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Survey Report

On

Comparative study on Reliance


Communication and Bsnl Cellular Network
in Gosainganj

School Of
Management
Science
Lucknow

Gaurav Kumar Gupta


PGDM-II SEM
SCHOOL OF MANAGEMENT SCIENCES
Submitted to
Submitted By
Mr. Shubehendra Singh Parihar Gaurav
Kumar Gupta

P.G.D.M Second Semester

ACKNOWLEDGEMENT

There are a few things that come in the life of a


person, may be for a short span of time, but leaves
on ever shining impression in to the mind. My survey
project is one of the events which will be ever green
in my life.
As I have been made this survey Report on
“Comparative study on RELIANCE COMMUNICATION
and Bsnl Cellular Network, at Gosainganj “.I shared
the real marketing skills and knowledge from their
experienced, enthusiastic and cordial executives,
without whom I would have not been able to achieve
my aim.
First of all I would like to express my thanks to Mr.
Shubehendra Parihar sir for suggesting me how to do
the survey Report. for sharing valuable experience
and suggestions regarding preparation of report.
I also owe sincere gratitude to my family members
whose love, affection, co-operation and moral

Gaurav Kumar Gupta


PGDM-II SEM
SCHOOL OF MANAGEMENT SCIENCES
support have provided me the strength to carry out
this project

Date : Gaurav
Kumar Gupta
P
GDM (II nd SEM)
Place : Lucknow

PREFACE

The field of Telecom sector has taken a giant


leap at the threshold of Twentieth First
century. Communication has become an
integral part of life of man all over the globe.
The proverb ‘Need is the mother of invention’
is proving equally correct in case of
Communication.
Telecom Sector has already had a considerable
impact on many aspects of our society. This
survey Project on “RELIANCE COMMUNICATION
and Bsnl Cellular Network, at Gosainganj”
deals with the automation of various activities

Gaurav Kumar Gupta


PGDM-II SEM
SCHOOL OF MANAGEMENT SCIENCES
done in Telecom Sector like how the Telecom
companies doing there business and what is
the feature of Telecom Industries.
This project report tends to give a sharp picture of
the telecom industry.
I hope, this study can be of some help to the telecom
industry of his product and service .

CONTENTS-------

1.Objective
2.Research methodology
3.introduction
4. Data tabulation and analysis
5. Data interpretation
6. Hypothesis testing
7.Recommendation
8.Conclusion
Gaurav Kumar Gupta
PGDM-II SEM
SCHOOL OF MANAGEMENT SCIENCES
9.Bibliography
10.Questionnaire layout

Objective

Our objective of the survey project report is to


find out which connection is more preferred by
people of Gosainganj And the study of reliance
seller network and bsnl which telecom
company is more valuable for the

Gaurav Kumar Gupta


PGDM-II SEM
SCHOOL OF MANAGEMENT SCIENCES
responded.and our main objective of the
project to know what is the satisfaction level of
the responded for his connection. And what
offer’s given by the service provider and why
they use their network connection.

Methodology

TYPE OF RESEARCH-

To Study the Market Share of Reliance Communication cellular


network in Gosainganj”. I have gone through various news papers,
magazines, websites and collected information and data. This study
Gaurav Kumar Gupta
PGDM-II SEM
SCHOOL OF MANAGEMENT SCIENCES
is exploratory in nature because I am not going to give any
suggestion or recommendation.

Data collection:-

(Primary Data)

Collect information through the person of Gosainganj

(Secondary data)

In data collection method we shall collect the secondary data from


the following sources.

News paper

Magazine

Internet

Other sources for Information.

STATICAL TOOL’S

SPSS 16.0

MS EXCEL

Gaurav Kumar Gupta


PGDM-II SEM
SCHOOL OF MANAGEMENT SCIENCES
MS Word.

