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1. TV Advertisement not following ASCI Guidelines
LYNX CHOCOLATE MAN ADVERT EFFECT In this advertisement, the person shown turns to chocolate after he puts AXE LYNX CHOCOLATE Deodorant which is fictitious first of all. Secondly, the women throw themselves on the man showing that they have no controls on their sexual needs, which is derogatory to women. This advertisement can have negative impact on teenagers showing women falling over men and may encourage them towards fulfilling their sexual needs early. The advertisement objectify women. Also the Ad shows that women get attracted towards men by using this deodorant which is usually not the case. I think that the Ad did not represent every fact about the deodorant honestly to the consumers. The Ad was also offensive to the public especially women. It did not fit in Indian Culture. Details about the Complaint:
but also good for cholesterol immunity.e cannot be challenged. The Ad was based on facts and was hence satisfying i.e RBO is said to be more healthy than the other oils present in the making of these oils. The Ad was fair to the competition. a comparison is being made between the two below shown products i. discredited. Fortune claims to be the healthiest oil in the world which means healthier than the Saffola also 1. In the print ad. though while comparing some amount of "showing down" is implicit. FORTUNE oil is claimed to be composed only of RBO. disgraced.2. Comparative advertising is permissible as long as the competitor’s product is not derogated. skin and hormones. It was infact challenged by the Marico’s Saffola but was ruled in favour of Fortune. SAFFOLA oil contains Refined Rice Bran Oil (RBO) and other oils. Fortune oil claims 100% RBO being 100% healthy and of good not only for the heart. In this Ad.e Fortune oil and Saffola Gold. Comparative Print Advertisement Saffola and Fortune The Ad shown by Fortune. .