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8 Steps to building mobile apps fast in the cloud
safely #4 Turn users into believers #5 Free your customer data #6 “Mobilize” every developer #7 Democratize mobile app development #8 Get on the fastest path to mobile freedom Join the revolution today 3 4 5 6 7 8 9 10 11 12
fast in the cloud
.8 steps to
Believe in the power of mobile! #1 Embrace mobile design principles #2 Lose your old infrastructure #3 Scale to millions.
your growth will stall. Connecting with customers. distributors. In fact. and suppliers. And if you don’t connect with customers to provide the best possible experience. This eBook shares 8 ways to help you develop mobile apps faster. and cost-effectively. Worldwide New Media Market Model. continuously. partners. 2012
Read customer story
. VP of Community Solutions. and products requires a mobile strategy that keeps up with them. The shift to mobile devices offers exciting new ways for businesses to engage with customers and employees quickly. Don’t get left behind. employees. Your customers and employees are already mobile.
People use hand-held devices for everything from communicating and playing games to shopping and surfing the Internet. The mobile revolution waits for nobody.
By 2016 US users accessing the Internet through PCs
will shrink from 240 million consumers to 225 million.
Having everything at a rep’s fingertips— wherever they are—helps them work faster and be more effective.
IDC. And yet.
By 2015 mobile app/dev projects
Gartner Predicts. If you don’t enable your employees to communicate or access their data from anywhere. It’s a mobile world. they’ll find someone who will.join th e m obil e a p p r e vol u tion : 8 steps t o build ing mo bile apps fast in t he clo ud 3
Believe in the power of mobile!
The times have changed. They worry about security and scalability. 2012
targeting smartphones and tablets will outnumber PC projects by 4:1. it’s nearly impossible to pry the phone out of some people’s hands. many companies are struggling to take advantage of these opportunities. Don’t wait. And. Time Warner Cable. Or they don’t have experienced developers. US mobile users will increase from 174 million to 265 million. And you need to be too. your best ones might be heading for the door. If you don’t share customer information on-the-go with partners. The challenge for today’s IT departments is to quickly develop the mobile apps businesses demand.
Bringing customer data safely and easily to handheld devices. employees. businesses can engage more closely with their consumer and corporate customers. or employees? Social: How can social media enhance the experience? Device: What native phone features can enhance the experience? Should the app be native. on any device.#
join th e m obil e a p p r e vol u tion : 8 steps t o build ing mo bile apps fast in t he clo ud 4
Embrace mobile design principles
Create engaging apps that put customers first. And. consider these aspects of your app: Purpose: Is the app for collaboration. Create apps that are meaningful. anytime. Anywhere. think about how you can extend your data to build connections. and partners. or upcoming deliveries. support tickets. hybrid. Or build products that signal maintenance needs in real time. partners.or promo-driven apps that don’t help your business. For both consumers and employees. It’s a paradigm shift for IT departments. 2012
Data: What data needs to be delivered and how fast is it refreshed?
. March 2012
Mobile’s greatest value is making data available on the go. They let businesses deliver offers based on a customer’s location. mobile apps let employees access data and workflow process anywhere. The Expanding Role of Mobility in the Workplace. So they can get more done in less time. They have a new focus.
With mobile. Don’t just make cool event.
Cisco Systems. When you plan your app development strategy. Mobile apps can give shoppers the ability to see information on past purchases.
comScore Mobile Metrix. or HTML5?
76% of businesses say mobile devices increased employee responsiveness and decision-making speed.
Before you decide which concepts to push from your whiteboard into your customers’ hands. or entertainment? Users: Is it for customers. transactions. communication.
data centers. Along with ongoing hardware maintenance. monitoring and back up. software stack.
of IT time.NET. Legacy technologies require complex software stacks and frequent upgrades. but $ application infrastructure isn’t keeping up. or software stacks. not infrastructure ones. and file sharing
Keeping The Lights On Innovation Governance & Change Management
Governance & Change Management
The traditional model for enterprise application distribution and deployment is quickly being obsoleted by the cloud PaaS/app store model. and patch management Platform: APIs. and identity Mobile: Geo-location APIs. and Oracle—were created before social and mobile took over the world. they move straight to the business logic and user experiences that differentiate brands and innovate for customers. and access model Operations: Authentication. their user interfaces don’t translate easily to mobile.