Parameters of Research
Price plan

Network coverage

Offer’s

Availability in market

RELIANCE
COMMUNICATIONS'

Gaurav Kumar Gupta


PGDM-II SEM
SCHOOL OF MANAGEMENT SCIENCES
INTRODUCTION

Thursday, August 09, 2007


Anil Ambani: Telecom person of the year 2007

His marketing strategy has made millions


of Indians happy, they got the best
mobile tariffs in the world-local call costs
at 15 paisa/minute, and STD call at 40
paise/minute
NEW DELHI, INDIA: When the VOICE&DATA jury,
comprising eminent professionals from the telecom
field, met in Delhi in June to choose the Telecom
Person of the Year 2007, the five-hour selection
process was steamy.
The reason was obvious: The telecom sector is
growing faster than any other segment and naturally
their CEOs have a lot to crow about. The jury had to
select one from three CEOs, who had made it to the
final list through nominations from the industry and
the initial scrutiny. Among the three, one of the main
contenders was a young CEO. The jury decided that
he should come back next year to try and win the
coveted award. The list now had two names-both
CEOs of two well-known companies. The pivotal
difference between the two: one is an entrepreneur
and the other is not so popular, as his credit is
shared among a number of his big daddies.

Gaurav Kumar Gupta


PGDM-II SEM
SCHOOL OF MANAGEMENT SCIENCES
Following a five-hour closely held, hotly debated
discussion, the name was announced: Anil Dhirubhai
Ambani, chairman of Reliance Communications. Anil
Ambani joined Reliance Industries (currently
promoted by his brother Mukesh Ambani, following
their split) in 1983 as co-chief executive officer.
Forbes ranked him number 104 among the World's
Richest People in 2006. The Ambani family faced
criticism when it announced its ambitious plans to
build a countrywide telecom network, as its prior
expertise lay in commodities-textiles and
petrochemicals-business only. Apart from that
telecom needs a service-oriented mindset, critics
felt. What they did not remember was how the family
had served its millions of shareholders.
Policies in India are made in line with Ambani's
vision, says an industry expert. His business acumen
and closeness to politicians assisted him in making it
to the Rajya Sabha in June 2004, as an independent
member. Ambani chose to resign voluntarily on
March 25, 2006.
The same association with politicos gave him
negative returns too when the Mayawati Government
in Uttar Pradesh put a spanner on his ambitious plans
to build a 1,200-acre SEZ.
Media sees his aggression when he announces
financial results for the Reliance ADA group of
companies, and when he attends the annual general
meetings and faces questions from shareholders.
When he meets the press, he has answers to all their
questions. He also remembers to call select
journalists by name.
Gaurav Kumar Gupta
PGDM-II SEM
SCHOOL OF MANAGEMENT SCIENCES
To merchant bankers he, who has already contributed
immensely to the financial reforms of the country, is
one of the financial wizards of the world. May be
because of his expertise, he gave up in the race to
grab Hutchison Essar stake, after indirectly jacking up
the valuation. His negotiations with the Qualcomm chief are
also a folk theory now.

How did Ambani become the VOICE&DATA Telecom Person of


the Year 2007? What are his personal and organizational
achievements in the recent past?

His path-breaking marketing strategy that was put in by the


strongest team of telecom professionals the country has
ever seen has made millions of Indians happy as they got
the best mobile tariffs in the world. The aggression resulted
to adding to his already swollen kitty. Every hour India will be
adding around 20,000 new mobile customers and Reliance
Communications over 4,000. When mobile telephony first
began in India, a local call cost Rs 16 per minute; an STD Rs
50; and a call to the US Rs 100 per minute. With Reliance
Communication’s pioneering price initiative, a local call now
costs a mere 15 paise per minute, STD 40 paise, and a call
to the US costs less than Rs 2 per minute. The presence of
Reliance Communications is making the competition in India
panicky. Global telecom forces will also shortly start feeling
the heat. Ambani has also recently announced his Rs 1,200
crore buyout of Yipes Holdings.

