CH 4 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20.

Home Depot has a Web site service called the Business Toolbox PRIVATE EXCHANGE OR C-BUSINESS Although Network Associates software has been traditionally restricted to its the Internet makes once-inaccessible markets available to worldwide marketers Concerning online shopping, all of the following statements are correct excep CUSTOMER SERVICE IS LESS IMPORTANT FOR E-TAILERS THAN When is it most practical for a company to set up separate corporate WHEN THE CORPORATION HAS NUMEROUS SUBSIDIARIES OR DIVISIONS Web sites that allow interaction of a company, its employees, suppliers EXTRANETS Business-to-consumer e-marketing is rapidly growing in the United 30 Broadband shoppers in general shop online ________ and spend MORE; MORE Studies estimate the number of customers who now bank or pay 25 When pricing, distribution, and promotion for online Web sites CHANNEL CONFLICT The elimination of geographic protections for local businesses GLOBAL REACH A bot is one of the newer e-business tools and is defined as A ROBOT THAT SEARCHES PROGRAMS THAT PERFORM COMPARATIVE SHOPPING Retailers that excel at marketing through traditional retail outlets are MORE; SUCCEED Specialized online services that center on a specific topic or area ELECTRONIC BULLETIN BOARDS When e-business buyers and sellers communicate online and negotiate INTERACTIVE MARKETING How often should a Web site be updated? AS FREQUENTLY AS NEEDED Electronic data interchanges, once limited by operating system WEB SERVICES USING XML Worldwide Internet use includes ONE BILLION USERS A basic measurement of Web site effectiveness is the conversion rate PERCENTAGE OF WEB SITE VISITORS WHO MAKE PURCHASES Examples of interactive marketing materials include all of the following except DIRECT MAIL Legal contracts regarding real estate, insurance, and other financial . THE ELECTRONIC SIGNATURE

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MRKT210: Principles of Marketing (FM-Mann)
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Wednesday, September 4, 2013, 12:21 AM Finished Wednesday, September 4, 2013, 12:47 AM 25 mins 34 secs 22.00 out of a maximum of 25.00 (88%)

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Question text Which of the following refers to a platform where a host or writer posts information or opinions on various topics and followers may respond? Select one: a. An application b. A social news site c. A bookmark d. A blogging site Feedback The correct answer is: A blogging site
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Question text Social media marketing differs from traditional marketing in that social media marketing: Select one: a. seeks to control the content and message received by the audience. b. focuses mainly on promoting the company outright, rather than building credibility among customers. c. covers all forms of media including print media and television commercials. d. solicits the audience's participation in the message. Feedback The correct answer is: solicits the audience's participation in the message.
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Question text Consumers rely on communities created by social media for their buying decisions mainly to: Select one: a. gather relevant information about the functional strategies of companies. b. gather relevant insights about the fluctuation in stock prices. c. conduct research and share information. d. build partnerships with companies. Feedback The correct answer is: conduct research and share information.
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Question text Odyssey is a website where the host regularly posts photos and articles on his favorite travel destinations and his experiences therein. Users of the site are allowed to respond or post comments on these articles. Odyssey is an example of a _____. Select one: a. blogging site b. social news site c. database d. bookmarking site Feedback

blogger Feedback The correct answer is: social media designer Question 6 Correct Mark 1. He maintains an online journal that contains descriptions of his travel experiences and also pictures of the places he visits.00 Flag question Question text Zac Rampton loves traveling. online community manager b. social media designer c. Zac was hired by a travel firm that wanted him to write engaging articles about its travel packages and other offerings in his online journal. Facebook page. social media designer b. blogger .00 Flag question Question text The individual who creates and oversees the look and feel of an online community. His journal is quite popular among people who are interested in traveling to unexplored destinations. content programmer d. Select one: a. or other branded content for a particular company is called a(n) _____.00 out of 1. Noticing the popularity of his posts.The correct answer is: blogging site Question 5 Correct Mark 1.00 out of 1. Zac was hired as a _____. Select one: a.

