PROJECT REPORT

ON RELIANCE MUTUAL FUND
SUBMITTED FOR THE PARTIAL FULFILLMENT OF MASTER OF BUSINESS ADMINISTRATION (INDUSTRY INTEGRATED) TO MADURAI KAMARAJ UNIVERSITY

UNDER GUIDANCE OF :
Ms. SRISHTI SHARMA

SUBMITTED BY
PRAVEEN KUMAR M.B.A (2nd Semester) A8750123

rbs RAI BUSINESS SCHOOL MADURAI KAMARAJ UNIVERSITY,BHOPAL YEAR : 2008-2010

PREFACE The successful completion of this project was a unique experience for me because by visiting many place and interacting various person ,I achieved a better knowledge about sales . The experience which I gained by doing this project was essential at this turning point of my carrer this project is being submitted which content detailed analysis of the research under taken by me. The research provides an opportunity to the student to devote his/her skills knowledge and competencies required during the technical session. The research is on the topic “Reliance mutual Fund ”

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ACKNOWLEDGEMENT
I would like to express my appreciation and gratitude to various people who have shared their valuable time and made possible this project ,through their direct indirect cooperation . My honourable Mam Mrs. Swati Tiwari (HOD) and Mrs. Srishti Sharma (Faculty)Rai business School BHOPAL ,for allowing me to work on this project and provide necessary help. I thank my respected faculties ,dear friend & colleagues ,who help me in every possible ways , support me and encouraged me to explore new dimensions.

PRAVEEN KUMAR MBA 2nd Semester Rai Business School Bhopal

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CERTIFICATE
This to certify that Ms. PRAVEEN KUMAR,M.B.A II Semester ,Rai Business School BHOPAL,Madurai Kamaraj University has done project on “Reliance Money “and has successfully completed his project on “Reliance Mutual Fund “ This report is completed under my supervision .It is only for academic purpose and is a bonafide work done by researcher .

Project Guide Mrs. Srishti Sharma FACULTY Rai Business School,BHOPAL

DECLARATION
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I Priyanka Asati do here by declare that the project work entitle on the “reliance mutual Fund in India”at Bhopal is the original work done by me . This project report presented as a partial fulfillment requirement for the degree of Master of Business administration.

PRAVEEN KUMAR MBA 2nd semester Rai business School Bhopal

CONTENTS

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INTRODUCTION 2. COMPANY PROFILE 3. COMPETITORS OF RELIANCE MONEY 4. NEED FOR THE STUDY 5. OBJECTIVES OF THE STUDY 6. RESEARCH METHDOLOGY 7. DATA ANALYSIS AND INTERPRETATION 8. OBSERVATION 9. FINDINGS AND SUGGESTION 10.CONCLUSION 11.LIMITATION 12.BIBLIOGRAPHY
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8 15 37 39 42 43 45 51 52 54 55 56

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INTRODUCTION

INTRODUCTION
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There are a lot of investment avenues available today in the financial market for an investor with an invest able surplus. He can invest in Bank Deposits, Corporate Debentures, and Bonds where there is low risk but low return. He may invest in Stock of companies where the risk is high and the returns are also proportionately high. The recent trends in the Stock Market have shown that an average retail investor always lost with periodic bearish tends. People began opting for portfolio managers with expertise in stock markets who would invest on their behalf. Thus we had wealth management services provided by many institutions. However they proved too costly for a small investor. These investors have found a good shelter with the mutual funds. Like most developed and developing countries the mutual fund cult has been catching on in India. The reasons for this interesting occurrence are: 1. Mutual funds make it easy and less costly for investors to satisfy their need for capital growth, income and/or income preservation. 2. Mutual fund brings the benefits of diversification and money management to the individual investor, providing a Opportunity for financial success that was once available only to a select few.

HISTORY
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Unit Trust of India is the first Mutual Fund set up under a separate act, UTI Act in 1963, and started its operations in 1964 with the issue of units under the scheme US-641. In 1978 UTI was delinked from the RBI and Industrial Development Bank of India (IDBI) took over the Regulatory and administrative control in place of RBI. In the year 1987 Public Sector banks like State Bank of India, Punjab National Bank, Indian Bank, Bank of India, and Bank of Baroda have set up mutual funds. Apart from these above mentioned banks Life Insurance Corporation [LIC] and General Insurance Corporation [GIC] too have set up mutual fund. LIC established its mutual fund in June 1989.while GIC had set up its mutual fund in December 1990.The mutual fund industry had assest under management of Rs. 47,004 crores. With the entry of Private Sector Funds a new era has started in Mutual Fund Industry [e.g:- Principal Mutual Fund.]

