Survey Report On

Comparative study on Reliance Communication and Bsnl Cellular Network in Gosainganj

School Of Management Science Lucknow
Gaurav Kumar Gupta PGDM-II SEM SCHOOL OF MANAGEMENT SCIENCES

Submitted to Submitted By
Mr. Shubehendra Singh Parihar Kumar Gupta
P.G.D.M Second Semester

Gaurav

ACKNOWLEDGEMENT
There are a few things that come in the life of a person, may be for a short span of time, but leaves on ever shining impression in to the mind. My survey project is one of the events which will be ever green in my life. As I have been made this survey Report on “Comparative study on RELIANCE COMMUNICATION and Bsnl Cellular Network, at Gosainganj “.I shared the real marketing skills and knowledge from their experienced, enthusiastic and cordial executives, without whom I would have not been able to achieve my aim. First of all I would like to express my thanks to Mr. Shubehendra Parihar sir for suggesting me how to do the survey Report. for sharing valuable experience and suggestions regarding preparation of report. I also owe sincere gratitude to my family members whose love, affection, co-operation and moral

Gaurav Kumar Gupta PGDM-II SEM SCHOOL OF MANAGEMENT SCIENCES

support have provided me the strength to carry out this project

Date : Kumar Gupta GDM (II nd SEM) Place : Lucknow

Gaurav P

PREFACE
The field of Telecom sector has taken a giant leap at the threshold of Twentieth First century. Communication has become an integral part of life of man all over the globe. The proverb ‘Need is the mother of invention’ is proving equally correct in case of Communication. Telecom Sector has already had a considerable impact on many aspects of our society. This survey Project on “RELIANCE COMMUNICATION and Bsnl Cellular Network, at Gosainganj” deals with the automation of various activities
Gaurav Kumar Gupta PGDM-II SEM SCHOOL OF MANAGEMENT SCIENCES

done in Telecom Sector like how the Telecom companies doing there business and what is the feature of Telecom Industries. This project report tends to give a sharp picture of the telecom industry. I hope, this study can be of some help to the telecom industry of his product and service .

CONTENTS------1.Objective 2.Research methodology 3.introduction 4. Data tabulation and analysis 5. Data interpretation 6. Hypothesis testing 7.Recommendation 8.Conclusion
Gaurav Kumar Gupta PGDM-II SEM SCHOOL OF MANAGEMENT SCIENCES

9.Bibliography 10.Questionnaire layout

Objective

Our objective of the survey project report is to find out which connection is more preferred by people of Gosainganj And the study of reliance seller network and bsnl which telecom company is more valuable for the
Gaurav Kumar Gupta PGDM-II SEM SCHOOL OF MANAGEMENT SCIENCES

responded.and our main objective of the project to know what is the satisfaction level of the responded for his connection. And what offer’s given by the service provider and why they use their network connection.

Methodology
TYPE OF RESEARCHTo Study the Market Share of Reliance Communication cellular network in Gosainganj”. I have gone through various news papers, magazines, websites and collected information and data. This study
Gaurav Kumar Gupta PGDM-II SEM SCHOOL OF MANAGEMENT SCIENCES

is exploratory in nature because I am not going to give any suggestion or recommendation.

Data collection:(Primary Data) Collect information through the person of Gosainganj (Secondary data) In data collection method we shall collect the secondary data from the following sources. News paper Magazine Internet

Other sources for Information.
STATICAL TOOL’S SPSS 16.0 MS EXCEL
Gaurav Kumar Gupta PGDM-II SEM SCHOOL OF MANAGEMENT SCIENCES

MS Word.

Parameters of Research
Price plan Network coverage Offer’s Availability in market

COMMUNICATIONS'
Gaurav Kumar Gupta PGDM-II SEM SCHOOL OF MANAGEMENT SCIENCES

RELIANCE

INTRODUCTION
Thursday, August 09, 2007 Anil Ambani: Telecom person of the year 2007

His marketing strategy has made millions of Indians happy, they got the best mobile tariffs in the world-local call costs at 15 paisa/minute, and STD call at 40 paise/minute
NEW DELHI, INDIA: When the VOICE&DATA jury, comprising eminent professionals from the telecom field, met in Delhi in June to choose the Telecom Person of the Year 2007, the five-hour selection process was steamy. The reason was obvious: The telecom sector is growing faster than any other segment and naturally their CEOs have a lot to crow about. The jury had to select one from three CEOs, who had made it to the final list through nominations from the industry and the initial scrutiny. Among the three, one of the main contenders was a young CEO. The jury decided that he should come back next year to try and win the coveted award. The list now had two names-both CEOs of two well-known companies. The pivotal difference between the two: one is an entrepreneur and the other is not so popular, as his credit is shared among a number of his big daddies.

