JK TYRES AND INDUSTRIES LTD.

PREPARED BY SANTOSH KUMAR

VISION

TO BE AMONGST THE MOST ADMIRED COMPANIES IN INDIA COMMITED TO EXCELLENCE.”

MISSION
BE A CUSTOMER OBSESSED COMPANY NO. 1 TYRE BRAND IN INDIA DELIVER ENHANCED VALUE TO ALL STAKEHOLDERS • MOST PROFITABLE TYRE COMPANY IN INDIA • ENHANCE GLOBAL PRESENCE THROUGH ACQUSITION • MOTIVATED AND COMMITED TEAM DEVLOPMENT FOR HIGH PERFORMANCE ORGANISATION • • •

Jk Tyre & Industries Ltd. • Chairman: • Major Industry: Mfrs. • EMPLOYEES: H. S Singhania Rubber & Tire

MORE THAN 30,000

• 1980 world’s first Steel Belted Radial Tyresmaker for three wheeler JK Tyre at Kankroli Plant.

• 1991 Banmore TyrePlant (BTP) set-up with a capicity of 5.7 lacs tyres p.a.

Contd….
• 1997 Awarded the National Export Award for 96-97. • 1999 JK Tyres ranked 16th largest Tyre company in the world. • 2001 J.K. Industries recieved export award for the year 1999-2000.

SALES POLICY
• Sales Advance scheme • Credit Terms • Prompt payment discount • Cash discount contd…

Contd…
• Quarterly Turnover discount • Additional Quarterly turnover discount

 

Project work
Project title – Comparative business analysis of LCV JK Tyres

OBJECTIVE
• To appoint a new dealer in Najafgarh. • To find out and analyze the market share of JK Tyres and Industries. • To find out green tyres will help in sale improvement or not.? • To find out the way how to improve sale in that particular

RESEARCH TYPE- DISCRIPTIVE RESEARCH SAMPLING TECHNIQUES CENSUS SAMPLE SIZE- 20 DATA TYPEPRIMARY

RESEARCH METHODOLOGY

Q1. Which company’s tyre your customer prefer to buy? (A) J.K Tyres (B) MRF (C) CEAT (D) GOODYEAR (E) BIRLA TYRES

Q2. Which company tyres you prefer to sell? (A) J.K Tyres (B) MRF TYRES (C) CEAT TYRES (D) GOODYEAR (E) BIRLA TYRES

Q3. Do you have computerized wheel alignment facility? (A) Yes (B) No

Q4. Which factor/factors motivate you to work for a particular company (A) Profit margin (B) Price and Durability of tyres (C) Better services

Q5. In coming future would you like to be an special dealer of J.k Tyres? •Yes •No

FINDINGS
• MRF holds the biggest share of LCV tyres market & JK & CEAT are on second & third position respectively. • Most of the transporters want to purchase MRF tyres because the quality of MRF tyres is the best among available brands, • Most of the transporter think that MRF is the No. 1 in Indian tyre market.

• MRF tyres are costly among all brands JK & CEAT IS charging less in the same segment. • MRF Tyres are most durable tyres. • Radial tyres of JK are competent enough for heavy load. • The eco friendly tyre named Green tyre manufactured by JK tyres have an advantage over the tyres manufactured by its competitors. • Silica is used as a raw material instead of carbon black gives high

CONCLUSION
• MRF is the leading brand in all segments of tyre industry with thier strong competitors JK tyres & CEAT which are holding 2nd & 3rd position in market. • MRF has strong brand name as compare to other brands. • Birla tyres is getting tax benefit so they can sell their tyres at low price.  

RECOMMENDATION
• JK tyres should work on improving the quality of radial tyres by using good quality of steel wires which are used in heavy transportation. • JK tyres can increase the cost to improve the quality of radial tyres because the slight change of price will not affect the market share of the company. • Jk tyres can use silica instead of carbon black because it will improve the durability of tyres. • JK tyres can work on manufacturing eco

• JK IS GIVING VERY GOOD PROFIT MARGIN BUT THEY NEED TO WORK ON THEIR TARGET SLABS. • THEY NEED TO WORK ON REPLENISHMENT OF THE STOCK. • THEY SHOULD ALSO WORK ON PROMOTIONS. wheel-pe-deal

THANK