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COMPETITIVE Advantage of trading in reliance money
Manaswini Mohanty Under the guidance of
Corporate Guide Mr.Sudhansu Parida Institute Guide Mrs.Sasmita Mishra
serial no 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 Topic Certificate by Organization Certificate by Faculty guide Acknowledgement Declaration Executive Summary Introduction and Review Of Literature Company Profile Competitors Of Reliance Money Trading Portal Research Methodology Findings Recommendations and Limitations Conclusion Bibliography Annexure(Questionnaires)
I, Ms MANASWINI MOHANTY, a student of ASIAN SCHOOL OF BUSINESS MANAGEMENT , hereby declare that the project titled “COMPETITIVE ADVANTAGE OF TRADING IN RELIANCE MONEY” is an original work and has not been submitted to any other academic institution for award of any degree or diploma in full or part by me.
MANASW INI MOHANTY
I, Ms MANASWINI MOHANTY, a student of ASIAN SCHOOL OF BUSINESS MANAGEMENT , hereby declare that the project titled “COMPETITIVE
ADVANTAGE OF TRADING IN RELIANCE MONEY” is an original work and has not been submitted to any other academic institution for award of any degree or diploma in full or part by me.
MANASWINI MOHANTY PGPM/08-10/12
I am indeed very happy to acknowledge the numerous personalities involved in lending their help to make my summer project a successful one.
Firstly, I would like to thank Reliance Money Ltd. for providing me the opportunity to work on this project. I would like to thank my corporate guide Mr.Sudhansu Parida and all other staff of Reliance Money for helping me in learning the lessons of professional management. His able guidance and valuable inputs have helped me a lot in successfully completing this project. I express my sincere gratitude to my institute guide Dr.Sasmita Mishra who took a lot of personal interest in supervising this project and guiding me. She has been a great source of inspiration in the task of completion of this project work. Her profound advice, timely guidance has been of immense value to me. This acknowledgement would not be completed without extending my thanks to my friends, who did their summer internship along with me at Reliance Money Ltd, who helped me clear any doubts that arose during my internship and for extending their support to me during my period of internship.
Whether it’s retiring early, saving for children’s education, paying off a loan or to live a secured and satisfied life everyone has dreams they can achieve by investing their savings. However, the question that arises is that, should one leave his money tucked away in
the bank or plough it into the stock market where the potential for higher returns is greater but the chances of losing money is higher? Deciding where to invest depends on one`s attitude towards risk (one`s capacity to take risk and one`s tolerance towards risk) and the investment horizon and non-availability of guaranteed-return investment products. In such a scenario, investing in equity, which offers returns that are higher than the inflation rate, help to build wealth and to improve the standard of living. India is a developing economy.its prospering in all spheres. Share market is a compelling determinant of the economy and the financial situation of a country.Ever since the liberalization,privatization and globalization,the foreign investment in our country is booming. Share market is a clear indicator of the developing trend prevailing in our country.Statistics reveal that the trade volume has been increasing continuously,coupled with the ups and downs which is a nature of share trading. We are living in an interlinked world.with the growing volume of trade,it has become a necessity that people are aware of the intricacies of the web world. SENSEX the benchmark indicator of share trading has more than tripled ever since on line share trading commenced.it has become imperative to be a participant of this mode of trading. Recently,the crisis in the financial market resulted in global inflation.the share market was a clear indicator of the prevailing prices. Share trading is a way of faster earning and losing money. In the recent years,a volatile market could be witnessed. In the desire to earn money in a quick manner,more and more people have ventured out into share trading. Lack of
awareness of many investors have made them loose lakhs of money in the stock market. Wise plays by many others have made them earn in crores. Where the American NASDAQ is in the commanding position,hongkong,Tokyo etc are some of the asian exchanges being quoted repeatedly when it comes to news about the share market. SENSEX is not far behind.indian bourses are also often quoted. Electronic trading or online trading eliminates the need for physical trading floors.brokers can trade from their offices,using fully automated screen based processes. Their workstations are connected to a stock exchange’s central computer via satellite using Very Small Aperture Terminus(VSATs). The orders placed by brokers reach the exchange’s central computer and are matched electronically.
