PROPOSAL USAHA TOKO DAN SERVICE KOMPUTER

PENYUSUN:
NUR AJI EKA KHARISMA (A11.2010.05418) AHMAD GINANJAR AJI SANTOSA (A11.2010.05401) INDRA KURNIAWAN (A11.2010.05555)

UNIVERSITAS DIAN NUSWANTORO SEMARANG FAKULTAS ILMU KOMPUTER PROGRAM STUDI TEHNIK INFORMATIKA – S1 2013

KATA PENGANTAR
P u j i s yu k u r k it a p a n j a t k a n k e p a d a T u h a n Y a n g M a ha E s a ya n g t e l a h m e l i m p a hk a n r a h m a t d a n h i d a ya h - N ya s e h i n g g a s a ya d a p a t m e n ye l e s a i k a n p r o p o s a l u s a h a i n i . S a ya m e n ya d a r i b a hw a d a l a m p e m b u a t a n p r o p o s a l u s a ha i n i t i d a k l u p u t d a r i b a nt u a n d a r i b e r b a g a i p i h a k . O l e h k a r e na it u s a ya me ngu cap ka n t er ima k as ih kep ad a: 1 . B a p a k s e l a k u g u r u p e m b i m b i n g k e w i r a u s a h a a n ya n g t e l a h m e m b i m b i n g d a n m e m b e r i k a n p e n g a r a h a n s a ya d a l a m p e m b u a t a n pro po sa l u sa ha in i. 2 . O r a ng t u a ya n g t e l a h m e m b e r i k a n d u k u ng a n. 3 . T e m a n – t e m a n ya n g t e l a h m e m b e r i k a n d u k u ng a n. S a ya m e n ya d a r i b a ha w a d a l a m p r o p o s a l t e r d a p a t k e s a l a h a n o l e h k a r e n a it u s a ya h a r a p k r ir i k d a r i s e m u a p i h a k . D e m i k i a n p r o p o s a l i n i s a ya s u s u n d e n g a n ha r a p a n d a p a t be r g u n a b a g i o r a ng l a i n a g a r b e r a n i u nt u k m e m bu k a u s a h a .

S e m a r a n g , O k t o be r 2 0 1 3 …………. P e n yu s u n

DAFTAR ISI

HALAMAN JUDUL .............................................................................................. KATA PENGANTAR............................................................................................ DAFTAR ISI ......................................................................................................... GAGASAN BISNIS............................................................................................... MODAL AWAL DAN SUMBER MODAL………………………………….... PELUANG USAHA……………………………………………………………. DESKRIPSI TENTANG IDE USAHA………………………………………… PEMASARAN……………………………………………………………………… DESKRIPSI TENTANG PASAR……………………………………………… RENCANA MARKETING UNTUK PROMOSI…………………………….... RENCANA MARKETING UNTUK PRODUK………………………………. RENCANA MARKETING UNTUK HARGA………………………………… RENCANA MARKETING UNTUK LOKASI USAHA……………………… BENTUK BADAN USAHA. ................................................................................. BENTUK BADAN USAHA DAN ALASANNYA .......................................... ORGANISASI DAN STAFF ................................................................................. STAFF ............................................................................................................. STRUKTUR ORGANISASI ............................................................................ SISTEM UPAH................................................................................................ MODAL DAN PEMBIAYAAN USAHA .............................................................. SUMBER MODAL .......................................................................................... PENGGUNAAN MODAL ............................................................................... RENCANA PENJUALAN ...............................................................................

