One VIDEO Will be there…..

Same as yesterday

PRESENTED BY:-GROUP 4

OBJECTIVE
Analysis of Macro and Micro factors affecting the Laptop industry Identification of market concentration based upon Herfindahl Index Segmentation for the Laptop industry in India Targeting and Positioning adopted by SONY VAIO Suggestions and Conclusion

MACRO AND MICRO FACTORS – SONY VAIO
Ø MACROECONOMIC Demographic Political Economic Technology Socio-cultural Ø MICROECONOMIC Suppliers Intermediaries Competitors

MARKET SHARE

H = S1^2 + S2^2 + S3^2 + S4^2 +…………………… = 1408

SEGMENTATION
Dividing the market by grouping the customers with similar tastes and preferences into one segment is called segmentation. Following are the characteristics that are helpful in segmenting laptop market:

Segment Characteristics
LIFESTYLE: Road warrior, Gamer, Media enthusiast, Student AGE: 15-65 age groups through different products

BENEFITS SOCIAL CLASS: SOUGHT: Upper, Upper Lightweight, Middle, Universal flexibility, Screen size, basic VALS SYSTEM: Achievers, Experiencers, Innovators, Believers

SEGMENTATION FOR LAPTOP INDUSTRY

Ishita no vides wil be here

POSITIONING
2 video will be there and Shiva it will be coming in ur part.they wil be abt Ultraporable

POSITIONING
Sony VAIO

Ultraport able

Gaming

Media Center

General Usage/Ho me

POSITIONING
Attribute Use or Application Attribute Product User Attribute Product User

Price and Quality

Tablet PC already in USA market. Launch in India as well. Adorned PC - not advisable to launch laptop in this segment as it would spoil the Brand image of SONY VAIO

SUGGESTIONS & CONCLUSION

THANK YOU !!

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