Presentation by: •ARUDHATI SINHA •MEENAKSHI VERMA •VIVASWAN KHANNA •SIDDHARTH DIXIT •SARITA KUMARI •VISHVJEET2008 Mumbai, March 5, VYAS

WFA/ISA - Global Advertiser Conference

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The name Vodafone comes from Voice d ata  fone, chosen by the company to "reflect the

Vodafone is a  mobile network operator  with its headquarters in  Newbury, Berkshire,  England, UK. It is the largest mobile telecommunications network company in the world by turnover and has a market value of about £75 billion (August 2008). Vodafone currently has
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Make the most of now

Mumbai, March 5, 2008

WFA/ISA - Global Advertiser Conference

3

• Vodafone in INDIA came with acquiring Hutchison essar limited. • Vodafone was launched officially on 21st September 2007.

…..and we have made a commitment to customers through our new Customer Promise
Our Promise to you
We value your time more than anyone else. That’s why, wherever you see Vodafone, you can expect: • A network you can rely on when you need it • Expert, friendly help and advice – you only have to ask once • When you’re abroad, the services you need will be as easy to use as at home, and you’ll know what you are paying • New and inspiring solutions to help you make the
Mumbai, March 5, 2008 WFA/ISA - Global Advertiser Conference 5

Our brand is built on a foundation of a number of strategic components,
BRANDED CUSTOMER EXPERIENCE MARKETING FRAMEWORK BRAND COMMUNICATIONS BRAND VALUES & ENGAGEMENT

OUR VISION
To enrich our customers’ lives through unique power of mobile communication.

OUR PASSION
• 1. FOR CUSTOMERS: In anticipation of their customers’ trust Vodafone understands their needs & delights thems with its services. • 2. FOR OUR PEOPLE: Outstanding people working together make Vodafone exceptionally successful. • 3.FOR RESULTS: Vodafone believes in being action oriented & is driven by a desire to be the BEST. • 4. FOR THE WORLD AROUND US: Vodafone believes helping people of the world to have fuller lives through their services & its impacts.

BUSINESS STRATEGIES.

Products
• • • • • • • Prepaid Cellphone connection Prepaid recharge card Top - ups Vodafone Postpaid Calling Cards Vodafone PCO Vodafone Handyphone

Service Section
• • • • • • Tunes & Downloads Entertainment  Sports Devotional News & updates Astrology

Service Section contd.
• • • • • • Finance Travel Mail, messaging & more Dial in services Bill info Miscellaneous

FINANCIAL RESULTS

MARKET COMPETITORS IN INDIA
• • • • AIRTEL BHARTI RELIANCE BSNL

• UNIVERSAL COMPETITORS
• ORANGE • T-MOBILE INTERNATIONAL • TELEFONICA02EUROPE

DETAILS ABOUT HUTCHISON ESSAR
Hutchison Essar is a leading India telecommunications mobile operator with 25 million customers currently, representing a 16.4% national market share. Hutchison Essar has over 6,000 employees, operates in 16 circles and has licenses in an additional six circles. In the year to 31 December 2005, Hutchison Essar reported revenue of US$1.3 billion, EBITDA of US$415 million, and operating profit of US$313 million. In the six months to 30 June 2006, Hutchison Essar reported revenue of US$908 million, EBITDA of US$297 million, and operating profit of US$226 million.

DETAILS

ACQUISITION

Enterprise value of Hutchison Essar is $18.8 billion Value of 67% stake in Hutch Essar - $11.1 billion Vodafone is selling 5.6% stake in Bharti for $1.6 billion Vodafone will retain 4.4% in Bharti as pure financial investment Vodafone acquired 10% in Bharti for $1.5 billion in Oct 2005 Vodafone and Bharti to share infrastructure Hutch has 23.3 million subscribers as of Dec 31, 2006 Vodafone is targeting a 20-25 per cent market share by 2012 The mobile market is expected to grow at 40% CAGR till 2012

WHY HUTCH
• Accelerates Vodafone’s move to a controlling position in a leading operator in the attractive and fast growing Indian mobile market • Hutch Essar delivers a strong existing platform in India • Driving additional value in Hutch Essar • Increases Vodafone’s exposure to high growth emerging markets

CONCLUSION
Taken steps to make a positive difference, by supporting recycling campaigns •Win-win-win situation for shareholders, employees & the environment •Improved relationships between stakeholders & has helped to ensure future growth

THANKYOU

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