Gaurav Kumar Gupta PGDM-II SEM SCHOOL OF MANAGEMENT SCIENCES

Following a five-hour closely held, hotly debated discussion, the name was announced: Anil Dhirubhai Ambani, chairman of Reliance Communications. Anil Ambani joined Reliance Industries (currently promoted by his brother Mukesh Ambani, following their split) in 1983 as co-chief executive officer. Forbes ranked him number 104 among the World's Richest People in 2006. The Ambani family faced criticism when it announced its ambitious plans to build a countrywide telecom network, as its prior expertise lay in commodities-textiles and petrochemicals-business only. Apart from that telecom needs a service-oriented mindset, critics felt. What they did not remember was how the family had served its millions of shareholders. Policies in India are made in line with Ambani's vision, says an industry expert. His business acumen and closeness to politicians assisted him in making it to the Rajya Sabha in June 2004, as an independent member. Ambani chose to resign voluntarily on March 25, 2006. The same association with politicos gave him negative returns too when the Mayawati Government in Uttar Pradesh put a spanner on his ambitious plans to build a 1,200-acre SEZ. Media sees his aggression when he announces financial results for the Reliance ADA group of companies, and when he attends the annual general meetings and faces questions from shareholders. When he meets the press, he has answers to all their questions. He also remembers to call select journalists by name.
Gaurav Kumar Gupta PGDM-II SEM SCHOOL OF MANAGEMENT SCIENCES

To merchant bankers he, who has already contributed immensely to the financial reforms of the country, is one of the financial wizards of the world. May be because of his expertise, he gave up in the race to grab Hutchison Essar stake, after indirectly jacking up
the valuation. His negotiations with the Qualcomm chief are also a folk theory now. How did Ambani become the VOICE&DATA Telecom Person of the Year 2007? What are his personal and organizational achievements in the recent past? His path-breaking marketing strategy that was put in by the strongest team of telecom professionals the country has ever seen has made millions of Indians happy as they got the best mobile tariffs in the world. The aggression resulted to adding to his already swollen kitty. Every hour India will be adding around 20,000 new mobile customers and Reliance Communications over 4,000. When mobile telephony first began in India, a local call cost Rs 16 per minute; an STD Rs 50; and a call to the US Rs 100 per minute. With Reliance Communication’s pioneering price initiative, a local call now costs a mere 15 paise per minute, STD 40 paise, and a call to the US costs less than Rs 2 per minute. The presence of Reliance Communications is making the competition in India panicky. Global telecom forces will also shortly start feeling the heat. Ambani has also recently announced his Rs 1,200 crore buyout of Yipes Holdings. Achiever's Pride Undertook financial communications restructuring of Reliance

To spend Rs 16,000 crore to expand and strengthen network coverage

Gaurav Kumar Gupta PGDM-II SEM SCHOOL OF MANAGEMENT SCIENCES

After expansion, Reliance Communications will have the single largest wireless network in the world Launched the lowest-cost classic brand handset at Rs 777 Subscriber base grew to over 28 mn during last fiscal, registering 60% growth Total Revenue shot up to Rs 14,468 crore, an increase of 34% Net Profit rises to Rs 3,163 crore, an increase of over 600% Revenues of the wireless business increased by 46% to Rs 10,728 crore Broadband achieved revenue growth of 123% to Rs 1,144 crore Market capitalization crossed Rs 100,000 crore Will add 23,000 more towers Telecom services will be available in over 23,000 towns and 600,000 villages Next generation DTH network will be launched before end of the year Reliance Communications' wireless subscriber base grew to over 28 mn last fiscal, registering a 60% growth. This makes it one of the top two wireless operators in India. "Economic growth in the future will be indexed to connectivity of millions of enterprise and individual customers. Over the next few years, we will have over 100 million customers, making us one of the top 5 telecom players in the world. In four years, we put up a total of 14,000 towers across the country. This year alone we will add 23,000 more towers. Our wireless network is currently available in 10,000 towns. By the end of this year, it will be available in over 23,000 towns and 600,000 villages," Anil
Gaurav Kumar Gupta PGDM-II SEM SCHOOL OF MANAGEMENT SCIENCES

