INDIVIDUAL BRAND NAMES

This is a particular branding strategy wherein a company does not tie its reputation to the product.

COMPANY Heinz

Procter & Gamble

INDIVIDUAL BRAND NAMES Farley’s Weight Watcher’s Food Classico Pudliszki Bagel Bites Delimex Ore-Ida Honig Plasmon Wattie’s Ace Always/Whisper Ariel Bold Bounce Bounty Braun Cascade Charmin Clairol Cover Girl Crest Dash Dawn/Fairy Dolce & Gabbana Downy/Lenor Duracell Eukanuba Febreze/Ambi Pur Fixodent Fusion Gain Gillette Head & Shoulders Herbal Essences Hugo Boss IAMS Luvs MACH3 Max Factor Mr. Clean & Mr. Proper Olay

Unilever Coca-Cola Old Spice Oral-B Pampers Pantene Prestobarba/Blue Prilosec Pringles Puffs Rejoice/Pert Safeguard Secret SK-II Swiffer Tampax Tide Venus Vicks Wella Axe Becel Blue Band Dove Flora Heartbrand Hellmann’s Knorr Lipton Lux Lynx Omo Rexona Sure Surf Sunsilk Wall’s Lilt Fanta Powerade Minute Maid Bacardi Mixers Citra Evian Fresca Monster Nestea Sprite Zico .

Kraft Foods Philip Morris Mondelez International Baker’s Jell-O Planters Breakstone’s Cracker Barrel Knudsen Oscar Mayer Al Claussen Taco Bell Stove Top Corn Nuts Boca Meatless Products Sure Jell Marlboro L&M Bond Street Parliament Chesterfield Red & White Next Sampoerna Dji Sam Soe U Mild Fortune Champion Hope Boston Belmont Canadian Classics Number 7 Best Classic F6 Delicados Assos Petra Alpen Gold Barni Belvita Bubbaloo Cadbury Carte Noire Cheese Nips Chiclets Chips Ahoy! .

L’oreal Nestle Dentyne Flake Gevalia Grand Mere Green & Black’s Halls Jacobs Kenco Lacta Marabou Mikado Milka Nabisco Newtons Nilla wafers Onko Oreo Ritz Stride Gum Lancome Paris Giorgio Armani Beauty Yves Saint Laurent Beaute Biotherm Ralph Lauren Fragrances Kiehl’s Shu uemura Cacharel Viktor &Rolf Urban Decay Maybelline New York Garnier The Body Shop Cheerios Cookie Crisp Crunch Cereal Fitnesse Acti-V Fruit Selection Yogurt Yelly Golden Grahams Koko Krunch Milo Bonka Dolce Aquarel Aqua Spring .

PepsiCo British American Tobacco Gerber Ice Mountain Carnation Alpine Bear Brand Coffee-Mate Milkmaid Nido Sorbetes Cerelac Marathon ST Dupont Paris Longbeach Mountain Dew Frito Lay Aquafina Brisk Concordia Mug Root Beer Doritos Mirinda Tostitos Ruffles Gatorade Tropicana 7UP Lipton teas Quaker foods Cheetos Dunhill Kent Lucky Strike Pall Mall .

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