Vineet Mehta

P.G. Dept. of English
Doaba College, Jalandhar
&

Sumeet Mehta
CEO ZEE EDUCATION

 E-marketing and traditional marketing: similarities and differences as communication processes. .  Two way communication in e-marketing and the power of the recipient consumer.  Search Engine Optimization (SEO). Banner Ads and Meta Ads as marketing an communication tools.

 Standardization and monolingualism. . E-marketing in context of globalization and role of language in e-marketing arena.  Deconstructing the notion of English being the language of E-commerce and e-marketing.  Localisation and adaption as better strategies for cross cultural e-marketing.

.

412.6 % 399.2009) Internet Users % of Total World Population for this Language (2009 Estimate) English 499.389.3 % 17.2 % 2.330.373.8 % 379.8 % 411.2 % 3.5 % 140.1 % 71.9 % 375.1 % 4.696 WORLD TOTAL 1.0 % 669.3 % 100.595.651 34.9 % 5.713 29.3 % 247.337.0 % 22.859.8 % 2.252.3 % 127.389.900 31.9 % 4.849.099 16.097 Russian 45.2 % 525.631.774 Spanish 139.976 Chinese 407.100 17.000 32.317 TOP 10 LANGUAGES 1.297.569.041.078.3 % 344.422 13.8 % 4.492.462 39.767.7 % 27.355.263.7 % 3.805.2 % 7.3 % 1.359.7 % 2.7 % 96.679 Portuguese 77.174.046.735.213.017.45 7 26.000 75.139.7 % 1.5 % 103.TOP TEN LANGUAGES IN THE INTERNET Internet Users by Language Internet Penetration by Language Growth in Internet (2000 .512 Rest of the Languages 309.6 % 1.5 % 251.03 5 33.2 % 337.985 Japanese 95.310 75.5 % 2.0 % 161.4 % 923.475.800 52.830.0 % 96.2 % 82.0 % 6.223.250.650.802.979.415.7 % 1.162.247 Korean 37.702 Arabic 60.242 French 57.208 .493 German 72.

.  e .Marketing as cultural specific and cultural sensitive.  e – Marketing moves towards multiculturalism and multilingualism.  “Tradition free” and “Cultural bound” products. Globalization and role of translation. Language localization.

Sign up to vote on this title
UsefulNot useful