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ANNUAL REPORT

MINISTRY OF TOURISM

2008-09
ANNUAL REPORT
2008-09

MINISTRY OF TOURISM
Government of India
Chapter No. Title Page No.
1. Tourism - An Overview 8
2. Ministry of Tourism and its Functions 14
3. Development of Tourism Infrastructure 20
4. New Tourism Products 24
5. Accessible Tourism 32
6. Development and Regulation of Tourism Industry 36
7. Human Resource Development 42
8. Publicity and Marketing 48
9. Statistics, Surveys and Studies 58
10. International Co-operation 62
11. India Tourism Development Corporation Limited 68
12. Welfare Measures and Vigilance 78
13. Progressive Use of Hindi 82
14. Gender Equality – The Prime Concern 86
15. CAT Cases 90
16. Implementation of Right to Information Act, 2005 94
17. Departmental Accounting Organisation 98
18. Commonwealth Games, Delhi - 2010 106
19. An Overview of North Eastern Region 112
20. Important Audit Observations 116

ANNEXURES

I Organisational Chart 120

CONTENTS
II Projects Sanctioned to the 121
States/Union Territories
III List of Surveys/Studies 122
IV Domestic Indiatourism Offices 124
V Overseas Indiatourism Offices 125
TOURISM – AN OVERVIEW
TOURISM –
AN OVERVIEW 1
in international travel fairs and exhibitions, banner “Atithi Devo Bhavah” to sensitize
extending the benefit of MDA to the active the masses and youths to social issues like
members of India Convention Promotion good behaviour with tourists and protection
Bureau (ICPB), organizing Travel Mart and of monuments against garbage and graffiti.
the Great India Travel Bazaar in Jaipur in
Effort to widen the market outreach was also
association with the State government and all
made through promotion of the emerging
stakeholders. Marketing net was extended to
segments in diversified tourism products
include emerging source markets in keeping
like cruise, adventure and medical tourism.
with the imperative of not losing sight of the
The range of initiatives included policy

TOURISM – AN OVERVIEW
long-term prospects of diversification and
development, consultation and dialogue with
better management of market-risks.
other related ministries and stakeholders,
For the Indian Tourism Sector, the year way of value additions for foreign tourists The effort in 2008-09 was all for a wider outreach financial support to augment infrastructure
2008-09 has been a year of challenge visiting the country during the period April and participation with equity consideration and procurement of capital equipment, market
and response. International tourist arrivals to December 2009. Complimentary value built into the programmes and policies. making, organizing events, tourist facilitation
continued to deteriorate due to the impact additions were shared between airlines, The Ministry of Tourism revised the Market and institution of awards to encourage
of global economic crisis with the growth hotels, tour operators and State governments. Development Assistance (MDA) scheme to enterprise. Indian tourism sector seized the
of overseas tourists visiting India slowing The scheme is being widely publicized by motivate travel agents and tour operators growing opportunities for medical tourism to
down to 5.6 per cent in 2008 as against the Ministry of Tourism through its website, to promote lesser known destinations in market a unique branding of Indian traditional
14.3 per cent in 2007. Tourist footfalls had international road shows, travel fairs and India. The inclusive and social dimensions healing system like Ayurveda, Yoga, Siddha,
further declined in the aftermath of the exhibitions and through advertisements in of the policy deepened with strengthened Naturopathy etc. with the modern system of
co-ordinated terror-strike at Taj, the premier leading overseas mainstream and trade initiative towards capacity building for rural medicine in a package that projects India as
hotel in Mumbai, and several other places in publications. The value additions include: tourism and sustainable livelihoods through a centre of wellness destination – yet another
the city. Nevertheless, Indian tourism sector community participation and empowerment, instance of leveraging the sector to preserve
(i) Complimentary international air passage
outperformed the global growth of 2 per cent training and skill development based on a and promote India’s centuries of wisdom as
for the travelling companion;
in international tourist arrivals in 2008. model that harnesses rural and eco-tourism an ancient civilization.
(ii) One night complimentary stay in the
The sector responded with substantial for preservation and also as products having
hotel booked by the tourists; The agenda to reach out to people is also
efforts to reinforce promotions, innovative a market presence. The Ministry is promoting
manifest in the Ministry’s programme on
policy directions to diversify products and (iii) One complimentary local sightseeing rural craft persons and their art-wares through
human resource development. The National
markets that could hedge future risks, and tour in any one city of visit; and demonstration and display in tourism marts,
Council for Hotel Management and Catering
strengthened industry-solidarity to provide (iv) One complimentary Rural Eco-holiday in exhibitions and events prominently both within
attractive concessions and packages to the country. and outside the country. 15 rural tourism sites
stimulate demand. The meeting of the have been selected as rural eco-holiday sites
Strengthened marketing and contact
National Tourism Advisory Council held on the for the “Visit India Year 2009”.
promotion supported by subsidies and
15th December, 2008 with the Hon’ble Minister With a view to creating social awareness for
incentives were key elements in the strategy
of Tourism and Culture in chair discussed the tourist safety and security among masses and
to boost consumer and business confidence
problems faced by the tourism industry as a tourism stakeholders, the Ministry of Tourism
to revive tourism market. Steps taken include
fallout of the Mumbai terror attacks and the launched its generic social awareness
enhanced Market Development Assistance
global financial meltdown. Several measures campaign 2008-09, in the domestic market
(MDA), familiarization tours for overseas
have been taken after this meeting. The “Visit through a TV commercial featuring Amir Khan,
media and travel trade representatives,
India Year 2009” scheme was launched in a noted film actor and brand Ambassador.
incentives to repeat visitors, subsidy to the
January 2009 with attractive incentives by Another campaign was launched under the
trade and State government for participation