IDC Predictions 2012: Competing for 2020
. search. Cloud platforms include these services out of the box:
Infrastructure: Hardware. if at all. security. Smart IT departments realize they don’t want to be in infrastructure maintenance mode. They are moving to the cloud so they can focus on solving business issues. status updates. Instead. and budget is spent keeping the lights on
Gartner Predictions 2012
Developers never have to install servers.
Many of today’s systems—including Lotus Notes. databases. security. and storage Application: Web services. resources. and native SDKs Social: Feeds. . And.#
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Lose your old infrastructure
Radical changes in enterprise computing are underway. REST APIs. Cloud platforms instantly deliver services that can take weeks to build out on legacy systems. profiles.
if your wildest expectations are exceeded. a good. be sure all standard requirements are met for security. consumer app can easily overwhelm a data center. safely
Designing apps for millions of connected devices creates new scalability and security challenges. What do you look for?
Security standards: AICPA. ISO27001.#
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Scale to millions. 2012
. covering all IT systems (including third-party ones).
Although it’s usually—but not always—easier to predict the number of users for business apps. November. Managing scalability issues is another way the cloud is winning. And. You want a platform with certifications for all major worldwide security and data privacy standards. When company and customer data is accessed on mobile devices. And Google fields a whopping 700. Prepare yourself for success. and Japan) Government approval: For all US agencies
Mobile Internet traffic has grown rapidly
Stat Counter Global Stats. integrity and confidentiality. VeriSign. Services like Instagram and Twitter process tens of thousands of posts each minute. the rest of the EU. and your brand can take a big hit. you need to know it is secure. A cloud-based solution puts you in the position to capitalize. viral. availability.000 searches every 60 seconds. not crash. and SysTrust Data privacy compliance: Meet even the strictest requirements (including those from Germany.
As mobile apps access more customer and enterprise data. companies need a single identity across all their own apps. The benefits of making your app. sizes. hybrid.
. Forrester Research. Users are frustrated by a proliferation of passwords. and enforce their security policies on mobile apps. 2011
Mobile device brands.. you need a mobilefirst experience that keeps them coming back for more. Look for robust SDKs that let you build native. permissions.
Cloud-based platform services can help you optimize your app in a variety of ways.
Mobilize Your Collaboration Strategy. and profiles. or product social are obvious. Not to mention the increased productivity employee social networks enable. screen resolution are evolving faster and faster. and tooling.#
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Turn users into believers
To engage with customers and employees. and businesses struggle with security and compliance. restrict access to specific information. or customize different elements that are available in the mobile client. you’re missing out on the best opportunities for engagement and exposure. So look for a platform with social functionality built in. intranet.
Businesses need to be able to easily design roles. They also need to be able to shut down and erase data from lost or stolen devices. If your app doesn’t have a social feed or way to post to a social network.
Companies use many different apps to run their businesses. but most don’t automatically work in the mobile world. and APIs that are challenging to work with. getting enterprise data onto mobile apps typically involves complex integrations. CEO. Burberry
. or payment processing. customers and partners can’t quickly access information like order status. Unfortunately. And.
Angela Ahrendts. Data from HR. and customers can connect to your company. financial systems. or custom apps isn’t usually available to employees on their devices. dashboards. middleware. So employees can access everything they need to do their jobs.
Put your customer data securely in the cloud and make it accessible via open mobile APIs
Built-in enterprise-grade security and identity services to safeguard customer data Built-in social feeds to follow customer records. shipping. Unlocking your data is critical for enterprise mobile apps. across any device. anwhere. and partners with the data and features they need. employees. and more Industry standard RESTful APIs for access to cloud customer data File management including storage and access
User access permission to secure visibility down to the field level
Our vision is that a customer has total access to Burberry.#
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Free your customer data
Connect customers. documents. ERP.