Mutual Fund Regulations
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The second is the UTI Mutual Fund Ltd, sponsored by SBI, PNB, BOB and LIC. It is registered with SEBI and functions under the Mutual Fund Regulations. With the bifurcation of the erstwhile UTI which had in March 2000 more than Rs.76,000 crores of assets under management and with the setting up of a UTI Mutual Fund, conforming to the SEBI Mutual Fund Regulations, and with recent mergers taking place among different private sector funds, the mutual fund industry has entered its current phase of consolidation and growth. As at the end of September, 2004, there were 29 funds, which manage assets of Rs.153108 crores under 421 schemes.

Types of MutualFunds Scheme in India

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Wide variety of Mutual Fund Schemes exist to cater to the needs such as financial position, risk tolerance and return expectations etc. The table below gives an overview into the existing types of schemes in the Industry.

By Structure o Open - Ended Schemes o Close - Ended Schemes o Interval Schemes By Investment Objective o Growth Schemes o Income Schemes o Balanced Schemes o Money Market Schemes Other Schemes o Tax Saving Schemes o Special Schemes  Index Schemes  Sector Specfic

ADVANTAGES OF MUTUAL FUNDS

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There are numerous benefits of investing in mutual funds and one of the key reasons for its phenomenal success in the developed markets like US and UK is the range of benefits they offer, which are unmatched by most other investment avenues.

Diversification The nuclear weapon in your arsenal for your fight against Risk. It simply means that you must spread your investment across different securities (stocks, bonds, money market instruments, real estate, fixed deposits etc.) and different sectors (auto, textile, information technology etc.). Tax Benefits Any income distributed after March 31, 2002 will be subject to tax in the assessment of all Unit holders. However, as a measure of concession to Unit holders of open-ended equity-oriented funds, income distributions for the year ending March 31, 2003, will be taxed at a concessional rate of 10.5%.

Regulations

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Securities Exchange Board of India (“SEBI”), the mutual funds regulator has clearly defined rules, which govern mutual funds. These rules relate to the formation, administration and management of mutual funds and also prescribe disclosure and accounting requirements. Such a high level of regulation seeks to protect the interest of investors Affordability A mutual fund invests in a portfolio of assets, i.e. bonds, shares, etc. depending upon the investment objective of the scheme. Azn investor can buy in to a portfolio of equities, which would otherwise be extremely expensive.

Features related mutual funds
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Reliance was the first fund house to launch sector funds with flexibility to invest in a range of 0% to 100% in either equity or debt instruments. Mutual fund investments linked to an ATM/debit card a Reliance innovation India’s first longshort fund comes from Reliance Mutual Fund . As at 31st May 2008, more than 6.6 million people had invested in Reliance Mutual Fund;the investments comprised 16% of the country’s entire mutual fund.

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COMPANY PROFILE OF RELIANCE

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RELIANCE INDUSTRIES LIMITED
Reliance Group Holdings has grown from a small office data-processing equipment firm in 1961 into a major insurance and financial-services group in one generation under one chief. Reliance's insurance operations constitute the nation's 27th-largest property and casualty operation. The parent company also includes a development subsidiary in
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commercial real estate. Reliance's international consulting group contains several subsidiaries in energy, environment, and natural resources consulting. A financial arm invests in other businesses, primarily television stations. Reliance Insurance started as the Fire Association of Philadelphia in 1817, organized by 5 hose and 11 engine fire companies. It became the nation's first association of volunteer fire departments. Business got a boost as a result of the Great Chicago Fire of 1871.The association soon developed a field of agents to write policies across the country. For the first two years, shareholders received dividends twice a year of $5 a share, which increased gradually to $10 in 1876. In 1972, the Reliance insurance group divided its pool so that Reliance Insurance Company and its subsidiaries handled most standard lines, while United Pacific Insurance Company handled the nonstandard and other operations. In 1977, the company moved into real estate, forming Continental Cities Corporation, which became Reliance Development Group, Inc. This division handled all real estate operations of the parent company and other subsidiaries.

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Reliance Capital Group, L.P. constituted the investment branch of the Reliance conglomerate. In December 1989, Reliance Capital sold its investment, Days Corporation, parent company of Days Inn of America, the world's third-largest hotel chain; it had been purchased in 1984. Reliance Industries Limited. The Group's principal activity is to produce and distribute plastic and intermediates, polyester filament yarn, fibre intermediates, polymer intermediates, crackers, chemicals, textiles, oil and gas. The refining segment includes production and marketing operations of the Petroleum refinery. The petrochemicals segment includes production and marketing operations of petrochemical products namely, High and Low density Polyethylene.

