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Question 1 Correct Mark 1.00 out of 1.00

Saturday, September 14, 2013, 4:59 PM Finished Saturday, September 14, 2013, 5:23 PM 24 mins 49 secs 23.00 out of a maximum of 25.00 (92%)

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Question text _____ are determined by occupation, income, education, family background, and residence location. Select one: a. Class rankings b. Opinion leaders c. Reference groups d. Subcultures Feedback The correct answer is: Class rankings
Question 2 Correct Mark 1.00 out of 1.00

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Question text Cultural differences are particularly important for: Select one: a. firms marketing internationally. b. local not-for-profit organizations. c. firms marketing to a specific target market in a single city.

d. firms that are marketing to the same segment of consumers for years. Feedback The correct answer is: firms marketing internationally.
Question 3 Correct Mark 1.00 out of 1.00

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Question text A shift in cultural values away from accumulating material possessions to spending time with family and friends benefit those who market: Select one: a. expensive automobiles. b. luxury cars. c. amusement parks and picnic areas. d. children's designer clothes. Feedback The correct answer is: amusement parks and picnic areas.
Question 4 Correct Mark 1.00 out of 1.00

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Question text The purchase decisions for high-involvement products differ from those of low-involvement products as high-involvement purchase decisions: Select one: a. pose little risk to the consumer. b. require less time and less research on information.

Question 6 Correct Mark 1. any strong stimulus that impels action.00 out of 1. the expected change in behavior that results from experience. d. Feedback The correct answer is: pose greater economic and social consequences. Feedback The correct answer is: the reduction in drive that results from a proper response.00 out of 1. reinforcement is: Select one: a. d. c.c. Question 5 Correct Mark 1. b. Select one: a.00 Flag question Question text In a marketing context. an individual's reaction to a set of cues. pose greater economic and social consequences. the immediate or expected change in consumer behavior that results from experience is called a _____.00 Flag question Question text In the learning process. require limited problem solving and limited efforts for external searches. drive . the reduction in drive that results from a proper response.

perception d. learning Feedback The correct answer is: learning Question 7 Correct Mark 1. belongingness d. script c. Select one: a. _____ needs refer to the desire of a person to be accepted by people and groups important to that individual. safety c. self-actualization b.00 Flag question Question text A company that manufactures frozen food items is employing the shaping process to get consumers to try its products.00 Flag question Question text In Maslow's hierarchy of needs.00 out of 1. The free samples offered by the company along with discount coupons have been received well by the consumers. physiological Feedback The correct answer is: belongingness Question 8 Incorrect Mark 0. The next step in the shaping process is to: .00 out of 1.b.

b. Question 9 Correct Mark 1.00 out of 1. c. Shampoo c. Lawnmower d.00 Flag question Question text The purchase of which of the following products will follow a syncratic pattern? Select one: a. d.00 Flag question Question text .Select one: a. Children's clothes Feedback The correct answer is: Health insurance Question 10 Correct Mark 1. Feedback The correct answer is: entice the customers to buy the product at low prices with little financial risk. entice the customers to buy the product at low prices with little financial risk. sell the product at moderate costs with no additional discount coupons. sell the product at its true price to the customers. Health insurance b.00 out of 1. motivate the customers to make repeat purchases at moderate costs.

cognitive b.00 out of 1. affective c.00 Flag question Question text . Select one: a. intellectual Feedback The correct answer is: behavioral Question 12 Correct Mark 1. Postpurchase evaluation Feedback The correct answer is: Problem or opportunity recognition Question 11 Correct Mark 1. Evaluation of alternatives d.00 out of 1. Problem or opportunity recognition c. Search b.In which of the following steps of the consumer decision-making process does the marketer try to help prospective buyers identify and identify potential needs? Select one: a.00 Flag question Question text The _____ component of attitude specifically involves tendencies to act in a certain manner. behavioral d.

