Cassandra J.

Carlson
San Luis Obispo, CA • (805) 305-3307 • cassjoy@gmail.com • cassandrajcarlson.com

Education Bachelor of Science, Journalism; minor in Women’s and Gender studies – class of 2009 California Polytechnic State University, San Luis Obispo, CA Professional Experience Women's Press, Intern Jan 09 - June 09 Responsible for new, innovative design for Web site and bimonthly paper Implemented online multimedia, multi-user blogs and use of social media Created and updated content in both print and online mediums Tonic.com, Guest Blogger March 09 Contributed a piece on women and sustainability for a new online publication Cal Poly Mustang Daily Newspaper - Present Sept 06

Wire Editor; Jun 08- Present Responsible for content, design and layout of wire pages Created two long-term (alternating) biweekly series to implement more local content as an alternative to Associated Press wire Produced and updated online police log, a popular feature on the MD Web site Reported on breaking news and events in both print and online multimedia Reporter, Senior Staff Writer; Sept. 07- Jun 08 Covered various events, meetings Gained interview experience and honed writing skills Wrote over 45 stories Advertising Representative, Sept. 06- Jan 08 Responsible for maintaining 60 accounts with local businesses Attended the California College Advertising Conference in San Luis Obispo, and the College Newspaper Business & Advertising Managers Conference in Portland, OR Additional Experience and Awards Volunteer, Focus the Nation 2008 & 2009: Global Warming Solutions for America Awarded the 2008 Steve Harmon Scholarship for Investigative Journalism 2007 Orientation Leader for the Cal Poly Week of Welcome Language and Technical Skills Multimedia produced online news content including audio slideshows, video production and podcasting (Soundslides, Final Cut Pro and Garage Band) Social Networking (Twitter and Facebook) Web Design Dreamweaver, content management systems (Wordpress), some PHP Proficient in Adobe CS4 programs and Associated Press stylebook

References available upon request

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