

School activities

Print publicity
• Posters
• Pamphlets
• Others

Media activities on cable/
local channels/radio

Any other activity

Opinion
leaders/NGOs
for advocacy

Sensitisation meetings

Media activities

PowerPoint presentations/
one-to-one interaction

Information booklets/
brochures

World TB Day activities

Any other public event

Healthcare
providers
• Public and
private

• CME programmes
• Interaction meetings
• One-to-one interaction
meetings

• Information booklets
• Any other

Any other
activities
proposed

Total Budget

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