Halina Mountain Resort B Introduction Halina Mountain Resort, a family owned business, had been picking up during 1980

0 though it suffered a net loss of P335, 499.69 as shown in the financial performance of Blue Heights Realty and Development Corporation. Halina Mountain Resort is manage by Jun Herrera, son of the owner Victor Herrera together with his cousin Benjamin Estacio that acts as resort manager. Majority of the 32 permanent personnel are relatives of Herrera which reside in Calamba or in nearby towns. The family as a whole had been working together, thus creating a good team for the business. Halina Mountain Resort is in a good location, has first class facilities, observed cleanliness and has a cohesive personnel that make them outstanding and competitive among other resorts. Not all months of the year have the same operation level, during June, July and August are the low level, September, November, January, and February are in normal operation, while the peak season are the month of March, April, May, October, and December. II. CENTRAL PROBLEM How will the management of Blue Heights Realty and Development Corporation can make up the decreased income of Halina Mountain Resort during the low months? Will Blue Heights Realty and Development Corporation ensure its continuous growth and increases popularity? I. STATEMENT OF THE OBJECTIVE 1. Short-range Objectives: To ensure Halinas continuous growth and increased popularity. To make up for the decreased income during low months. 2. Long-range Objectives: To be able to sustain Halina Mountain Resorts growth even if it is no longer new to the public

V. AREAS OF CONSIDERATION (SWOT Analysis) 1. Strength Good location First class facilities and complete amenities Cleanliness observant cohesive personnel...