Achiever's Pride

Undertook financial restructuring of Reliance


communications

To spend Rs 16,000 crore to expand and strengthen network


coverage

Gaurav Kumar Gupta


PGDM-II SEM
SCHOOL OF MANAGEMENT SCIENCES
After expansion, Reliance Communications will have the
single largest wireless network in the world Launched the
lowest-cost classic brand handset at Rs 777

Subscriber base grew to over 28 mn during last fiscal,


registering 60% growth

Total Revenue shot up to Rs 14,468 crore, an increase of


34%

Net Profit rises to Rs 3,163 crore, an increase of over 600%

Revenues of the wireless business increased by 46% to Rs


10,728 crore

Broadband achieved revenue growth of 123% to Rs 1,144


crore

Market capitalization crossed Rs 100,000 crore

Will add 23,000 more towers

Telecom services will be available in over 23,000 towns and


600,000 villages

Next generation DTH network will be launched before end of


the year

Reliance Communications' wireless subscriber base grew to


over 28 mn last fiscal, registering a 60% growth. This makes
it one of the top two wireless operators in India.

"Economic growth in the future will be indexed to


connectivity of millions of enterprise and individual
customers. Over the next few years, we will have over 100
million customers, making us one of the top 5 telecom
players in the world. In four years, we put up a total of
14,000 towers across the country. This year alone we will
add 23,000 more towers. Our wireless network is currently
available in 10,000 towns. By the end of this year, it will be
available in over 23,000 towns and 600,000 villages," Anil

Gaurav Kumar Gupta


PGDM-II SEM
SCHOOL OF MANAGEMENT SCIENCES
Ambani said at the first annual general meeting of Reliance
Communications since the re-organization of the Reliance
Group in June 2005.

"In four years of operations, we invested around Rs 32,000


crore. This year alone we will invest over Rs 20,000 crore. At
the end of this year, we will have covered over 90% of our
population. If Version 1.0 of the Indian telecom story was all
about affordability, Version 2.0 will be about reach. Our

Network expansion will give us the power to drive the market


and stay ahead of the curve," Ambani adds.

According to Ambani, the financial restructuring of Reliance


Communications is the biggest turnaround story in the
history of corporate India. The inherited ownership structure
of Reliance Communications was complex. The
reorganization has yielded a simple, fair, and transparent
ownership structure, and given Reliance Communications
100% ownership of all operational and associate companies.

Reliance Communications is now among the three most


valuable private sector companies in India, and the five most
valuable telecom companies in Asia. In the current

Fiscal, Reliance Communications will spend Rs 16,000 crore


to further expand and strengthen its network coverage
across India and the rest of the world.

In addition to organic growth, Reliance Communications will


leverage the advantages derived from this impressive
financial platform to explore and pursue any significant

Opportunities available in the telecommunications sector.


"We are currently evaluating a number of inorganic
opportunities in select international markets to further
expand our footprint," Ambani said.

Reliance Communication’s One India, One Tariff plan allowed


millions to connect across India at just one rupee a minute.
The company was the first one to break the Rs 1,000 entry-
Gaurav Kumar Gupta
PGDM-II SEM
SCHOOL OF MANAGEMENT SCIENCES
barrier with the launch of the lowest-cost classic brand
handset at Rs 777.

As per its expansion plan, Reliance Communications will


have the single largest wireless network in the world,
covering over 900 mn Indians or more than 15% of the
global population. It will cover 23,000 towns or every single
Indian habitation with a population of over 1,000. Reliance
Communications will cover almost 100% of all rail routes,
providing seamless voice, video, radio, and Internet
connectivity to 14 mn commuters every day. It will also cover
almost 100% of all national highways, and 84% of all state
highways, giving millions of users the power to talk, text,
surf, play, chat or simply stay in touch across nearly the
entire length of India's 2,00,000-km-long road network.