Stock exchange A stock exchange , share market or bourse is a corporation or mutual also provide facilities capital
provides facilities for stock brokers and traders , to trade
company stocks and other securities .Stock exchanges
for the issue redemption, as well as, other financial instruments and
events including the payment of income and dividends . The securities traded on
a stock exchange include: shares issued by companies ,unit trusts and other pooled investment products and bonds .To be able to trade a security on a certain stock exchange, it has to be listed . Usually there is a central Location at least for recordkeeping, but trade is less and less linked to such a physical place, as modern markets are electronic networks, which gives them advantages of speed and cost of transactions. Trade on an exchange is by definition done in the primary market and subsequent trading is done in the secondary market. Supply and demand in stock markets is driven by various factors which, as in free markets, affect the price of stocks(see stock valuation).There is usually no compulsion to issue stock via the stock exchange itself, nor must stock be subsequently traded on the exchange. Such trading is said to be off exchange or over-the-counter.This is the usually way that bonds are traded. Increasingly more and more stock exchanges are part of a global market for securities. A.] The role of the stock exchange Raising capital for businessess The stock exchange provides companies with the facility to raise capital for expansion through selling shares to the investing public. Mobilizing savings for investment When people draw their savings and invest in shares, it leads to a more rational allocation of resources because funds, which could have been consumed, or kept in idle deposits with banks are mobilized and redirected to promote business activity with benefits for several economic growth and higher productivity levels. Facilitate company growth
Companies view acquisitions as an
opportunity to expand product lines,
increase distribution channels, hedge against volatility, increase its market share, or acquire other necessary business assets. A takeover bid or a merger agreement through the stock market is one of the simplest and most common ways to company growing by acquisition or fusion. Redistribution of wealth By giving a wide spectrum of people a chance to buy shares and therefore become part-owners (shareholders) of profitable enterprises the stock market helps to reduce large income inequalities .Both casual and professional stock investors through stock price rise and dividends get achance to share in the profits of promising business that were set up by other people. Corporate governanceBy having a wide and varied scope of owners , companies generally tend to improve on their demands of management standards and efficiency in order to satisfy the these shareholders and the more stringent rules for public
corporations by public stock exchange and the government . Consequently , it is alleged that public companies (companies that are owned by shareholders who are members of the general public and trade shares on public exchange) tend to have better management records than privately-held companies (those companies where shares are not publicly traded ,often owned by the company founders and / or their families and heirs , or otherwise by a small group of investors) . However , some well-documented cases are known where it is alleged that their has been considerable slippage in corporate governance on the part of some public companies . Creates investment opportunities for small investors
As opposed to their businesses that require huge capital outlay , investing in shares is open to both the large and small stock investors because a person buys the number of shares they can afford . Therefore the Stock Exchange provides an extra source of income to small savers. Government raises capital for development projects
Governments at various levels may decide to borrow money in order to finance infrastructure projects such as sewage and water treatment works or housing estates by selling another category of securities known as bonds .These bonds can be raised through the Stock Exchange whereby members of the public buy them , thus loaning money to the government . The issuance of such municipal bonds can obviate the need to directly tax the citizens in order to finance development , although by securing such bonds with the full faith and credit of the government instead of with collateral , the result is that the government must tax the citizens or otherwise raise additional funds to make any regular coupon payments and refund the principal when the bonds mature.
Barometer of the economy At the stock exchange , share prices rise and fall depending , largely , on market forces. Share prices rise tend to rise or remain stable when companies and the economy in general show signs of stability and growth .An economic recession , depression , or financial crisis could eventually lead to a stock market crash . Therefore the movement of the general tend in the economy .The listing requirements are the set of conditions imposed by a given stock exchange upon
companies that want to be listed on that exchange .Such conditions sometimes include minimum number of shares outstanding , minimum market capitalization , and minimum annual income.
