A REPORT ON ‘MARKET SURVEY OF ALUMINIUM ROOFING SHEETSEVERLAST BRAND’

BY NIDHI KHETAWAT ENROLMENT NO. 08BS0001963 HINDALCO INDUSTRIES LIMITED

Contract/Project/Job Number : NA

A REPORT ON ‘A MARKET SURVEY FOR ALUMINIUM ROOFING SHEETS – EVERLAST BRAND’

By NIDHI KHETAWAT ENROLMENT NO.-08BS0001963 HINDALCO INDUSTRIES LIMITED

SUBMITTED TO

Mr S.K Agarwal (Company Guide) Prof. Shantanu Mitra (Faculty Guide)

Date of Submission : 20th May 2009
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UNDER TAKING

This is hereby stated that this report is original in every sense of the term and it carries a sense of creditability and strength and that I have taken no shortcuts and remained both rigorous and scholarly. I have tried my best to keep this work as watertight and squeaky clean as possible. It may be further stated here that in the preparation of this report and projects undertaken some aid has been taken from a pool of professionally shared knowledge, a detailed description of which has been mentioned in the bibliography section of this report.

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Dated: 20th April 2009 Signature Kolkata. Nidhi Khetawat

ACKNO WLEDGEMENT
First of all I would like to place on record my gratitude to all concerned respectable executives of Hindalco Industries Limited for giving me this opportunity of internship which has been a pure learning experience and which have enlightened my knowledge and skills of working in the industry.

I would also like to express my gratitude towards Icfai Business School for giving me the opportunity to undergo summer internship at Hindalco Industries Limited. I am extremely thankful to Mr. S.K Agarwal and Mr. Subhasish Das who helped me immensely to relate theoretical concepts to real business scenario. I am greatly indebted to all of them who provided me with valuable guidance that contributed to the successful completion of this marketing research project. I am specially thankful to my mentor Prof. Shantanu Mitra for his guidance and cooperation during my internship and in fact
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without his navigational assistance the task of structuring the project would have been really very difficult.

TABLE OF CONTENTS
PARTICULARS................................................................ ........ Pg. No.

1. UNDERTAKING............................................................... ........ (i)

2. ACKNOWLEDGEMENT..................................................... ....... (ii)

3. EXECUTIVE SUMMARY........................................................... 8-9

4. INTRODUCTION.............................................................. ..........10
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5. BRIEF DESCRIPTION ACTIVITIES...................11-15

OF

COMPANY’S

6. ABOUT THE PRODUCT-‘EVERLAST ALUMINIUM SHEETS’............................................16-23 ROOFING

7. INDUSTRY ...........................................................24-27

ANALYSIS

8. LIMITATIONS.................................................................. ..........28

9. OBJECTIVE..................................................................... ...........28

10. METHODOLOGY .....................................................................29

11. SURVEY RESULT AND ANALYSIS......................................30-38

ITS

12. RECOMMENDATIONS...................................................... .........39

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13.FUTURE OUTLOOK ................................................................40-41

13. REFERENCES................................................................. .............42

16. ANNEXURE ...........................................................................43-44

LIST OF FIG UR ES AND TAB LES

TAB LES

TABLE 1.1 COMPANY’S PRODUCTS AND ITS LOCATION (ALUMINIUM)

TABLE 1.2 COMPANY’S PRODUCTS AND ITS LOCATION (COPPER)

TABLE 2 CHARACTERISTICS EVERLAST PRODUCT

AND

UNIQUENESS

OF

TABLE 3 MECHANICAL PROPERTIES OF EVERLAST

TABLE 4 MAJOR PLAYERS IN ALUMINIUM INDUSTRY
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FIGURES
FIGURE 1.1 TOP MANAGEMENT LEVEL OF COMPANY FIGURE 1.2 MANAGEMENT TEAM FOR EVERLAST FIGURE 2.1 ALLOY AA8011 FIGURE 2.2 ALLOY AA3003 FIGURE 2.3 ALLOY AA3105 FIGURE 3.1 CIRCULAR CORRUGATED SHEETS FIGURE 3.2 TROUGHED SHEETS FIGURE 3.3 SALES PERFORMANCE OF EVERLAST FIGURE 4.1 ALUMINIUM CONSUMPTION IN INDIA FIGURE 4.2 ALUMINIUM CONSUMPTION (GLOBALLY) FIGURE 5.1 MOST PREFERRED ROOFING MATERIAL FIGURE 5.2 AWARENESS OF THE PRODUCT EVERLAST FIGURE 5.3 MEDIUM OF AWARENESS FIGURE 5.4 TYPE OF ALUMINIUM ROOFING SHEET COMMONLY PREFERRED FIGURE 5.5 REASON FOR THE PREFERENCE OF EVERLAST ROOFING FIGURE 5.6 PREFERENCE OF COMPANY FOR THE PRODUCT FIGURE 5.7 AVERAGE REQUIREMENT OF THE PRODUCT FIGURE 5.8 SATISFACTION IN USING THE PRODUCT FIGURE 5.9 SCOPE OF IMPROVEMENT IN THE PRODUCT EVERLAST