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Technology (NCHMCT), in collaboration with creation of additional hotel rooms through
the National Informatics Centre (NIC) is going fiscal and regulatory incentives, construction
to start web-based decentralized counselling of new flats by the Delhi Development
for entry of students in Institutes of Hotel Authority (DDA) to be upgraded and
Management from the coming academic furnished by the India Tourism Development
session. The other scheme of human resource Corporation (ITDC), making rooms of
development, which is inclusive and involves identified guest houses of certain standards
service providers even in the lowest strata of and “Incredible India Bed and Breakfast/
the market including in the informal economy Homestay” units available to meet the

TOURISM – AN OVERVIEW
segment, is the Capacity Building for the demand for accommodation.
Service Providers (CBSP) scheme. It covers,
To cope with the increase in the demand for
inter alia, a wide category of functionaries
additional hospitality trained manpower, the
such as coolies, servers, waiters, helpers,
Ministry has introduced short-term training
front office staff, reception counter staff, food
programmes of 21 days under “Earn While
kiosks, dhaba staff etc.
You Learn” and CBSP schemes for youth
As the country developed stimulus measures to work as student volunteers. Training and
through fiscal and monetary packages to capacity building programmes are also
mitigate the effects of global meltdown, the being undertaken through CBSP for the
tourism sector contributed to strengthen owners, managers and the workers of the
the effects of the overall macro-economic guest houses to upgrade their standards and
policy stance by utilizing 100 per cent of soft-skills.
the financial allocation for augmentation of
To counter the negative impact of terror
tourist infrastructure in the country under
attack on tourism, the Ministry reviews the
the scheme of “Product/Infrastructure
status of Travel Advisories issued by major
Development for Destinations and Circuits”.
tourist generating countries and take suitable
In order to promote investment in hotel sector,
corrective steps by way of putting up the
External Commercial Borrowing (ECB) has
security updates for foreign tourists in its
been made liberal for the potential investors
website, liaising with Indian Missions, travel
in this segment of the tourism industry.
industry and overseas media. Confidence
The Ministry of Tourism has been proactive building measures are also undertaken by
in unleashing a series of initiatives to seize way of organizing fam tours and road shows
the opportunities being thrown open by the to ward off unnecessary fear from a distance.
forthcoming Commonwealth Games to be
The Ministry is encouraging promotion
held in Delhi next year. The prospect is also
of tourist police as a specialized cadre
bringing challenges calling for innovative
with a blend of skills of hospitality and
solutions in coping with mounting pressure
security services. To this end, the Ministry
in areas where significant shortages already
is supporting training of ex-servicemen with
exist, namely, accommodation and trained
a view to preparing them to serve as tourist
personnel. The preparatory steps taken
police.
include encouraging growth of new hotels,

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MINISTRY OF TOURISM
AND ITS FUNCTIONS
MINISTRY OF
TOURISM
AND ITS FUNCTIONS 2
2.1 The Organisation (i) Indian Institute of Tourism and Travel (viii) Legislation and Parliamentary Work (iv) Regulation:
Management (IITTM). National Institute
Ministry of Tourism is the nodal agency to (ix) Establishment matters a. Approval and classification of hotels,
of Water Sports (NIWS) has merged with
formulate national policies and programmes restaurants, Incredible India Bed &
the IITTM. (x) Overall Review of the Functioning of
for the development and promotion of Breakfast (IIB&B) units
the Field Offices
tourism. In the process, the Ministry consults (ii) National Council for Hotel Management b. Approval of Travel Agents, Tour
and collaborates with other stakeholders and Catering Technology (NCHMCT); (xi) Vigilance matters Operators and Tourist Transport
in the sector including various Central and the Institutes of Hotel Management. (xii) Official Language: Implementation of Operators, etc.
Ministries/agencies, the State Governments/ Official Language Policy
2.2 Role and Functions of the Ministry of (v) Inspection & Quality Control:
Union Territories and the representatives of
Tourism (xiii) VIP References a. Guide service
the private sector.

