PROJECT ON A STUDY ON CONSUMERS BUYING BEHAVIOUR WITH RESPECT TO AMWAY PRODUCTS . SUBMITTED BY KOMAL SINGH Roll No.

58

M.Com II (Semester-III) *2013-2014*

UNDER THE GUIDANCE OF

Prof. Dr. Alpa Upadhyay

SUBMITTED TO UNIVERSITY OF MUMBAI

NIRMALA MEMORIAL FOUNDATION COLLEGE OF COMMERCE AND SCIENCE 90 FEET ROAD, ASHA NAGAR, THAKUR COMPLEX, KANDIVALI (E), MUMBAI-400 101.

DECLARATION

I Ms. KOMAL SINGH of M.Com II (Semester IIII) hereby declare that I have completed the project on A STUDY ON CONSUMERS BUYING
BEHAVIOUR WITH RESPECT TO AMWAY PRODUCTS as a part of

Internal Examination in the Course RESEARCH METHODLOGY IN COMMERCE during the academic year 2013-2014. The information submitted is true and original to best of my knowledge. Wherever the matter is taken from any published work, I have included that details as reference.

________________ Date of Submission

________________ Signature of Student (Komal Singh)

CERTIFICATE

This is to certify that the project titled as A STUDY ON CONSUMERS

BUYING BEHAVIOUR WITH RESPECT TO AMWAY PRODUCTS has

been completed by Ms. KOMAL SINGH of M.Com II (Semester-III) as a part of Internal Examination during academic year 2013-2014.

_________________ (Dr. T. P. Madhu Nair) Principal

___________________ (Prof. Dr. Alpa Upadhyay) Course Coordinator

_______________ ___ (Prof. Dr. Alpa Upadhyay)

_____________________

External Examiner

Project Guide

ACKNOWLEDGEMENT

I extend my gratitude to Prof. Dr. Alpa Upadhyay for providing guidance and support during the course of project. She has been a great help through the making of the project. I thank Nirmala Memorial Foundation College for giving me the opportunity to work on such a relevant topic. I also like to thank the Principal, faculty members and librarian for their help and others who are indirectly responsible for the completion of this project. In addition I would like to take this opportunity to thank our M.Com Coordinator Prof. Dr. Alpa Upadhyay for being there always to guide me and for extending her full support.

DateMumbai Signature of Student (KOMAL SINGH)

INDEX

Sr. No.

Particulars

Page No.

Introduction

Review of Literature

Significance of the study

Objectives of the study

Hypotheses of the study

Research Methodology of the study

Bibliography

10

Annexure I 11

A PROJECT ON A STUDY ON CONSUMERS BUYING BEHAVIOUR WITH RESPECT TO AMWAY PRODUCTS