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"Growth has no limit at Reliance. I keep revising

my vision. Only when you can dream it, you can do it."
Dhirubhai Ambani founded Reliance as a textile company and led its evolution as a global leader in the materials and energy value chain businesses. He is credited to have brought about the equity cult in India in the late seventies and is regarded as an icon for enterprise in India. He epitomized the spirit 'dare to dream and learn to excel'. The Reliance Group is a living testimony to his indomitable will, single-minded dedication and an unrelenting commitment to his goals. RELIANCE MUTUAL FUND This groupdominates this key areain the financial sector..This megabusiness houses show that it has assetsunder management ofRs. 90,938 crore(US$ 22.73 billion) andan investor base of over6.6 million (Source:www.amfiindia.com).Reliance’s mutual

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fundschemes are managed byReliance Capital AssetManagement LimitedRCAM), a subsidiary of Reliance Capital Limited,which holds 93.37% ofthe paidup capitalof RCAM. The company notchedup a healthy growth ofRs. 16,354 crore(US$ 4.09 billion)in assets under management in February2008 and helped propelthe total industry-wideAUM to Rs. 565,459 crore (US$ 141.36 billion)(Source: indiainvestments.com). A sharp rise infixed maturity plans (FMPs) and collection ofRs. 7000 crore (US$ 1.75 billion) through newfund offers (NFOs) created this surge. In AUrankings, Reliance continues to be in thenumber one spot.

India's Best Offering: Reliance Mutual Fund
Investing has become global. Today, a lot of countries are waking up to the reality that in order to gain financial growth, they must encourage their citizens to not only save but also invest. Mutual funds are fast becoming the mode of investment in the world. In India, a mutual fund company called the Reliance Mutual Fund is making waves. Reliance is considered India's best when it comes to mutual funds. Its investors number to 4.6 billion people. Reliance Capital Asset Management Limited ranks in the top 3 of India's banking companies and financial sector in terms of net value. The Anil Dhirubhai Ambani Group owns Reliance; they are
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the fastest growing investment company in India so far. To meet the erratic demand of the financial market, Reliance Mutual Fund designed a distinct portfolio that is sure to please potential investors. Reliance Capital Asset Management Limited manages RMF.

Vision

And

Mission

Reliance Mutual Fund is so popular because it is investor focused. They show their dedication by continually dishing out innovative offerings and unparalleled service initiatives. It is their goal to become respected globally for helping people achieve their financial dreams through excellent organization governance and customer care. Reliance Mutual fund wants a high performance environment that is geared at making investors happy. RMF aims to do business lawfully and without stepping on other people. They want to be able to create portfolios that will ensure the liquidity of the investment of people in India as well as abroad. Reliance Mutual Fund also wants to make sure that their shareholders realize reasonable profit, by deploying funds wisely. Taking appropriate risks to reach the company's potential is also one of Reliance Mutual Fund's objectives.

Schemes
To make their packages more attractive, Reliance Mutual Fund created proposals called The Equity/ Growth scheme, Debt/Income Scheme, and Sector Specific Scheme.
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i.

Debt/Income Scheme, and Sector Specific Scheme.
The Equity/ Growth scheme give medium to long term capital increase. The major part of the investment is on equities and they have fairly high risks. The scheme gives the investors varying options like, capital augmentation or dividend preference. The choices are not deadlocked because if you want you may change the options later on. Providing steady and regular income is one of the Debt/Income Scheme's primary goals. The Debt/Income scheme has in its portfolio government securities, corporate debentures fixed income securities, and bonds. returns on Sector Specific Scheme are dependent on the performance of the industry at which your money is invested upon. Compared to diversified funds this is a lot more risky and you will need to really give your time on observing the market. Although RMF is gaining good ground in the financial market, remember that they are a risk taking bunch. They give higher profit because they take a lot of risks. So, if you are faint hearted, then Reliance Mutual Fund is not for you.

GROWTH OF RELIANCE MONEY THROUGH RECOGNITION
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Growth through Recognition
Reliance has merited a series of awards and recognitions for excellence for businesses and operations.

Corporate Ranking and Ratings:
Reliance featured in the Fortune Global 500 list of ‘World’s Largest Corporations’ for the fourth consecutive year.