MINISTRY OF TOURISM
AND ITS FUNCTIONS
As a part of its policies and programmes, the (xiv) Budget Co-ordination and related b. Complaints and redressal
The Ministry is led by Kumari Selja, the Union
Ministry handles the following main functions: matters
Minister of Housing and Urban Poverty (vi) Infrastructure Development:
Alleviation; Tourism, Government of India and (i) All policy matters including: (xv) Plan Co-ordination and Monitoring a. Release of incentives
Shri Sultan Ahmed, the Minister of State for a. Development Policies
(xvi) Integrated Finance matters b. Tourist facilitation and information
Tourism. b. Incentives
c. Field publicity, promotion &
c. External Assistance (xvii) Overseas Marketing (OM) Work
The Secretary (Tourism), who is also the marketing
d. Manpower Development (xviii) Welfare, Grievances and Protocol
ex-officio Director General (DG) of Tourism, d. Hospitality programmes
e. Promotion & Marketing
provides the executive directions to the The Directorate General of Tourism is e. Conventions & conferences
f. Investment Facilitation
Ministry. The Directorate General of Tourism, responsible for the following functions: (vii) Human Resource Development:
g. Growth Strategies
which is an attached office of the Ministry, (i) Assistance in the formulation of
(ii) Planning a. Institutions
has 20 field offices within the country, policies by providing feedback from b. Setting standards and guidelines
14 overseas offices and one subordinate (iii) Co-ordination with other Ministries, the field offices
office/project, i.e., Indian Institute of Skiing Departments, State/ Union Territory (viii) Publicity and Marketing:
(ii) Monitoring of plan projects and
and Mountaineering (IISM)/ Gulmarg Winter Governments assisting in the plan formulation a. Policy
Sports Project (GWSP). IISM conducts (iii) Co-ordinating the activities of the b. Strategies
(iv) Regulation:
various ski and other courses in the Jammu & field offices and their supervision
Kashmir Valley. The overseas offices promote a. Standards
the market for Indian tourism abroad. The b. Guidelines
domestic field offices are sources of tourist (v) Infrastructure & Product Development:
information. They are also responsible for
a. Central Assistance
monitoring the progress of implementation of
b. Distribution of Tourism Products
field projects in their respective jurisdictions.
(vi) Research, Analysis, Monitoring and
The latest organisational chart of the Ministry
Evaluation
of Tourism is at Annex.
(vii) International Co-operation and External
India Tourism Development Corporation
Assistance:
(ITDC) is the only public sector undertaking
under the charge of the Ministry of Tourism. a. International Bodies
The Ministry is also in charge of the following b. Bilateral Agreements
autonomous institutions : c. External Assistance
d. Foreign Technical Collaboration

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c. Co-ordination The composition of the Council is as follows: (iv) Minister/ Secretary, Tourism of various 2.4 National Tourism Awards
d. Supervision States/ UTs could be invited as Special
Chairperson: Union Minister of Housing, The Ministry of Tourism presents National
(ix) Assistance for Parliamentary Work Invitees, as and when necessary.
Urban Poverty Alleviation; Tourism Tourism Awards every year to encourage and

(x) Establishment Matters of the Directorate Members: Member-Secretary : Additional Director recognise the pursuit of excellence in tourism

General of Tourism excluding those of General (Tourism), Ministry of Tourism, related activities.
(i) Representatives of the Ministries/
Group ‘A’ Officers and those requiring Government of India.
Departments of Government of India:
the approval of Secretary/ Minister.
a. Secretary, Tourism
2.3 Advisory and Co-ordination Mechanism
b. Finance Secretary

MINISTRY OF TOURISM
The National Tourism Advisory Council c. Principal Adviser (Tourism),

AND ITS FUNCTIONS


(NTAC) serves as a think-tank of the Ministry Planning Commission
of Tourism for the development of tourism d. Secretary, Culture
in the country. The first meeting of the e. Secretary, Urban Development
reconstituted NTAC was held on 12 March,th
f. Foreign Secretary
2008. Important issues discussed in the g. Secretary, Ministry of Civil Aviation
meeting were the promotion of rural tourism h. Secretary, Road Transport &
through organization of marketing fares at Highways
different locations, issues of Visa on Arrival, i. Chairman, Railway Board
reducing the time taken for obtaining approval
(ii) Twelve experts in the field of Travel and
for charter flights, promotion of eco-tourism,
Tourism Management
safety and security of tourists, generation of
reliable tourism statistics, etc. (iii) The President of each of the following
Associations:
The next meeting of the NTAC was held on
15th December, 2008 in the backdrop of a. Federation of Indian Chambers of
terrorist attacks in Mumbai and the global Commerce and Industry (FICCI)
financial crisis. Some of the important steps b. PHD Chamber of Commerce and
decided in the meeting were pursuing the Industry (PHDCCI)
proposal of delinking hotels from real-estate c. Associated Chambers of
sector, setting up of Tourist Police by the State Commerce and Industry of India
Governments/Union Territory Administrations, (ASSOCHAM)
ensuring smoother, hassle-free ticketing and d. Confederation of Indian Industry
entry of foreigners to the world heritage (CII)
monuments, seamless travel across states, e. Travel Agents Association of India
rationalization of luxury tax, passenger tax, (TAAI)
road tax and other state taxes, financial f. Indian Association of Tour
incentives such as exemption in service tax, Operators (IATO)
revival of Section 80 HHD of the Income Tax g. Federation of Hotel and Restaurant
Act, declaring Tourism as “ Infrastructure Associations of India (FHRAI)
Industry”, etc. The Ministry of Tourism has h. Hotel Association of India (HAI)
already taken follow-up action on most of the i. Experience India Society
suggestions offered in the meeting. j. World Travel & Tourism Council
India Initiative (WTTCII)

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TOURISM INFRASTRUCTURE
DEVELOPMENT OF
DEVELOPMENT OF
TOURISM INFRASTRUCTURE 3
3.1 Augmentation of quality tourism 3.3 Development of Mega Destinations and Archaeological Survey of India, Port Trust sanctioned Rs. 14.50 crore for upgradation of
infrastructure is the key for development of Circuits of India, and ITDC etc. who own/manage tourism infrastructure of Willingdon Island at
tourism sector. More than fifty per cent of the the assets. The Ministry of Tourism has Cochin Port, to promote cruise tourism.
The Ministry of Tourism has taken a policy
Ministry’s expenditure on Plan schemes is
initiative to develop the tourist destinations/
incurred for development of quality tourism
circuits of national importance in a holistic
infrastructure at various tourist destinations The State/Union Territory-wise identified mega projects are given below :
and integrated manner. The objective is to
and circuits spread throughout the country.
ensure that the infrastructure of these mega
Sl. No. State/UT Mega Projects (Destinations/Circuits)
3.2 Product/Infrastructure Development destinations/circuits is developed to the
extent that it can cater to the future tourist 1. Andhra Pradesh Tirupati Heritage Circuit

