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Blockbuster Sales Letter 1-9-06

Blockbuster Sales Letter 1-9-06

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Published by Vexy
Blockbuster Sales Letter
Blockbuster Sales Letter

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Published by: Vexy on Jul 22, 2009
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05/11/2014

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I am stunned and amazed at how few businesses pay much attention
at all to their existing customers—those who have actually bought
something.

Some businesses don’t even keep a customer list!
But it’s the first sale that’s the toughest. It’s much easier to make a
sale to someone who has bought from you before than to someone
who has never bought from you and might never have heard of you.
The reasons are many and should be obvious.
Your customers bought from you because they like what you are
selling. They want what you are selling. They need what you are
selling. Your customers would much rather continue to do business
with and buy from someone they know. They would prefer not to buy
from a stranger. If your product is any good, selling your customers
more of what you know they like should be like shooting fish in a
barrel.

For these reasons, it’s far more costly to find a new customer than

to keep an old one.

Your customers should be hearing from you all the time: a postal
mailing once a month, an email communication a least once a week.
And not every communication should be a sales pitch. Just give your
customers a steady stream of valuable useful information. If you’re
selling tires, send your customers tips on how to stay safe on the road
by rotating tires, maintaining the correct air pressure, and how to
measure the tread. Send objective information on what makes a safe
tire.

With your communications, your goal is to build a relationship
with your customers...because when you have a trusted relationship,
you have no competition. You will have customers who will faithfully
buy from you.

...Blockbuster Sales Letters

127

Chapter Sixty-Seven

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