Ranked 269th in 2007 having moved up 73 places from the previous year. Featured as one of the world’s Top 200 companies in terms of Profits. Among the top 25 climbers for two years in a row. Featured among top 50 companies with the biggest increase in Revenues. Ranked 26th within the refining industry.

• •

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Reliance is ranked 182nd in the FT Global 500 (up from previous year’s 284th rank).

PetroFed, an apex hydrocarbon industry association, conferred the PetroFed 2007 awards in the categories of “Refinery of the Year” and “Exploration & Production - Company of the Year”. Brand Reliance was conferred the “Bronze Award” at The Buzziest Brands Awards 2008, organized by agencyfaqs! Institute of Economic Studies conferred the “Udyog Ratna” award in October 2007 for contributions to the industry. Chemtech Foundation conferred the “Hall of Fame” in February 2008 for sterling contributions to the industry. Chemtech Foundation conferred the “Outstanding Achievement - Oil Refining” for work at the Jamnagar Manufacturing Division.

Petroleum Federation of India conferred the “Refinery of the Year Award - 2007” to Jamnagar Manufacturing Division • “The Plastics Export Promotion Council PLEXCOUNCIL Export Award” in the category of Plastic Polymers for the year 2006-2007 was awarded to Reliance being the largest exporter in this category.

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HEALTH:•

Jamnagar Manufacturing Division was conferred the “Golden Peacock Award for Occupational Health & Safety - 2007” by Institute of Directors. Jamnagar Manufacturing Division was conferred the “ICC Award for Water Resource Management in Chemical Industry”. Jamnagar Manufacturing Division was conferred the “Good House Keeping Award” from Baroda Productivity Council. Jamnagar Manufacturing Division was conferred the “BEL-IND” Award for the best scientific paper at the 58th National Conference of Occupational Health. Naroda Manufacturing Division was conferred the “Safety Award and Certificate of Appreciation” presented by Gujarat Safety Council & Directorate of Industrial Safety & Health, Gujarat State for the recognition of safety performance at the 29th State Level Annual Safety Conference. Dahej Manufacturing Division received “BSC 5-Star” rating from British Safety Council, UK. Dhenkanal Manufacturing Division received the “2nd Prize for Longest Accident Free Period” from the Hon’ble Minister of Labour, State of Orissa.

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Hoshiarpur Manufacturing Division bagged the First Prize in “Safety in Punjab”, organized by Punjab Safety Council. Patalganga Manufacturing Division won the “Gold Medal at CASHe (Change Agents for Safety, Health and Environment) Conference”. It also won the III Prize in Process Management category for Presentation on Safety through Design in chemical process industry in Petrosafe 2007 Conference. Kurkumbh Manufacturing Division won the “Greentech Safety Award silver trophy” for outstanding achievement in safety management in chemical sector. Hazira Manufacturing Division received the “TERI Corporate Environmental Award (Certificate of Appreciation)” for PET recycling project.

Nagothane Manufacturing Division received the “Shrishti G-Cube Award for Good Green Governance” from Minister for Commerce and Industry, on World Earth Day.

Training and Development:•

Jamnagar Refinery was adjudged the winner of the “Golden Peacock National Training Award -2007”.
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Patalganga Manufacturing Division won the “ASTD (American Society for Training & Development) Excellence in Practice Award” for innovative practice titled Learning Function’s role as Business partner: Empowering people with Knowledge to achieve Business Goals.

Reliance won the CNBC TV-18 instituted Jobstreet.com Jobseekers’ Employer of Choice Award.

Energy Excellence:•

Exploration & Production (E&P) Division won “The Infraline Energy Excellence Awards 2007: Hydrocarbon Columbus Award for Excellence in Petroleum Exploration”. Patalganga Manufacturing Division won the First Prize in “Energy Conservation in State of Maharashtra” organized by Maharashtra Energy Development Agency (MEDA). Jamnagar Manufacturing Division won the “Oil & Gas Conservation Award -2007” from the Centre for High Technology, Ministry of Power & Natural Gas for the excellent performance in reduction/elimination of steam leaks in the plant. Jamnagar Manufacturing Division was the recipient of the “Infraline Energy Award-2007” by Ministry of Power.

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Hazira Manufacturing Division won the Government of India Energy Conservation Award (2007) conferred by the Bureau of energy efficiency and Ministry of Power. Hazira Manufacturing Division was adjudged “Excellent Energy Efficient Unit” at Energy Summit 2007 by CII.