It precludes an analysis of the competition. the marketing team at Sienna Technologies is preparing a report on the various social media platforms and tools being used by its primary competitors. It is never documented in writing.00 Flag question Question text Which of the following is true about a social media marketing plan? Select one: a. microblogger Feedback The correct answer is: blogger Question 7 Incorrect Mark 0. Feedback The correct answer is: It identifies and describes methods for monitoring. Currently. c. and managing the SMM effort. It shares no common element with a traditional marketing plan. b. In which of the following sections of the SMM plan is this most likely to be included? . and managing the SMM effort. Question 8 Correct Mark 1. and is in the process of creating a social media marketing (SMM) plan.00 out of 1. social media developer d.00 Flag question Question text The marketing team at Sienna Technologies has decided to use social media to market the firm's products. d. It identifies and describes methods for monitoring.c.00 out of 1. measuring. measuring.

00 out of 1. An online forum Feedback The correct answer is: An app Question 10 Correct Mark 1. A social networking site c.00 Flag question Question text Which of the following can be categorized as a social media tool? Select one: a.00 Flag question Question text . The competitive analysis Feedback The correct answer is: The competitive analysis Question 9 Correct Mark 1. A social news site b. The overview d.Select one: a.00 out of 1. An app d. The body of the plan c. The executive summary b.

The executive summary Feedback The correct answer is: The body of the plan Question 12 Correct Mark 1. It also allows users to edit and rate the topics of their choice.00 out of 1. Social blogging sites b.00 . Topix.00 out of 1. Which of the following sections of the SMM plan is being developed by MarkPro Solutions in the above scenario? Select one: a. The competitive analysis c.Topix. Social news sites Feedback The correct answer is: Social news sites Question 11 Correct Mark 1. Social networking sites c.net can be grouped under which of the following social media platforms? Select one: a. The overview of the plan b. The body of the plan d. and is currently in the process of documenting the goals and strategies of the plan together with the implementation and monitoring methods. Online forums d.net is a website that allows people to comment on news articles and report on events occurring in their local communities.00 Flag question Question text MarkPro Solutions is developing a social media marketing plan for an automobile company in order to help it market its products through social networking sites. MarkPro Solutions has designed a marketing campaign.

Feedback The correct answer is: being proactive on LinkedIn and connecting with people who work for companies of interest. social media developer b. brand manager Feedback . content programmer c. His responsibilities in the marketing team are similar to those of a _____. copywriter d. Question 13 Correct Mark 1.00 Flag question Question text Walter Reed works for the marketing team at a mobile manufacturing company and is responsible for creating content and generating discussions on social media sites regarding the company's product releases and other lifestyle conversations.Flag question Question text Job seekers can use social media to improve their job prospects in the market by: Select one: a.00 out of 1. including friends and family on their LinkedIn network. c. being proactive on LinkedIn and connecting with people who work for companies of interest. b. Select one: a. accepting all LinkedIn requests in order to widen their network. d. being active on most of the social media sites.

microblog d.00 Flag question Question text _____ involves creating and distributing relevant and targeted material to attract and engage an audience.00 out of 1. Hootsuite is an example of a(n) _____ Select one: a. Crowdsourcing . with the goal of driving them to a desired action.The correct answer is: content programmer Question 14 Correct Mark 1. Content marketing b. blogging site b.00 Flag question Question text Hootsuite is a social media management software that allows users to manage multiple social network profiles. Select one: a. and send regular updates to their Twitter account. Social media monitoring c. app c. keep track of brand mentions.00 out of 1. social networking site Feedback The correct answer is: app Question 15 Correct Mark 1.

app d. Select one: a.d.00 out of 1. it helps consumers to make final purchase decisions. . b. microblog b. firewall Feedback The correct answer is: app Question 17 Correct Mark 1.00 Flag question Question text A social media marketing plan is important because: Select one: a.00 Flag question Question text Snaptell allows shoppers to retrieve more information about products while shopping in brick-and-mortar stores. social network c. Social bookmarking Feedback The correct answer is: Content marketing Question 16 Correct Mark 1. it helps companies to generate donations or other types of funding. It is an example of a(n) _____.00 out of 1.

00 out of 1. bookmarking site b.00 Flag question Question text A(n) _____ is a software that enables users to communicate with each other online. it helps buyers make final purchase decisions. d.c. Feedback The correct answer is: it documents in writing the company's goals and strategies for the SMM initiative. . social media tool Feedback The correct answer is: social media tool Question 19 Correct Mark 1. online forum d. Question 18 Correct Mark 1. it documents in writing the company's goals and strategies for the SMM initiative. social media analytics c.00 out of 1.00 Flag question Question text Marketers focus their efforts on setting clear goals in the initial step of a social media marketing campaign because: Select one: a. it helps companies to have full control over the content and the message received by the audience. Select one: a.

