This action might not be possible to undo. Are you sure you want to continue?
AT&T Presents “It Can Wait” Online Driving Simulator at Techapalooza to Educate Attendees About the Dangers of Texting While Driving Thursday, September 19, 5 p.m. to 9 p.m.
WHAT: AT&T will be on hand during Techapalooza this Thursday to educate attendees about the dangers of texting. “As drivers return to normal work and school schedules, the public must remain particularly diligent, continue to understand the dangers of texting and driving,” said Marissa Shorenstein, President New York AT&T. AT&T will provide an online “It Can Wait” driving simulator which provides a safe environment to experience first-hand the dangers of texting while driving. The online simulator’s virtual reality video game provides the driver with a “city” to drive through including traffic lights, stop signs, and other motorists. The game sends the driver “text messages” while driving the course and asks the driver to respond to the text message on the cell phone that’s connected to the game. AT&T, its employees and other supporters are calling on all drivers to make the commitment to stop texting and driving on September 19, Drive4 Pledge Day. On the 19th across the country, advocates will reach out in their communities to spread the “It Can Wait” message. The public will also be encouraged to sign up at www.ItCanWait.com to take their pledge to never text and drive to the NEXT LEVEL by using site resources to develop community events to share their commitment in their neighborhoods or with local businesses. Drivers can also share their promise with others via Twitter (#itcanwait) and Facebook. The pledge effort is part of the company’s public awareness campaign aimed to make texting and driving as socially unacceptable as drinking and driving – especially with young drivers. WHO: Interviews/photos online simulator, attendees, and AT&T representatives with driving simulator. Reporters are also invited to try out the online simulator and take the pledge. TECHAPALOOZA 2013 Revolution Hall! 417 River Street Troy, NY 12180 Thursday, September 19 from 5 p.m. to 9 p.m.
MEDIA CONTACT: Ellen Webner, AT&T, 973-775-1321, firstname.lastname@example.org ###