Vadodara Manufacturing Division received the CII award for “Excellence in Energy Management - 2007” as energy efficient unit. This division also received the 2nd prize in “National Energy Conservation Award –2007” from Bureau of Energy efficiency, Ministry of Power, Government of India. The Company’s manufacturing divisions at Vadodara and Hazira were honoured with CII-National award for excellence in water management - 2007 as water efficient unit in “Within the fence” category. Additionally, Hazira Manufacturing Division was honoured as water efficient unit “Beyond the Fence” category.

Quality:•

For the first time ever, globally, a petrochemical company bagged the “Deming Prize for Management Quality”. “The Quality Control Award for Operations Business Unit 2007” was awarded to the Hazira

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Manufacturing Division for Outstanding Performance by Practicing Total Quality Management.

“QUALTECH PRIZE 2007”, which recognizes extraordinary results in improvement and innovation, was won by Hazira Manufacturing Division for its Small Group Activity Project. Vadodara Manufacturing Division’s Polypropylene-IV (PP-IV) plant was conferred the “Spheripol Process Operability Award-2006” for the highest operability rate with an on stream factor 98.97% by M/s. BASELL, Italy.

Allahabad Manufacturing Division won the “Excellent Category Award” at National Convention of Quality Circle (NCQC) - 07.

Six-Sigma:•

Lean Six sigma project on “Reducing retention time of caustic soda lye tankers at Jamnagar” won the 1st prize in the national level competition held by Indian Statistical Institute (ISI). Patalganga Manufacturing Division’s Six Sigma Project on Improve Transfer Efficiency for Automatic winders in PFY won the 2nd Prize for “Best design for Six Sigma Project in International Six Sigma Competition” organized by IQPC (International Quality and Productivity center).

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Barabanki Manufacturing Division won the 3rd prize in “All India Six Sigma case study contest 2008” for the Case study on “Reduction of waste of Plant 2 from 16% to 8%”. Hoshiarpur Manufacturing Division won the 2nd prize in “Six Sigma competition at National Level” organized by ISI and Quality Council of India (in manufacturing category), while Dhenkanal and Barabanki Manufacturing Divisions won the 3rd prize.

Vadodara Manufacturing Division’s Six Sigma project won the 1st prize as the “Best Six Sigma project” at National level by CII.

Technology, R&D and Innovation:•

Vadodra Manufacturing Division’s R&D bagged an award from Indian Institute of Chemical Engineers for Excellence in Process / Product Development for the work on “Eco friendly Process for Acetonitrile Recovery”. “DSIR National Award for R&D Efforts in Industry (2007)” was conferred on Hazira Manufacturing Division for the Cyclehexane Recovery Project. Patalganga Manufacturing Division’s Project titled Augmentation of ETP and use of biogas in Fired heaters won the “Best Innovative Project” from CII.

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Reliance bagged the “Innovation Award at Tech Converge 2007” for innovative developments in shortcut fibres.

Hazira Manufacturing Division won the “Golden Peacock Innovation Award - 2007” for its Cyclohexane Recovery Process.

Information Technology:•

“CIO of the Year Award” for the best IT-enabled organization in India for the Year 2007. “Ones to Watch - CIO - USA Award”, for figuring among the top 20 organizations fostering excellence in IT team. “The Skoch Challenger Award” conferred for the best IT Head (managing the most IT enabled organization) of the Year 2007. “Best IT Implementation Award”, by PC Quest for Knowledge Management Systems portal (KMS). “CIO Excellence Award” for Chemical Industry Information Technology Forum for exemplary Information Technology implementation amongst global chemical companies.

“CTO Forum Hall of Fame Award” for the best CIOs in India for not only providing service to their