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MARKET SUR VEY FOR AL UMINIUM ROOFING S HEETS - BRAND: EVERLAST

Ex ecutiv e Summar y
This project deals with understanding and studying customer preference, availability, awareness, affordability and acceptance of Hindalco’s latest introduction of Aluminium Roofing Sheets under the brand “Everlast”. The Objective of the projects that have been assigned as a part of the internship is:  To study the reasons for customer patronage or non acceptance of Everlast Roofing Sheets for A. Domestic customers B. Industrial customers  To study the present customer scenario for Everlast Roofing Sheets.  To suggest methods activities for Everlast. of improvement of marketing

 To find out whether any improvement is required in the upgradation of their product.

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Each of the above mentioned objectives required a marketing survey in order to diagnose the various parameters that are in fact essential to transform the project to a coherent body.

This Survey aims to define those essential parameters for the individual projects like the tastes and the preferences of the users for the roofing sheet, the attitude of the people etc. Further, I wanted suggestions from the people for improving the standard of the product. All these are being crystallized in synthesizing the projects. Survey was conducted through questionnaires and checklists at the distributors office in Kolkata. It may be mentioned that duration of the survey was from 26th March to15th of April 2009 and the sample size taken was 50.

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INTR ODUCTIO N
Aluminium Industry in India is one of the leading industries. The growth of the aluminium industry is propelled by newer use of the metal across diversified business horizons. Taking advantage of liberalisation and globalization policies of the government of India, Hindalco has entered the aluminium exploration, product manufacturing, and export market. However the company faces competition from other players in the metal segment, particularly the roofing sheet for domestic and industrial purpose. The purpose of this project is to find out the market potential of Everlast Aluminium Roofing Sheets for both domestic and
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industrial market segments in urban and semi urban areas. It is valuable from the company’s point of view as the survey will give feedbacks about their product and their marketing activities which in turn will give them an opportunity to analyze any scope for improvement in their product or marketing strategies. All these purposes required the diagnostic ability of a market survey to intervene the certain dynamics involved. The survey was conducted at the following places of Kolkata: Heera Metals Ltd & M/s Radhika Enterprises (distributors’ office) Here I got the opportunity to directly interact with the consumers of the aluminium roofing sheets and to know about their perceptions related to the product. It may be mentioned that duration of the survey was from 26th March to15th of April 2009 and the sample size taken was 50.

BRIEF DESCRIPTION OF COM ACTIVITIES

PANY’S

Hindalco Industries, set up in 1958, is under the Aditya Birla Group. Its businesses include the manufacture of Copper and Aluminum and in both; the company is a leader in the industry. It enjoys nearly 60 per cent of market share and its rolled products are widely used in various segments such as packaging, transportation, construction, electrical, defence and general engineering applications. The company’s aluminium units across the country encompass the entire gamut of
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operations from bauxite mining, alumina refining, aluminium smelting to downstream rolling, extrusions, foils, alloy wheels and roofing along with captive power plants and coal mines.

VISI ON O F TH E C OMPANY To be a premium global conglomerate with a clear focus on each business. MISSI ON O F TH E C OMPANY To deliver superior value to their customers, shareholders, employees and society at large.

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VAL UES OF T HE C OM PANY  Integrity Honesty in every action.  Commitment On the foundation of integrity, doing whatever it takes to deliver, as promised.  Passion Missionary zeal arising out of an emotional engagement with work.  Seamlessness Thinking and working together across functional silos, hierarchy levels, businesses and geographies.  Speed Responding to stakeholders with a sense of urgency.

The company's commitment to quality and service along with its extensive infrastructure has made Hindalco a prime source for best-selling brands.