GAGASAN BISNIS
1. MODAL AWAL DAN SUMBER MODAL a. MODAL AWAL Investasi Mo da l ker ja Total Rp Rp Rp

b. S U M B E R M O D A L S imp a na n pr iba d i M it r a P in ja ma n ke lu arg a P in ja ma n u sa ha Rp Rp Rp Rp

2 . P E L U AN G U S A H A A. K e k u a t a n p e nd u k u n g u s a h a ( S T R E N G T H )  M e m i l i k i k e a h l i a n d a n k e t e r a m p i l a n ya ng c u k u p  M e m p u n ya i mo d a l ya n g c u k u p  T e m p a t ya ng s t r a t e g i s d e k a t B . K e l e m a h a n ya n g m e m b a t a s i ( WE A K N E S S )  M e m a k a n b i a ya ya n g c u k u p ba n ya k  P r o s e s p e n d i r i a n u s a h a ya n g l u m a ya n r u m it C. Pe lua ng usa ha  S a ng a t d i b u t u hk a n o l e h m a s ya r a k a t  B e l u m b a n ya k p e s a i n g D . M e n g a n c a m u s a h a ( T H R E AT ) 1 . M u n c u l n ya u s a h a ba r u ya n g b e r g e r a k d i b i d a n g ya n g s a m a 2 . A d a n ya t i nd a k a n c r i m i n a l D E S KR I P S I T E N T AN G I D E U S AH A

3 . I d e nt i f i k a s i k e b u t u h a n: ya n g d i b u t u hk a n d a l a m u s a ha i n i a d a l a h k o m p u t e r , p e r a l a t a n p e r ba i k a n k o mp yt e r , p e r a n g k a t k o mp u t e r , k a r ya w a n, d a n t e m p a t u s a h a . 4 . S i a p a ya n g e n j a d i k o n s u m e n : m a s ya r a k a t d i s e k i t a r t e m p a t u s a h a m a p u n d a r i l u a r d a e r a h. 5 . J e n i s p r o d u k / j a s a u nt u k m e m e n u h i k e b u t u ha n : ya n g d i h a s i l k a n d a l a m u s a ha i n i a d a l a h b e r u p a b a r a n g d a n j a s a . P r o d u k be r u p a ya n g b e r u p a b a r a n g be r u p a k o m p u t e r r a k it a n. S e d a n g a k a n p r o d u k ya ng be r u p a j a s a be r u p a j a s a p e r ba i k a n k o m p u t e r d a n p e n j u a l a n k o mp u t e r . 6 . C a r a m e n c a p a i k o n s u m e n : m e l a k u k a n p r o mo s i m e l a l u i m e d i a s e t a k d a n e l e k t r o n i k . P r o mo s i m e l a l u i m e d i a c e t a k be r u p a b e r i k l a n d i Ko r a n d a n m e m a s a ng s p a n d u k . S e d a n g k a n p r o mo s i m e l a l u i m e d i a e l e k t r o n i k be r u p a be r i k l a n d i r a d i o . D e ng a n m e l a k u k a n p r o mo s i m a s ya r a k a t b i a s t a hu t e nt a ng u s a h a k a m i, p r o d u k ya ng d i h a s i l k a n, ha r g a p r o d u k , d a n i n fo r m a s i l a i n ya n g d i b u t u hk a o l e h k o n s u m e n.

PEMASARAN
D E S KR I P S I T E N T AN G P AS A R a . I d e nt i f i k a s i a r e a g e o g r a f i s : s e c a r a g e o g r a f i s t e m a t u s a h a i n i berad a d i t ep i ja la n da n d ekat de nga n t er mina l. b. Ko t a : u s a h a i n i b e r a d a d i k o t a Wo no s a r i, G u n u ng K i d u l . c . T ip e k o n s u m e n : s e m u a k a l a n g a n / l a p i s a n m a s ya r a k a t . d . U k u r a n b e s a r n ya p a s a r : u k u r a n b e s a r n y a p a s a r u s a h a i n i l u a s s e l u r u h w o no s a r i . e . P a ng s a p a s a r u nt u k u s a ha b a r u : u nt u k p a ng s a p a s a r k a m i d a p a t m e m e n u h i s e k it a r 4 0 % k a r e na u s a h a k a m i i n i b e r s k a l a be s a r . RENCANA MARKETING UNTUK PROMOSI U nt u k p r o mo s i a w a l k a m i m e l a k u k a n p r o mo s i m e l a l u i m e m a s a n g s p a n d u k , b e r i k l a n d i r a d i o , d a n be r i k l a n d i Ko r a n. S e l a i n it u k a m i j u g a m e l a k u k a n p r o mo s i s e c a r a l a n g s u ng d e ng a n c a r a m e m b e r i k a n k u p o n u n d i a n s e t i a p m e m b e l i p r o d u k a t a u p u n j a s a ya n g d it a w a r k a n d a n p a d a 3 bu l a n b e r i k u t n ya a k a n d i a d a k a n u nd i a n . H a d i a h n ya be r u p a k o m p it e r d a n b e br a p a p e r a ng k a t k o mp u t e r . D e n g a n i n i k o n s u m e n a k a n l e b i h t e r t a r i k u nt u k m e n g g u n a k a n j a s a d a n m e m b e l i b a r a n g ya ng k it a t a w a r k a n.