Having achieved tremendous growth, the main challenge for


Reliance Communications is to improve quality of service
and ARPU. Its enterprise business is also not in a position to
compete with the global majors. Stock market valuations
may boost the fortunes of an entrepreneur, but Ambani
needs to address the issues faced by the growing mobile
customer base, especially in India, where bureaucracy takes
pride in checking the businessman.

BSNL

INTRODUCTION

Bharat Sanchar Nigam Limited (known as BSNL, India


Communications Corporation Limited) is a public
sector communications company in India. It is the
Gaurav Kumar Gupta
PGDM-II SEM
SCHOOL OF MANAGEMENT SCIENCES
India's largest telecommunication company with
25.14% market share as on December 31, 2007. Its
headquarters are at Bharat Sanchar Bhawan, Harish
Chandra Mathur Lane, Janpath, New Delhi. It has the
status of Mini-ratna - a status assigned to reputed
Public Sector companies in India.
BSNL is India's oldest and largest Communication
Service Provider (CSP). Currently BSNL has a
customer base of 68.5 million (Basic & Mobile
telephony). It has footprints throughout India except
for the metropolitan cities of Mumbai and New Delhi
which are managed by MTNL. As on December 31,
2007 BSNL commanded a customer base of 31.7
million Wireline, 4.1 million CDMA-WLL and 32.7
million GSM Mobile subscribers. BSNL's earnings for
the Financial Year ending March 31, 2007 stood at
INR 397.15b (US$ 9.67 b) with net profit of INR
78.06b (US$ 1.90 billion). Today, BSNL is India's
largest Telco and one of the largest Public Sector
Undertaking with estimated market value of $ 100
Billion. The company is planning an IPO with in 6
months to offload 10 % to public.
Bharat Sanchar Nigam Ltd. formed in October, 2000,
is World's 7th largest Telecommunications Company
providing comprehensive range of telecom services
in India: Wireline, CDMA mobile, GSM Mobile,
Internet, Broadband, Carrier service, MPLS-VPN,
VSAT, VoIP services, IN Services etc. Within a span of
five years it has become one of the largest public
sector unit in India.
BSNL has installed Quality Telecom Network in the
country and now focusing on improving it, expanding

Gaurav Kumar Gupta


PGDM-II SEM
SCHOOL OF MANAGEMENT SCIENCES
the network, introducing new telecom services with
ICT applications in villages and wining customer's
confidence. Today, it has about 47.3 million line basic
telephone capacity, 4 million WLL capacity, 20.1
Million GSM Capacity, more than 37382 fixed
exchanges, 18000 BTS, 287 Satellite Stations,
480196 Rkm of OFC Cable, 63730 Rkm of Microwave
Network connecting 602 Districts, 7330 cities/towns
and 5.5 Lakhs villages.
BSNL is the only service provider, making focused
efforts and planned initiatives to bridge the Rural-
Urban Digital Divide ICT sector. In fact there is no
telecom operator in the country to beat its reach with
its wide network giving services in every nook &
corner of country and operates across India except
Delhi & Mumbai. Whether it is inaccessible areas of
Siachen glacier and North-eastern region of the
country. BSNL serves its customers with its wide
bouquet of telecom services.
BSNL is numero uno operator of India in all services
in its license area. The company offers vide ranging
& most transparent tariff schemes designed to suite
every customer.
BSNL cellular service, CellOne, has more than 17.8
million cellular customers, garnering 24 percent of all
mobile users as its subscribers. That means that
almost every fourth mobile user in the country has a
BSNL connection. In basic services, BSNL is miles
ahead of its rivals, with 35.1 million Basic Phone
subscribers i.e. 85 per cent share of the subscriber
base and 92 percent share in revenue terms.
BSNL has more than 2.5 million WLL subscribers and
2.5 million Internet Customers who access Internet
through various modes viz. Dial-up, Leased Line,
Gaurav Kumar Gupta
PGDM-II SEM
SCHOOL OF MANAGEMENT SCIENCES
DIAS, Account Less Internet(CLI). BSNL has been
adjudged as the NUMBER ONE ISP in the country.
BSNL has set up a world class multi-gigabit, multi-
protocol convergent IP infrastructure that provides
convergent services like voice, data and video
through the same Backbone and Broadband Access
Network. At present there are 0.6 million DataOne
broadband customers.
The company has vast experience in Planning,
Installation, network integration and Maintenance of
Switching & Transmission Networks and also has a
world class ISO 9000 certified Telecom Training
Institute.