Question 14 Correct Mark 1. Jewelry Feedback The correct answer is: Stationery Question 13 Correct Mark 1. d. impersonal.Which of the following is a low-involvement product? Select one: a. institutional.00 Flag question Question text . Stationery d. Feedback The correct answer is: interpersonal. Their influence on his buying decision is considered: Select one: a. interpersonal. Cars b. c. personal.00 out of 1.00 Flag question Question text Jorge plans to buy a car and discusses the purchase with his parents. Laptops c.00 out of 1. b.

d. offering personal assistance with any problem experienced with the product. Feedback The correct answer is: offering personal assistance with any problem experienced with the product.00 Flag question Question text . trying to get consumers to expand their evoked sets to include their product. helping consumers to identify potential problems or needs. attempting to convince consumers that a competing brand does not meet their criteria. b.00 out of 1.00 out of 1. Question 16 Incorrect Mark 0. shaping d. Select one: a. c. shadowing Feedback The correct answer is: shaping Question 15 Correct Mark 1. screening c.00 Flag question Question text Marketers can attempt to shape the outcome of the post purchase evaluation by: Select one: a. scaling b.The process of applying a series of rewards and reinforcements to permit more complex consumer behavior to evolve is known as ____.

mental set._____ roles are mostly seen in households with two wage earners while making purchase decisions. cognitive dissonance. c. b. functional fixedness.00 Flag question Question text . Select one: a. Syncratic b.00 out of 1. Wife-dominated d. Feedback The correct answer is: cognitive dissonance.00 Flag question Question text When a consumer begins to feel dissatisfied with a product or service recently purchased.00 out of 1. d. the anxiety they feel is called: Select one: a. product revaluation. Dictatorial Feedback The correct answer is: Wife-dominated Question 17 Correct Mark 1. Husband-dominated c. Question 18 Correct Mark 1.

Each repair visit is overseen by a trained service representative and the completed repairs are followed up to ensure customer satisfaction.00 out of 1. The attention given by the dealership is called _____. Repeat purchase behavior b. Select one: a. Domino effect Feedback The correct answer is: Repeat purchase behavior Question 20 Correct Mark 1. scaling b. shaping d.00 Flag question Question text Which of the following actions is shaped by the effective application of learning theory within the marketing strategy context? Select one: a.00 . Capitol sends certificates to owners of their automobiles offering discounts on repair services through the dealerships.At specific mileage intervals.00 out of 1. shadowing Feedback The correct answer is: shaping Question 19 Correct Mark 1. Cognitive dissonance d. Impulse buying behavior c. screening c.

c. Question 21 Correct Mark 1. d. Furniture Feedback The correct answer is: Food Processor Question 22 Correct Mark 1.00 out of 1. usually require relatively less investment of time and effort.Flag question Question text Purchases that have substantial social or economic consequences: Select one: a. Apartment b. represent routine purchases that pose little risk.00 Flag question Question text Which of the following products is typically a wife-dominant purchase? Select one: a. Food Processor d. Auto Insurance c.00 . require independent decision making.00 out of 1. Feedback The correct answer is: represent high-involvement purchase decisions. b. represent high-involvement purchase decisions.

Select one: a. Cleaning products c. Sharon is in the _____ stage of consumer decision process.Flag question Question text Which of the following products is aimed at satisfying the esteem needs of people? Select one: a.00 Flag question Question text Sharon is purchasing a food processor and has done an extensive research on all the models available in the market. search c. purchase decision and purchase act b. Luxury watch Feedback The correct answer is: Luxury watch Question 23 Correct Mark 1. She is convinced about a particular product and is trying to finalize a store from where to make the purchase. postpurchase evaluation d.00 out of 1. problem recognition Feedback The correct answer is: purchase decision and purchase act Question 24 . Basic goods b. Auto safety features d.

c. d.00 out of 1. Feedback .00 out of 1. Question 25 Correct Mark 1. c.00 Flag question Question text When a product is unique or difficult to categorize.00 Flag question Question text Autonomic role in decision making differs from syncratic role as autonomic role: Select one: a. extended problem solving. b. extensive buying analysis. occurs when both the partners jointly make purchase decisions. occurs when the wife is allowed to make certain purchase decisions independently. limited problem solving.Correct Mark 1. research analysis. the thought process involved in a purchase decision is known as: Select one: a. d. occurs when the partners independently make equal number of purchase decisions. b. Feedback The correct answer is: occurs when the partners independently make equal number of purchase decisions. occurs when the husband makes most of the purchase decisions.

