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Caf Coffee Day (CCD) Parent Company Category Sector Tagline/ Slogan USP Caf Coffee Day (CCD) Coffee joints (http://www.mbaskool.com/) Food Products A lot can happen over coffee
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People looking to go to have a coffee and snacks at a hangout place Youth in the middle and higher income groups India's favorite coffee shop, for the young and the young at heart SWOT Analysis
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1.Excellent brand name and brand visibility 2.Huge young crowd as target group 3.Excellent ambience and service 4.Over 1000 outlets and 300,000 visitors per day Strength
234
(http://www.mba Mags
(http://www.mba
5. It produces/grows the coffee it serves hence reducing the cost. 1. High competition in this segment 1.Introduce cheaper versions of coffee 2.Tap the smaller towns/cities 3. Merchandising.
Weakness
Opportunity
4. Tie ups with other companies for promotion 1.Entry of foreign players like starbucks 2.Dependent on Govt commodity rates
Threats
Looking for More Brands? Search BrandGuide (http://www.mbaskool.com/brandguide.html) Edit the Brand or Add a New One : Contribute to BrandGuide (http://www.mbaskool.com/brandguide/contribute.html) The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.
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