Scaling new heights of success, the present turnover


of BSNL is more than Rs.351,820 million (US $ 8
billion) with net profit to the tune of Rs.99,390 million
(US $ 2.26 billion) for last financial year. The
infrastructure asset on telephone alone is worth
about Rs.630,000 million (US $ 14.37 billion).

BSNL plans to expand its customer base from present


47 millions lines to 125 million lines by December
2007 and infrastructure investment plan to the tune
of Rs. 733 crores (US$ 16.67 million) in the next
three years.

The turnover, nationwide coverage, reach,


comprehensive range of telecom services and the
desire to excel has made BSNL the No. 1 Telecom
Company of India.

Gaurav Kumar Gupta


PGDM-II SEM
SCHOOL OF MANAGEMENT SCIENCES
History

The foundation of Telecom Network in India was laid


by the British sometime in 19th century. The history
of BSNL is linked with the beginning of Telecom in
India. In 19th century and for almost entire 20th
century, the Telecom in India was operated as a
Government of India wing. Earlier it was part of
erstwhile Post & Telegraph Department (P&T). In
1975 the Department of Telecom (DoT) was
separated from P&T. DoT was responsible for running
of Telecom services in entire country until 1985 when
Mahan agar Telephone Nigam Limited (MTNL) was
carved out of Dot to run the telecom services of Delhi
and Mumbai. It is a well known fact that BSNL was
carved out of Department of Telecom to provide level
playing field to private telecoms. Subsequently in
1990s the telecom sector was opened up by the
Government for Private investment, therefore it
became necessary to separate the Government's
policy wing from Operations wing. The Government
of India corporatized the operations wing of Dot on
October 01, 2000 and named it as Bharat Sanchar
Nigam Limited (BSNL).BSNL operates as a public
sector.

ATA ANALYSIS AND INTERPRETATION


Gaurav Kumar Gupta
PGDM-II SEM
SCHOOL OF MANAGEMENT SCIENCES
DEMOGARPHIC FEATURES OF REPONDENTS

Profession Ratio of the Respondents

PARTICULARS NUMBER %AGE

STUDENT 22 44%

BUSINESS MAN 25 50%

SERVICE MAN 3 6%

INTERPRETATION: The graphical representation of the


table shows that out of 50 respondents 22 student were
business man 25 and service man were 3.

1- Are u a Telecom User?

Gaurav Kumar Gupta


PGDM-II SEM
SCHOOL OF MANAGEMENT SCIENCES
PARTICULARS NUMBER %AGE

Yes 50 100%

No 0 0%

INTERPRETATION:
All the respondents had mobile connections.

Which cellular network do u prefer.

Gaurav Kumar Gupta


PGDM-II SEM
SCHOOL OF MANAGEMENT SCIENCES
PARTICULARS NO.OF
RESPONDEN
TS
AIRTEL 5
VODAFONE 14
BSNL 11
IDEA 11
RELIANCE 8

INTERPRETATION:

Out of 50 respondents 5 were using Airtel, 14


were using Vodafone, 11 were using BSNL and,
8 were using reliance while 11 were using
IDEA.

Gaurav Kumar Gupta


PGDM-II SEM
SCHOOL OF MANAGEMENT SCIENCES
3-Which types Connection do u have

Particulars No. of respondents


Prepaid 47
postpaid 3

INTERPRETATION:

Out of 50 respondents 47 were using prepaid


connections while 3 respondents were using postpaid
connections.

