Format for the company specific report Division C (Marketing

i) ii) iii) iv) v) vi) vii) viii) ix) x) xi) xii) xiii) xiv) xv) xvi) Executive summary Introduction Company history Vision/ Mission of the company Organization structure Financial performance and ownership structure Market Capitalization Size in terms of no of employees and turnover Executive profiles Business Operations and Plant locations all over the world Joint Ventures and Alliances (if any) in those locations Business status (market Situation / Relative market Position) PEST analysis Industry overview and analysis (Porter's five forces model and competitor analysis ) SWOT analysis Marketing strategies a. Product Strategies (Product Mix, PLC, NPD, Branding etc) b. Pricing Strategies c. Place Strategies (channels and physical distribution) d. Promotion Strategies (IMC) CSR activities New Marketing Opportunities

xvii) xviii)

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