00 out of 1. Allowing marketers to track. it is effective in engaging the target audience in a conversation. it helps marketers to have control over the content of the marketing message received by the audience.b. Allowing users to build. integrate. measure. and interpret data related to users' social media marketing initiatives Feedback The correct answer is: Enabling users to communicate with each other online Question 21 Correct Mark 1. c. Feedback The correct answer is: it helps everyone involved in the campaign to aim their efforts in the right direction. it helps everyone involved in the campaign to aim their efforts in the right direction. or facilitate an online community b. Enabling users to communicate with each other online c. d.00 Flag question Question text Which of the following phases in the development of a social media marketing campaign involves the selection of social media platforms and social media tools to be used to reach the target audience? .00 out of 1.00 Flag question Question text Which of the following best describes the function of social media tools? Select one: a. Acting as a home base for online communities d. Question 20 Correct Mark 1.

00 out of 1. Select one: a. social media developer d.00 Flag question Question text . who has experience in graphics designing. was hired by a firm to oversee the look and feel of its Facebook page. social media designer b. copywriter c. Developing strategies and choosing tactics c.Select one: a. Implementing the plan Feedback The correct answer is: Developing strategies and choosing tactics Question 22 Correct Mark 1.00 Flag question Question text Jonathan. Jonathan was most likely hired as a _____. brand manager Feedback The correct answer is: social media designer Question 23 Incorrect Mark 0.00 out of 1. Producing content d. Setting goals b.

Feedback The correct answer is: has a strong brand focus. presents the SMM effort as a one-way conversation. has a strong brand focus.00 Flag question . Bookmarking sites d.00 Flag question Question text _____ are websites that provide virtual communities for people to share daily activities and increase their circle of online friends. d.The content for a social media marketing campaign is said to be effective if it: Select one: a. contains detailed information about competing product offerings in the market. Social news sites Feedback The correct answer is: Social networking sites Question 25 Correct Mark 1. c. Social networking sites c. focuses on promoting the company outright. Question 24 Correct Mark 1. Select one: a. Blogging sites b. b.00 out of 1.00 out of 1. much like traditional marketing.

00 out of a maximum of 25.00 out of 1. The marketing team plans to use messages that focus on the health benefits of organic foods in order to generate greater awareness about its products and engage its target audience in the conversation. The company is planning to market its products through social media sites and has developed effective strategies for the marketing campaign. Select one: a. behavioral targeting d. In doing so. 1:40 AM 19 mins 25 secs 24. 1:20 AM Finished Wednesday. content marketing c.00 Wednesday. September 4. social bookmarking Feedback The correct answer is: content marketing Finish review Skip Quiz navigation Quiz navigation Question1This pageQuestion2This pageQuestion3This pageQuestion4This pageQuestion5This pageQuestion6This pageQuestion7This pageQuestion8This pageQuestion9This pageQuestion10This pageQuestion11This pageQuestion12This pageQuestion13This pageQuestion14This pageQuestion15This pageQuestion16This pageQuestion17This pageQuestion18This pageQuestion19This pageQuestion20This pageQuestion21This pageQuestion22This pageQuestion23This pageQuestion24This pageQuestion25This page Finish review You are logged in as Cory Neese (Logout) MRKT210 (F-M) Started on State Completed on Time taken Grade Question 1 Correct Mark 1. social media monitoring b.00 (96%) . September 4.Question text Jason's Foods is a manufacturer of organic food products. 2013. the marketing team of Jason's Foods would be engaging in _____. 2013.

track. protect the privacy of consumers by imposing laws and regulations on the company. and evaluate a firm's social media marketing initiatives. with the goal of driving them to a desired action.00 out of 1. measure. Select one: a. make the exchange between marketers and their target audience a positive one.Flag question Question text _____ involves creating and distributing relevant and targeted material to attract and engage an audience. . Social bookmarking Feedback The correct answer is: Content marketing Question 2 Correct Mark 1.00 Flag question Question text The rules of engagement for social media are meant to: Select one: a. Content marketing b. b. Social media monitoring c. c. Crowdsourcing d.

d.00 out of 1. explain to the employees why they should take certain steps or actions. return on equity Feedback The correct answer is: return on investment Question 4 Correct Mark 1.00 Flag question Question text . earnings per share d. or avoid them. Select one: a.00 Flag question Question text The rate of revenues received for every dollar spent on an expense is known as _____. Question 3 Correct Mark 1. return on investment b. resource rent c.00 out of 1. Feedback The correct answer is: make the exchange between marketers and their target audience a positive one.