Reliance ADA Group
About Reliance Money in brief
Reliance General Insurance
Reliance Consumer Finance
Life Insurance Money
Reliance money is a part of the reliance Anil Dhirubhai Ambani Group and is promoted by Reliance capital, the fastest growing private sector financial services company in India, ranked amongst the top 3 private sector financial companies in terms of net worth. Reliance money is a comprehensive financial solution provider that enables you to carry out trading and investment activities in a secure, cost-effective and convenient manner. Through reliance money, you can invest in a wide range of asset classes from Equity, Equity and commodity Derivatives, Mutual Funds, insurance products, IPO’s to availing services of Money Transfer & Money changing. Reliance Money offers the convenience of on-line and offline transactions through a variety of means, including its Portal, Call & Transact, Transaction Kiosks and at it’s network of affiliates.
Some key steps of the company that are as….. “Success is a journey, not a destination.” If we look for examples to prove this quote then we can find many but there is none like that of Reliance Money. The company which is today known as the largest financial service provider of India.
Success sutras of Reliance Money: The success story of the company is driven by 9 success sutras adopted by it namely Trust, Integrity, Dedication, Commitment, Enterprise, Hard work, Home work, Team work play, Learning and Innovation, Empathy and Humility and last but not the least it’s the Network . These are the values that bind success with Reliance Money. Vision of Reliance Money To achieve & sustain market leadership, Reliance Money shall aim for complete customer satisfaction, by combining its human and technological resources, to provide world class quality services. In the process Reliance Money shall strive to meet and exceed customer's satisfaction and set industry standards. Mission statement: “Our mission is to be a leading and preferred service provider to our customers, and we aim to achieve this leadership position by building an innovative,
enterprising , and technology driven organization which will set the highest standards of service and business ethics.”
Equity Reliance Money offers its clients competitively priced Equity broking, PMS and Portfolio Advisory Services. Trading execution assistance provided to clients. In addition Reliance Money provides independent and unbiased view on markets along with trading strategies and entry / exit points for taking an informed decision.
Mutual Funds A mutual fund is a professionally managed fund of collective investments that collects money from many investors and puts it in stocks, bonds, short-term money market instruments, and/or other securities. Reliance Money offers dedicated research & expert advice on Mutual Funds. Mutual funds are considered to have low risk factors owing to diversification of assets into various sectors and scripts or instruments within. A mutual fund is a common pool of money into which investors place their contributions that are to be invested in acoordance with a stated objective.Then the ownership of the fund is just “joint” and “mutual”; the fund belongs to all investors.
Life-Insurance Reliance Money assists its clients in choosing a customized plan which will secure the family’s future and their expenses post-retirement. Clients can choose from different plans of almost all Insurance Companies where they can invest their money. Clients can choose from products and services that channelise their savings and protect their needs while guaranteeing security and returns for life. A team of experts will suggest the best Insurance scheme which suits the client’s requirement.
General Insurance General Insurance is all about protecting against all kind of insurable risks. Reliance Money assists you in areas of Health insurance, Travel insurance, Home insurance and Motor insurance.
Commodities A single platform to trade on both the major commodity exchanges i.e. NCDEX and MCX. In addition In-house research desk shall provide research reports on all major commodities which shall enable in getting views for trading and diversify client’s holdings. Trade Execution assistance is also provided to clients.
Structured Products, Art Investments Structured Products is a new class of financial products for investors apprehensive of increased volatility in stock markets. Specially designed products could include
Equity, Index-linked in nature, Real Estate Funds, Art Funds, Overseas Investments and Infrastructure Investments.
Tax Planning With a view to provide complete wealth management solutions, Reliance Money’s wealthmanagement offerings include tax related services like: Tax Planning & advisory Filing Tax returns for individuals
Real Estate Advisory Services Broking Model for lease/rent and buy/sell of property Property Valuation Real-estate Consulting – Corporate earnings model, Lease rentals, etc.
