CAMPAIGNING DIGITAL CITY

IN THE
DE BLASIO QUINN CATSIMATIDIS THOMPSON LHOTA WEINER LIU
5.5 4.2 5.0 1.7 13.0 24.3 17.8 25.0 11.0 5.2 .2 20.2 7.7 25.0 1.5

KEY FINDINGS
Democratic nominee Bill de Blasio strongly outperformed the competition in digital outreach. Republican nominee Joe Lhota was outperformed by his primary opponent John Catsimatidis, leaving him to play digital catch-up for the November 5 general election.

DIGITAL INDEX TOTALS
22.0 15.0

27.7 .2 6.0 1.7 17.6 .3 25.8 2.02.5 14.6 19.1 2.6 2.5 9.9 .8 15.8
OVERVIEW

37.2

47.4

92.0
INSTAGRAM FACEBOOK TWITTER EMAIL YOUTUBE

40

60

80

100

NY POLITICAL MEDIA MIX 72%
72% of New Yorkers check TV twice a week for political news 49% of New Yorkers consumed political news online at least twice a week

WEINER-GATE 11% 22%
11% of all New Yorkers liked a post about the election, but double the number of New Yorkers (22%) followed Weiner-gate online

#1

de Blasio dominates digital, winning across every category

Catsimatidis handily beats Lhota — coming in strong on Facebook

49% 40%

MOST POPULAR PLATFORMS FOR POLITICS

38%

20%
Weiner had no coherent digital strategy

Thompson disappoints, missing an opportunity to engage New Yorkers

Half of these New Yorkers primarily used mobile devices or tablets

WEEK-BY-WEEK INDEX SCORES
100 80 60 40 20 0 WEEK 1 WEEK 2 WEEK 3 WEEK 4 WEEK 5 WEEK 6 WEEK 7 WEEK 8 GOTV
CATSIMATIDIS DE BLASIO LHOTA LIU QUINN THOMPSON WEINER

Online data observed from 7/15-9/10. Telephone survey of 1,001 New Yorkers fielded 8/19-8/28.

FOR MORE INFORMATION, PLEASE VISIT HKSTRATEGIES.COM/DIGINDEX