Ambani said at the first annual general meeting of Reliance Communications since the re-organization of the Reliance Group in June 2005. "In four years of operations, we invested around Rs 32,000 crore. This year alone we will invest over Rs 20,000 crore. At the end of this year, we will have covered over 90% of our population. If Version 1.0 of the Indian telecom story was all about affordability, Version 2.0 will be about reach. Our Network expansion will give us the power to drive the market and stay ahead of the curve," Ambani adds. According to Ambani, the financial restructuring of Reliance Communications is the biggest turnaround story in the history of corporate India. The inherited ownership structure of Reliance Communications was complex. The reorganization has yielded a simple, fair, and transparent ownership structure, and given Reliance Communications 100% ownership of all operational and associate companies. Reliance Communications is now among the three most valuable private sector companies in India, and the five most valuable telecom companies in Asia. In the current Fiscal, Reliance Communications will spend Rs 16,000 crore to further expand and strengthen its network coverage across India and the rest of the world. In addition to organic growth, Reliance Communications will leverage the advantages derived from this impressive financial platform to explore and pursue any significant Opportunities available in the telecommunications sector. "We are currently evaluating a number of inorganic opportunities in select international markets to further expand our footprint," Ambani said. Reliance Communication’s One India, One Tariff plan allowed millions to connect across India at just one rupee a minute. The company was the first one to break the Rs 1,000 entryGaurav Kumar Gupta PGDM-II SEM SCHOOL OF MANAGEMENT SCIENCES

barrier with the launch of the lowest-cost classic brand handset at Rs 777. As per its expansion plan, Reliance Communications will have the single largest wireless network in the world, covering over 900 mn Indians or more than 15% of the global population. It will cover 23,000 towns or every single Indian habitation with a population of over 1,000. Reliance Communications will cover almost 100% of all rail routes, providing seamless voice, video, radio, and Internet connectivity to 14 mn commuters every day. It will also cover almost 100% of all national highways, and 84% of all state highways, giving millions of users the power to talk, text, surf, play, chat or simply stay in touch across nearly the entire length of India's 2,00,000-km-long road network. Having achieved tremendous growth, the main challenge for Reliance Communications is to improve quality of service and ARPU. Its enterprise business is also not in a position to compete with the global majors. Stock market valuations may boost the fortunes of an entrepreneur, but Ambani needs to address the issues faced by the growing mobile customer base, especially in India, where bureaucracy takes pride in checking the businessman.

BSNL

INTRODUCTION

Bharat Sanchar Nigam Limited (known as BSNL, India Communications Corporation Limited) is a public sector communications company in India. It is the
Gaurav Kumar Gupta PGDM-II SEM SCHOOL OF MANAGEMENT SCIENCES

India's largest telecommunication company with 25.14% market share as on December 31, 2007. Its headquarters are at Bharat Sanchar Bhawan, Harish Chandra Mathur Lane, Janpath, New Delhi. It has the status of Mini-ratna - a status assigned to reputed Public Sector companies in India. BSNL is India's oldest and largest Communication Service Provider (CSP). Currently BSNL has a customer base of 68.5 million (Basic & Mobile telephony). It has footprints throughout India except for the metropolitan cities of Mumbai and New Delhi which are managed by MTNL. As on December 31, 2007 BSNL commanded a customer base of 31.7 million Wireline, 4.1 million CDMA-WLL and 32.7 million GSM Mobile subscribers. BSNL's earnings for the Financial Year ending March 31, 2007 stood at INR 397.15b (US$ 9.67 b) with net profit of INR 78.06b (US$ 1.90 billion). Today, BSNL is India's largest Telco and one of the largest Public Sector Undertaking with estimated market value of $ 100 Billion. The company is planning an IPO with in 6 months to offload 10 % to public. Bharat Sanchar Nigam Ltd. formed in October, 2000, is World's 7th largest Telecommunications Company providing comprehensive range of telecom services in India: Wireline, CDMA mobile, GSM Mobile, Internet, Broadband, Carrier service, MPLS-VPN, VSAT, VoIP services, IN Services etc. Within a span of five years it has become one of the largest public sector unit in India. BSNL has installed Quality Telecom Network in the country and now focusing on improving it, expanding
Gaurav Kumar Gupta PGDM-II SEM SCHOOL OF MANAGEMENT SCIENCES