Offshore Investments Reliance Money provides a unique opportunity to invest in international financial markets through the online platform which includes different product ranges.
MY WORK AT RELIANCE MONEY
At RELIANCE MONEY, initially we were imparted process and product knowledge. We were given sufficient time to know about the products and also about sales and distribution channel. We had to work with the sales representatives of the Distributor and think of ways of improving the sales and distribution channel and implementing them. The main aim was to increase sales and for this different ways were tried and implemented. We were provided with database and had to make calls from the data. Company activity was also one of the major sources for generating business. Initially they even accompanied sales representatives to the clients place. Main objective was to know the need of the customer and how to fulfill that in the best way. The project dealt with various fields like: 1. Demat account 2. Mutual funds 3. Life insurance This experience helped me to understand the basic functioning of the Reliance Money as a Broking House and I came to know the products of Reliance Money. The Training Sessions were held by different persons from different organization like from TATA-AIG, ICICI PRUDENTIAL and BIRLA SUN LIFE. We were assigned targets to sell the Life Insurance of TATA-AIG and ICICI PRUDENTIAL, mutual fund of BIRLA SUN LIFE along with Demat A/c of Reliance Money. The training for Life Insurance was conducted by Mr. Sibashish Mohanty from Tata-Aig and Mr. Rakesh Kumar from ICICI PRUDENTIAL and that of Mutual Funds was conducted by Mr. Rishabh Jain and Ashish Kumar of Birla Sun Life. The training for De-mat was conducted by Mr. Sudhanshu Parida of Reliance Money. These training gave me an insight into the products that Reliance Money deals in. The best learning experience was that I started from the very basics of getting to that position and not from the position itself. This helped me get useful insight and understanding of various financial products, the market details about them and the benefits provided by them to the customers.
Our task was divided in 4 phases: 1. Product knowledge: This included the theoretical knowledge about the field and products which needed to be marketed. 2. Pitching in retail sector: This included the implementation of the knowledge imparted to us and the test of our marketing skills. Initially we were accompanied by other sales executive so that we can learn how to deal with the customers and understand their need. This also enhanced our interpersonal skills and confidence level. 3. Implementation in retail sector and pitching in corporate: By the start of this phase we were confident enough about the pitching and fulfilling the needs of the customer in the retail sector. This also included of the ways we should pitch the corporate. 4. Implementation at corporate levels: This included the implementation of the all the knowledge and ways learnt for the pitching and extracting business out of the corporate. With the end of 8 weeks every phase was completed and it gave us the real experience of retail as well as corporate world.
COMPETITORS OF RELIANCE MONEY: Reliance Money serves a vast range of all financial products like advisory services, Mutual funds, Demat Accounts, Insurances, Gold etc, so all the companies who offer these services are the competitors of the Reliance Money. There are many competitors for Reliance Money on this basis and almost all of them offer the services which Reliance Money offers. Few Major competitors are: • India bulls • Anand Rathi securities • ICICI Securities. • Sharekhan • Kotak Securities • India Infoline India Infoline Ltd: India Infoline Ltd is listed on both the leading stock exchanges in India, viz. the Stock Exchange, Mumbai (BSE) and the National Stock Exchange (NSE). The India Infoline group, comprising the holding company, India Infoline Ltd and its subsidiaries, straddles the entire financial services space with offerings ranging from Equity research, Equities and derivatives trading, Commodities trading, Portfolio Management Services, Mutual Funds, Life Insurance, Fixed deposits and
other small savings instruments to loan products and Investment banking. India Infoline also owns and manages the websites. India Infoline Limited is listed on both the leading stock exchanges in India, viz. the Stock Exchange, Mumbai (BSE) and the National Stock Exchange (NSE) and is also a member of both the exchanges. It is engaged in the businesses of Equities broking, Wealth Advisory Services and Portfolio Management Services. It offers broking services in the Cash and Derivatives segments of the NSE as well as the Cash segment of the BSE. It is registered with NSDL as well as CDSL as a depository participant, providing a one-stop solution for clients trading in the equities market. It has recently launched its Investment banking and Institutional Broking business.