4- Are u satisfied with this Price Plans

Gaurav Kumar Gupta


PGDM-II SEM
SCHOOL OF MANAGEMENT SCIENCES
RESPOND STRONGL AGRSS & NUTRAL
ED Y DIS STRONGL
AGREE & Y AGREE
AGREE
BUSINESS 3 19 3 25
MAN
SERVICE 2 1 3
MAN
STUDENT 5 15 2 22
TOTAL 8 36 6 50
NULL HYPOTHSIS- THE RESPONDAED ARE NOT SATISFIED WITH THIS
PRICE PLAN
DEGREE OF FREEDOM--- (4)
LEVEL OF SIGNIFICANCE-0.005
TABULATED VALUE-----14.860
OBSERVE EXPECTE (O-E) (O-E)2 (O-E)2/E
VALUE D VALUE
3 5.000 -2 4 0.8

19 17.500 1.5 2.25 0.128571

3 2.500 2.4 5.76 2.304

2 0.600 1.4 1.96 3.26667

1 2.100 -1.1 1.21 0.57619

5 0.300 4.7 22.09 73.63333

15 4.400 10.6 112.36 25.53636

2 15.400 -13.4 179.56 11.65974

2.200 -2.2 4.84 2.2

TOTAL 120.1049

RESULT- THE NULL HYPOTHSIS IS REJECTED BECAUSE THE


CALCULATED VALUE IS MORE THAN TABULATED VALUE.SO WE CAN SAY
THAT THE RESPONDED ARE SATISFIED WITH PRICE PLAN.

Gaurav Kumar Gupta


PGDM-II SEM
SCHOOL OF MANAGEMENT SCIENCES
5- Why do u use this connection
RESPON Better Good Call Other
DED service plans Rate
s
BUSINE 1 2 3 6 12
SS MAN
SERVIC 11 1 2 2 16
E MAN
STUDEN 13 5 1 3 22
T
TOTAL 25 8 6 11 50

NULL HYPOTHSIS- THE RESPONDAED ARE NOT ARE


NOT USING THE CONNECTION FOR CALL RATE
DEGREE OF FREEDOM--- (6)
LEVEL OF SIGNIFICANCE-0.005
TABULATED VALUE-----15.5759
OBSERVE EXPECTED (O-E) (O-E)2 (O-E)2/E
VALUE VALUE
1 6 -5 25 4.16
2 8 -6 36 4.5
3 11 -8 64 5.86
6 1.92 4.08 16.64 8.66
11 2.56 8.44 71.23 27.82
1 3.52 -2.52 6.35 1.80
2 1.44 0.56 0.31 0.215

Gaurav Kumar Gupta


PGDM-II SEM
SCHOOL OF MANAGEMENT SCIENCES
2 1.96 0.04 0.0016 0.0008
13 2.64 10.36 107.32 40.65
5 2.64 2.36 5.56 2.106
1 3.52 -2.52 6.35 1.80
3 4.84 -1.84 3.38 0.698
TOTAL 98.21
RESULT- THE NULL HYPOTHSIS IS REJECTED BECAUSE THE
CALCULATED VALUE IS MORE THAN TABULATED VALUE.SO
WE CAN SAY THAT THE RESPONDED ARE SATISFIED WITH
CALL RATE.
6- How is your Network Coverage?

