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VP Operations Marketing COO in Denver CO Resume Sabrina Rainey

VP Operations Marketing COO in Denver CO Resume Sabrina Rainey

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Published by SabrinaRainey2
Sabrina Rainey is a senior level executive and consultant with proven profit-making results.
Sabrina Rainey is a senior level executive and consultant with proven profit-making results.

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Published by: SabrinaRainey2 on Oct 14, 2013
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Sabrina C. Rainey, PMP
www.linkedin.com/in/sabrinarainey ________ 303.956.3789___ scrainey@gmail.com

Certifications Project Management Professional (PMP) - # 1250859 Professional Profile Senior level executive and consultant with proven profit-making results. e.g. attained 131.7% of performance goals, $2 million savings through department restructuring, improved efficiencies by 250%, $3 million saved through contract negotiations, increased customer base with highest Average Revenue Per Unit (ARPU) and streamlined marketing campaigns to reduce cost and increase response. Driven by challenges and motivated by the opportunity to make a difference. Experience Elder care for mother with Alzheimer’s Chief Operating Officer The Elevation Group, Colorado Springs, CO  2008 to Present

2007 to 2008

  

Executive level consultant with a focus on market strategies, strategic planning, re-branding and re-positioning, operational management, project management, direct response and non-traditional marketing communications. Turned business and financial footing around after a difficult partnership breakup. Restructured a client’s complete organization, brought focus and alignment to their core strengths, prepared them to weather tough economic times, saved $1.5 million in 1st year. Mentored employees, one-on-one, held them accountable for professional growth. 2004 to 2006

Provided end of life care for my father VP of Sales and Marketing, Western Region Adelphia Communications, Inc., Colorado Springs, CO      

1998 to 2004

Achieved 131.7% of performance goals (EBITDA/OCF, capital expenditures, customer care, profitable ARPU growth, governance and control initiatives). Accomplished highest subscriber ARPU and high-speed Internet penetration. Launched digital cable and high-speed Internet, to 80% of the region in 4 months – under budget and ahead of goals. Created successful in-language Hispanic marketing campaigns, with careful attention to regional dialects and diverse cultures. Built marketing, sales, and analytical teams “from the ground up”. Project Manager on corporate Operation Task Force – charged with keeping Adelphia alive through bankruptcy and eventual sale of company.

Sabrina C. Rainey, PMP

scrainey@gmail.com

303.956.3789

2

Director of Marketing American Telecasting, Inc., Colorado Springs, CO     

1995 to 1998

Restructured departments, increased productivity by 250%, saving $2 million in 1st year. Increased subscribers by 50% in targeted markets, under budget. Reduced customer churn by implementation of customer loyalty programs. Instituted appropriate procedures, held marketing department to schedules and budgets. Project Manager for a consortium of 4 independent companies investigating the potential of high-speed Internet via a wireless solution.

Director of Operations Natrix International, LLC, Boulder, CO   

1991 to 1995

Project Manager for successful national new product launch, within the competitive retail Health and Beauty Aid category. Negotiated new multi-year vendor contracts (instead of discrete event contracts), saving over $3 million. Managed production department, leveraging vendor contracts, procurement, packaging and distribution to meet schedules and cost requirements.

Publications and Professional Presentations
Speaker at Winter Cable Labs Conference Topic: Retail Strategies (www.cablelabs.com) Speaker at Wireless Cable Association International Conference Topic: Marketing (www.waci.com) “The Veil”, The Fallen Firefighters Memorial Book, (original poem) “How to Evaluate Your Product’s International Potential”, The Direct Line, November 1991, Rocky Mountain Direct Marketing Association Education BSBA Operation Management, in progress Thomas Edison State College (part of Rutgers University) ASBA - Business Administration, 2013 Thomas Edison State College (part of Rutgers University) Master’s Case Study: Management Development, University of Denver, Daniels College of Business Master’s Case Study: Business Integration, University of Denver, Daniels College of Business

Sabrina C. Rainey, PMP

scrainey@gmail.com

303.956.3789

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