7 P's of McDonalds

AB OUT McDonald’ s • McDonald's was started as a drive-in restaurant by two brothers, Richard and Maurice McDonald in California

, US in the year 1937 • Currently McDonald's operates in 121 countries & having more than 30000 restaurant and serving 53 Million customers everyday • Entered in India-1996 • McDonald's India is a 50 - 50 Joint Venture between MCDONALD CORPORATION and two Indian businessman Amit Jatia and Vikram Bakshi • McDonald's vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness, and value, so that we make every customer in every


•McDonald’s product includes vegetarian and non-vegetarian items •Also involves combo •Cares for customer’s sentiments towards religion and Culture •Separate cooking area and equipments •Soups available only in Portuguese •Takes dietary concern-Burger King healthier Kids' Club


•Policy which caters to Indian customers •Quite affordable products •Heavily marketed “Happy Price Menu” •Importance to brand and its integrity


•Located at prime locations •Evenly spread in NCR •Almost in all big cities •At residential areas, malls, multiplexes


• Target customer – Childrens • Awareness about products among People • Use of Different Media like Television, hoardings and bus shelters • DDB Needham and Leo Burnett agencies appointed for the advertisement • Description of Products on Paper Mats placed in the trays. • The placing of the pamphlets and banners in and around the outlets • 80-20 Menu Board • Lucky Promotion strategies


• The physical appearance affects not only the impression outsiders have of a business but also the way that business functions. • Staff members • Location & appearance • Building maintenance • Visible cues


• Food manufacturing Transparent customers • Training to the licensees


• Invented the most efficient cooking equipment • New methods of food packaging and distribution • McDonald’s In India followed the same tradition • Spent Rs.50 Crore - even before the


• Stars as per their performance • Gives employees decisions larger role in

• Philosophy of Quality, Service, Cleanliness and Value (QSC&V) is the guiding force behind its service • Customer always comes first • Fast friendly service • Provides environment families clean, especially comfortable suited for



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