The correct answer is: extended problem solving. She makes purchases to satisfy the expectations of her family members who insist on buying Apple products.00 out of a maximum of 25. Started on State Completed on Time taken Grade Question 1 Correct Mark 1.00 (96%) Flag question Question text Which of the following statements reflects Carla's interpersonal determinants concerning her purchase of an Apple computer? Select one: a. d. September 14. 5:41 PM 16 mins 6 secs 24. 2013. She believes you get what you pay for when purchasing products. 2013. September 14.00 out of 1. b.00 Saturday.00 out of 1. c. Feedback The correct answer is: She makes purchases to satisfy the expectations of her family members who insist on buying Apple products.00 Flag question Question text . She perceives that Apple offers the best customer service though her family and friends do not share this opinion. Question 2 Correct Mark 1. 5:25 PM Finished Saturday. She identifies with the brand and periodically purchases new Apple products.

represent the trendsetters who purchase products before others in the group and then influence the buying decisions of other group members.It is crucial for marketers to focus their marketing strategies on opinion leaders in a group as opinion leaders: Select one: a. d. limit their purchases to the products and services typical of the social class they belong to. Question 3 Correct Mark 1. education. Feedback The correct answer is: represent the trendsetters who purchase products before others in the group and then influence the buying decisions of other group members.00 .00 out of 1.00 Flag question Question text _____ are determined by occupation. income. possess the highest purchasing power in a group. Subcultures Feedback The correct answer is: Class rankings Question 4 Correct Mark 1. c. Reference groups d. Opinion leaders c. family background. represent the only medium to carry information about products to general public. b. rather than imitating the reference group. and residence location.00 out of 1. Class rankings b. Select one: a.

wife-dominant Feedback The correct answer is: autonomic Question 5 Correct Mark 1. contributes toward community development and volunteers for various civic awareness programs. self-actualization d. Select one: a. syncratic b.00 Flag question Question text Martin.Flag question Question text A(n) _____ role is seen when the partners independently make equal numbers of decisions regarding household purchases. husband-dominant c. safety Feedback The correct answer is: self-actualization Question 6 . Select one: a. autonomic d.00 out of 1. physiological b. These activities help Martin in satisfying his _____ needs. belongingness c. a marketing manager.

Correct Mark 1. Efficiency Feedback The correct answer is: Efficiency Question 8 . High power distance c. culture. Question 7 Correct Mark 1.00 Flag question Question text Which of the following is a core value emphasized by the American culture? Select one: a.00 out of 1.00 Flag question Question text The broadest environmental determinant of consumer behavior is: Select one: a. educational background. social status. Feedback The correct answer is: culture. Collectivism b. c. b. d. Aversion to consumerism d. income or purchasing power.00 out of 1.

Question 9 Correct Mark 1.00 Flag question Question text Be Wise is an insurance firm that helps people save money for retirement and health purposes. Safety needs c. b.00 out of 1. Feedback The correct answer is: equilibrium between the actual and desired states. Social needs Feedback ." Be Wise is trying to address which of the following needs in the Maslow's hierarchy of needs? Select one: a. excitement in attaining the need satisfaction. Physiological needs d. equity between the cost and benefits of the need satisfaction. It markets its health and life insurance products with a tag line "save for future. Esteem needs b. a sense of cognitive dissonance in the process of need satisfaction.Correct Mark 1.00 out of 1.00 Flag question Question text A motive is an inner state that directs a person to create: Select one: a. c. d. equilibrium between the actual and desired states.

Problem or opportunity recognition c. Basic goods b.00 out of 1.00 out of 1. Cleaning products c. Luxury watch Feedback . Evaluation of alternatives d. Postpurchase evaluation Feedback The correct answer is: Problem or opportunity recognition Question 11 Correct Mark 1.00 Flag question Question text Which of the following products is aimed at satisfying the esteem needs of people? Select one: a. Auto safety features d.00 Flag question Question text In which of the following steps of the consumer decision-making process does the marketer try to help prospective buyers identify and identify potential needs? Select one: a. Search b.The correct answer is: Safety needs Question 10 Correct Mark 1.

