TABLE OF CONTENTS

 Executive summary • Chapter-1 Introduction  Statement about the Problem  Scope of the study  Objective of the study  Limitation of the study  Significance of the study • • • • Chapter-2 Research Methodology Chapter-3 Company Profile Chaoter-4 Segmentation & Positioning Chapter-5 Environmental Analysis & Competitive Strategy  Porter’s Five Force Model  SWOT Analysis  Competitive Strategy  Ansoff Matrix • Chapter-6 Marketing Mix  Product Offering  Pricing Strategy  Promotional Campaigns & Techniques  People & Employees  Physical Evidence  Place & Presence  Process • • • • • Chapter-7 BCG Matrix Chapter-8 Future Plans Chapter-9 Customer Satisfaction Chapter-10 Data Analysis And Interpretation Chapter-11 Conclusions & Recommendations

 Bibliography  Annexure & Appendices .

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