Eureka Forbes

The Direct Marketing Pioneer

• 1909, Detroit : Fred Wardell launched vacuum cleaners under the name «  Eureka » • Established itself as market leader in Vacuum cleaner industry by adopting direct marketing and personalized services • Electrolux buys Eureka-Williams in 1974 • Comes to India in JV with FGL- named

Journey in India
• Had to establish the concepts of Vacuum cleaners and Water purifiers before selling. • Core strength : Dynamic highly motivated salesforce EUROCHAMPS The friendly man from Eureka


• Gained foothold after initial hiccups through

Sales Management @

Eureka Forbes in India

Sales Organization @

The It Initiativesthe B2E strategy

CRM @ Eureka Forbes
“ A relationship doesn’t end with sale. It actually • Annual Maintenance Contract • Operation Red Zone and Mobile service for customers from specific places • Water labs • Euroclean Home Contest • 24 x 365 virtual call center

Sales Functions and Policies @

Changing with time….
• Increase in consumer focus : Advertising Strategies • Consumer Training Drive • Online Training sessions for new salesforce • Eureka Forbes Institute of Environment
• Television initiatives • Pollution control camps

Personal Selling @

AIDAS Implementation by Eureka Forbes

Personal Selling Approach



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