JK TYRES AND

INDUSTRIES LTD.

PREPARED BY

SANTOSH KUMAR
VISION
“ TO BE AMONGST THE MOST ADMIRED
COMPANIES IN INDIA COMMITED TO
EXCELLENCE.”
MISSION
• BE A CUSTOMER OBSESSED COMPANY
• NO. 1 TYRE BRAND IN INDIA
• DELIVER ENHANCED VALUE TO ALL
STAKEHOLDERS
• MOST PROFITABLE TYRE COMPANY IN
INDIA
• ENHANCE GLOBAL PRESENCE THROUGH
ACQUSITION
• MOTIVATED AND COMMITED TEAM
DEVLOPMENT FOR HIGH PERFORMANCE
ORGANISATION
 Jk Tyre & Industries Ltd.

• Chairman: H. S Singhania

• Major Industry: Rubber & Tire

Mfrs.

• EMPLOYEES: MORE THAN 30,000

• 1980 world’s first Steel Belted Radial
Tyresmaker
for three wheeler JK Tyre at
Kankroli Plant.

• 1991 Banmore TyrePlant (BTP) set-up

with a

capicity of 5.7 lacs tyres p.a.

 Contd….
• 1997 Awarded the National Export Award
for 96-97.
• 1999 JK Tyres ranked 16th largest Tyre
company in the world.
• 2001 J.K. Industries recieved export
award
for the year 1999-2000.
SALES POLICY
• Sales Advance scheme

• Credit Terms

• Prompt payment discount

• Cash discount

contd…
 Contd…
• Quarterly Turnover discount

• Additional Quarterly turnover

discount
 
 Project work

Project title – Comparative

business analysis
of LCV JK Tyres
OBJECTIVE
• To appoint a new dealer in
Najafgarh.
• To find out and analyze the
market share of JK Tyres and
Industries.
• To find out green tyres will help
in sale improvement or not.?
• To find out the way how to
improve sale in that particular
 RESEARCH
METHODOLOGY
RESEARCH TYPE- DISCRIPTIVE
RESEARCH
SAMPLING TECHNIQUES -
CENSUS
SAMPLE SIZE- 20
DATA TYPE- PRIMARY
Q1. Which company’s tyre your customer prefer to buy?
(A) J.K Tyres
(B) MRF
(C) CEAT
(D) GOODYEAR
(E) BIRLA TYRES
Q2. Which company tyres you prefer to sell?
(A) J.K Tyres
(B) MRF TYRES
(C) CEAT TYRES
(D) GOODYEAR
(E) BIRLA TYRES
Q3. Do you have computerized wheel alignment facility?
(A) Yes
(B) No
Q4. Which factor/factors motivate you to work for a particular company
(A) Profit margin
(B) Price and Durability of tyres
(C) Better services
Q5. In coming future would you like to be an special dealer of J.k Tyres?
•Yes
•No
 FINDINGS
• MRF holds the biggest share of
LCV tyres market & JK & CEAT are
on second & third position
respectively.
• Most of the transporters want to
purchase MRF tyres because the
quality of MRF tyres is the best
among available brands,
• Most of the transporter think that
MRF is the No. 1 in Indian tyre
market.
• MRF tyres are costly among all brands
JK & CEAT IS charging less in the
same segment.
• MRF Tyres are most durable tyres.
• Radial tyres of JK are competent
enough for heavy load.
• The eco friendly tyre named Green
tyre manufactured by JK tyres have
an advantage over the tyres
manufactured by its competitors.
• Silica is used as a raw material
instead of carbon black gives high
 CONCLUSION
• MRF is the leading brand in all segments
of tyre industry with thier strong
competitors JK tyres & CEAT which are
holding 2nd & 3rd position in market.

• MRF has strong brand name as compare to

other brands.

• Birla tyres is getting tax benefit so they

can sell their tyres at low price.
 
 RECOMMENDATION
• JK tyres should work on improving the
quality of radial tyres by using good
quality of steel wires which are used in
heavy transportation.
• JK tyres can increase the cost to improve
the quality of radial tyres because the
slight change of price will not affect the
market share of the company.
• Jk tyres can use silica instead of carbon
black because it will improve the
durability of tyres.
• JK tyres can work on manufacturing eco
• JK IS GIVING VERY GOOD PROFIT
MARGIN BUT THEY NEED TO
WORK ON THEIR TARGET SLABS.
• THEY NEED TO WORK ON
REPLENISHMENT OF THE STOCK.
• THEY SHOULD ALSO WORK ON
PROMOTIONS.
wheel-pe-deal
THANK