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Restaurant Marketing: Ten Must Restaurant Marketing Elements

Restaurant Marketing: Ten Must Restaurant Marketing Elements

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Published by Joel Cohen
Restaurant Marketing: Joel Cohen, one of the country's top authorities on restaurant marketing gives you ten must haves for inside your restaurant. If it doesn't happen inside the restaurant, it's surely not going to happen outside of your restaurant.
Restaurant Marketing: Joel Cohen, one of the country's top authorities on restaurant marketing gives you ten must haves for inside your restaurant. If it doesn't happen inside the restaurant, it's surely not going to happen outside of your restaurant.

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Published by: Joel Cohen on Jul 02, 2009
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08/10/2015

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Restaurant Marketing: 10 Things I Want To See In Your Restaurant Restaurant Marketing must take place and be successful inside

your restaurant, before you can move outside into your trading area. Here’s my Restaurant Marketing 10 things I would like to see in your restaurant— 1. Give a great greeting and not call guests by a number. 2. Have clean washrooms, not decorated as an after-thought. Flowers in ladies’room. 3. Sincerely thank guests for their business. They have a choice of restaurants and have chosen your restaurant amongst all the others. 4. Make sure your menus are clean; no tattered corners; easy to read. 5. Give easy and accurate telephone directions to those calling for driving directions. 6. Make sure your servers hold drink glasses around the middle, not on the lips of the glass. 7. Make sure your servers have a strong product knowledge; how entrees are cooked. 8. Make sure servers have a their own favorite entree or dessert that they can truly recommend. 9. Allow your servers go out of the way to do something special or above and beyond the norm. 10. Never say the phrase, “Is everything okay?”

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