00 out of 1. They are rising in proportion primarily because of their high birth rate. They have mostly descended from families who have lived in the United States for many generations. They are a homogenous group. Feedback The correct answer is: They are rising in proportion primarily because of their high birth rate. d.00 Flag question Question text Which of the following is true of the Hispanic population in the United States? Select one: a. represent high-involvement purchase decisions. c. b. Question 13 Correct Mark 1. represent routine purchases that pose little risk. They tend to be younger than the typical Americans.00 out of 1.The correct answer is: Luxury watch Question 12 Correct Mark 1. Feedback . b. c.00 Flag question Question text Purchases that have substantial social or economic consequences: Select one: a. require independent decision making. d. usually require relatively less investment of time and effort.

even if it contradicts their beliefs. c. Feedback The correct answer is: conform to majority rule.00 out of 1.00 Flag question Question text According to Maslow. self-actualization b.The correct answer is: represent high-involvement purchase decisions. b. even if it contradicts their beliefs. purchase products that the majority deems unfit. shelter. Question 15 Correct Mark 1.00 Flag question Question text The Asch phenomenon states that individuals will: Select one: a. belongingness Feedback . _____ needs concern essential requirements for survival such as food. conform to majority rule. follow their personal influences more closely than any other influence. Question 14 Correct Mark 1. esteem c. Select one: a. water. physiological d. avoid problem-solving behavior for all purchases.00 out of 1. and clothing. d.

Trevor would be involved in which of the consumer problemsolving behaviors? Select one: a. Variety-seeking buying behavior c. He is in search of a house and is following up closely with the realtor and his agents.00 out of 1.00 out of 1. a Mexican national. Routinized response behavior b. Limited problem solving . is relocating to America. husband-dominant d. autonomic Feedback The correct answer is: husband-dominant Question 17 Correct Mark 1.The correct answer is: physiological Question 16 Incorrect Mark 0. Extended problem solving d. Select one: a.00 Flag question Question text Trevor Miguel. syncratic c.00 Flag question Question text A _____ role is typically seen in purchase of products such as garden supplies and electronic equipments. wife-dominant b.

00 Flag question Question text Marketers can attempt to shape the outcome of the post purchase evaluation by: Select one: a. helping consumers to identify potential problems or needs.00 Flag question Question text Rachel. Feedback The correct answer is: offering personal assistance with any problem experienced with the product. c. The sales clerk shows her the latest styles in bright prints and bold colors.00 out of 1. she rejects them and purchases traditionally formal clothes in neutrals and black.Feedback The correct answer is: Extended problem solving Question 18 Correct Mark 1. d. an advertising executive. shops for clothing at a trendy store in town. Although these are the styles worn at her office. offering personal assistance with any problem experienced with the product.00 out of 1. Rachel's decision is most likely driven by _____ factors. attempting to convince consumers that a competing brand does not meet their criteria. impersonal b. b. Select one: a. Question 19 Correct Mark 1. trying to get consumers to expand their evoked sets to include their product. interpersonal .

. Shampoo b. evoked sets. Magazine subscription c.00 out of 1. Hair dryer Feedback The correct answer is: Car Question 21 Correct Mark 1.c.00 Flag question Question text Product features that consumers consider while choosing among alternatives are known as the: Select one: a.00 Flag question Question text Which of the following product purchases would most likely require a high-involvement decision? Select one: a. personal d. institutional Feedback The correct answer is: personal Question 20 Correct Mark 1. Car d.00 out of 1.

Feedback The correct answer is: interpersonal.00 out of 1. personal. Their influence on his buying decision is considered: Select one: a. c. Feedback The correct answer is: evaluative criteria. Question 23 Correct Mark 1.00 out of 1. interpersonal.00 Flag question Question text Jorge plans to buy a car and discusses the purchase with his parents. heuristics. c. evaluative criteria. impersonal.00 Flag question Question text Cultural differences are particularly important for: Select one: . d. Question 22 Correct Mark 1.b. b. institutional. problem sets. d.

d. b.00 Flag question Question text An advertisement that creates warm feelings of goodwill toward the advertiser and his products is altering the _____ component of attitude. firms marketing internationally.00 out of 1. traditional d. Feedback The correct answer is: firms marketing internationally. tangible b. behavioral c. local not-for-profit organizations.00 Flag question Question text The evaluative criteria used by consumers in the decision-making process may be: . firms that are marketing to the same segment of consumers for years. Select one: a.00 out of 1.a. firms marketing to a specific target market in a single city. c. affective Feedback The correct answer is: affective Question 25 Correct Mark 1. Question 24 Correct Mark 1.

Finish review . d.Select one: a. c. Feedback The correct answer is: objective facts or subjective opinions about the alternatives. objective facts or subjective opinions about the alternatives. used to identify alternative brands for consideration and possible purchase. b. invoked during the first stage of the consumer decision process. set aside if the consumer finds a better means of making the purchase decision.

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