the network, introducing new telecom services with ICT applications in villages and wining customer's confidence. Today, it has about 47.3 million line basic telephone capacity, 4 million WLL capacity, 20.1 Million GSM Capacity, more than 37382 fixed exchanges, 18000 BTS, 287 Satellite Stations, 480196 Rkm of OFC Cable, 63730 Rkm of Microwave Network connecting 602 Districts, 7330 cities/towns and 5.5 Lakhs villages. BSNL is the only service provider, making focused efforts and planned initiatives to bridge the RuralUrban Digital Divide ICT sector. In fact there is no telecom operator in the country to beat its reach with its wide network giving services in every nook & corner of country and operates across India except Delhi & Mumbai. Whether it is inaccessible areas of Siachen glacier and North-eastern region of the country. BSNL serves its customers with its wide bouquet of telecom services. BSNL is numero uno operator of India in all services in its license area. The company offers vide ranging & most transparent tariff schemes designed to suite every customer. BSNL cellular service, CellOne, has more than 17.8 million cellular customers, garnering 24 percent of all mobile users as its subscribers. That means that almost every fourth mobile user in the country has a BSNL connection. In basic services, BSNL is miles ahead of its rivals, with 35.1 million Basic Phone subscribers i.e. 85 per cent share of the subscriber base and 92 percent share in revenue terms. BSNL has more than 2.5 million WLL subscribers and 2.5 million Internet Customers who access Internet through various modes viz. Dial-up, Leased Line,
Gaurav Kumar Gupta PGDM-II SEM SCHOOL OF MANAGEMENT SCIENCES

DIAS, Account Less Internet(CLI). BSNL has been adjudged as the NUMBER ONE ISP in the country. BSNL has set up a world class multi-gigabit, multiprotocol convergent IP infrastructure that provides convergent services like voice, data and video through the same Backbone and Broadband Access Network. At present there are 0.6 million DataOne broadband customers. The company has vast experience in Planning, Installation, network integration and Maintenance of Switching & Transmission Networks and also has a world class ISO 9000 certified Telecom Training Institute. Scaling new heights of success, the present turnover of BSNL is more than Rs.351,820 million (US $ 8 billion) with net profit to the tune of Rs.99,390 million (US $ 2.26 billion) for last financial year. The infrastructure asset on telephone alone is worth about Rs.630,000 million (US $ 14.37 billion). BSNL plans to expand its customer base from present 47 millions lines to 125 million lines by December 2007 and infrastructure investment plan to the tune of Rs. 733 crores (US$ 16.67 million) in the next three years. The turnover, nationwide coverage, reach, comprehensive range of telecom services and the desire to excel has made BSNL the No. 1 Telecom Company of India.

Gaurav Kumar Gupta PGDM-II SEM SCHOOL OF MANAGEMENT SCIENCES

History
The foundation of Telecom Network in India was laid by the British sometime in 19th century. The history of BSNL is linked with the beginning of Telecom in India. In 19th century and for almost entire 20th century, the Telecom in India was operated as a Government of India wing. Earlier it was part of erstwhile Post & Telegraph Department (P&T). In 1975 the Department of Telecom (DoT) was separated from P&T. DoT was responsible for running of Telecom services in entire country until 1985 when Mahan agar Telephone Nigam Limited (MTNL) was carved out of Dot to run the telecom services of Delhi and Mumbai. It is a well known fact that BSNL was carved out of Department of Telecom to provide level playing field to private telecoms. Subsequently in 1990s the telecom sector was opened up by the Government for Private investment, therefore it became necessary to separate the Government's policy wing from Operations wing. The Government of India corporatized the operations wing of Dot on October 01, 2000 and named it as Bharat Sanchar Nigam Limited (BSNL).BSNL operates as a public sector.