TOURISM INFRASTRUCTURE
for Destinations and Circuits
inflows so that visitors get a satisfying and Kadapa Heritage Circuit
Under the Centrally Sponsored Scheme Charminar area

DEVELOPMENT OF
memorable experience. To date, 28 mega
of Product/Infrastructure Development for
projects have been identified by the Ministry. 2. Bihar Bodhgaya-Rajgir-Nalanda
Destinations and Circuits, the Ministry of
Twenty mega projects have been sanctioned 3. Chhattisgarh Jagdalpur-Tirathgarh-Chitrakote-Barsur-Dantewada
Tourism extends Central Financial Assistance
out of which 14 new mega projects were 4. Delhi Illumination of Monuments
to the State Governments/Union Territory
sanctioned in the year 2008-09. 5. Goa Churches of Goa (Integrated Development of
Administrations for tourism projects identified
in consultation with them for the improvement 3.4 Inter-ministerial Co-ordination Infrastructure for Heritage and Hinterland Tourism)
of existing tourism products and also 6. Gujarat Dwarka -Nageshwar-Bet Dwarka
The Ministry of Tourism is also working
for developing new ones. 100% Central 7. Haryana Panipat-Kurukshetra-Pinjore
with other Central Government Ministries
Assistance is given under the scheme 8. Himachal Pradesh Eco and Adventure Circuit (Kullu-Katrain-Manali)
and concerned State Governments to
for development of destinations/circuits 9. Jammu & Kashmir Spiritual Destination of Leh-Ladakh
achieve convergence and synergy with
including mega projects to world standard
other government programmes so that the 10. Karnataka Hampi
and also for rural tourism infrastructure
impact of investment on these destinations 11. Kerala Muziris Heritage and Culture Circuit
development. The Ministry of Tourism
is maximized. For identified destinations/ (Trissur and Ernakulam Districts)
provides financial assistance up to Rs. 5
circuits covered by the Jawaharlal Nehru 12. Madhya Pradesh Spiritual and Wellness Destination of Chitrakoot
crore for the development of Destinations
National Urban Renewal Mission (JNNURM),
and Rs. 8 crore for Circuits. The upper limit 13. Maharashtra Vidarbha Heritage Circuit
convergence of resources is being ensured Aurangabad
of financial assistance has been increased to
so that the tourism related infrastructure and
Rs. 25 crore and Rs. 50 crore for development 14. Orissa Bhubaneswar-Puri-Chilka
urban civic infrastructure complement each
of identified mega destinations and circuits 15. Puducherry Puducherry
other. The Ministry is also taking up the issue
respectively. 16. Punjab Amritsar
of rail, road and air connectivity with the
For Rural Tourism Infrastructure Development, concerned ministries for these projects. 17. Rajasthan Ajmer
the thrust is for development of tourism Desert Circuit (Jodhpur-Bikaner-Jaisalmer)
3.5 Assistance to Central Agencies for
infrastructure at the identified rural tourism 18. Sikkim Gangtok
Tourism Infrastructure Development
sites so that socio-economic benefits 19. Tamil Nadu Mahabalipuram
percolate down to the rural community. The Ministry of Tourism has introduced Pilgrimage Circuit (Madurai-
A maximum of Rs. 50 lakh is sanctioned this scheme with a view to ensure tourism Rameswaram-Kanyakumari)
for each project under this scheme for infrastructure development through financial 20. Uttarakhand Haridwar-Rishikesh
development of tourism related infrastructure. assistance of the Ministry, like illumination/ 21. Uttar Pradesh Agra - Revitalization of Taj
preservation of monuments, development Varanasi
of cruise terminals etc. Financial assistance 22. West Bengal Ganga Heritage River Cruise Circuit
is extended to the Central Agencies like

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NEW TOURISM
PRODUCTS
NEW
TOURISM PRODUCTS 4
4.1 Rural Tourism selected to implement the CBSP part of Rural tourism is responsible for safeguarding (ii) Community participation in Rural
Tourism projects. culture, with inclusive growth and Tourism has been strengthened through
The Ministry has partnered with the UNDP
for Endogenous Rural Tourism Projects as b. Organisation of Thematic Workshops market linkages. Equally, it stressed our site artisans’ structured involvement
pilot projects for capacity building (called on economic sustainability beyond the in Dilli Haat, Mega Craft Mela in cities
The Ministry of Tourism held four regional
software). The hardware components project hand-holding period, such as such as Bhubaneswar, Aurangabad
thematic conferences across India in
(Infrastructure development) of the projects Self Help Groups thrust and also the etc., India@60 Roadshow in Singapore
association with the UNDP, host state tourism
are funded by the Ministry of Tourism and need to avoid duplication of funding and Volvo Ocean Race in Kochi. Wide
departments, leading international and
funds for capacity building were provided by efforts for local-felt needs. media and trade focus were also given
national experts, the global tourism industry
the United Nations Development Programme at the World Tourism Mart (WTM) and
and principal stakeholders. (iii) The third thematic conference titled
(UNDP) for 36 rural tourism sites. The Ministry International Tourism Bourse (ITB), the
Community Participation and
also extended the Capacity Building for (i) The first thematic conference titled world’s principal tourism forums.
Empowerment was held in Shillong

