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Make Content Marketing Work

in a Social, Mobile World


CONTENT MARKETING
A TOP PRIORITY
to drive awareness, generate leads, and convert sales

NINE OUT OF TEN marketers plan to use content marketing in 2012[1]

In a world of social media and self-directed discovery, RICH CONTENT still draws audiences across channels where traditional marketing tactics fall short

Consumers are 70% through the sales process before they engage directly[3]

VIDEO can tell your product and

brand stories from the very beginning

THE BEST STORYTELLING MEDIUM


for Content Marketing

VIDEO

If a PICTURE is worth

1000 words,

1.8M

1 MINUTE OF VIDEO is worth

35%

GRO WT
H
fro m

WORDS[4]

Views of BRANDED CONTENT grew 35% from Q4 2010 to Q4 2011 and more than 25 percent between the third and fourth quarters of 2011[5]

BRANDED CONTENT VIEWS


0 11

% 84
of Internet users in 56 COUNTRIES watch video at home on a computer at least once a month[6]

42

25%
fr o m

32

to Q

010

4 2 011

to Q

4 2 0 11

VIDEO-CENTRIC CONTENT MARKETING


Video in EMAIL marketing
INCREASES CTR BY

increases awareness, engagement, leads, and sales

% 96

[9]

Adding video to a landing page can DOUBLE conversions[11]

53x
Videos are 53 TIMES MORE LIKELY than text pages to appear on the first page of search results[7]

Best-in-class companies use video-based marketing to achieve 2x THE WEBSITE CONVERSION RATE of all other companies[8]

USING VIDEO OTHERS BEST IN CLASS

64

Online retail shoppers who watch video spend 2 MINUTES LONGER on-site and are

more likely to buy [10]

BUT MULTI-CHANNEL CONTENT MARKETING IS HARD

ON SOCIAL
NUMBER OF USERS

Video views across the social Web grew

40

% in Q1 2012 [12]
VIEWERS & NEW USERS
157 MILLION

845 MILLION+ post a billion items/day[13] 465 MILLION+ tweet 175 million times/day[15] 90 MILLION growing by 635,000 every week[16] 15 MILLION+ growing 50% every year[18]

unique viewers/month[14] Almost 19 MILLION unique visitors/month[19]


10 MILLION

new users every 10 days[17]

1/2 of all social media users FOLLOW BRANDS on social sites more than 1/3 POST BRAND-RELATED CONTENT

[20]

ON MOBILE
People spend MORE TIME in MOBILE APPS than desktop and mobile web[26]
MOBILE WEB

72 mins 94 mins
per day per day

APPS

Apple SELLS MORE iPHONES in a day than there are babies born in the world[22] Within 4 years, more consumers will access Internet content VIA MOBILE DEVICES than PCs[25]

ONE IN TEN US consumers owns a tablet

&
2013

AS MANY will

over the next 4 years[23]


2014

2015

2016

56 at least

% 28 at least
once/day

once/month
Global online consumers
WATCHING VIDEO on MOBILE[22]

EVEN ON

CONNECTED TV

38 2012
% TVs
BY THE END OF
OF

APP-ENABLED
[28]

WILL OWN

U.S. HOUSEHOLDS

WHICH LEADS TO ...

PLATFORM FRAGMENTATION

HIGH DEVELOPMENT COSTS


Total Cost of Ownership for a single iOS app?

CONFUSING ANALYTICS
SCREENS & PLATFORMS

99
ADOBE FLASH

on % penetration desktops, laptops, notebooks

MORE

... but doesnt run on iOS, and only on some Android devices

113k
to
[29]

330k
+ +
(separate team and skills)

VIDEO DESTINATIONS

MORE

iOS & ANDROID

MANY VERSIONS

of each in use

an equivalent ANDROID APP

MORE
DATA

HTML5

an optimized
BROWSER-BASED experience
(separate team and skills)

Different metrics for


BROWSERS

Still a work in progress


Limited DRM, analytics, performance, and platform compatibility

vs.
APPS

SOLVE THIS PROBLEM


all on your own
A new breed of CLOUD-BASED SOFTWARE & SERVICES has emerged specifically designed to help you succeed

YOU DONT HAVE TO

WHAT YOU NEED

online video platform


THE FOUNDATION

BUILD LOYALTY
Make your brand must-see TV with high quality video content that attracts visitors and keeps them coming back for more

EXPAND YOUR REACH


Reach audiences on every screen with Smart Players that recognize device types and play back content optimized for the screen and platform

for managing, delivering, measuring and monetizing digital media across all devices and platforms

DETAILED ANALYTICS
Measure real-time content performance, viewer habits and device behaviors across platforms and geographies with deep out-of-the-box analytics

DRIVE BUSINESS VALUE


Leverage an extensive ecosystem of partners and integrations with third party content management systems and audience measurement tools

mobile app platform


The base for BUILDING AND OPERATING rich native mobile apps that connect consumers with your content
SUPPORT FOR iOS & ANDROID
Cost-effectively develop and manage apps for iOS and Android devices with HTML5

PUSH MESSAGING
with the ability to send targeted notifications

PARTNER ECOSYSTEM
Easy integrations with third party ad networks and servers, content management systems and audience measurement tools

ANALYTICS
Understand app performance and user behavior

BEING WHERE YOUR AUDIENCE IS


Good for YOU, Good for YOUR BRAND Good for YOUR AUDIENCE

&

FOR INFOGRAPHIC SOURCES & PDF DOWNLOAD, VISIT

brightcove.com/makeitwork

2013 Brightcove, Inc.