media and text content.00 Flag question Question text A(n) _____ is a free or paid software download that links users to a wide range of goods and services. bookmarking site d. search engines. blogging site Feedback The correct answer is: social networking site Question 5 Correct Mark 1. application b. app Feedback The correct answer is: app . and post opinions on different topics.00 out of 1. Select one: a. and the like. blog c. social networking site c. social media analytics tool d. Badoo is a type of _____. share daily activities.Badoo is a global. multilingual. QR code b. social media platforms. Select one: a. social media platform that provides an opportunity for its members to meet new people in their locality.

social news site c.00 Flag question Question text Odyssey is a website where the host regularly posts photos and articles on his favorite travel destinations and his experiences therein. Users of the site are allowed to respond or post comments on these articles. Select one: . Select one: a. bookmarking site Feedback The correct answer is: blogging site Question 7 Correct Mark 1. including the platforms and tools they select and their overall effectiveness.Question 6 Correct Mark 1.00 out of 1.00 out of 1. blogging site b. Odyssey is an example of a _____. database d.00 Flag question Question text The _____ of a social media marketing plan examines and evaluates the competitors' presence in social media.

and is currently in the process of documenting the goals and strategies of the plan together with the implementation and monitoring methods. The competitive analysis c. The overview of the plan b.00 out of 1. MarkPro Solutions has designed a marketing campaign. Which of the following sections of the SMM plan is being developed by MarkPro Solutions in the above scenario? Select one: a. executive summary c. body Feedback The correct answer is: competitive analysis Question 8 Correct Mark 1. The body of the plan d.00 Flag question Question text MarkPro Solutions is developing a social media marketing plan for an automobile company in order to help it market its products through social networking sites. competitive analysis b. The executive summary Feedback The correct answer is: The body of the plan Question 9 Correct . overview d.a.

Acting as a home base for online communities d. Allowing users to build. offering attractive discounts on goods and services. b. Allowing marketers to track.00 Flag question Question text Which of the following best describes the function of social media tools? Select one: a. and interpret data related to users' social media marketing initiatives Feedback The correct answer is: Enabling users to communicate with each other online Question 10 Correct Mark 1.00 Flag question Question text While developing a social media marketing campaign. . measure.Mark 1. Enabling users to communicate with each other online c.00 out of 1. marketers can make it easy for potential customers to participate in the conversation by: Select one: a.00 out of 1. introducing a wide range of merchandise. or facilitate an online community b. integrate.

00 out of 1. d. An innovative product c. Question 11 Correct Mark 1. Feedback The correct answer is: creating a specific landing page for the marketing campaign.00 Flag question Question text Which of the following is the most essential requirement for developing the best strategies for a social media marketing campaign? Select one: a. creating a specific landing page for the marketing campaign.00 Flag question .00 out of 1. sending frequent mails and updates regarding goods and services to potential customers. A thorough analysis of the competitors' media presence Feedback The correct answer is: A thorough understanding of the target audience Question 12 Correct Mark 1. A thorough understanding of the target audience d. An interactive media channel b.c.

microblogger Feedback The correct answer is: blogger Question 13 Correct Mark 1. social media designer b. the online communities. Select one: a. The marketing team is using a few entry-level tools to track the blogs. content marketing b.00 out of 1. Zac was hired as a _____. Select one: a. social media monitoring c. digital marketing .Question text Zac Rampton loves traveling.00 Flag question Question text The marketing team at Neptune Networks has recently rolled out its social media marketing plan. blogger c. This process of tracking and evaluating a firm's SMM initiatives is known as _____. Noticing the popularity of his posts. His journal is quite popular among people who are interested in traveling to unexplored destinations. and also the firm's Facebook and Twitter accounts. social media developer d. He maintains an online journal that contains descriptions of his travel experiences and also pictures of the places he visits. and is trying to measure the impact of its campaign by tracking the social media platforms that were used for the purpose. Zac was hired by a travel firm that wanted him to write engaging articles about its travel packages and other offerings in his online journal.