RESPON VERY VERY DON’T


DED GOOD BAD KNOW
BUSINE 16 7 23
SS MAN
SERVICE 3 3
MAN
STUDEN 19 4 1 24
T
TOTAL 38 11 1 50

NULL HYPOTHSIS- THE RESPONDAED ARE NOT


SATISFIED WITH NETWORK COVERAGE .
DEGREE OF FREEDOM--- (4)
LEVEL OF SIGNIFICANCE-0.005
TABULATED VALUE-----3.1818

OBSERVE EXPECTED (O-E) (O-E)2 (O-E)2/E


VALUE VALUE
16 17.48 -1.48 2.1904 0.125
7 5.06 1.94 3.7636 0.743
3 0.46 0.72 0.5184 1.126
19 2.28 16.72 279.55 122.61

Gaurav Kumar Gupta


PGDM-II SEM
SCHOOL OF MANAGEMENT SCIENCES
4 0.66 3.34 11.15 16.90
1 0.06 0.94 0.88 14.72
18.24 -18.24 332.69 18.24
5.28 -5.28 27.87 5.28
0.48 -0.48 0.23 0.48
TOTAL 180.23

RESULT- THE NULL HYPOTHSIS IS REJECTED BECAUSE THE


CALCULATED VALUE IS MORE THAN TABULATED VALUE.SO
WE CAN SAY THAT THE RESPONDED ARE SATISFIED WITH
NETWORK.

7- What is availability of your cellular network in

the market?

RESPON VERY VERY DON’T


DED GOOD BAD KNOW
BUSINE 18 3 1 22
SS MAN
SERVICE 3 3
MAN
STUDEN 19 5 1 25
T
TOTAL 40 8 2 50
NULL HYPOTHSIS- THE RESPONDAED ARE NOT
SATISFIED WITH AVAILABLITY OF NETWORK
CONNECTION IN MARKET .
DEGREE OF FREEDOM--- (4)
LEVEL OF SIGNIFICANCE-0.005
TABULATED VALUE-----1.1523
OBSERVE EXPECTED (O-E) (O-E)2 (O-E)2/E
VALUE VALUE

Gaurav Kumar Gupta


PGDM-II SEM
SCHOOL OF MANAGEMENT SCIENCES
18 17.6 0.4 0.16 0.0090
3 3.52 -0.52 0.2704 0.0768
1 0.88 -1.4 1.96 2.227
3 2.4 0.6 0.36 0.15
19 0.48 18.52 342.99 714.56
5 0.120 4.88 23.81 198.45
1 20 -19 361 18.05
4 -4 16 4
1 -1 1 1
TOTAL 938.52

RESULT- THE NULL HYPOTHSIS IS REJECTED BECAUSE THE


CALCULATED VALUE IS MORE THAN TABULATED VALUE.SO
WE CAN SAY THAT THE RESPONDED ARE SATISFIED WITH
AVAILABLITY.

8- What Offer’s do you Get form your Service


Provider

RESPON NF/SMS TARIFF/E OTHER


DED /MIN XTRA
VALUE
BUSINE 14 1 8 23
SS MAN
SERVIC 8 8 8 24
E MAN
STUDEN 1 1 1 3
T
TOTAL 23 10 17 50

Gaurav Kumar Gupta


PGDM-II SEM
SCHOOL OF MANAGEMENT SCIENCES
NULL HYPOTHSIS- THE OFFER ARE NOT SIGNIFICANT
BY SERVICE PROVIDER
DEGREE OF FREEDOM--- (4)
LEVEL OF SIGNIFICANCE-0.005
TABULATED VALUE-----7.2723

OBSERVE EXPECTED (O-E) (O-E)2 (O-E)2/E


VALUE VALUE
14 10.58 3.42 11.6964 1.10552
1 4.6 -3.6 12.96 2.817
8 7.82 -3.04 9.24 1.1817
8 11.04 -3.04 9.24 0.8371
8 4.8 3.2 10.24 2.1333
8 8.16 -0.16 0.0256 0.0031
1 1.38 -0.38 0.1444 0.104638
1 0.60 .4 0.16 0.26667
1 1.020 -0.02 0.0004 0.000392
TOTAL 8.44

RESULT- THE NULL HYPOTHSIS IS REJECTED BECAUSE THE


CALCULATED VALUE IS MORE THAN TABULATED VALUE.SO

Gaurav Kumar Gupta


PGDM-II SEM
SCHOOL OF MANAGEMENT SCIENCES
WE CAN SAY THAT THE RESPONDED ARE SATISFIED WITH
SERVICE PROVIDER.