India Infoline Securities Pvt Ltd: India Infoline Securities Pvt Ltd is a 100% subsidiary of India Infoline Ltd, which is engaged in the businesses of Equities broking and Portfolio Management Services. It offers broking services in the Cash and Derivatives segments of the NSE as well as the Cash segment of the BSE.
Fig (4) Sharekhan Securities: Sharekhan was created when SSKI Investor Services Pvt. Ltd., a company in the securities and equities segment decided to harness the power of the Internet and offer services to its customers through an online stock trading portal. Sharekhan brings and provides a user-friendly online trading facility. They also have an extensive all-India ground network of franchisees across the country. The company offers its services through a combination of online and offline channels. The online model comprises a portal, chat facilities, and 'speed trade' terminals. And the offline model uses a combination of an IVR infrastructure and a team of customer agents to receive orders over the telephone. (www.sharekhan.com) ICICI Securities;
ICICI Securities, A subsidiary of ICICI Bank, was set up in February 1993 to provide investment-banking services to investors in India. As on date ICICI Bank holds 99.9% of the share capital of ICICI Securities. ICICI Securities Limited is India’s leading full service investment bank with a dominant position in all segments of its operations – • Corporate Finance • Fixed Income and
Kotak Securities: Kotak Securities Limited, a 100% subsidiary of Kotak Mahindra Bank, is the stock broking and distribution arm of the Kotak Mahindra Group. Kotak Mahindra is one of India's leading financial institutions, offering complete financial solutions that encompass every sphere of life. From commercial banking, to stock broking, to mutual funds, to life insurance, to investment banking, the group caters to the financial needs of individuals and corporate. Kotak also offers stock broking through the branch and Internet, Investments in IPO, Mutual funds and Portfolio management service. The Kotak Mahindra Group;
Kotak Mahindra is one of India's leading financial conglomerates, offering complete financial solutions that encompass every sphere of life. From commercial banking, to stock broking, to mutual funds, to life insurance, to investment banking, the group caters to the financial needs of individuals and corporates. The group has a net worth of over Rs. 5,609 crore, employs around 17,100 people in its various businesses and has a distribution network of branches, franchisees, representative offices and satellite offices across 344 cities and towns in India and offices in New York, London, Dubai, Mauritius and Singapore. The Group services around 3.6 million customer accounts. Kotak Securities has 195 branches servicing more than 2, 20,000 customers and coverage of 231 Cities. Kotaksecurities.com, the online division of Kotak Securities Limited offers Internet Broking services and also online IPO and Mutual Fund Investments. Indiabulls: Indiabulls is India’s leading Financial Services and Real Estate Company having over 640 branches all over India. Indiabulls serves the financial needs of more than 4,50,000 customers with its wide range of financial services and products from securities, derivatives trading, depositary services, research & advisory services, consumer secured & unsecured credit, loan against shares and mortgage & housing finance. Indiabulls Financial Services Ltd is listed on the National Stock Exchange, Bombay Stock Exchange. PRODUCT
Companies Type of product
Online Services Delivery
Equity Cash Cash Cash Cash Cash Cash
5 times Margin Plus -10 to 12 times Y Y Y N N
upo 20 times (conditions applied)
4 times Super Multiple -10 times exposure in Cash Y Y Y Y Y Y Y N
5 4 to 7
Margin with Stop Loss order Other Product Commodity IPO Mutual Funds Gold Forex
N Y Y Y N N
Y Y Y
N N Y N N N
Sources of Business
Franchisee Remissars BDE Branch Webworld
Franchisee Agents Sales Manager Branch Bank Branches
Mode of Trading
Web Kiosk Call Center Branch Channel Partner Relationship Manager
Y Y Y N Franchisee N
Y N Y Y Franchisee
Y N Y
Y N Y N
Y N Y N N Y
Mode of Customer Handling
Branch Call Center Relationship Manager Mapped Other
Y Y Y Y
Mode of Communication Email
Reliance separate mail ID
