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Planning Template

Planning Template

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Published by: APIAVote on Jun 30, 2009
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07/15/2010

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APIA Vote Civic Engagement Plan Organization ABC Organization Name Eli Lee Date Prepared May 25, 2009

Metrics Description of Goal Vote Share AAPI's will compose 2% of the 2009 municipal electorate. We will register 250 voters and turn out 500 voters. Issue Environment We will make health care the top issue in the AAPI community. Evaluation We will measure vote share, voter registration and GOTV through the VAN.

We will measure community opinion through an informal survey at the end of the campaign. We will measure leadership by counting the number of individuals trained.

Leadership We will train 10 field volunteers and 2 field coordinators and 1 candidate

Return on We will get the VAN and We will calculate the costs Investment reduce our technology costs we saved by using VAN through the c3 table.

Week 12 11 10 9 8 7 6 5 4 3 2 1

Field Activity

Field Experiment

Communications Activity

Communications Evaluation

Leadership Activity

Leadership Evaluation

APIA Vote Field Tracking System Group

Type Voter Reg Event GOTV Phone GOTV Door Total

Shifts/Wk 3 3 6 5

Att/Hr 20 15 25 12

Att/Shift (2.5 hr/shift) 50.00 37.50 62.50 30.00

Wks Contact Rate 9 25% 9 40% 5 20% 5 20%

Attempts 1,350 1,013 1,875 750 4,988

Contacts 338 405 375 150 1,268

Yes Rate 40% 50% 75% 75%

Yes's 135 203 281 113 731

APIA Vote Needs Assessment Budget Gap: Next Voter File Organization 12 Months Voter File? Interface? APIA-NV $15,000 Catalist VAN VietVote ABC DEF GHI JKL Member of State c3 Tech Staff? Table? ISSI Yes Experimental Evaluations Planned

Training Needed 1 VAN and field planning

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