ATA ANALYSIS AND INTERPRETATION
Gaurav Kumar Gupta PGDM-II SEM SCHOOL OF MANAGEMENT SCIENCES

DEMOGARPHIC FEATURES OF REPONDENTS Profession Ratio of the Respondents PARTICULARS STUDENT BUSINESS MAN SERVICE MAN NUMBER 22 25 3 6% %AGE 44% 50%

INTERPRETATION: The graphical representation of the table shows that out of 50 respondents 22 student were business man 25 and service man were 3.

1- Are u a Telecom User?
Gaurav Kumar Gupta PGDM-II SEM SCHOOL OF MANAGEMENT SCIENCES

PARTICULARS Yes No

NUMBER 50 0

%AGE 100% 0%

INTERPRETATION: All the respondents had mobile connections.

Which cellular network do u prefer.
Gaurav Kumar Gupta PGDM-II SEM SCHOOL OF MANAGEMENT SCIENCES

PARTICULARS

NO.OF RESPONDEN TS 5 14 11 11 8

AIRTEL VODAFONE BSNL IDEA RELIANCE

INTERPRETATION:

Out of 50 respondents 5 were using Airtel, 14 were using Vodafone, 11 were using BSNL and, 8 were using reliance while 11 were using IDEA.
Gaurav Kumar Gupta PGDM-II SEM SCHOOL OF MANAGEMENT SCIENCES

3-Which types Connection do u have

Particulars Prepaid postpaid

No. of respondents 47 3

INTERPRETATION:

Out of 50 respondents 47 were using prepaid connections while 3 respondents were using postpaid connections.

4- Are u satisfied with this Price Plans
Gaurav Kumar Gupta PGDM-II SEM SCHOOL OF MANAGEMENT SCIENCES

RESPOND ED BUSINESS MAN SERVICE MAN STUDENT TOTAL

STRONGL Y DIS AGREE & AGREE

AGRSS & STRONGL Y AGREE

NUTRAL

3

19 2

3 1 2
6

25 3 22 50

5
8

15
36

NULL HYPOTHSIS- THE RESPONDAED ARE NOT SATISFIED WITH THIS PRICE PLAN DEGREE OF FREEDOM--- (4) LEVEL OF SIGNIFICANCE-0.005 TABULATED VALUE-----14.860

OBSERVE VALUE 3 19 3 2 1 5 15 2

EXPECTE D VALUE 5.000 17.500 2.500 0.600 2.100 0.300 4.400 15.400 2.200

(O-E)
-2 1.5 2.4 1.4 -1.1 4.7 10.6 -13.4 -2.2

(O-E)2
4 2.25 5.76 1.96 1.21 22.09 112.36 179.56 4.84

(O-E)2/E
0.8 0.128571 2.304 3.26667 0.57619 73.63333 25.53636 11.65974 2.2 120.1049

TOTAL

RESULT- THE NULL HYPOTHSIS IS REJECTED BECAUSE THE

CALCULATED VALUE IS MORE THAN TABULATED VALUE.SO WE CAN SAY THAT THE RESPONDED ARE SATISFIED WITH PRICE PLAN. Gaurav Kumar Gupta PGDM-II SEM SCHOOL OF MANAGEMENT SCIENCES

5- Why do u use this RESPON Better Good DED service plans s BUSINE 1 2
SS MAN SERVIC E MAN STUDEN T TOTAL

connection Call Other Rate 3 2 1
6

6 2 3 11

12 16 22 50

11 13
25

1 5
8

NULL HYPOTHSIS- THE RESPONDAED ARE NOT ARE NOT USING THE CONNECTION FOR CALL RATE DEGREE OF FREEDOM--- (6) LEVEL OF SIGNIFICANCE-0.005 TABULATED VALUE-----15.5759 OBSERVE EXPECTED (O-E) (O-E)2 (O-E)2/E VALUE VALUE 1 6 -5 25 4.16 2 3 6 11 1 2 8 11 1.92 2.56 3.52 1.44 -6 -8 4.08 8.44 -2.52 0.56 36 64 16.64 71.23 6.35 0.31 4.5 5.86 8.66 27.82 1.80 0.215