NEW TOURISM
Service Providers (CBSP) scheme of the Responsible Tourism – The Industry

PRODUCTS
on 14th October, 2008, and dwelt on (iii) At the India@60 event in Singapore,
Ministry to other rural tourism sites beyond Perspective was held at Kerala
community participation, empowerment as a unique first-time highlight,
those covered under partnership with the Travel Mart, Kochi on 23rd September,
and gender equity which are at the core eight skilled artisans from four of
UNDP. 2008, jointly with the Kerala Tourism.
of the innovative rural tourism initiative, the Ministry’s UNDP-partnered Rural
This provided a platform for direct
So far, 139 rural tourism projects in 27 States together with collective representation Tourism locations showcased their site
interaction between the demand and
have been sanctioned by the Ministry of and self-sustaining growth without attraction through impressive on-site
supply sides of Responsible Tourism. It
Tourism including 36 rural sites where UNDP continued external support. art & craft demonstration and display.
enabled a clear understanding of visitor
has supported for capacity building. The eight participating artisans,
requirements by service providers, (iv) The fourth thematic conference
most of whom travelled overseas
Several initiatives have been taken in while keeping requisite safeguards titled Capacity Building, Waste
for the first time, gained first-hand
furtherance of these objectives. in place, such that tourism outcomes Management, Training and Skill
could be optimized for mutual benefit. Development was held in Chennai
a. Capacity Building of NGOs/Implementing
on 21st October, 2008 and provided
Partners (ii) The second thematic conference titled
the critical link with Responsible
Local Governance and Convergence
The Ministry of Tourism successfully Tourism as an effective response to
for Responsible Tourism was held in
organized one-week Capacity Building climate change. It thereby highlighted
Bhopal on 29th September, 2008, co-
Workshop on Institution Building for Rural the need and process for sanitation
hosted with Madhya Pradesh Tourism
Tourism and Sustainable Livelihoods at the and waste management which could
Development Corporation and Madhya
Institute of Rural Management, Anand (IRMA), impact repeat visits and the image
Pradesh Tourism. This conference
Gujarat, from 18 to 23 August, 2008, for all
th rd
of the destination. Training and skill
focused on development models where
NGOs/Implementing Partners who have been development are crucial links in
the UNDP-partnered Rural Tourism
Project for rural livelihoods support via
responsible tourism route.

c. Marketing Initiatives

(i) Globally recognised Incredible India


brand, now supported by the Ministry’s
new Explore Rural India sub-brand,
will strengthen visitors’ attraction to
India as a multiple-interest, all-season
destination targeting higher visitor
yields.
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exposure to international competitive, e. Rural Eco-holidays collaboration with the FICCI on 4th September, 4.4 Adventure Tourism
merchandising and promotional 2008 to discuss various aspects of the policy
15 rural tourism sites have been selected As part of the policy for diversification of
practices. This enabled their extensive and its implementation.
as rural eco-holidays sites for “Visit India tourism products of India, special attention
direct interface with the tourism trade,
Year 2009”. Under the marketing campaign The Ministry of Tourism has sanctioned is being given for the development of
consumers, craft stores, corporate
of “Visit India Year 2009”, foreign tourists Rs. 1450 lakh in 2008-09 to Cochin Port adventure tourism in the country. A meeting
organizations, and the media.
are offered one night stay with breakfast on Trust for infrastructure development at Cochin on adventure tourism was held in July
(iv) The artisans from 5 Rural Tourism sites complimentary basis in any one of the chosen Port to augment Cruise Tourism. Mega river 2008 in which the adventure tour operators
participated in the Pacific Asia Travel rural eco-holiday sites. The booking can be cruise projects were sanctioned for Goa highlighted the issues that need to be
Association (PATA) Travel Mart held in done through Tour Operators approved by (Mandovi and Zuari) and Ganga Heritage addressed for the promotion of adventure
September 2008 to showcase their arts the Ministry of Tourism. Cruise. tourism. An inter-ministerial meeting was held
and crafts. on 19th December 2008 to discuss various

NEW TOURISM
4.2. Eco-tourism

PRODUCTS
(v) The Project website www.
The Ministry of Tourism is focusing on the
exploreruralindia.org was upgraded,
preservation and enrichment of natural and
showcasing the first 29 sites of the
cultural resources to ensure positive impact
Project’s 36 sites which are now ready
on environmental protection and community
for marketing.
development. In order to create awareness,
d. Recognition and Awards the Ministry of Tourism has involved all
stakeholders for achieving sustainable tourism
a. CNBC Awaaz Travel Award in 2008
development in the country. The scheme
was awarded to the following two rural
for Product/Infrastructure Development of
tourism sites:
Destination and Circuit provides central
(i) Village Hodka, Distt. Kachchh, assistance for tourism infrastructure
Gujarat for “Best Tourism Income development including assistance for eco-
Generating Community”. tourism projects. Promotion and marketing of
(ii) Village Naggar, Distt. Kullu, eco-tourism products have been carried out
Himachal Pradesh for Tourism in domestic and overseas markets.
site for “Best Demonstrating 4.3 Cruise Tourism
Women Empowerment”.
The Cruise Shipping Policy of the Ministry of
b. World Travel Award for most Shipping, Road Transport and Highways was
Responsible Tourism Destination was approved by the Government of India on 26th
awarded at WTM-2008, London. June, 2008.
c. The Ministry of Tourism (Incredible The objectives of the policy is to make India
India) won the Global SASI (Shop as an attractive cruise tourism destination
America Salutes Innovation) Award with the state-of-the-art infrastructural and
presented by National Geography other facilities at various parts in the country
Society for innovation in creating long and to attract the right segment of the foreign
lasting sustainable authentic shopping tourists to cruise shipping in India as well
opportunities for travellers and as to popularize cruise shipping with Indian
residents of India also. tourists. A meeting with the stakeholders
and other beneficiaries was organized in

