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Published by: api-26138071 on Jun 30, 2009
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06/30/2009

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Misconceptions

1) Youth favor high end tech handsets. Some youth favor smartphones but the majority opt for cheaper low spec models due to a) lack of need for high end features and b) prepaid & economic limitations 2) Youth respond to features. Youth rate 3) Apple’s youth popularity is driven by its technological innovation. Superficially, Apple’s success can be explained by the innovative design & user interface yet much of its youth market appeal lies in the brand’s long term organic approach to building grass roots activism.

3 Common Youth Handset Misconceptio

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