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Service Innovation in third party Logistics

A Case Study of Green Cargo Logistics AB

Aim of Research
To get a holistic view of innovation management process in third party logistics. To develop a better knowledge for understanding similarities, differences and limitations of logistics innovation process as compared with Open Innovation Model of Chessbrough

Innovation Models
Innovation Funnel
Generate

Select

Implement

Innovation Models
Pentathlon Framework
Generate

Select Innovation Strategy Implement People and Organization

Innovation Models
Bessant and Tidd Model
Strategic leadership, direction and deployment

Proactive linkages

Select

Implement

Innovation organization

Innovation Models
Open Innovation Model
Internal technology base External technology base licensing Technology spin-outs Other firms market New Market Current Market

Technology in licensing

CVC investing

Product/ Business Acquisition

Innovation Process at Green Cargo


Key elements: Customers Excellence Group Vision and Strategy

Top Manager
(responsible in production)

specialized in layouts and design

Excellence Group

specialized in transports

specialized in handling techniques

Jordbro Gteborg Norrkping Helsingborg Kpenhamn

Excellence Group

More details about excellence group Criteria In ideas selection What is your strategy in order to create new services How you develop new services When you innovate ? Why? What are the motivations (market pull or push) Why incremental steps and phases needed? Which innovations are radical? How they happened? escape plan and action plan in terms of risk management More information about those 3 levels (production). Operate, improve and develop. Are they related to innovation model? How innovation occurs in green cargo with detail information What kind of resources are needed when converting ideas into projects? Are the processes ongoing (daily) or specific times? Innovative ideas generation is pursued systematically or is the result of serendipity?