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TOP MAN AGEMENT LEVEL OF COM

PANY

FIGURE 1.1

COM PANY’S PR ODUCTS AND ITS LOC ATION
ALUMINIUM TABLE 1.1 key products and brands Alumina locations Capacities Country 700,000 tpa 350,000 tpa 180,000 tpa India

Renukoot (Uttar Pradesh) Belgaum (Karnataka) Muri (Jharkhand) Aluminium Renukoot Hirakud (Orissa) Extrusions Renukoot Alupuram (Kerala) flat rolled products Renukoot Belur (West Bengal) Taloja (Maharashtra) Mouda (Maharashtra)
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375,000 143,000 33,000 13,000 100,000 57,000 50,000 30,000

tpa tpa tpa tpa tpa tpa tpa tpa

redraw rods foil and packing

Renukoot 75,000 tpa Kalwa (Maharashtra) 6,000 tpa Silvassa (Dadra and 30,000 tpa Nagar Haveli) 4,000 tpa Kollur (Andhra Pradesh) Wheels Silvassa 300,000 pcs Indal (subsidiary of Hindalco) foil rolling Kollur 4,000 tpa COPPER TABLE 1.2 key products and brands copper cathodes continuous cast copper rods sulphuric acid Locations Dahej (Gujarat) Capacities Country 500,000 tpa 120,000 tpa 1,470,000 tpa 180,000 tpa 26 mt 200 mt 400,000 tpa India

phosphoric acid gold (Birla Gold) silver (Birla Silver) DAP and complexes (Birla Balwan) Hindalco Industries Ltd. (Aditya Birla copper cathodes Nifty mines copper in Nifty mines concentrate power Nifty mines copper Mt. Gordon mines concentrate
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Minerals Limited) 25,000 tpa Australia 60,000 tpa Australia 28 mw Australia 40,000 tpa Australia

ABOUT THE P RODUCT -EVERLAST AL UMINIUM R OOFING SHEETS

Everlast, a Hindalco brand for aluminium roofing sheets, offers ideal and economical solutions for all roofing and cladding needs. Colour-coated and tiled roofing profiles are also offered by Hindalco. Everlast sheets can withstand the hardest of climatic conditions and does not require much maintenance. Everlast roofing solutions are for those w ho need security and long-lasting protection. Everlast roofing sheets are known for its exceptional quality and reliability

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.Everlast was launched in 2002 after much research. The purpose of launching a brand in this commodity business was to add value. Everlast roofing solutions are for those who need security and long-lasting protection. It is known for its exceptional quality and reliability.

MAN AGE MENT TEAM FOR EVERLAST

FIGURE 1.2

CHAR ACTERISTICS

AND U NIQUENESS

OF THE PR OD UCT
TABLE 2 CHARACTERS AND FEATURES NON Corrosive UNBREAKABLE
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CORRESPONDING ADVANTAGES No maintenance cost as of painting etc

Frequent replacement is not required.

LIGHT IN WEIGHT

Economical in structural cost, transportation and easier to handle and to carry on hills and rooftops. Looks nice and attractive. No cost of cleaning. Lesser overlapping results in more area coverage and economy in hardware.

PERMANENT GLITTERING AVAILABLE IN HIGHER LENGHTS FREE FROM HEALTH HAZARDS HIGH RESALE VALUE HIGHER INSULATION FREE PURCHASE SALE PRESTIGIOUS INSTALLATIONS

Unlike asbestos which is on the verge of ban as recently declared in USA as a cause of cancer. Continuous appreciation in value. Comparable to G.C. & Asbestos Sheets

No formalities as Aluminium is outside the preview of Essential Commodities Act.

It has also been widely installed in large organisations as i) TISCO ii)Indra Prasth Stadium .

MECHANICAL PR
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OPER TIES

TABLE 3 Alloy Temper UTS (MPa) Yield Stress (.2% stress) AA3003 AA3105 AA8011 H18 H18 H18 Min 200 230 175 Max 240 180 260 160 190 140 proof-

CHEMICAL COMPOSITION (%)
ALLOY AA8011
FIGURE 2.1

ALLOY AA3003

FIGURE 2.2

ALLOY AA3105
FIGURE 2.3

TECHNICAL PR OPER TIES
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PERMISSIBLE LOADING (kg/sq. m)

CIRCULAR CORRUGATED SHEET

FIGURE 3.1

TROUGHED SHEETS

FIGURE 3.2

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SALES PERFORMANCE OF EVERLAST ROOFING SHEETS

FIGURE 3.3

Accumulated overall Data for Everlast

Segment FY 03 FY 04 FY 05 FY 06 FY 07 FY08 Retail 647 1432 3994 4845 5132 5733 Institutional 795 1265 1811 1759 1721 2217 Total 1442 2697 5805 6604 6853 7950