26 27
issues related to adventure tourism under the Operators approved by the Ministry
chairmanship of Secretary (Tourism). of Tourism, Government of India and
engaged in Medical Tourism).
For experiencing different types of adventure
tourism like rock climbing, river rafting, The extension of MDA schemes to
paragliding, mountaineering and underwater Medical Tourism will strengthen our
diving, the Ministry has been sanctioning marketing efforts for promotion of
projects to different States. Medical Tourism.

The following activities have been undertaken (ii) The Ministry of Tourism produced a
in this area: brochure on medical tourism regarding
Market Development Assistance (MDA)
(i) The new building of Indian Institute of
scheme extended to Medical Tourism

NEW TOURISM
Skiing and Mountaineering, Gulmarg

PRODUCTS
Service Providers (MTSP).
has already been completed and is
made functional. (iii) The Ministry of Tourism has requested
all the State tourism departments to
(ii) Himachal Pradesh was provided
promote medical tourism through
financial assistance for organizing
suitable packaging of identified best
Mountain Biking expedition.
hospitals and price banding for various
(iii) The building of Himalayan Institute specific treatments.
of Adventure Tourism in Chemchey,
(iv) A new category of ‘Medical Visa’ was
Sikkim has been completed by the State
introduced by the Ministry of Home
Government and is made functional.
Affairs for patients and their attendants
4.5 Medical Tourism coming to India for medical treatment.
Medical Tourism is gaining momentum and India is a known wellness destination;
the following initiatives have been taken to centuries of wisdom as an ancient civilization
promote this segment: is positioning India as a centre of Ayurveda,
(i) As part of marketing initiative for Yoga, Siddha, Naturopathy, etc. together with
Medical Tourism, Ministry of Tourism the spiritual philosophy that is intrinsic to
has extended the Market Development Indian way of life. The Ministry is promoting
Assistance (MDA) scheme to include wellness tourism in a big way through
Medical Tourism in its purview. It has publicity and promotional activities.
been decided that the MDA scheme
administered by the Ministry of
Tourism, Government of India, would
provide financial assistance to Medical
Tourism Service Providers (MTSP), i.e.
representatives of hospitals accredited
by the Joint Commission International
(JCI) or National Accreditation Board
of Hospitals (NABH) and Medical
Tourism facilitators (Travel Agents, Tour

28 29
ACCESSIBLE TOURISM
ACCESSIBLE
TOURISM 5
5.1 People with different abilities and older 5.2 The Ministry has also instituted a new 5.3 The condition of making the hotels
persons are now becoming a growing group of category of Award of Excellence for Most accessible for people with different abilities
consumers of travel, sports and other leisure- Barrier-Free Monument/Tourist Attraction in has been included in the guidelines for
oriented products and services. The Ministry the country to encourage other agencies approval and classification of 4 and 5 star
of Tourism wants to tap the potential of this responsible for maintaining monuments/ category hotels.
group for promotion of tourist destinations tourist attractions to create barrier-free
in the country. The Ministry has therefore, environment for the promotion of accessible
taken an initiative to make tourist destinations tourism.
barrier-free. Detailed instructions have been
issued for making the tourist-facilities which

ACCESSIBLE TOURISM
are being created with central financial
assistance, barrier-free.

32 33
DEVELOPMENT AND REGULATION
OF TOURISM INDUSTRY
DEVELOPMENT
AND REGULATION
OF TOURISM INDUSTRY 6
6.1 Efforts to overcome Shortage of during the year 2007-08 and a further Revised financial year for import of capital goods Tented Accommodation in two categories viz.
Accommodation Estimate of Rs. 24 crore was allocated under under the automatic route. Later on, the ECB Standard and Deluxe.
the scheme during the said financial year, facilities for the hotels were discontinued.
The upsurge in tourist arrivals intensified 6.4 Approval of Travel Trade
which was fully utilized. During the entire In order to solve the liquidity crunch being
the Ministry’s efforts towards augmentation
financial year, 21 cases of Capital Subsidy faced by the hotel industry for setting up The Ministry of Tourism has a scheme of
of tourist accommodation. The Ministry
amounting to Rs. 17.45 crore was released. new hotel projects, the Finance Ministry has approving Travel Agents, Inbound Tour
of Tourism has been advising all State/
now allowed hotels to avail of ECB up to US$ Operators, Adventure Tour Operators,
UT Governments and other land-owning The excessive demand led to planning for an
100 million per financial year both for foreign Domestic Tour Operators and Tourist
agencies to create land banks for hotels and inventory of budget category rooms, bringing

DEVELOPMENT AND REGULATION


currency and /or rupee capital expenditure Transport Operators. The aims and objectives
to allow such hotel sites on Public-Private into its gamut spare rooms that are available
for permissible end-uses, other than for land of this scheme are to encourage quality,

