Copyright © 2008 Mark Joyner Inc.

All rights Reserved Please note that this is a limited edition of The Missing Chapter from bestselling MindControlMarketing.com. If you did not get this copy from Simpleology.com, you have an illegal copy of this manuscript.

MindControlMarketing.COM
The Missing Chapter: Brainwashing – Genuine Mind Control in the Extreme

Mark Joyner

S T E E L ICARUS

b. You can. and that it influences you to know what to do (build a following and prevent yourself from falling into a cult as well). in fact.com in 2001. the more I realized that these are simply the same methodologies that we use to brainwash our children in school. I realized that my thinking was fallacious. a very distinct methodology that cults use to brainwash people and I thought this type of information would be far too dangerous in the hands of business owners. Does this mean you shouldn’t build a following? Absolutely not.com Foreword to The Missing Chapter Some ideas are so dangerous that even those who deal in dangerous ideas have to take pause before revealing them. The more I looked at the formulas for brainwashing you’re about to learn. After releasing the original MCM. I considered including a chapter on “mind control” itself or in other words: brain washing. The temptation to turn your customers into a cult-like following (and I don’t mean in a good way) is perhaps too much for the average business owner to resist. Based on voluntary participation a (a cult is based on coercion) Based on love of a product or thing (a cult is based on blind love of a leader) Non-judgemental of those outside of it (a cult “shuns the non-believer”) I hope that you use this information to learn what not to do (don’t build a cult). and then deciding to rerelease it in ebook form. and the methods that self-help fads use to brainwash their followers. and should. perhaps. MJ .MindControlMarketing. While you may be tempted to use this info to build your own cult. the methods that governments use to brainwash populations. Good luck. do this. The difference is that a following is: a. I decided against doing so because there is. When I wrote MindControlMarketing. c. Cults do not end well – not for the followers of the cult and especially not for the cultleaders. The problem. allow me to remind you of the many cautionary tails we can find throughout history of those who have attempted to do this. allowing it to go out of print. is that this information is too secret.

but I have to accept that others feel differently. In Peru it is 14. In the Netherlands. we’d consider it pedophilia. For example: NOTE: I do not condone any of these practices in any way shape or form and am only including them so you can see for yourself how varied beliefs are across cultures. B rainwashing is not as hard as you think. however. the lower age of consent laws in other countries doesn't sit well with me. but it’s not necessary to make our point. we are all brainwashed into believing that our own culture is the one “true” culture. That we are just and righteous while the other tribes are evil and to be shunned. Having been raised in the United States. We are all “god’s chosen people” in our own minds – no matter where we are from or what we believe. Marijuana In the United States it is illegal to smoke marijuana. 1 . it’s easy to see that we are likely more a product of our cultural programming than of any universal sense of morality. Should we go on? An entire book could be written on the extremes of cultural diversity. If an adult had sex with a 13 year old in the United States. the “age of consent” is 13. Pedophilia How old must someone be in order for it to be socially acceptable for them to engage in sexual acts? In Nigeria. one can walk into a coffee shop and smoke marijuana in the same way we might sip our cappuccinos.Brainwashing Genuine Mind Control In the Extreme In a sense. When one takes into consideration that certain practices we hold to be reprehensible in Western culture are widely accepted in other cultures.

let’s ratchet the discomfort up a bit more. If that makes you uncomfortable. All you need is a prescription from a doctor and attaining one is generally quite easy for “chronic pain.2 MindControlMarketing.” Now. Did you know what the age of consent in the American states of South Carolina and Missouri are 14/17? That means that it is perfectly OK in those states for 14 year olds to have sex amongst themselves and for adults to have sex with 17 year olds. for this next one you might want to sit down … Did you know that in the US heroin was marketed from 1898 to 1910 as a “nonaddictive” substitute for morphine? ** Turn page for images .com Do the above topics make you uncomfortable? Let’s push those boundaries a bit more. In many US states the general age of consent is 16 – meaning that 16 year olds can have sex amongst themselves and that adults can have sex with 16 year olds. In California there are now “medical marijuana” shops where you can buy marijuana as easily as one might purchase a loaf of bread.

