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APIAVOTE Voter Mobilization Toolkit - APPENDICES

Sample Media Advisory

Center the title “Media
Date of issue should be spelled Advisory” in all caps.
Media Contact should be
out, never abbreviated
listed with a name and
telephone number, pref-
MEDIA ADVISORY erably a cell phone for
more accessibility. Write it
flush against the right side
August 23, 2008 of the page.
Contact: Jihae Doe
Student Coordinator
Tel: (123) 456-7890
Fax: (123) 456-7890
Headline should draw a
reporter’s attention. Write it
Pan-Asian Organization Launches Campus-Wide in a complete sentence,
Voter Registration Campaign capitalized or bolded, and
Your City -- Pan-Asian Organization is planning a voter registration
drive on September 1st, 2008. Their goal is to register over 1,000 new
voters, with an especial focus on getting Asian American and Pacific
Islanders (AAPIs) to register to vote and start to participate in the
democratic process. This drive is part of a national initiative
spear-headed by Asian Pacific Islander American Vote (APIAVote), a
national non-profit organization whose mission is to promote civic
Give a brief paragraph engagement in AAPIs. The Pan-Asian Organization will be tabling in
Provide event details: Who,
that provides context for the University Courtyards and at the student union.
the event. The reporter What, When & Where.
will want to know the
•Who: Pan-Asian Organization
important issues relating
to the event. Include •What: Voter Registration Drive
statistics, and data that •When: Monday, September 1st from 11:00am-4:30pm
relates to your group or •Where: Community Center Lobby
community locally. •Contact: Jihae Doe at (123) 456-7891 Center a “-30-” or “###” to
show that a press release
is complete. Stick to one

The Pan-Asian Organization is a group of students dedicated to

promoting APIA awareness on campus, advocating for APIA needs,
and encouraging APIAs to participate in the political process. They are
working with Asian Pacific Islander American Vote (APIAVote), a
national non-profit organization whose mission is to encourage APIAs
to be active in the electoral and public policy processes at the state,
local, and national levels.

Include a brief description of your

organization or group to enhance
branding. List a website if available.