OF TOURISM INDUSTRY
Partnerships or Revenue sharing basis. They with various house-owners, which were
acquisition, under the automatic route. standard and service in these categories
have also been advised to allow additional classified as ‘Incredible India Bed & Breakfast
so as to promote tourism in India. This is
FAR/FSI, more commercial utilization and Establishments’ under the ‘Gold’ or ‘Silver’ 6.2 Income Tax exemption to hotels
a voluntary scheme open to all bona fide
to create Single Window Clearance system categories. To motivate house owners to
On the request of the Ministry of Tourism, agencies. The Ministry of Tourism has revised
for promoting investment into hotel sector. apply for this scheme, an integrated publicity
the Finance Minister has announced in his the guidelines for grant of approval/extension
The Ministry brought out Guidelines for campaign was launched. Such registered
budget proposal 2007-08, Tax Holiday for as Travel Agents, Inbound Tour Operators,
the Classification of ‘Apartment Hotels’, houses are being promoted through the
5 years under Section 80-ID of the Income Tax Tourist Transport Operators, Adventure Tour
‘Timeshare Resorts’, ‘Guest Houses’ and e-commerce platform of the ‘Incredible India’
Act for new hotels of budget category coming Operators and Domestic Tour Operators,
‘Tented Accommodation’. One hundred and website. On the request of the Ministry of
up between 1 April, 2007 and 31 March,
st st
with effect from 27th August, 2007. The
twelve new hotels projects with 16,431 rooms Tourism, the Government of NCT of Delhi
2010 in the National Capital Territory of Delhi total number of approvals issued to service
were approved at the project stage and has exempted such establishments from
and the Districts of Faridabad, Gurgaon, providers of Travel Trade etc., is given below:-
1,783 hotels with 92,005 rooms were on the various taxes by treating them residential.
Gautam Budh Nagar and Ghaziabad.
list of approved and classified hotels under Some other States have also extended similar Category Till 31st March, 2009
Further, in the budget proposal for 2008-09,
various categories, besides proposals for concessions.
a five-year holiday from Income Tax to two, Travel Agents 360
Foreign Technical Collaboration along with
The Ministry of Tourism has recently reviewed, three or four star hotels that are established
the new cases of Foreign Direct Investments. Inbound Tour 494
revised and simplified the “Guidelines for the in specified districts which have UNESCO-
The Ministry of Urban Development has now Operators
Incredible India Bed & Breakfast/Homestay declared “World Heritage Sites” status
liberalized the operation of Guest Houses Tourist Transport 181
Scheme” for more effective implementation had been announced. The hotel should be
in National Capital Territory of Delhi as per Operators
and also to smoothen the approval procedure. constructed and start functioning during the
its Master Plan 2021. On the request of the
In order to have similarity & uniform guidelines period 1st April, 2008 to 31st March, 2013. Adventure Tour 25
Ministry of Tourism, the Ministry of Urban
/ criteria of this scheme all over the country, the This incentive is not applicable to the revenue Operators
Development has rationalized the conversion
Ministry of Tourism has circulated the revised districts of Mumbai and Delhi.
charges that are levied on the Guest Houses. Domestic Tour 33
Guidelines to all the State/UT Governments
6.3 Classification of Tented Accommodation Operators
To encourage expansion of hotel with a request to adopt the scheme as per
accommodation in the country, the Ministry the suggested parameters based on their There is an overall shortage of
6.5 Tourist Charters
of Tourism provides incentives for the local requirements. The scheme is being accommodation at tourist destinations,
construction of hotels in the budget category publicized through the Ministry’s official especially in remote areas. Therefore, to meet
The Government has approved the guidelines
and Heritage basic category by way of website. the increasing demand of tourists, camping
for operation of Tourist Charter Flights to and
subsidy. A Budget Estimate of Rs. 20 crore facilities and tented accommodation, the
Earlier, entities in the service sector like from India with effect from 17th August, 2006.
was provided to the Hotels & Restaurants Ministry of Tourism, Government of India, has
Hotels, Hospitals and Software companies The guidelines have been further liberalized
(H&R) division under the revised scheme of introduced a voluntary scheme for project
were allowed to avail of External Commercial for operating these flights subject to the
“Incentive to Accommodation Infrastructure” approval and classification of operational
Borrowing (ECB) up to US$ 100 million per condition that Tourist Charter Flights will be

36 37
permitted only for “Inclusive Tour Package (iii) On the request of Ministry of Tourism,
(ITP)”. Some of the modifications introduced the States of Andhra Pradesh,
in the Charter Guidelines in respect of ITP Karnataka, Goa, Kerala, Maharashtra,
Charter Flights to India (Inbound Tourist Himachal Pradesh, Rajasthan, Jammu
Charters) are as follows : & Kashmir, Uttar Pradesh, Delhi,
Punjab, Madhya Pradesh and Orissa
(i) Application for operating inclusive have deployed Tourist Police Force in
Tourist Charter Flights to India can one form or the other.

DEVELOPMENT AND REGULATION


be filed by an Indian Tour Operator
(iv) The guidelines for formation of Tourist
recognized by the Ministry of Tourism,

OF TOURISM INDUSTRY
Security Organization(s) comprising
Government of India or flight clearing
Ex-Servicemen, in the States have
agencies, cleared by the security
been forwarded to State Governments/
agencies for obtaining flight clearances
Union Territory Administrations. The
from the Directorate General of Civil
Government of India, Ministry of Tourism
Aviation (DGCA).
is in touch with the State Governments/
(ii) The stipulation of minimum duration of Union Territories to monitor and follow-
stay of charter tourists in India has now up action.
been removed.
(v) The Ministry has also revised the
6.6 Achievements guidelines for training of Regional
(i) An important issue connected with Level Guides to ensure that training
tourism growth is the issue relating to and selection of these guides become
Visa on arrival. This issue was taken more competitive and effective.
up with the Ministry of External Affairs
and the Ministry of Home Affairs. As a
sequel thereto, the Advance Passenger
Information System to facilitate
security clearances has already been
introduced on pilot basis on all Air India
Flights coming from various locations
to Delhi. Depending on its success,
the Ministry of Home Affairs would
be considering its expansion in due
course.

