As of 10/22/07

Gender
Users
Percentage
US Males
8,075,960
40.5%
US Females
9,778,140
49.0%
Unknown
2,097,800
10.5%
Total US
19,951,900
100.0%
Age
Users
Percentage
0-17
3,814,540
19.1%
18-24
12,331,560
61.8%
25-34
2,826,660
14.2%
35-54
680,260
3.4%
55+
164,620
0.8%
Unknown
134,260
0.7%
Politics
Users
Percentage
Liberal
2,806,500
14.1%
Moderate
1,937,420
9.7%
Conservative
2,181,300
10.9%
Unknown
13,026,680
65.3%
Geography
Users
Percentage
New York
664,180
3.3%
Chicago
470,000
2.4%
Los Angeles
247,200
1.2%
Miami
177,940
0.9%
Houston
137,940
0.7%
Atlanta
349,800
1.8%
Washington DC
203,500
1.0%
Philadelphia
262,080
1.3%
Boston
239,520
1.2%
San Francisco
114,860
0.6%
Current Enrollment
Users
Percentage
High School
4,148,460
20.8%
College
5,767,800
28.9%
Alumni
4,680,800
23.5%
Unknown
5,354,840
26.8%
Interests
Users
Percentage
Sex
46,020
0.2%
Drugs
20,620
0.1%
Rock and Rock (Music) 2,016,100
10.1%
Contact: Peter Corbett, Peter@iStrategyLabs.com
Source: Facebook's Social Ads Platform

As of 6/18/08
Users
Percentage
10,095,740
38.1%
12,520,760
47.3%
3,864,600
14.6%
26,481,100
100.0%
Users
Percentage
4,378,120
16.5%
14,258,160
53.8%
5,584,260
21.1%
1,856,680
7.0%
324,420
1.2%
79,460
0.3%
Users
Percentage
Feature Removed
Feature Removed
Feature Removed
Feature Removed
Users
Percentage
1,081,680
4.1%
721,640
2.7%
390,800
1.5%
333,500
1.3%
372,880
1.4%
502,700
1.9%
328,540
1.2%
361,980
1.4%
310,380
1.2%
159,120
0.6%
Users
Percentage
4,766,320
18.0%
6,608,600
25.0%
4,470,260
16.9%
10,635,920
40.2%
Users
Percentage
51,040
0.2%
23,820
0.1%
2,439,060
9.2%

Growth
25.0%
28.0%
84.2%
32.7%
Growth
14.8%
15.6%
97.6%
172.9%
97.1%
-40.8%
Growth

Growth
62.9%
53.5%
58.1%
87.4%
170.3%
43.7%
61.4%
38.1%
29.6%
38.5%
Growth
14.9%
14.6%
-4.5%
98.6%
Growth
10.9%
15.5%
21.0%

As of 1/04/09
Users
Percentage
17,747,880
42.2%
23,429,960
55.7%
911,360
2.2%
42,089,200
100.0%
Users
Percentage
5,674,780
13.5%
17,192,360
40.8%
11,254,700
26.7%
6,989,200
16.6%
954,680
2.3%
23,480
0.1%
Users
Percentage
Feature Removed
Feature Removed
Feature Removed
Feature Removed
Users
Percentage
1,622,560
3.9%
797,040
1.9%
636,160
1.5%
627,840
1.5%
560,520
1.3%
535,300
1.3%
526,460
1.3%
498,220
1.2%
440,500
1.0%
264,460
0.6%
Users
Percentage
5,627,740
13.4%
7,833,280
18.6%
4,756,480
11.3%
23,871,700
56.7%
Users
Percentage
72,100
0.2%
25,440
0.1%
3,901,600
9.3%

Growth
75.8%
87.1%
-76.4%
58.9%
Growth
29.6%
20.6%
101.5%
276.4%
194.3%
-70.5%
Growth

Growth
50.0%
10.4%
62.8%
88.3%
50.3%
6.5%
60.2%
37.6%
41.9%
66.2%
Growth
18.1%
18.5%
6.4%
124.4%
Growth
41.3%
6.8%
60.0%

As of 7/04/09
Users
Percentage
29,090,240
40.5%
39,246,680
54.6%
3,564,480
5.0%
71,901,400
100.0%
Users
Percentage
7,050,320
9.8%
18,017,480
25.1%
18,102,320
25.2%
20,285,640
28.2%
5,859,160
8.1%
2,586,480
3.6%
Users
Percentage
Feature Removed
Feature Removed
Feature Removed
Feature Removed
Users
Percentage
2,179,400
3.0%
1,068,660
1.5%
1,250,920
1.7%
825,280
1.1%
955,500
1.3%
1,297,420
1.8%
749,400
1.0%
706,940
1.0%
605,600
0.8%
387,280
0.5%
Users
Percentage
4,697,780
6.6%
6,133,600
8.7%
3,997,880
5.7%
55,927,060
79.0%
Users
Percentage
905,800
25.4%
124,600
3.5%
208,880
0.3%

Growth
63.9%
67.5%
291.1%
70.8%
Growth
24.2%
4.8%
60.8%
190.2%
513.7%
10915.7%
Growth

Growth
34.3%
34.1%
96.6%
31.4%
70.5%
142.4%
42.3%
41.9%
37.5%
46.4%
Growth
-16.5%
-21.7%
-15.9%
134.3%
Growth
1156.3%
389.8%
-94.6%

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