MARKETING STRA

TEGY AD OPTED FOR

THE PR OMO TION OF EVERLAST
Everlast is the brand of aluminium roofing sheets from Aditya Birla Group. Aluminium is a commodity driven basically by the price. Everlast can be called the first branded roofing sheet. Everlast had two pronged approach towards building the brand.
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First task was to establish the brand name by increasing the awareness. This was done by extensive campaign through print media and hoardings. The brand also was positioning itself as a durable product. Second task was to increase the popularity of aluminium roofing sheets. Now Everlast is running a series of campaigns highlighting the various benefits of having an Everlast roof. The brand is now targeting the urban households. Everlast rightfully is reaping the benefits of the first mover advantage in this commodity business. Through heavy promotion, the brand has already established it presence in the market.

INDUSTR Y AN ALYSIS
Aluminium Industry in India is one of the leading industries. It is an oligopolistic industry. It is developing fast and the advancement in its technologies is boosting the growth even
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faster. The utilization of both international and domestic resources was significant in the rapid development of the Aluminium Industry. The Indian aluminium industry has a bright future as it can become one of the largest players in the global Aluminium market as in India the consumption is fairly low, therefore the industry may use the surplus production to cater the international need for Aluminium which is used all over the world for several applications such as aircraft manufacturing, automobile manufacturing, utensils etc.

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MAJOR PL AYERS IN INDIAN AL INDUSTR Y

UMINIUM

The Indian aluminium industry is highly concentrated with only four primary plants in the country from three business groups. TABLE 4 Business Groups The Aditya Birla Group Sterlite Industries Players Hindalco Industries Limited(Hindalco) Bharat Aluminium Company Limited (Balco) Madras Aluminium Company Limited Public Sector Undertakings (Malco) National Aluminium Company Limited

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USA GE P ATTERN FOR AL UMINIUM IN INDIA
Aluminium is used in various sectors, such as, transportation, packaging, building / construction and electricity. However, the usage pattern differs significantly for India and rest of the world. Globally, the automotive, packaging and the construction sectors are the major end users of aluminium, while in India the power sector consumes about 31 per cent.

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AL UMINIUM CONSUMPTION IN INDIA
FIGURE 4.1

AL UMINIUM LEVEL

CONSUMPTION

AT GL OB AL

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FIGURE 4.2

LIMIT ATIONS
 The sources of data collection are limited in this research.

 The primary data is collected in limited area.

 Time limitation was there.

 The respondent may be biased.

OBJECTIVE
 To study the reasons for customer patronage or non acceptance of Everlast Roofing Sheets for A. Domestic customers B. Industrial customers

 To study the present customer scenario for Everlast Roofing Sheets.

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 To suggest methods of improvement of marketing activities for Everlast.

METHODOL OGY
The purpose of the market survey was to analyze the different parameters and dynamics involved with the project which serve as a foundation for the project to be structured upon. Therefore it was very important to obtain the right information from the right source and efforts were taken to record all the data in a methodical way which can be compatible according to the required method of analysis.

Accordingly questionnaire was prepared in line with the project and each question serves a particular purpose. [The questionnaire is attached in the appendices section of the report].The source of data is the primary data which was collected and accordingly interpreted from the cross section of the different sources of information. A sample size of minimum 50 was decided to target upon.

While doing the survey I interacted directly with the prospective clients at distributors’ office through questionnaire and checklist formats. Analysis of company’s product demand with its competitors through

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A. Primary data- Distributors.

B. Secondary data- Through online, various official websites of the companies, Journals and magazines.

SUR VEY RESUL TS AND ITS AN
MOST PREFERED ROOFING MATERIAL

ALYSIS

FIGURE 5.1 Objective: Here the objective is to find out the preference of the people for their roofing and thus the scope for the product in the market. Result: As is shown in the fig. the major Market share (60%) is enjoyed by Cement followed by GC (15%), Aluminium (5%) and Plastic (2%). These are the major preferences and rest of the material constitute around 18%.

AWARENESS OF THE PRODUCT ‘EVERLAST’
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FIGURE 5.2 Objective: The objective here is to find the awareness for the product ‘Everlast Aluminium Roofing Sheets’.

