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Chapter 5. Regression Analysis Section 5.1. Simple Linear Regression Example 5.1. Bench Glorietta Table 5.1.

Given Month (This Yr) January February March April May June July August September October November December Figure 5.1.
Bench Glorietta
45 40 35 30 25 20 15 10 5 0 0 5 10
TV Ad ($000)

TV Ad ($000) 8 5 13 9 6 16 10 15 11 14 12 7

Sales ($000) 24 25 28 31 27 39 26 37 29 32 35 30

Sales ($000)

15

20

Table 5.2.

Period 1 2 3 4 5 6 7 8 9 10 11 12 Total Periods Average Table 5.3. X 0 1 2 3 4 5 6 7 8 9

X 8 5 13 9 6 16 10 15 11 14 12 7 Average Values

Y 24 25 28 31 27 39 26 37 29 32 35 30

(X-X-)2

(X-X-) (Y-Y-)

Coefficients b0 b1

X 10 11 12 13 14 15 16 17 18 19

Example 5.2. Bench Glorietta Table 5.4. Given Analysis of Variance (ANOVA) Significance Level a 0.05

Table 5.5. X 8 5 13 9 6 16 10 15 11 14 12 7 Total k Average n Y


-

Y 24 25 28 31 27 39 26 37 29 32 35 30

(Y-Y )

- 2

(Y-Y )

^ 2

(Y -Y )

- 2

SY SST Correlation r2 r

SSE SSR Deviation s2 s

Table 5.6. ANOVA Regression Residual Total Section 5.2. Multiple Regression Example 5.3. Bench Glorietta Table 5.7. Given Col\Row B Month 122 (This Yr) 123 124 January 125 February C TV Ad ($000) 8 5 D Fashion Show? No No E Sales ($000) 24 25
*

df

SS

MS

a F Fu *

0.05

App. B F > Fu ?

126 127 128 129 130 131 132 133 134 135 Table 5.8. Col\Row 140 141 142 143 144 145 146 147 148 149 150 151 152 153 Table 5.9.

March April May June July August September October November December

13 9 6 16 10 15 11 14 12 7

No Yes No Yes No Yes No Yes Yes Yes

28 31 27 39 26 37 29 32 35 30

B Month (This Yr) January February March April May June July August September October November December

C TV Ad ($000)

D 1 = Yes 0 = No

E Sales ($000)

Summary Output Regression Stats Value Multiple R R Square Adjusted R Square Standard Error Observations ANOVA Regression df

/Tools /Data Analysis /Regression OK *Input Y Range: E142:E153 *Input X Range: C142:D153 *Confidence Level: 95% OK Analysis of Variance SS MS F Statistic a Value 0.05

Residual Total Item Intercept X1 X2 Table 5.10. X1 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 X2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Y^ Value

Sig F a > Significance F? Confidence Interval Std Error t Stat P-value Low 95% Up 95%

X2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

Y^