Hulakai Fitness, Inc.

Est. 2013

The Mission

It is the mission of Hulakai Fitness, Inc. to promote a healthy and active lifestyle throughout our community with the use of waterman activities. This will allow us to impact obesity & related physical and mental health risks to community members.

The Problem

Obese or Overweight
Weight problems have reached epidemic proportions! Health risks associated with weight are a significant issue throughout the country.

Native Hawaiians have a disproportionately higher rate of being overweight or obese than other segments of the population, & similarly, higher rates of related health problems.

Obese = BMI 30+

Overweight = BMI 25 - 30
20% of American children are obese, 25-30% of Hawaii County children enter kindergarten already obese Obesity has tripled in America in 30 years

300,000 deaths related to obesity each year

Health concerns: sleep problems, fatigue, high cholesterol, high blood pressure, lower self esteem, higher discrimination, eating disorders, cancer, stroke
In 2003, obese children surveyed indicated a quality of life similar to chemotherapy patient children

$100,000,000,000+ spent annually in America in direct & indirect costs related to obese & overweight individuals 10% of American health care costs are weight related Individual medical costs are 30% higher for patients who suffer from weight problems, then for those who do not

There is a high positive correlation between poverty and obesity

Hawaii County has twice the unemployment rate as Honolulu County In 3 of 5 census areas in Hawaii County, 15% of kids under 6 are living in poverty
20% of children in Kawaihae-Waikoloa census area are living in poverty

ADDITIONAL REGIONAL PROBLEM

Hawaii County has a high rate of substance abuse

State of Hawaii is deemed High Intensity Drug Trafficking Area (HIDTA)

Workers in Hawaii are 4 times more likely to test positive for Meth than the national average in workplace drug testing 80% of Hawaii County high school seniors have already tried an illicit substance by self report (2010) 50% of high school seniors have used within 30 days of survey (2010)

The Solution

Water. Health. Life.

Live an active and healthy lifestyle Improve physical activity levels and physical fitness Accomplish this through waterman activities

Fitness groups may include paddling (stand up or canoe), diving, surfing, swimming or other waterman activities Each participant active in on water fitness groups 3 times per week Active for 90 minutes per session

Eating healthy is essential to living healthy Program will teach and encourage healthy eating choices & menu planning, which can result in lasting behaviors. Program will work with participants on finding options that will fit within their budget

The Results

Participants will Lower weight Lower BMI

Lower Body Fat Percentage

Maintain results

Participants will be at a lower risk for Stroke Types of cancer Alzheimer's disease Depression Arthritis Hypertension Heart disease Type 2 Diabetes Osteoporosis Asthma Eating disorders Learning & Behavioral Problems Mental health concerns

Participants will have improved Self Esteem High density lipoprotien (good cholesterol) Positive mood Confidence Energy Sleep Memory Classroom performance

Immune system

ADDITIONAL BENEFIT

Participants will also be less likely to use or abuse illicit substances. Studies show that physical activity has the potential to reduce substance abuse and lower addiction.

The Culture

Historically, the Hawaiian culture has been very healthy and active The life of Hawaiians was active in both work and play The traditional Hawaiian diet was nutritious

The modern Hawaiian diet has changed

The common diet today throughout Hawaii consists of the "plate lunch" which is high in carbohydrates, often contain deep fried foods, and rarely contain vegetables The foods are topped with heavy sauces or gravies and mayonnaise is a common condiment

Obesity has become accepted and often even promoted in modern Hawaiian culture.

The Partners

Hulakai is founded by Jun..a local waterman who was born and raised in Hawaii. His original Hawaiian designs are proven and tested in Hawaiian waters regularly by him and the Hulakai crew. His vast water knowledge stems from decades of surfing, paddling, sailing, canoe surfing, sup, and running water safety patrol. If hes not in the line up, or shaping his newest model, you can catch him giving lessons on SUP of the proper paddling technique at the Mauna Lani Beach Hotel. Were dedicated to sharing our passion for the water to as many people as possible through our demonstrations, lessons, and products. Whether youre a seasoned pro, or a beginner, we have what you need to allow you to hit the beach with confidence!

We apply rigorous test and measurement to design and build products better than those previously available. Our tagline: "Powered By Physics" reflects our approach. We respect the long experience and traditions that other manufacturers bring to this sport, and we can't compete with that. So we unleash our inner geek and start with a clean sheet.

Aloha Champions - Since 1993, AdvoCare has been a world-class nutrition company specializing in health and wellness, weight management, vibrant energy and sports performance. Navigate through this site to learn more about our cutting-edge nutritional supplements and skincare as well as the opportunity to earn a full time income with a part time commitment by sharing AdvoCare products with others. Our products are formulated by an elite Scientific and Medical Advisory Board with over 200 years combined experience in pharmacology, toxicology, nutrition, sports performance and pediatrics. We have a multitude o fproduct endorsers that includes professional athletes, champion amateur athletes, and acclaimed entertainers.

PHIT America is a national alliance of over 130 companies, organizations and sports celebrities finding ways to create a more fit, healthy America. We are dedicated to support and expand physical activity based programs in communities and quality physical education programs in our schools. We advocate for US Legislation which will result in active lifestyles to help prevent and overcome the obesity and sedentary crisis while reducing healthcare costs. Our vision is quite simple A less sedentary and obese America which will reduce healthcare costs while creating a more physically active society.

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