Result: The survey revealed that the product is yet to be discovered by majority. People are unaware of the product. Only 25% of the sample size interviewed had ever heard about it.

MEDIUM OF AWARENESS

FIGURE 5.3

Objective: The objective here is to find out the medium of awareness for the product ‘Everlast Aluminium Roofing Sheets’.

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Result: The survey revealed that around 35% of the people interviewed became aware of the product by trade displays. The next source was word of mouth i.e. (30%). Another 15% became aware through TV Commercials, 10% through Newspapers and the rest 10% by other mediums.

TYPE OF ALUMINIUM ROOFING SHEET COMMONLY PREFERRED

FIGURE 5.4

Objective: The objective here is to find out the demand for the type of Everlast aluminium roofing sheets.

Result: The survey revealed that nearly 60% of the people used circular corrugated, around 35% of the consumer uses trapezoidal and the remaining 5% of the people uses tiled roofing sheets.

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REASON FOR THE PREFERENCE OF EVERLAST ROOFING

FIGURE 5.5

Objective: The main objective of this study is to find out the reasons behind the preference of the Everlast Aluminium Roofing Sheets.

Result: The study revealed that 30% of the people use Everlast because of its long lasting quality. 25% of the consumers prefer for the light weight of the product. Another 20% of the people use the product for its heat resistance quality and 20% for its higher resale value. Remaining 2% prefer the Everlast for its versatility and the rest 3% for its other qualities.

PREFERENCE OF COMPANY FOR THE PRODUCT

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FIGURE 5.6

Objective: The main objective here is to find the preference of the users for the company for the supply of aluminium roofing sheets. Result: The survey revealed that around 65% of the users buy roofing aluminium sheets from Hindalco, 30% of the consumers prefer Balco products and the rest 5% of the users buy aluminium roofing from Manaksia.

AVERAGE REQUIREMENT OF THE PRODUCT

FIGURE 5.7

Objective: The main objective here is to find out the average consumption pattern of the users.
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Result: The study revealed that 10% of the people usually require below 50 tons, 30% between 50-100 tons, 45% of the users usually require between 100-250 tons, 5% between 250500 tons and the rest 10% of the consumers usually require above 500 tons.

SATISFACTION IN USING THE PRODUCT

FIGURE 5.8

Objective: The main objective here is to find the level of consumer satisfaction for the Everlast aluminium roofing sheets.

Result: The study revealed that only around 55% of the users of the product were satisfied with the Everlast product where as the remaining 45% felt that there is further scope for improvement.

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SCOPE OF IMPROVEMENT IN THE PRODUCT ‘EVERLAST’

FIGURE 5.9

Objective: The main objective here is to find the area where further improvement can be made so that the satisfaction of the consumer is maximum. Result: The study revealed that 60% of the people were dissatisfied with the price of the Everlast. They felt that the price was too high and should be lowered to increase the overall demand for the product. 30% of the users felt that the availability of the product was not up to the mark. Around 7% felt that more varieties should be introduced in this area and the rest 3% wanted further improvement in the quality.

RECOMME ND ATIONS

Everlast is an upcoming brand of Hindalco for roofing. Though it was launched in the year 2002, it is yet to reach the masses. The Indian roofing market has a small 5% share inclusive of all
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metals, hence there is a huge potential for this product in the market. The promotional strategies adopted by the company for Everlast has helped in spreading good awareness about the existence and availability of everlast aluminium roofing sheets. Inspite of all the efforts the product is yet to be known by large and requires further promotion. Everlast faces major competition from GC Galvalnized corrugated and galvalum sheets. Difference between plain aluminium and coloured galvalum now stands at around 20 %. Thus for the product to succeed in the market it is necessary that the price of the product should be reduced. The company has no control over the cost of aluminium but steps should be taken to curtail the making cost of the product. . With the price differential between aluminium and GC sheets coming down we are expecting more people to shift to aluminium and thereby increase volume for this product. Company may implement a field expansion to leverage on existing infrastructure and better realise synergies. It may concentrate on value added products to ensure higher realisation and optimum utilisation of brand and distribution network in future. Further improvements in consumption norms of the product as well as productivity enhancement should be focused in future. These measures will enable Hindalco to improve cost efficiency, strengthen market position and enhance margins in future.