BENTUK BADAN USAHA B e nt u k d a r i b a d a n u s a h a a k a n m e n j a d i P e r u s a h a a n P e r o r a n g a n A l a s a n p e ne nt u a n b e n nt u k b a d a n u s a ha i n i b e r be nr u k p e r u s a ha a n p e r o r a n g a n a d a l a h k a r e na p e r u s a h a a n i n i d i k e l o l a s a t u o r a ng . D e ng a n p e r u s a h a a n ya n g b e r be nt u k p e r s e o r a n g a n ba n ya k k e u nt u ng a n ya n g a k a n d i d a p a t a nt a r a l a i n k e p u t u s a n – k e p u t u s a n d a p a t s e g e r a d i a m b i l t a np a h a r u s m e l a l u i r a p a t / me e t i n g , s e m u a k e u nt u ng a n m e n j a d i m i l i k s e n d i r i , d a n p a j a k ya n g d i b e b a n k a n k e p a d a p e r u s a h a a n p e r o r a ng a n l e b i h k e c i l d a r i p a d a p e r u s a ha a n ya n g b e r be nt u k l a i n . RENCANA MARKETING UNTUK PRODUK Pro duk/ jasa Na ma bara ng/ ja sa (1) P e r a ng k a t perangkat k o mp u t e r B e r k u a l it a s ba ik da n t e r ja m i n (2) Ser vic e k o mp u t e r (3) Ko m p u t e r - k o mp u t e r r a k it a n

Spes ifik a si

S e v i c e ya n g cep at dan ba ik

Ko m p u t e r d e n g a n s p s i f i k a s i ya n g t i n g g i

RENCANA MARKETING UNTUK HARGA Pro duk/ jasa B e r a p a be s a r pe la ngga n mau m e m b a ya r Harga p e sa ing Harga se nd ir i A l a s a n p e ne nt u a n harga M e r g i n u nt u k p o t o ng a n ha r g a Tert ingg i Rp (1) Rata- rata Rp Terendah Rp

LOKASI USAHA L o k a s i u s a h a i n i b e r a d a d i t e p i j a l a n r a ya ya n g r a m a i d a n d e k a t d e ng a n t e m p a t u m u m . A l a s a n n ya a d a l a h k a r e na d e ng a n t e m p a t u s a h a

