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What is Marketing

What is Marketing

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Published by: saeedqkj on Aug 01, 2009
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06/07/2012

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How much is a brand worth? Brand equity refers to the value of the brand. Brand equity
does not develop instantaneously. A brand needs to be carefully nurtured and marketed so
consumers feel real value and trust towards that brand. Nike, Adidas, Harrods, have high
brand equity. These brand command high awareness and consumer loyalty. But how
much are these brands worth? It is difficult to put a value on these brands. But how much
is a pair of Nike trainers worth without the logo on it?

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