Gaurav Kumar Gupta PGDM-II SEM SCHOOL OF MANAGEMENT SCIENCES

2 13 5 1 3 TOTAL

1.96 2.64 2.64 3.52 4.84

0.04 10.36 2.36 -2.52 -1.84

0.0016 107.32 5.56 6.35 3.38

0.0008 40.65 2.106 1.80 0.698

98.21

RESULT- THE NULL HYPOTHSIS IS REJECTED BECAUSE THE CALCULATED VALUE IS MORE THAN TABULATED VALUE.SO WE CAN SAY THAT THE RESPONDED ARE SATISFIED WITH CALL RATE. 6- How is your Network Coverage?
RESPON DED BUSINE SS MAN SERVICE MAN STUDEN T TOTAL VERY GOOD VERY BAD DON’T KNOW

16 3 19
38

7

23 3

4
11

1 1

24 50

NULL HYPOTHSIS- THE RESPONDAED ARE NOT SATISFIED WITH NETWORK COVERAGE . DEGREE OF FREEDOM--- (4) LEVEL OF SIGNIFICANCE-0.005 TABULATED VALUE-----3.1818 OBSERVE VALUE 16 7 3 19 EXPECTED VALUE 17.48 5.06 0.46 2.28

(O-E)
-1.48 1.94 0.72 16.72

(O-E)2
2.1904 3.7636 0.5184 279.55

(O-E)2/E
0.125 0.743 1.126 122.61

Gaurav Kumar Gupta PGDM-II SEM SCHOOL OF MANAGEMENT SCIENCES

4 1

0.66 0.06 18.24 5.28 0.48

3.34 0.94 -18.24 -5.28 -0.48

11.15 0.88 332.69 27.87 0.23

16.90 14.72 18.24 5.28 0.48

TOTAL

180.23

RESULT- THE NULL HYPOTHSIS IS REJECTED BECAUSE THE CALCULATED VALUE IS MORE THAN TABULATED VALUE.SO WE CAN SAY THAT THE RESPONDED ARE SATISFIED WITH NETWORK. 7- What is availability of your cellular network in the market?
RESPON DED BUSINE SS MAN SERVICE MAN STUDEN T TOTAL VERY GOOD VERY BAD DON’T KNOW

18 3 19
40

3

1

22 3

5
8

1

25

2 50 NULL HYPOTHSIS- THE RESPONDAED ARE NOT SATISFIED WITH AVAILABLITY OF NETWORK CONNECTION IN MARKET . DEGREE OF FREEDOM--- (4) LEVEL OF SIGNIFICANCE-0.005 TABULATED VALUE-----1.1523 OBSERVE EXPECTED (O-E) (O-E)2 VALUE VALUE
Gaurav Kumar Gupta PGDM-II SEM SCHOOL OF MANAGEMENT SCIENCES

(O-E)2/E

18 3 1 3 19 5 1

17.6 3.52 0.88 2.4 0.48 0.120 20 4 1

0.4 -0.52 -1.4 0.6 18.52 4.88 -19 -4 -1

0.16 0.2704 1.96 0.36 342.99 23.81 361 16 1

0.0090 0.0768 2.227 0.15 714.56 198.45 18.05 4 1

TOTAL

938.52

RESULT- THE NULL HYPOTHSIS IS REJECTED BECAUSE THE CALCULATED VALUE IS MORE THAN TABULATED VALUE.SO WE CAN SAY THAT THE RESPONDED ARE SATISFIED WITH AVAILABLITY. 8- What Offer’s do you Get form your Service Provider
RESPON NF/SMS DED /MIN BUSINE SS MAN SERVIC E MAN STUDEN T TOTAL TARIFF/E OTHER XTRA VALUE

14 8 1
23

1 8 1
10

8 8 1 17

23 24 3 50

Gaurav Kumar Gupta PGDM-II SEM SCHOOL OF MANAGEMENT SCIENCES

NULL HYPOTHSIS- THE OFFER ARE NOT SIGNIFICANT BY SERVICE PROVIDER DEGREE OF FREEDOM--- (4) LEVEL OF SIGNIFICANCE-0.005 TABULATED VALUE-----7.2723 OBSERVE VALUE 14 1 8 8 8 8 1 1 1 TOTAL EXPECTED VALUE 10.58 4.6 7.82 11.04 4.8 8.16 1.38 0.60 1.020