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PRODUCT S : RELIANCE MONEY
The products on offer from Reliance MutualFund fall into four main categories: equity, debt,sector specific and ETF (Exchange Traded Fund).Each taps into a specific audience profile fulfilling their varying needs.Under the equity category, Reliance has118 SUPERBRANDS sixteen schemes with Reliance Growth Fundand Reliance Vision
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Fund as its flagship schemes.Reliance Equity Opportunities Fund is a schemewhich operates in the multi-cap/multisectorsegment; Reliance Equity Fund is a long-shortfund, Reliance Quant Plus Fund is a quant fund.Reliance offers investments in banking, power,media, entertainment and pharmaceuticals;Reliance Tax Saver Fund and Reliance Equity-Linked Savings Fund – Series 1 are tax saving schemes; an NRI-dedicated equity scheme is tailored for non-resident Indians. RelianceRegular Savings Fund is an asset-allocation fund with three options.Under the debt and liquid categories, Reliancehas liquid funds, liquid plus funds, income funds,an NRI-dedicated debt fund, gilt funds, fixedmaturity plans and an interval fund.In the hybrid category, Reliance Monthlyincome Plan is a popular option Reliance understands that investments in mutual fundshare a function of knowledge dissemination and awareness of products amongst potential investors. In building its ownbase of assets under management it will necessarily have to carry the entire mutual fund industry.Towards this end Reliance has launched a t wopronged initiative.In the first pincer it has created aformidable network of 26,000 distributors including some of thebiggest names in the banking sector.This who’s who of the financial industry comprises such giants asCitibank, Standard Chartered, HSBC,ICICI, AXIS, Bank of Baroda, Central Bank of India, Allahabad Bank andfund houses such as JM, DSP Merrill Lynch and Karvy in addition to a massive infrastructure of direct financial investment

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officers. Thisprodigious effort is supplemented by thebrands’ captive network of 120 branch offices and 30 financial centres. In the second prong, Reliance has created a series of informationpacked presentations which help dispel misinformationGroup.This mega business house dominates this key area in the financial sector.Figures for March 2008 show that it has emerged as the top Indian mutual fund with average assets under management of Rs. 90,938 crore (US$ 22.73 billion) and an investor base of over 6.6 million (Source:www.amfiindia.com). Reliance’s mutual fund schemes are managed by RelianceCapitalAssetManagementLimited (RCAM), a subsidiary of Reliance Capital Limited,which holds 93.37% of the paid-up capitalof RCAM.The company notchedup a healthy growth ofRs. 16,354 crore (US$ 4.09billion)inassetsunder management in February2008 and helped propelthe total industrywideAUM to Rs. 565,459 crore(US$ 141.36 billion) (Source: indiainvestments.com). A sharp rise infixed maturity plans (FMPs)andcollection of Rs. 7000 crore (US$ 1.75 billion) through new fund offers (NFOs) created this surge. InAUMrankings, Reliance continues to be in thenumber one spot. Reliance was the first fund house to launch sector funds with flexibility to invest in a range of 0% to 100% in either equity or debt instruments Mutual fund investments linked to anATM/debit card are a Reliance innovationIndia’s first long-short fund comes from Reliance Mutual Fund As at 31st May 2008, more than 6.6 million people had invested

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in Reliance Mutual Fund;the investments comprised 16% of the country’s entire mutual fund asset base.

Achievements
In two successive joint surveys by The Economic Times’ Brand Equity andACNielsen, Reliance was recognised as India’s Most Trusted Mutual Fund.Thecompanyalsowalked
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away with seven other scheme prizes – five of them being outright winners – in the Gulf 2007 Lipper Awards.These included the Fund House of the Year by Lipper GCC as well asICRA Online and the Most Improved FundHouse by Asia Asset Management.It also received the NDTV Business Leadership Award 2007 in the mutual fund category and runners’ up recognition as the Best Fund House in theOutlook Money-NDTV Profit Awards. In addition,the company received thecoveted CNBC Web18 Genius of the Web distinction for the Best Mutual Fund Website inthe country. RCAM was awarded the India Onshore Fund House 2008 instituted by theAsian Investor magazine.The company also won the India Equities award in the 5-yearPerformance category.