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FUTURE OUTL OOK
The outlook for the Metals sector in India is bright. Sustained growth is expected across all key segments, aided by several factors such as, growing domestic demand, investment in capacity addition, increasing supply deficit in other countries and favorable government regulations. • Government’s initiatives such as power and infrastructure development, reduction in import duties and facilitation of FDI, along with overall economic growth will provide a boost for the Indian metal industry • With economy projected to grow at 8 per cent in the coming years, there is expected to be a surge in per capita metal consumption. • For aluminium, exports will be a major demand source The attractive prospects in the Indian metals sector have attracted multinationals like BHP Billiton and Rio Tinto to enter India for prospecting. At the same time successful Indian players are looking at acquiring mining rights abroad for example, the AV Birla group has acquired mining rights in two copper mines in Australia. The metal sector in India, is clearly an attractive sector for investment and offers significant growth potential, both in the domestic as well as exports markets. Metal companies must assess their core competency and realign their strategy to cope with the internal and global competition. The outlook for domestic aluminium sector is positive. It is predicated on the likely strong growth in the end-use sectors, notably in the construction, transportation, consumer durables and packaging sectors. The positive outlook for the Indian economy, expected GDP growth of 6-7% per annum and accelerating level of industrial activity should give boost to the
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construction sector. The fiscal incentives for individual housing in recent budgets, availability of cheaper finance, rising per capita income and increasing level of consumer confidence will drive housing demand in future. Together with the renewed focus on infrastructure development, it will reinforce the outlook for the construction sector. Gaining from it and the increasing preference for use of aluminium in curtain walling, partitions and door/window panelling, aluminium consumption in the construction sector is slated to grow in double digits over the next two years. The expected strong growth in the transportation sector will be a key driver of aluminium demand going forward. The share of transportation in aggregate consumption is expected to rise significantly in the future. This will be driven by improving volumes of commercial vehicles on the back of a pick-up in industrial activity, introduction of new vehicles by international car manufacturers and a shift towards aluminium use in select applications by domestic car manufacturers. Additionally, higher disposable incomes and improving level of consumer confidence coupled with rising aspiration levels and changing consumer buying pattern is likely to boost demand for consumer durables in future. The prospects of an increased consumption in the electrical sector are improving with the entry of the private sector in the distribution sector and restructuring of the State Electricity Boards by the Government. The need for strengthening distribution network in the power sector also augurs well for aluminium consumption in future. Thus I am quite optimistic about the future of the aluminium industry in India. Prospects of the industry will improve further with the acceptance of aluminium in new applications, which is gaining momentum already. Domestic aluminium prices are likely to follow the LME trends, outlook for which remains firm
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and positive. The competition is likely to intensify with local producers expanding capacities, global manufacturers eyeing for an entry and the possible reduction in import tariff as part of WTO commitments. The domestic producers will have to keep a close watch on their cost structure for superior margins and earnings in future.

REFERENCES
1. BIBLIOGRAPHY

  

http://72.14.235.132/search?q=cache:GFN27kvQtdMJ:ibef. org/download/Metals_210708.pdf+Aluminium+commodity +report,+infoline+,+august+2007&cd=1&hl=en&ct=clnk &gl=in http://www.hindalco.com/products/rolled_products.htm http://www.hinduonnet.com/fline/fl2313/stories/20060714 004212100.htm http://www.rigidal.com/en/products/ourproducts/composite-panel/thermocore-1.html

2. Hindalco Handbook Published By Hindalco. 3. Company document  Al Track- Company’s magazine  Catalogue. 4. Journals  India today
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 Business world

ANNE XU RES

QUESTI ON NAI RE

1. Title/Name of the customer/Firm/Organization :

2. Permanent address:

City:

Pin Code:

3. Which material are you using as roofing sheets? Aluminium Cement GC/AC PVC/Plastic

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4.

Have you ever heard of Everlast Aluminium Roofing Sheets? Yes No

5. How did you come to know about the product? Newspapers Trade displays Word of mouth TV Commercials others

6. Which type of Everlast aluminium roofing sheets have you used before? Circular corrugated Trapezoidal Tiled profile

7. Why do you prefer Everlast Aluminium Roofing Sheets? Long Lasting Quality Zero-maintenance Heat Resistance High Resale Value Versatility Light weighted

8. From where do you usually purchase aluminium roofing sheets? Hindalco Balco Manaksia limited

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9. What is your average requirement? Below 50 tons 250 ton s 250-500 tons above 500 tons 50 – 100 tons 100-

10. Are you satisfied using aluminium roofing sheets? Yes No

11. If No, where do you feel improvement can be made? Quality Variety Price Availability

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