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WHAT TICKS

US...
sneak peak into Malaysia
mobile experience.
Perlis

Kedah
Penang
Land Size : 330,436 km²
MALAY – 50.40%
Population : 28,196,969 peoples
Perak Kelantan
Mobile Penetration : 93.9%
Terengganu

Selangor
Pahang
Negeri
Sembilan

Melaka
OTHERS – 7.80%
INDIAN – 7.10% Sabah
Johor

CHINESE – 23.70%
Sarawak

INDIGENOUS – 11.00%
…a country of
extreme
contrasts.

KUALA LUMPUR

KOTA KINABALU
∞ AXIATA group of companies
∞ 7.7 million active customers
∞ 2G & 3.5G- 97% coverage
populat
areas
∞ International
∞ Best
mobile
roaming > 1
coun
operator 2008
∞ Best
telecommunication
provider 2008
CELCOM MARKET SHARE
Professionals &
Non-working & Business Owners;
Senior Malays; 42% Youth;
51% 28%

9–5 Malays;
50%
Senior
Non-Malays;
18%

9-5 Peninsular
Non-Malays; Foreign Workers;
19% 13%
Island Foreign
Workers;
13%
CELCOM BRAND ARCHITECTURE
GOING BACK TO
DRAWING
BOARD..
AKAT : the giving of alm
KAT : Year 2008 Collecti
Zakat Fitrah
ON SELF RM84 M
Paid during Ramadha
Fasting month & due
before Eid Fitri praye
ZAKAT
RM995 M
(ALMSGIVING)

Zakat Mal
ON WEALTH RM911 M
Paid based on a
full year’s
wealth
cummulation
F i t r a h
Zakat n t
pa y m e
i a S M S
v
kat Fitrah
Zakat manual
Fitrah via procedure
SMS
The catch..
hone agnostic, ubiquitou
ENTICE, NOT INTIMIDATE
ENTICE
...

The simplicity
of the service
flow entices
those who
are
intimidated
User process that is
already familiar
by the mobile to
the users.
LAMIC SYARIAH & FATWA Complianc
Fulfils Users’ Expectation

Nama: Muhammad bin Ali Tarikh/Masa: 04/08/2008 8:05PM


No. KP: 771130115435 Negeri: Selangor
Nombor Telefon: 0193304137 Resit Pembayaran:
Bilangan Orang: 3 1234567-1
Jumlah Bayaran : RM15.60 1234567-2
1234567-3
Alamat:
178, Kg Patin, 23700 Temerloh, Pahang

Terima kasih kerana mengemaskini alamat. Anda akan menerima resit selewat-lewatnya
pada 30 November 2008.
Sila hubungi 03-55227777 untuk mendapatkan maklumat lanjut

INCOME
TAX
hances Users’ Experien
Perlis

Penang
Kedah

1. SELANGOR
Perak Kelantan 2. KEDAH
Terengganu 3. TERENGGANU
4. KELANTAN
5. PAHANG
6. PULAU PINANG
7. SABAH
Selangor 8. NEGERI
SEMBILAN
Pahang
Negeri
Sembilan
Sabah
Melaka

Johor
Sarawak
Nation’s
pride of 1st
in the
world
MOB
ILE
ZAK
AT

service
Prof. Madya Dr. Shafaai Musa
FATWA panel, Scholar, User