Enterprises face a severe shortage of mobile developers as pressures from BYOD [bring your own device] escalate and as mobile becomes a strategic customer engagement channel. security. so it’s easier to support multiple devices. International Data Corporation. Cloud app platforms provide services that make it easy to access and protect customer data. July 2012
can help any developer
DEVELOP MOBILE APPS
join th e m obil e a p p r e vol u tion : 8 steps t o build ing mo bile apps fast in t he clo ud 9
“Mobilize” every developer
With the right tools. and password rotation. Venturebeat. Less time and resources are spent on device customization.
Al Hilwa. Not so much when they’re stuck maintaining software stacks or integrating systems. and enforce access. and enable or disable user access
Geo-location Enhance apps with location-based information An enterprise mobile container Add enterprise-grade features. and common policy across all device types Social REST API S Quickly transform apps with social feeds and collaboration features Mobile policy management Enforce enterprise security on mobile apps with features like 2-factor authentication. your developers can quickly extend their skills to developing mobile apps.
Developers add value to your business when they create features that help you leapfrog the competition. data stored on devices is securely encrypted Native device services Add camera. including secure offline storage and OAuth 2. Developers can build logic and data integration components with the platform so the majority of code is device independent and executes in the cloud.
wizards and forms. Securing data. they always have the latest data. we have to have social and mobile.” June. Kimberly-Clark
read customer story
Gartner “DevOps Step One: Assessing Your IT Infrastructure and Operations Technical Debt. and automatically generate page layouts.#
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Democratize mobile app development
What if you could empower your business users to build their own mobile apps?
Behind the current enthusiasm for mobile. but doesn’t sacrifice IT’s need to control data access. A cloud platform lets business users create apps quickly. in the cloud. The gap between business demands and delivered apps is creating a trillion dollar ‘IT deficit’ that’s growing bigger every day—and it’s only accelerated by mobile. Given the right governance controls. business analysts can customize their own apps. deploy anywhere. they can build the business logic and automate workflows. 2012
. reports and dashboards can be quickly configured. With built-in analytics.
IN UNDELIVERED PROJECTS
In order to continue to grow for the next 140 years. drag and drop development tools. business users can solve their own business problems and help close the deficit. Anyone who can use a spreadsheet can create apps with drag and drop tools. and IT centralized management. Global Director. there’s a harsh reality for many IT leaders. incorporate UI components. With a few clicks. fields and apps is as easy a clicking a few check boxes to enable permissions.
Mike McCranie. Information Technology. With just clicks. And. and make updates on the fly.
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Get on the fastest path to mobile freedom
Go mobile now with the Salesforce Platform—and don’t get left behind by the mobile revolution.000 companies. Unlock your customer and back office data.
BA DATA L 5. VeriSign. HYB
SOC TITY IDEN RITY CU & SE
G DRA DEV P O R &D
ER ELOP DEV E PACKS IL MOB
testing. your idea may be obsolete or someone else may have beat you to market with it. Salesforce. inc. Suite 300. Check out the Salesforce Platform and join the mobile revolution today. inc. The Landmark @ One Market. 94105. and deployment stages. and tricky to make mobile and social. United States
.com. hard to update as business needs change. San Francisco.com/platform/mobile
With Salesforce our stylists can pack a trunk—virtually—from their mobile phones. Apps built with this complexity and infrastructure are difficult to scale when usage spikes. and once you plow through the design. Development cycles for a simple app can take months. For more information and a free trial visit us at: www.com. VP of Product
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Join the revolution today
If you’re still using legacy platforms to build today’s mobile apps. When you build mobile apps on a cloud platform. CA. you’re wasting precious time and valuable resources. you can transform your business.
Jason Smith. All rights reserved. core development. Various trademarks held by their respective owners.