Companies Retail Online Trading Portal
R-ACE Pro (Basic)Activation Charge Rs299 R-ACE Pro (Advanced) Activation charge - Rs 499 R-ACE Pro (Professional) Activation Charge - Rs 999
Fastlane KEAT - Kotak Securities E trading access Terminal. KEAT - Premium (Coustomised to need) Y
EASY Account with static Quotes - Refresh option SpectrumLive streaming Quotes
Fast Trade Charting Recognia Recognia
SMS Send sms after Trade Execution Mobile Sevices
Y Y - View
TRADING PORTAL Online trading refers to buying and selling of the
shares/stocks/contracts/bonds with the use of internet. In this shares are not issued in physical form rather they are transferred in the dematerialized form in the Demat account directly. DEMAT ACCOUNT In India, a Demat account, the abbreviation for dematerialized account, is a type of banking account which dematerializes paperbased physical stock shares. The dematerialized account is used to avoid holding physical shares: the shares are bought and sold through a broker. This account is popular in India. The Securities and Exchange Board of India (SEBI) mandates a Demat account for share trading above 500 shares. As of April 2006, it became mandatory that any person holding a Demat account should posses a Permanent Account Number (PAN), and the deadline for submission of PAN details to the depository lapsed on January 2007. What are the benefits of opening a Demat account? Demat account has become a necessity for all categories of investors for the following reasons/ benefits: • SEBI has made it compulsory for trades in almost all scrip’s to be settled in Demat mode. Although, trades up to 500 shares can be settled in physical form, physical settlement is virtually not taking place for the apprehension of bad delivery
on account of mismatch of signatures, forgery of signatures, fake certificates, etc. • It is a safe and convenient way to hold securities compared to holding securities in physical form.. • No stamp duty is levied on transfer of securities held in Demat form. • Instantaneous transfer of securities enhances liquidity. • It eliminates delays, thefts, interceptions and subsequent misuse of certificates. • Change of name, address, registration of power of attorney, deletion of deceased's name, etc. - can be effected across companies by one single instruction to the DP. • Each share is a market lot for the purpose of transactions - so no odd lot problem. Any number of securities can be transferred/delivered with one delivery order. Therefore, paperwork and signing of multiple transfer forms is done away with. It facilitates taking advances against securities on low margin/low interest.
There are many broking houses doing business in India and they charge a brokerage on every transaction made online or offline. (Buying and Selling are treated as separate transaction). Reliance
Money’s advantage over others is that it’s charging the lowest brokerage in the market which is just 1 paisa on every executive trade irrespective of the volume traded. Reliance Money, the brokerage and distribution arm of Reliance ADA Group, aims to tap investors in the smaller towns and cities through a flat fee structure. The current leaders in the retail broking segment like ICICI Direct, India Infoline and Indiabulls offer a ‘pay per use’ model where the customer pays a percentage of the amount transacted by him. Reliance Money’s brokerage rates are quite competitive. The new wonder is Reliance Money's pre-paid card for stock market brokerage. Reliance Money, the financial services division of Anil Dhirubhai Ambani Group-promoted Reliance Capital, is bringing to the market pre-paid cards in denominations of Rs500, Rs1000,Rs 2500,Rs 5000,Rs 10000. These cards would offer brokerage at one-third of the rate being charged by institutional and individual brokerage houses. Sample this. For a pre-paid card worth Rs500, an investor can trade up to Rs2 lakh in both non delivery and delivery option. The Rs1000 worth pre-paid card, total trading limit would reach Rs 1 crore, of which Rs 90lakhs is for the non delivery segment and Rs10 lakh for delivery-based activities. For Rs2500 pre-paid card, total trading limit is fixed at Rs3 crore,of which Rs2.70crore is for the non delivery option and Rs 30 lakhs for delivery option.