00 Flag question Question text .00 Flag question Question text The individual who creates and oversees the look and feel of an online community. search marketing Feedback The correct answer is: social media monitoring Question 14 Correct Mark 1.d. Select one: a. online community manager b. social media designer c. blogger Feedback The correct answer is: social media designer Question 15 Correct Mark 1. content programmer d.00 out of 1.00 out of 1. or other branded content for a particular company is called a(n) _____. Facebook page.

d. which of its products and social media will meet the needs and wants of a particular group of people. and marital status of a target group. QR codes d. the social media platforms and tools used by its competitors and their overall effectiveness. characteristics such as age. what potential customers need or want c. geographic location. Sparks is collecting information on: Select one: a. ethnicity. gender. and interpret data related to social media marketing initiatives? Select one: a.Sparks. Social media analytics c. is currently gathering information on demographics in order to pinpoint the audience for its social media marketing campaign. a manufacturer of smartphones and tablets. gender. Apps Feedback . measure. Question 16 Correct Mark 1. and marital status of a target group. Feedback The correct answer is: characteristics such as age. Social media platforms b.00 Flag question Question text Which of the following tools help marketers trace. ethnicity. income. b.00 out of 1. In other words. income. geographic location.

com is a website that provides a platform for users to post general information on mobile phones. blogging site b.00 Flag question Question text AlphaDevelopers.00 out of 1. online forum Feedback The correct answer is: online forum Question 18 Correct Mark 1. social networking site c. tablets. and other electronic devices. Oneview is an example of a _____.00 Flag question Question text Oneview is a social media platform that provides a space for its users to save. . organize. AlphaDevelopers. The users can rate the devices and also answer queries from other users.00 out of 1. The users can also share these links with other members of the platform. and tag links of their favorite websites.The correct answer is: Social media analytics Question 17 Incorrect Mark 0. social news site d. Select one: a.com is an example of a(n) _____.

00 Flag question Question text Marketers focus their efforts on setting clear goals in the initial step of a social media marketing campaign because: Select one: a. blogging site d. it is effective in engaging the target audience in a conversation. Question 20 Correct .Select one: a. it helps marketers to have control over the content of the marketing message received by the audience. social news site c. it helps everyone involved in the campaign to aim their efforts in the right direction. b. bookmarking site Feedback The correct answer is: bookmarking site Question 19 Correct Mark 1. c.00 out of 1. d. Feedback The correct answer is: it helps everyone involved in the campaign to aim their efforts in the right direction. it helps buyers make final purchase decisions. social networking site b.

Mark 1. Bookmarking site d. organize or manage links to websites or other Internet resources? Select one: a. Developing strategies and choosing tactics .00 out of 1. Setting goals b. Social news site b.00 out of 1.00 Flag question Question text Which of the following social media platforms gives users a place to save. Social networking site c. Blogging site Feedback The correct answer is: Bookmarking site Question 21 Correct Mark 1.00 Flag question Question text Which of the following phases in the development of a social media marketing campaign involves the selection of social media platforms and social media tools to be used to reach the target audience? Select one: a.

Implementing the plan Feedback The correct answer is: Developing strategies and choosing tactics Question 22 Correct Mark 1.00 out of 1. QR codes d. uses a unique two-dimensional code on pamphlets and brochures that can be read by mobile phones with cameras. a chain of luxury department stores. Apps b. Which of the following are being used by Stinson's in the above scenario? Select one: a. Social networks Feedback The correct answer is: QR codes Question 23 Correct Mark 1. These codes provide detailed information regarding the products available in the store along with their prices.c.00 Flag question Question text Stinson's.00 . Fact Tags c. Producing content d.00 out of 1.

share views and make final buying decisions. connect with the general public. including partnerships with other companies.Flag question Question text In a B2B context. c. d. . c. b. It is limited by geographical boundaries. including partnerships with other companies.00 Flag question Question text Which of the following is a unique feature of social media marketing? Select one: a.00 out of 1. learn about new goods and services. Feedback The correct answer is: build relationships. b. businesses use social media mainly to: Select one: a. It seeks to control the content and message received by the audience. It creates ways for customers to engage in conversations with each other and the organization. Question 24 Correct Mark 1. build relationships.

social media tool Feedback The correct answer is: social media tool . Question 25 Correct Mark 1. online forum d. Select one: a.d.00 Flag question Question text A(n) _____ is a software that enables users to communicate with each other online. social media analytics c. Feedback The correct answer is: It creates ways for customers to engage in conversations with each other and the organization. bookmarking site b. It mainly focuses on promoting the company outright rather than focusing on the audience.00 out of 1.