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enhancing stakeholder value.
It is aleading Indian tyre manufacturer. Head quartered in Gurgaon, a corporate-hub in the National Capital Region of India. Registered as a company in 1976,Apollo is built around the core principles of creating stakeholder value through reliability in its products and dependability in its relationships. Apollo worked on a portfolio of products, tuned to customer needs and an array of innovative marketing initiatives to establish itself as a leader in its home market. Some of these include segmenting customers by their load and mileage requirements, running tyre loyalty programmes, establishing customer contact programmes which resulted in better health and driving habits, introducing India’s first farm radials and India’s first range of high-speed tubeless passenger car tyres. The three domestic markets of India, Southern Africa and Europe, Apollo operates through a network of branded, exclusive or multi-product outlets. In South Africa the branded outlets are called Dunlop Zones, while in India they are variously named Apollo Tyre World. For Apollo Tyres, offering the right product to the right customer is essential. Special efforts are made to understand customer needs and segment the market accordingly. For the commercial vehicle community the company runs extensive HIV-AIDS awareness and prevention programmes and has established Health Care Clinics across the country to cater to the community’s health needs. The Company was promoted by Bharat Steel Tubes, Ltd. Raunaq International Pvt. Ltd.,Raunaq & Co. Pvt. Ltd., Raunaq Singh, Mathew T. Marattukalam and Jacob Thomas. Introduction Apollo tyres is a high performance company and the leadind india tyre manufacturer.The company currently produces tyres for ultra and high speed passenger cars, trucks and bus.I t has three manufacturing units in india at kalamasseri kochin kerala,perambra kochin kerala, limdabaroda gujarath. Mission To nurture and cherish Apollo tyres ltd in the position of a leader of the industry in india, who is also recognized and respected as a manufacturer of world class products. Product 1. Passenger car 2. 4x4 3. Light Truck 4. Truck and Bus 5. Bicycles 6. Agriculture. 7. Off the Road & Earthmover. 8. Speciality tyres Products
2.O. ranging from helping them pick the tyre of their choice to helping them maintain their vehicle. 4. . every tyre that comes out is of the highest standards and tested to weather the toughest conditions take on any road.It requires about Rs 4 billion to set up a radial tyre plantwith a capacity of 1. Pricing Pressures.5-2 billion. Due to competitive pressures.5 million tyremanufacturing capacity. for a cross-ply tyreplant of a 1. Steady increase in radial Tyres for MHCV.The huge raw material costs have resulted in pressure on the realisations and hence. Access to global sources for raw materials at competitive prices. 2.although. in the coming years. 3.T ANALYSIS Strengths 1. the players have been vouching to increase the prices. 2.The profitability of the industry has high correlation with the prices of key raw materials such as rubber and crude oil.W. S.250 dealers Good R&D initiatives by top players Weaknesses 1.Growing Automobile Industry Increasing OEM demand .For example. the Indian economy and the automobile sector/ tyre industry are poised for an impressive growth. Being driven by technology and product innovation. Highly capital intensive . MRF is the leading manufacturer of tyres in almost all segments. Creation of road infrastructure has given. they have not been able to pass on the entire increase to the customer 4. 4. 3. Cost Pressures .Subsequent rise in replacement demand With continued emphasis being placed by the Central Government on development of infrastructure. due to economies of scale 6. Apollo Tyres has 118 district offices. particularly roads. as they account for more than 70%of the total costs 2. 12 distribution centres and 4. 3. Paint and Coats andToys.5 million tyres and around Rs 1. Opportunities Growing Economy . LCV Threats 1. The Tyre industry would play an important role in this changing road transportation dynamics 5. Services: MRF offers a whole host of services to its customers. Established brand names (key in the replacement market) Extensive distribution networks . 3. a tremendous fillip to road transportation. MRF has diverse business interests which also include Pretreads.1. and would increasingly give. agricultural and manufacturing sectors.