For the Rs 5000 pre-paid card, the total trading limit is Rs 7 crore,out of which Rs 6.30crore is for non delivery option and Rs 70 lakhs for delivery option. For the Rs.10000 pre paid card,the total trading limit is Rs 20crore,out of which Rs 18 crore is for non delivery option and Rs 2 crore for delivery option.
Reliance Money offers most competitive brokerage rates - 0.01paise for intraday trades and 0.05paise for delivery trades. Target low level of retail penetration in India - less than 3 per cent of household financing savings makes it into equity markets Reliance Money consumers can trade in equities, commodities and offshore Investments , IPO’s, Mutual Funds, Insurance, Money transfer and Money Changing - all through single window, both offline and online. Reliance Money has already tied-up with CMC Capital Plc UK to offer offshore Investment products to Indian consumers as per guidelines. RESEARCH METHEDOLOGY
Objective of research;
The main objective of this project is concerned with getting the opinion of people regarding demat account, Mutual Funds, Life Insurance and other financial products, to target them and create awareness while with the generation of leads.
I have tried to explore the general opinion about the products and services provided by Reliance Money.It also covers why/ why not investors are availing the services of financial advisors.
Along with it a brief introduction to India’s largest financial intermediary, RELIANCE MONEY has been given and it is shown that what are demat a/c, mutual funds and life insurance and how they work.
Scope of the study: The research was carried out in Cuttack city only. I have visited people randomly nearby my locality, different shopping malls, small retailers etc. Data sources: Research is totally based on primary data. Secondary data can be used only for the reference. Research has been done by primary data collection, and primary data has been collected by interacting with various people. The secondary data has been collected through various journals and websites and some special publications of R-MONEY.
Sampling: Sampling procedure: The sample is selected in a random way, irrespective of them being investor or not or availing the services or not. It was collected through mails and personal visits to the known persons, by formal and informal talks and through filling up the questionnaire prepared. Sample size: The sample size of my project is limited to 100 only. Sample design: Data has been presented with the help of pie charts. . 1. Preference of Investment
Interpretation: This shows that although the mutual funds market is on the rise yet, the most favored investment continues to be in the Share Market. So, with a more transparent system, investment in the Stock Market can definitely be increased.
2. Awareness on Online Share Trading
Fig. 2 Result of Awareness of Online Share Trading
Interpretation: With the increase in cyber education, the awareness towards online share trading has increased by leaps and bounds. This awareness is expected to increase further with the increase in Internet education.
3. Preference of investing in stock market
INTERPRETATION: The study shows that most of the people prefer to invest in stock market because of high risk and high return whereas some other try to capture the short term gain from investment. But a very few section of people invest because of the benefits they gain in tax.
4. Awareness of Reliance Money as a Brand
Fig.3 Result of Awareness of Reliance money as a Brand
Interpretation: This pie-chart shows that reliance money has a reasonable amount of Brand awareness in terms of a premier Retail stock broking company. This brand image should be further leveraged by the company to increase its market share over its competitors. 5. Awareness of Reliance Money Facilities
Fig .4 Result of Awareness of Reliance money Facilities Interpretation: Although there is sufficiently high brand equity among the target audience yet, it is to be noted that the customers are not aware of the facilities provided by the company meaning thereby, that, the company should concentrate more towards promotional tools and increase its focus on product awareness rather than brand awareness.