COMPARATIVE STUDY OF MUTUAL FUND
Major competitior of Reliance Money Company Profile of HDFC HDFC BANK is one of the leading Depository Participant
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(DP) in the country with over 8 Lac demat accounts. HDFC Bank Demat services offers you a secure and convenient way to keep track of your securities and investments, over a period of time, without the hassle of handling physical documents that get mutilated or lost in transit. HDFC BANK is Depository particpant both with -National Securities Depositories Limited (NSDL) and Central Depository Services Limited (CDSL). Features & Benefits As opposed to the earlier form of dealing in physical certificates with delays in transaction, holding and trading in Demat form has the following benefits : • Settlement of Securities traded on the exchanges as well as off market transactions. • Shorter settlements thereby enhancing liquidity. • Pledging of Securities. • Electronic credit in public issue. • Auto Credit of Rights / Bonus / Public Issues / Dividend credit through ECS. • Auto Credit of Public Issue refunds to the bank account. • No stamp duty on transfer of securities held in demat form. No concept of Market Lots.
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Change of address, Signature, Dividend Mandate, registration of power of attorney, transmission etc. can be effected across companies held in demat form by a single instruction to the Depository Participant (DP). Secured & easy transaction processing HDFC Bank Ltd provides convenient facility called 'SPEED-e' (Internet based transaction) whereby account holder can submit delivery instructions electronically through SPEED-e website (https://speed-e.nsdl.com). SPEED-e offers secured means of transaction processing eliminating preparation of instruction slips and submission of the same across the counter to the depository participant. The 'IDEAS' facility helps in viewing the current transactions and balances (holdings) of Demat account on Internet on real time basis. Company Profile of ICICI
ICICIDirect (or ICICIDirect.com) is stock trading company of ICICI Bank. Along with stock trading and trading in derivatives in BSE and NSE, it also provides facility to invest in IPOs, Mutual Funds and Bonds. Trading is available in BSE and NSE ICICIDirect offers 3 different online trading platforms to its customers 1. Investment Account Along with stock trading and IPO investing in BSE and NSE, Wise Investment account also provide options to invest in Mutual Funds and Bonds online.
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Online Mutual funds investment allows investor to invest online in around 19 Mutual Fund companies. ICICI Direct offers various options while investing in Mutual Funds like Purchase Mutual Fund, Redemption and switch between different schemes, Systematic Investment plans, Systematic withdrawal plan and transferring existing Mutual Funds in to electronic mode. This account also provides facility to invest in Government of India Bonds and ICICI Bank Tax Saving Bonds. ICICIDirect.com website is the primary tool to invest in Mutual Funds, IPOs, Bonds and stock trading.

Reliance Money Tax Saving funds Reliance Money: Tax-saving funds (due to their equity-oriented nature) are capable of clocking far superior returns their assured return counterparts like National Savings Certificate (NSC) and Public Provident Fund (PPF). However investors must appreciate that the risk profile of tax-saving funds tends to be proportionately higher. Reliance Tax Saver (ELSS) Fund (RTSF) is the latest entrant in the tax-saving funds segment. Flagship diversified equity funds (Reliance Growth Fund and Reliance Equity Fund) from Reliance Mutual Fund have emerged as top performers in their segment across time horizons. However investors should note that these funds are managed aggressively; also they have displayed an opportunistic streak by moving fluidly across market segments (large caps, mid caps) to clock superior growth. RTSF is likely to be a similar (high risk - high return)

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investment proposition within the tax-saving funds segment. SYSTEM INVESTMENT PLAN SIP is a way of investing in Mutual Funds. It is designed for those investors who are willing to invest regularly rather than making a lump sum investment. It is just like a recurring deposit with the post office or bank where we deposit some amount every month. The difference here is that the amount is invested in a mutual fund. Mutual Fund makes investment according to their objective .They collect fund from investor and invests it. Every fund has an objective and pattern of investing. There are various kinds of mutual funds. There are equity funds and debt funds. Further equity funds can be divided into equity diversified mutual fund where funds are invested in shares of different companies , sectoral funds where investment is made in shares of some particular sector like FMCG, IT, Auto, Oil & Gas, Banking etc. Every fund has a NAV (net asset value) which is the value per unit. It is calculated as the total asset is divided by the number of outstanding units. As the value of asset changes, nav also changes. The best way to invest in stock market is mutual fund through Systematic Investment Plan. But to get the benefit of an SIP, a long term horizon is must.

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OBJECTIVE
To give a brief idea about the benefits available from mutual Fund investment. To give an idea of the types of schemes available.
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Explore the recent developments in the mutual funds in India To give an idea about the regulations of mutual funds. To analyze reliance mutual fund strategy against its competitor.

RESEARCH METHODOLOGY

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Research as a care full investigation or enquiry specially through search for a new facts in any branch of knowledge” Research is an academic activity and such as the term should be used in technical sense.The manipulation of things , concepts or symbols for the purpose of generalizing to extend ,correct or verify knowledge ,whether that knowledge through objective.

TYPES OF RESEARCH
ANALYTICAL RESERCH In this project work, analytical research is used. In this project has to use facts or information .Already used available ,and analyze these to make a critical evolution of the material.

METHODS OF DATA COLLECTION
In this project work primary and secondary data sources of data has been used.

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Primary data: Primary data collect through observation ,or through direct communication or doing experiments . Secondary data:Secondary data means already available through books ,journals , magazines ,newspaper.

TOOLS OF ANALYSIS
For the proper analysis of data Quantitative Technique such as percentage method was used.

