Raquel E.

Lute
E-mail: Web site: Phone: Address: roxielute@gmail.com www.roxielute.com 904.699.3769 13309 Egrets Glade Court, Jacksonville, FL, 32224

Objective
To contribute my creative and strategic qualities to effectively and efficiently see projects from concept to completion, while achieving maximum results for the client

Education
University of North Florida August 2008 – April 2011 Jacksonville, Florida • Bachelor of Science in Communication degree with a concentration in Public Relations Florida State College of Jacksonville Jacksonville, Florida Duncan U. Fletcher High School Jacksonville, Florida • Member of the National Honor Society • Graduated with a 4.33 GPA August 2007 – August 2008

August 2004 – May 2007

Work Experience
Project Manager Beson4 Media Group August 2012 – Present Jacksonville, Florida • Work directly with clients to accomplish goals in an effective manner • Manage work flow within the agency • Strategically plan and implement year-long public relations schedules • Create and distribute press releases and media alerts • Assist in all copy writing for advertising, public relations, social media and publishing tasks • Create proposals and campaigns for new business • Responsible for all event coordination • Track and Prepare quarterly reports for clients • Coordinate and manage social media channels • Create story ideas for magazines • Help build online interactivity of the magazines • Suggest media buy schedules for clients Public Relations & Project Manager Renaissance 2.0 October 2011 – Present Jacksonville, Florida • Work directly with clients to accomplish goals in an effective manner • Strategically plan and implement year-long public relations schedules • Create and distribute press releases and media alerts • Assist in all copy writing for advertising and public relations efforts • Create proposals for new business and campaigns • Responsible for all event coordination • Track and Prepare quarterly reports for clients • Coordinate and manage social media channels

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Public Relations Specialist Renaissance Creative April 2011 – October 2011 Jacksonville, Florida • Strategically plan and implement year-long public relations schedules • Create and distribute press releases and media alerts • Assist in all copy writing for advertising and public relations efforts • Help create proposals for new business and campaigns • Responsible for all event coordination • Prepare quarterly reports for clients • Work directly with clients to accomplish goals in an effective manner Social Media and Public Relations Intern Renaissance Creative January 2011 – April 2011 Jacksonville, Florida • Created and distributed press releases and media alerts • Helped manage multiple social media accounts, such as Nemours, Cantina Laredo and III Forks • Designed a variety of promotional materials • Assisted in creation and coordination of all events • Interacted in brainstorming campaign materials for new clients Public Relations and Business Development Intern Clements Publishing Company January 2011 – June 2011 Jacksonville, Florida • Assisted in promoting America’s Education Guide, a national school-related publication • Coordinated art contests throughout the Jacksonville, Fla. area • Created and distributed press releases • Designed a variety of promotional materials to promote the publications and contests • Helped copy write the entire publication targeted to each market Public Relations and Development Intern/Specialist Children’s Home Society of Florida August 2010 – December 2010 Jacksonville, Florida • Created and distributed press releases and media alerts • Designed a variety of promotional materials including flyers, postcards and brochures • Assisted in volunteer coordinating • Assisted in fundraising and event planning • Helped coordinate the 27th and 28th annual Caring Chefs event Media and Broadcast Intern Connecticut Public Broadcasting, Inc. Summer 2007, 2008, 2009 Hartford, Connecticut • Participated and helped coordinate all on-air pledge drives • Gained general knowledge about the public relations field • Edited film using high-end software • Assisted producers coordinate on-site shoots and organizing productions • Created educational documentaries to be broadcasted on PBS

Related Experience
Account Executive Blueprint Public Relations January 2011 – April 2011 • Worked closely with campaign director to monitor campaign progress and effectiveness • Coordinated and monitored the assignments of team members • Served as the liaison between teams and instructor • Assigned tasks to team members and made to reach deadlines effectively • Responsible for the overall writing and design of the final plan book and PowerPoint presentation • Handled all event coordination and media planning • Led pitch of campaign to client

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Vice President Public Relations Student Society of America, University of North Florida August 2010 – April 2011 Jacksonville, Florida • Assisted in the recruitment of new members • Created fundraising and networking events • Marketed and promoted all events • Assisted in creating Spinnaker Newspaper advertisements • Oversee all social media activity • Communicated effectively to all members • Handled all forms of public relations and advertising for the Chapter National Liaison Public Relations Student Society of America, University of North Florida March 2010 – April 2011 Jacksonville, Florida • Represented the University of North Florida nationally • Assisted in selecting Executive Board members for PRSSA National

Memberships
Public Relations Society of America 2012 Hospitality Chair PRism Award Nominee Social Media Club 2011-2012 Public Relations Chair Jacksonville American Marketing Association

References
References are available upon request.

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