and with an eye toward securing political capital. especially from China. followed by 29. and perhaps more effective.8% sold to OEMs directly and the remaining is exported SOCIAL: In terms of procurement.including post-consumer tires . rising imports has become key concern factor off late.even if this results in the"poaching" of raw materials from the waste conversion options ahead of the hierarchy. So in terms of "packaging". It also seems that measures to regulate the waste . after as lowdown in FY09. supported by the financial benefits adherence to proven safety standards and quality would be required to overcome resistance. On an average. ECONOMIC: The Indian tyre industry accounts for around 5% of the global demand as well as global supply of tyres. Imports from 3. Although private consumption is more sensitive to environmental issues than ever only a small minority will actually make purchasing decisions based entirely on these criteria. However. Cheaper imports of Tyres. if supported by safety and appropriate quality assurance standard. Domestic tyre industry has witnessed a remarkable recovery in FY10. There is now a "blame culture" which tends to mitigate against any risks. Once in service. havebeen posing a challenge. plants or processes such as these may well be kept running to a"net deficit of the environment "to avoid political embarrassment . it moves to incorporate this fact concept in legislation. . China now constitute around 5% of market share Pest analysis Political: government level. The landed price is approximately 25% lower than that of the corresponding Indian Truck/ LCV tyres. safeguards should be established for "blocks" the proportion of discarded casings for retreading . consumers – as residents and special interest groups . which accounts for nearly one third of total raw material costs 2. which is treated as a part of automobile manufacturing as a whole. rise in employment levels. However. 55% of the production is for replacement market.are more willing to get involved in environmental issues to a policy level. Producer responsibility has so far ignored the tire industry. This means that awareness and ways to tackle a simple waste question will be preferred solutions' low-key.are the main one being set up as "reflex"reactions. as opposed to the optimal use of scarce resources. selling at very low prices.1. The goal now seems to be much on reducing vehicle use. "the image of the environment" could provide a justification for the purchase. Although strong demand growth is an encouraging scenario for the domestic industry. it seems that some ambiguity exists.and also how these would be shared between the manufacturer's own tire retreading operations in-house and independent retreading facilities. In a twist of others on the same topic. At Continuous increase in prices of natural rubber. and easing of interest rate scenario. corporate fleet and transport managers are very low in organizational hierarchy. This growth was driven by strong revival in automobile demand on the back of resurgence in economy.
and also on the automobile industry. .000 Kilometers 4. Understand Competitor Strategies and other Policies Market Research (consumer analysis) New Product Development (R & D) More focus on company's internal & external environment Diversification on the Basis of Area Future strategies: 1. Should attract customers with various Offers & Promotions Conclusion The growth of the industry is dependent on economic growth. The emphasis given by Indian tyre companies to applied research and the setting up of well-equipped in-house R&D centers by the companies. joint ventures and collaborations. which are manned by experts and experienced professionals. Eg:-Warranty up to 25. manned by experts and experienced professionals have also helped in technology upgradation. Indian tyre technology has exhibited versatility in maintaining inflow of technology through foreign collaborations and tailoring the same to Indian needs. have also helped in technology upgradation. 2. They should try to give more of After Sales to there Customer. The rationale provided by the firms for the increasing drive towards automation of the manufacturing facilities has been that high quality and uniformity of the final product usually cannot be guaranteed with a labour intensive process. They should Focus more on Exports as it even get more foreignexchange to the Country. the setting up of well-equipped in house R&D centres by large tyre companies. 3. The firms have been resorting to automation in order to tackle problems related to labour unionization and indiscipline in the sector. R&D is essentially business or market driven. 2. Automation : The production system in the Indian tyre industry has been traditionally very labour intensive. Indian tyre technology has exhibited versatility in maintaining inflow of technology through foreign collaborations and tailoring the same to Indian needs. The source of technology for the domestic firms has been through reverse engineering.TECHNOLOGY:R&D: Most of the major players do not engage in basic research due to the high costs involved. 3. 5. 4. The emphasis given by Indian tyre companies to applied research. Strategies:APOLLO TYRES 1.
Apollo the leading Indian iiiiinndx TION Apollo .
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