DATA ANALYSIS AND INTERPRETATION

Q.1 Which banking mutual fund do you prefer for mutual
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Fund ? Co mpany Name Reliance Money HDFC ICICI Persentages of respondents 25 10 15

25 20 15 10 5 0 Reliance HDFC ICICI

INTERPRETATION: 50% of respondent have Reliance Money , 30% of respondent says that other%.

Q.2 Which banking mutual fund offer you good investment plan? Company Name Reliance Percentage of respondent 22
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HDFC ICICI

21 7

25 20 15 10 5 0

RELIANCE

HDFC

ICICI

INTERPRETATION: 44% respondent for Reliance,32 %forHdfc,14% for ICICI

Q.3 Which banking mutul fund offer a lot of tax saving? Company Name Percentage of respondent Reliance HDFC 20 15

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ICICI
20 15 10 5 0

15

Reliance

HDFC

ICICI

INTERPRETATION: 40% respondent for Reliance,30 %forHdfc,30% for ICICI

Q.4 Which banking mutual fund offer you a large number of product & services? Company Name Percentage of respondent

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Reliance HDFC ICICI

18 16 16

18 17.5 17 16.5 16 15.5 15 Reliance HDFC ICICI

INTERPRETATION: 36% respondent for Reliance,32%forHdfc,32% for ICICI

Q.5 Which banking mutual fund offer you a good e-mail facility ? Company Name Percentage of respondent Reliance HDFC 22 15
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ICICI
25 20 15 10 5 0 Reliance HDFC

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ICICI

INTERPRETATION: 44% respondent for Reliance,30%forHdfc,26% for ICICI

ICICI Represent by pie chart 29% Reliance 41%

HDFC 30%

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OBSERVATION
 50% of respondent have Reliance Money , 30% of respondent says that other%. 44% respondent for Reliance,32 %forHdfc,14% for ICICI.
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40% respondent for Reliance,30 %forHdfc,30% for ICICI. 36% respondent for Reliance,32%forHdfc,32% for ICICI. 44% respondent for Reliance,30%forHdfc,26% for ICICI.

FINDINGS AND SUGGESTION In Equity Schemes we have taken Reliance Vison Fund and Reliance growth Fund . Both schemes are open ended but Reliance Growth fund is more valuable for Reliance Mutual Fund than reliance vision Fund. In Dedt scheme we have taken Reliance money Manager Fund and Reliance Liquidty Fund .In it boths schemes are
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open ended but reliance money manager is more beneficial for reliance mutual fund . In sector specific scheme we have taken Reliance media and entertainment fund and Reliance Pharma fund scheme both is more efficient for Reliance Mutual Fund. Above all the schemes of Reliance Mutual Fund Debt schemes are best schemes for Mutual Fund . There is a Good investment plan and saving scheme in reliance Mutual Fund.

SUGGESTION
Reliance Money have to add some extra features in it with aggressive marketing promotional strategy. • Advertisement on television is the main source of attraction so the company must advertise its products heavily. • Product must be improved .
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• There should be provision of complain suggestion boxes at each branch.

CONCLUSION
Mutual Fund investment is better than other raising fund . Reliance Mutual Fund have good returns in investment . A good brand is always welcomed over here people are more aware and conscious for the brand so they go for they are ready to spend some extra bucks for the quality .
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At last all con be concluded by that Reliance Money is still growing industry in India and is still exploring its potential and prospects in here.

Limitations
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• The time constraint was one of the major problems. • The study is limited to the different schemes available under the mutual funds selected. • The study is limited to selected mutual fund schemes. • The lack of information sources for the analysis part.

BIBLIOGRAPHY
Websites: www.reliancemoney.com www.hdfc.com www.icicidirect.com Referencebooks: •FINANCIAL INSTITUTIONS AND MARKETS 55

L.M.BHOLE •INVESTMENT MANAGEMENT - V.K.BHALLA Research Methodology - Kothari

QUESTIONNAIR Q.1 Which banking mutual fund do you prefer for mutual Fund ? • Reliance Money • HDFC • ICICI Q.2 Which banking mutual fund offer you good investment plan?
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• Reliance Money • HDFC • ICICI Q.3 • • • Which banking mutul fund offer a lot of tax saving? Reliance Money HDFC ICICI

Q.4 Which banking mutual fund offer you a large number of product & services? • Reliance Money • HDFC • ICICI Q.5 Which banking mutual fund offer you a good e-mail facility ? • Reliance Money • HDFC • ICICI

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