Bajaj Electricals

       Abhijit Khale Nitesh Rana Mrunmai Kharat Dhanashree Doiphode Ketan Rever Tushar More Hari Dhuri .

History .

” . Part 1  “Bajaj CMD Shekhar Bajaj says there is a scope for economy brand in rural India.

” . Part 2  “Introducing a separate brand for the modern retail format.

” . Part 3  “Focus on LED products for the metro markets over the next five years.

” . Part 4  “Increase in sale of induction cooker.

metro markets. Segmentation: High income class people.    . Targeting: Age group between 25-50 earning class people. Semi-urban areas. Positioning: High end products Differentiation: High quality product.

     Augmented Marketing Relationship Marketing Services Marketing Organisation Marketing Place Marketing .

  Differential Marketing Concentrated Marketing .

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         Maintain the Brand name for bajaj in the market. Brand Identity Status of the brand Brand Equity Quality service Face competition Pricing of the product ROI Creating asub brand or a separate brand .

  Untapped rural market Face low competition for rural India in consumer electronic due to un organised sellers. Growth for LED markets   Increase in sale of Induction cooker .

. To be decided.

. To be decided.

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