Accommodation Services of Hotels at Tangibility Spectrum 1. Reference no.

1 “The bulk of the offering is intangible in nature but there are some tangible elements that are offered to support the main service. A hotel is an example. The main offering is accommodation, which is intangible. Supporting the main service are tangible items like meals and drinks, as well as other supporting services like room service and laundry services.” (Johan Botha, 2005) 2. Reference no.2 Reisinger (2001) stated that a few tourism and hospitality services were either purely tangible or intangible. They were mixtures of products and services; most had high degrees of intangibility. The customers could not use all the five senses prior to the purchase. The hospitality services were produced and consumed simultaneously; therefore, they required the presence of both hospitality provider and customer.

Works Cited
Johan Botha, C. B. (2005). Introduction to Marketing. Juta and Company Ltd. Reisinger, Y. (2001). Unique characteristics of tourism, hospitality, and leisure services. In J. Kandampully, C. Mok, & B. Sparks (Eds.), Service Quality Management in Hospitality, Tourism, and Leisure (pp. 15-49). New York: Haworth Press

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