(O-E)
3.42 -3.6 -3.04 -3.04 3.2 -0.16 -0.38 .4 -0.02

(O-E)2
11.6964 12.96 9.24 9.24 10.24 0.0256 0.1444 0.16 0.0004

(O-E)2/E
1.10552 2.817 1.1817 0.8371 2.1333 0.0031 0.104638 0.26667 0.000392

8.44

RESULT- THE NULL HYPOTHSIS IS REJECTED BECAUSE THE CALCULATED VALUE IS MORE THAN TABULATED VALUE.SO
Gaurav Kumar Gupta PGDM-II SEM SCHOOL OF MANAGEMENT SCIENCES

WE CAN SAY THAT THE RESPONDED ARE SATISFIED WITH SERVICE PROVIDER.

Recommendation
FINDINGS
Few years back mobile connections were not common among the students. But with the mobile revolution now we can find almost every student with mobile phone. Most of the students prefer prepaid connections than postpaid connections. Most preferred cellular company amongst the students is VODA PHONE and the least preferred company is IDEA. Mostly the students are satisfied with the services provided by the different cellular companies. Maximum numbers of respondents were attracted towards the coverage facility and the least like the OTHER services. T.V. and internet are the best media advertisements that put more impact on the students buying decisions Bsnl network problem is a major problem for Bsnl. Responded are not satisfied with price plan.
Gaurav Kumar Gupta PGDM-II SEM SCHOOL OF MANAGEMENT SCIENCES

Offers are not satisfied by the customer.

SUGGESTION

Above the discussion with the RESPONDED I have notice the two major weakness of the TELECOM Company ‘S Lack of customer satisfaction – firstly customer are not satisfied according to their activation charge other companies not take activation charge according to discussion to decrease some activation charge by which customer can be satisfied by this company. By the discussion with responded I also know the goodwill of the Reliance company so good by which they give a better competition to the other company. Bsnl network problem is major problem for customer’s they Improve their network’s and given good offer’s like private player’s. Reliance is good in net work but customer are not fully satisfied with his hand sets.battry backup is not good. they improve on this.

Gaurav Kumar Gupta PGDM-II SEM SCHOOL OF MANAGEMENT SCIENCES

Conclusion
After talking to responded we find that Reliance is more good than Bsnl because. Bsnl has always network problem and his tariff vouchers are also costly compare than Reliance has good availability In market and his price Rate is also cheaper than Bsnl. reliance has night free facility available its very popular for youngster and his full coverage is also a good part of this So after the all finding’s we can say that reliance is very good service provider comparison of

Gaurav Kumar Gupta PGDM-II SEM SCHOOL OF MANAGEMENT SCIENCES

Bibliography
BOOKS: Marketing Research – Paneerselvam Research Methodology – C.R Kothari Principles of Marketing – Philip Kotler Web Resources: www.trai.gov.in http://www.rcom.co.in http://www.bsnl.co.in/about.htm Magazine
Gaurav Kumar Gupta PGDM-II SEM SCHOOL OF MANAGEMENT SCIENCES

Outlook Express Business today Money Outlook
News Paper

Business standard Times of India Economic times

Questionnaire
NameAge--Gender-Male Female Profession -- Student Business Man Service Man Income level10000>50000 50000>200000 Mobile-----1- Are u a Telecom User? Yes No

2- Which cellular network do u prefer?
Idea Bsnl voda Phone Reliance Airtel

3-Which type Connection do u have?
Post paid Prepaid

4- Are u satisfied with this Price Plans?
Gaurav Kumar Gupta PGDM-II SEM SCHOOL OF MANAGEMENT SCIENCES

Strongly Disagree Strongly Agree

disagree

can’t say

Agree

5- Why do u use this connection?
Better services other good plans call Rate

6- How is your Network Coverage? Very good Good don’t know Bad

Bad

very

7- What is availability of your cellular network in the market? Very good Good don’t know Bad very Bad 8- What Offer’s do you Get form your Service Provider? Night free 100 Free SMS 100 minute’s extra talk value Tariff voucher other’s

Gaurav Kumar Gupta PGDM-II SEM SCHOOL OF MANAGEMENT SCIENCES

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