Brainwashing: Genuine Mind Control In The Extreme 3 Are these the images you associate with heroin? .

complete with a syringe.com That’s right. MLM companies. as a “family remedy” from the Sears Roebuck catalog. A cursory look at the events leading up to the two greatest mass murders in history (Mao’s and Stalin’s) will reveal this.4 MindControlMarketing. Mass murder always seems like “the right thing to do” when it’s going on – at least to those doing the murdering. but perhaps it’s time we started. when one looks at the way masses of people were brainwashed into participating in mass murder throughout history any doubt of the possibilities is quickly wiped away. at the same time you ordered some horseshoes and a pair of pants. The typical heroin addict of the day was a white woman in her thirties and forties. We don’t normally associate “brainwashing” with these types of events. Below is a recounting of several “brainwashing formulas” that are generally thought to be used by cults. and others … . And it will also reveal that the beliefs of large numbers of people were deliberately shifted for a larger purpose. Take a look at them and compare them to the tactics used by governments. until 1914 you could purchase your heroin. What if one wanted to manufacture such shifts? Is it possible? Well. The point is that even the very fabric of our culture can be changed radically swinging from one end of the spectrum to another.

Potential new members are led. especially control the person’s time. pyramid structure. expressing doubts or criticizing are met with disapproval. and compliance are rewarded while questioning. Put forth a closed system of logic and an authoritarian structure that permits no feedback and refuses to be modified except by leadership approval or executive order. long prayer sessions or lectures. The goal may be to make them deployable agents for the leadership. Manipulate a system of rewards. The group has a top-down. 4. and experiences in order to promote learning the group’s ideology or belief system and group-approved behaviors. including leaders using such techniques as paced speaking patterns. step by step. The leaders must have verbal ways of never losing. or get them to make a deeper commitment. 3. Good behavior. depending on the leader’s aim and desires. punishments and experiences in such a way as to inhibit behavior that reflects the person’s former social identity. punishments. through a behavioral-change program without being aware of the final agenda or full content of the group. 5. The members serve as models of the attitudes and behaviors of the group and speak an in-group language. chanting. Control the person’s social and/or physical environment. Manipulate a system of rewards. he or she is made to feel that there is something inherently wrong with them to be questioning. If one expresses a question. Systematically create a sense of powerlessness in the person. 2. and lengthy meditation sessions. 6. guided imagery. to get them to buy more courses. demonstrating an understanding and acceptance of the group’s beliefs. . This is accomplished by getting members away from the normal social support group for a period of time and into an environment where the majority of people are already group members. Keep the person unaware of what is going on and how she or he is being changed a step at a time.” 1. Through various methods. Manipulation of experiences can be accomplished through various methods of trance induction. redress and possible rejection.Brainwashing: Genuine Mind Control In The Extreme 5 Margaret Singer’s Six Conditions for Mind Control The following as quoted from Singer’s book “Cults in Our Midst. newer members are kept busy and led to think about the group and its content during as much of their waking time as possible.

After leaving the church. we can offer it as an example of what not to do. (See Hassan’s excellent site http://www. Emotional Control. And perhaps rather than offer this chapter as an instruction manual in what to do.freedomofmind.6 MindControlMarketing. Is your company. BITE stands for Behavior Control. Steve Hassan’s BITE Model Hassan is a former member of the Unification Church (AKA “the Moonies”).com/ for a full breakdown of the formula and a surprising detailed analysis of several organizations that actively use these techniques.com Love Bombing The “Love Bomb” is a technique whereby a group bombards someone (usually someone with low self-esteem and/or with a high risk past) with love and acceptance from many members of a group. it is a subtle form of mind control. he set out to understand what it was that could allow the organization to hold such a stranglehold over its followers. This creates an intense fear of disconnecting with the group and can be used as a coercive tool to get people to do almost anything.) Can these techniques be used in marketing? You bet. Usually rather than meaning this as a positive thing for the recipient. looking a little too similar to brainwashing? . The recipient begins to feel more “at peace” than at any other point in their life and associates these positive feelings with the group (“I finally I feel like I belong”). Charles Manson did this to the members of his cult and then leveraged the threat of ostracism in order to convince them to commit murder. or the company you’re working with. Thought Control. Information Control.

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