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    shahid veettil
    32K views2 pages
    Customer satisfaction survey consumer perception survey service quality study Service Process Mapping - Back stage, on-stage Improving service quality using service blueprinting. Study on effectiveness of employee's role in service delivery effectiveness of channels (distributors / DSAs) in service delivery

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    Customer satisfaction survey consumer perception survey service quality study Service Process Mapping - Back stage, on-stage Improving service quality using service blueprinting. Study on effectiveness of employee's role in service delivery effectiveness of channels (distributors / DSAs) in service delivery

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    32K views2 pages

    Marketing Project Topics

    Uploaded by

    shahid veettil
    Customer satisfaction survey consumer perception survey service quality study Service Process Mapping - Back stage, on-stage Improving service quality using service blueprinting. Study on effectiveness of employee's role in service delivery effectiveness of channels (distributors / DSAs) in service delivery

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    • Customer Satisfaction Survey

    • Consumer Perception Survey

    • Service Quality Study

    • Service Blueprinting
    • Service Process Mapping – Back stage, on-stage
    • Improving service quality using service

    blueprinting
    • Competition Analysis

    • Service standards

    • Study on effectiveness of employee’s role in

    service delivery
    • Effectiveness of channels (distributors/ DSAs) in

    service delivery
    • Effectiveness of channels (on-line/ Internet) in

    service delivery
    • Customer Data Analysis

    • Study of Institutional markets

    • Effectiveness of promotion schemes

    • Measurement of Brand awareness and brand

    perception
    • Customer Loyalty study
    • Study of purchase influencing factors
    • Customer Profiling
    • Advertising effectiveness study

    http://www.questionpro.com/akira/showLibrary.do?mode=1&categoryID=9

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