Final Dissertation Presentation on To find out effectiveness of AIRTEL ads and their impact on the viewers

Submitted to: Dr Prabhat Pankaj Submitted by: Kapil Kumar FT-07-563

BHARTI AIRTEL
•Incorporated on July 7,1995. •Provides GSM mobile services in all 23 circles. •Third largest mobile company in the world and largest in India. •Recently attained 90 million subscribers landmark.

AIRTEL PRODUCTS
• Mobile services • Tele media services • Enterprise services

OBJECTIVE OF THE STUDY
To Find• What type of impact the AIRTEL advertisements have on the viewers? • What changes AIRTEL needs to make in near future?

RESEARCH METHODOLOGY
Data sources • Answers of the respondents • AIRTEL website and internet Sample • 80 respondents of different age group, chosen randomly.

DATA ANALYSIS

Typesof Respondents
Male Female 0% 0% 30%

70%

Popularity of ads of different brands

Claims made in AIRTEL ads are believable?

Findings from the study
• TV commercials are most like medium of advertisement. • Vodafone ads are more popular than AIRTEL ads. • Fun part is missing from AIRTEL ads. • A.R.Rehman holds max. popularity among AIRTEL endorsers. • Use of so many endorsers is not acceptable to viewers. • AIRTEL ads play a very little role in bringing in new customers for it. • A good %of viewers don’t believe the claims made in AIRTEL ads.

RECOMMENDATIONS
• Introduce short ads and the ads with some humor. • Use lesser no. of celebrities in ads. • Make use of some other means to bring in new customers. • Introduce new calling or recharge schemes through ads.

THANK YOU