5. Customers having Demat account in companies
7. Satisfaction Level among Customers with current broker
Fig7.5 Result of satisfaction level among customers with current
Interpretation: This pie-chart corroborate the fact that Strategic marketing, today, has gone beyond only meeting Sales targets and generating profit volumes. It shows that all the competitors are striving hard not only to woo the customers but also to make them Brand loyal by generating customer satisfaction. 8. Frequency of Trading
Fig7.6 Result of Frequency of Trading
Interpretation: Inspite of the huge returns that the share market promises, we see that there is still a dearth of active traders and investors. This is because of the non – transparent structure of the Indian share market and the skepticism of the target audience that is generated by the volatility of the stock market. It requires efficient bureaucratic intervention on the part of the Government. 9.Percentage of earnings invested in Share Trading
Fig7.7 Result of percentage of earning invested in share trading Interpretation: This shows that people invest only upto 10% of their earnings in the stock market, again reiterating the volatile and non-transparent
structure of the Indian stock market. Hence, effective and efficient steps should be undertaken to woo the customers to invest more in the lucrative stock market
10.Rating of share trading companies
60 50 40 30 20 10 0 10 Reliance money 10 40 50 kotak mahindra 30 30 40
50 40 40 40 30 20
ICICI dirct 20 40 40
others 50 40 10
lower Medium High
INTERPRETATION: The most common problem faced by people during trading is the information related problem i.e, they don’t get the required information about trading either online or offline.Whereas some other problems are also there like network
problem,inmanual operating problem and service provider problem.
12. Describe yourself as a
18% 44% 26% 12%
Risks taker Variety seeker Price conscious Quality conscious
INTERPRETATION: From the above graph I found that most of customer are mostly risk taker and price conscious and least number of customer are quality conscious and variety seeker. It suggests that the customer are ready to invest money in equity and commodity market which is more risky than mutual fund.
13.Rating of products of Reliance M oney
INTERPRETATION:About 20% of the people rated the products of reliance money as excellent whereas 50% rated it as good. While some others rated it as average and a very small portion of people rated it as poor.
INTERPRETATION:Most of the people suggested reliance money to broaden their network so that it will be available to a large number of people. Some others suggested on improving the customer service whereas others laid emphasis on technical improvement. 15. Customer status
16% 14% 10% 60%
Businessman Student Service holder Ex-serviceman
businessman,10% are students,14% are service holder and rest 16% are ex-
RECOMMENDATION The most vital problem spotted is of ignorance. Investors should be made aware of the benefits. Nobody will invest until and unless he is fully convinced. Investors should be made to realize that ignorance is no longer bliss and what they are losing by not investing. • After sales services and follow up calls are important for getting new references so trained telesales should be appointed for this purpose whose sole work should be to make feedback calls.
• Reliance is having too many financial products right from Demat account to General Insurance and not all the salespeople are familiar with each and every product so the work force should be segregated each group dealing in a specific product and the sales target should be given likewise. • While interacting with the investors I found that most of the customers are unaware about the Mutual fund. Some of the people look upon mutual funds and equity trading as gambling. Thus a mutual fund awareness program can help to increase the penetration of mutual funds in the market. • Reliance should declare in black ink that they will charge just 1 paisa per transaction. People tend to think that there must be some hidden charges. • Rs750 account opening charges are too high when targeting a corporate so the company should be flexible on this amount. • Reliance should provide periodic training for updating the product knowledge of various financial advisors. • Company should have a scheme of rewards and recognition to employees and the field persons to boost their motivation. • There must be proper advertisement of the company by various media like Exhibition, Press releases, Newspaper, and Television etc. • There should be a good research team who has to survey the market and know about the client’s satisfaction level and also found out the potential customer. • There must be a good infrastructure of the company to get the attention of the public and the office should be at residential area so that customer get the service easily.
Though majority of the customer were satisfied with the existing function but the organization should use some marketing strategies such as discount scheme on amount of transaction made in a month by the regular customer. So it will enable the customer to retain in the organization and to attract new customer.
• There should be regular training programme like Workshops, Seminars, and Meetings etc. for the sake of development of the organization and also for the development of the employees’ performance simultaneously. Limitations: The project has been subject to the following limitations: The study was restricted to Reliance Money Limited to only in Cuttack district. The study is conducted with the data available and the analysis was made accordingly. It was tough to get all relevant facts from the personnel and employees concerned due to some secret document not provided by the business organization, which is inherent in an industry. Time factor was a limitation as only a stipulated period had been ascertained to me while the personnel had little time to my queries due to their daily busy schedule. It is not feasible to compare all the products of various brokerage firm.
Market Research ( Naresh Malhotra) Marketing Management ( Philip Kotler)
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