Recommendation

FINDINGS

Few years back mobile connections were not


common among the students. But with the mobile
revolution now we can find almost every student with
mobile phone.
Most of the students prefer prepaid connections than
postpaid connections.
Most preferred cellular company amongst the
students is VODA PHONE and the least preferred
company is IDEA.
Mostly the students are satisfied with the services
provided by the different cellular companies.
Maximum numbers of respondents were attracted
towards the coverage facility and the least like the
OTHER services.
T.V. and internet are the best media advertisements
that put more impact on the students buying
decisions
Bsnl network problem is a major problem for Bsnl.
Responded are not satisfied with price plan.

Gaurav Kumar Gupta


PGDM-II SEM
SCHOOL OF MANAGEMENT SCIENCES
Offers are not satisfied by the customer.

SUGGESTION

Above the discussion with the RESPONDED I have


notice the two major weakness of the TELECOM
Company ‘S
Lack of customer satisfaction – firstly customer are
not satisfied according to their activation charge
other companies not take activation charge
according to discussion to decrease some activation
charge by which customer can be satisfied by this
company.
By the discussion with responded I also know the
goodwill of the Reliance company so good by which
they give a better competition to the other company.
Bsnl network problem is major problem for
customer’s they Improve their network’s and given
good offer’s like private player’s.
Reliance is good in net work but customer are not
fully satisfied with his hand sets.battry backup is not
good. they improve on this.

Gaurav Kumar Gupta


PGDM-II SEM
SCHOOL OF MANAGEMENT SCIENCES
Conclusion

After talking to responded we find that Reliance is


more good than Bsnl because. Bsnl has always
network problem and his tariff vouchers are also
costly compare than Reliance has good availability In
market and his price Rate is also cheaper than Bsnl.
reliance has night free facility available its very
popular for youngster and his full coverage is also a
good part of this
So after the all finding’s we can say that reliance is
very good service provider comparison of

Gaurav Kumar Gupta


PGDM-II SEM
SCHOOL OF MANAGEMENT SCIENCES
Bibliography

BOOKS:
Marketing Research – Paneerselvam
Research Methodology – C.R Kothari
Principles of Marketing – Philip Kotler

Web Resources:

www.trai.gov.in
http://www.rcom.co.in
http://www.bsnl.co.in/about.htm

Magazine

Gaurav Kumar Gupta


PGDM-II SEM
SCHOOL OF MANAGEMENT SCIENCES
Outlook Express
Business today
Money Outlook
News Paper

Business standard
Times of India
Economic times
Questionnaire
Name-
Age---
Gender-- Male Female
Profession -- Student Business Man
Service Man
Income level- 10000>50000
50000>200000
Mobile------

1- Are u a Telecom User?


Yes No

2- Which cellular network do u prefer?


Idea Bsnl Reliance Airtel
voda Phone

3-Which type Connection do u have?


Post paid Prepaid

4- Are u satisfied with this Price Plans?

Gaurav Kumar Gupta


PGDM-II SEM
SCHOOL OF MANAGEMENT SCIENCES
Strongly Disagree disagree can’t say Agree
Strongly Agree

5- Why do u use this connection?


Better services good plans call Rate
other

6- How is your Network Coverage?


Very good Good don’t know Bad very
Bad

7- What is availability of your cellular network in


the market?
Very good Good don’t know Bad very
Bad

8- What Offer’s do you Get form your Service


Provider?
Night free 100 Free SMS 100 minute’s
extra talk value
Tariff voucher other’s

Gaurav Kumar Gupta


PGDM-II SEM
SCHOOL OF MANAGEMENT SCIENCES