d it e p i j a l a n r a ya d a n r a m a i s e c a r a o t o ma t i s a k a n ba n ya k o r a n g t a h u t e nt a ng lo k a s i u s a h a i n i d a n m e r e k a c e nd e r u n g u nt u k m e n g g u n a k a n j a s a d a n m e m b e l i p r o d u k ya n g d it a w a r k a n d a r i p a d a d it e m p a t ya n g s e p i d a n b e r a d a d i g a n g – g a n g k a r e n a a k s e s ya ng l e b i h s u l i t u nt u k d i j a n g k a u . U nt u k m e n c a p a i p e l a n g g a n k a m i t i d a k m e m e r l u k a n p e n ya l u r a t a u p u n s e m a c a m n ya . K a r e n a d a l a m u s a h a i n i p e l a n g g a n d a t a ng s e nd ir i k e t e mp a t u s a h a k a m i . K a l a u p u n a d a ya n g m e m e s a n ya n g a k a n m e n g a nt a r k a n b a r a n g k e p a d a k o ns u m e n a t a u p u n d a t a n g k e t e m p a t k o ns u m e n u nt u k s e r v i c e k o m p u t e r a d a l a h k a r ya w a n k a m i s e n d i r i . ORGANISAS I DAN STAFF S t a f f ya n g d i b u t u hk a n :  Bag ia n k eua nga n :  T u g a s : m e n g u r u s i d a n m e n g a t u r k e u a ng a n p e r u s a h a a n m e l a ya n i p e n j u a l a n k o m p u t e r . T a n g g u n g j a w a b: b e r t a n g g u n g j a w a b a t a s k e u a n g a n p e r u s a h a a n. K u a l i f i k a s i : w a n it a m a k s . 2 6 t a hu n, ju j u r , u l e t , p e nd i d i k a n min. D3, berpe na mp ila n me nar ik.

 

 Tek nis i :  T u g a s : m e m p e r ba i k i k o mp u t e r , m e r a k it k o mp u t e r , m e l a ya n i p e n j u a l a n k o mp u t e r . T a n g g u n g j a w a b: be r t a ng g u ng j a w a b a t a s k o mp u t e r ya n g t e l a h d i r a k it d a n s e r v i c e ya n g t e l a h d i l a k u k a n. K u a l i f i k a s i : l a k i – l a k i m a k s . 3 1 t a hu n, j u j u r , u l e t , p e nd i d i k a n m i n . S M K, b e r p e n a m p i l a n m e n a r i k .

STRUKTUR ORGANISASI
PEMILIK

B. KEUANGAN

TEKNISI

SISTEM UPAH S ys t e m u p a g ya ng d i g u n a k a n a d a l a h s ys t e m u p a h m e nu r u t w a k t u . S e m a k i n l a m a k a r ya n b e k e r j a d i p e r u s a h a a n l a m i m a k a a k a n s e m a k i n

b e s a r p u l a g a j i ya n g d i p e r o l e h. S i s t e m s e m a c a m i n i a k a n m e n d o r o n g k a r ya w a n u nt u k b e k e r j a t e r u s d i p e r u s a h a a n. Unit B. keuangan Te kni si Total = Jumlah personil 1 o rg 2 o rg Gaji Rp 700.000 Rp 650.000 Jumlah Rp 700.000 Rp 1.300.000 Rp 2.000.000

RENCANA MODAL DAN PEMBIAYAAN USAHA A. Sumber modal 1 . M o d a l s e nd i r i 2. Mo da l a sing/ p in ja ma n Rp Rp +

J U M L AH B. Penggunaan 7. Modal invest asi 1 . b i a ya b a ng u n g e d u ng 2. ko mput er 3. pera lat a n ser vic e ko mput er 4 . p r o mo s i 5 . la i n – l a i n J U M L AH 8. M odal ke rja (1 bu lan) 1. gaji 3 pegawai 2. produksi 3 . u a ng m a k a n k a r ya w a n 4. list r ik J U M L AH

Rp

Rp 200.000.000 Rp Rp Rp Rp 6.000.000 6.000.000 1.000.000 200.000 +

Rp 213.200.000

Rp 2.000.000 Rp 30.000.000 Rp Rp 270.000 230.000 +

Rp 32.500.000

Rencana penjualan 1 . p e r a n g k a t k o mp u t e r 2 . k o mp u t e r r a k it a n 3 . s e r v i c e k o mp u t e r x x x Rp Rp Rp Rp Rp Rp Rp Rp +

JUMLAH PENJUALAN J U M L A H B I A Y A ( 1 T AH U N ) L AB A K O T O R L AP I S AN P A J A K L AB A B E R S I H

D isu su n o le h

………………. ( T i m P e n yu s u n )

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