(ii) The Ministry of Home Affairs has


decided to grant Long Term Tourist
Visa of 5-year duration with multi-entry
facilities carrying a stipulation of 90
days on each visit, to the nationals of
18 select countries.

38 39
HUMAN RESOURCE
DEVELOPMENT
HUMAN RESOURCE
DEVELOPMENT 7
7.1 In order to meet the manpower needs examinations, results; regulating building 7.4 Central Financial Assistance for pioneer in the field of travel and tourism
of the tourism industry in the country, the plans and equipment, training, publishing Creation of Institutional Infrastructure education and training for providing
Ministry of Tourism had initially set up four periodicals, magazines, etc; as also carrying specialized training and education for tourism
Institutes of Hotel Management, Catering out of such government approved activities The Ministry extends Central Financial and travel industry both in the private and
Technology and Applied Nutrition (IHMs) at as prescribed from time to time. The NCHMCT Assistance (CFA) for setting up State public sector. The Institute had organized
New Delhi, Mumbai, Chennai and Kolkata. also affiliates Institutes of Hotel Management Institutes of Hotel Management. The National a Syllabus Review Workshop from 16th to
Subsequently, 12 Food Craft Institutes (FCIs) for admissions and regulation of examinations. Institute of Tourism & Hospitality Management 18th October, 2006 at Delhi, and based on
were also set up at different places in the At present, 35 Institutes of Hotel Management (NITHM) at Hyderabad, IHMs at Dehradun the recommendations of the Workshop, the
country to promote the hospitality related craft comprising 21 Central Institutes, 7 State and Kurukshetra were set up with CFA and Institute decided to offer the following All
disciplines. This year, 2 new State Institutes Institutes and 7 private Institutes are affiliated they are already functional. The other projects India Council for Technical Education (AICTE)
that are at various stages of construction are

HUMAN RESOURCE
of Hotel Management, Catering Technology to the NCHMCT. They conduct Degree, Post approved programmes with an intake of

DEVELOPMENT
& Applied Nutrition at Rohtak in Haryana and Graduate Degree/Diploma courses in various located at Silvassa, Jamshedpur, Raipur, 60 students each at Gwalior, Bhubaneswar
Tirupati in Andhra Pradesh were sanctioned. disciplines relevant for hospitality industry. Rohtak, Hamirpur, Bhatinda, Fursatganj, and Delhi centres:
For expanding facilities for skill level training, The NCHMCT also affiliates State Food Craft Bodhgaya, Ailawng (Mizoram), Dimapur,
the Ministry sanctioned setting up of 5 new Institutes (FCIs) both at the Centre and States Yupia (Arunachal Pradesh), Kozhikode, (i) Two-year Post Graduate Diploma in
Food Craft Institutes at Muzaffarpur in Bihar, for diploma courses. These FCIs are located Sholapur and Tirupati. The CFA for such Management (Tourism and Travel) -
Kangra in Himachal Pradesh, Hoshiarpur at Aligarh, Balangir, Darjeeling, Ajmer, projects is subject to certain guidelines from Gwalior and Bhubaneswar
in Punjab, Leh in Jammu & Kashmir and Faridabad and Udaipur. including allocation of at least 5 acres of
(ii) Two-year Post Graduate Diploma in
Durgapur in West Bengal. land by the state government concerned
Management (International Business) -
The NCHMCT also conducts Joint Entrance and affiliation of the Institute to the NCHMCT.
from Gwalior and Bhubaneswar
7.2 The Ministry has also decided to Examination (JEE) on all India basis for Normal grant is up to Rs. 10 crore, of which,
mainstream hospitality education through admission to the 1st year of the 3-year Rs. 8 crore is for construction and the balance (iii) Two-year Post Graduate Diploma in
Government vocational schools, Industrial B.Sc. programme in Hospitality and Hotel for the purchase of equipment required by the Management (Service Sector) - from
Traning Institutes (ITIs), polytechnic institutes, Administration for its affiliated Institutes. Institute. An additional Rs. 2 crore can also Gwalior
Government colleges, Universities and Public be paid for the construction of hostels. The (iv) Two-year Post Graduate Diploma in
Sector Undertakings. The Central assistance Admission to M.Sc. in Hospitality expenditure over and above the Central Grant Management (Tourism and Leisure) -
will be available to all. The assistance will be Administration is centrally carried out by the is met by the respective state governments. from Delhi
utilized for creation of infrastructure necessary Council. In the case of other courses, i.e. CFA has also been extended for the setting
P.G. Diploma in Accommodation Operation; 7.6 National Institute of Water Sports – Goa
for the conduct of courses / trainings. up of Food Craft Institutes at Leh, Hoshiarpur,
P.G. Diploma in Dietetics and Hospital Food Kangra, Jammu, Garhmukteshwar (Uttar In order to tap the potential that India’s
7.3 National Council for Hotel Management Service; Diploma in Food Production; Diploma Pradesh), Muzaffarpur, Durgapur, Naogaon coastline offers for water-based adventure
and Catering Technology in Food and Beverage Service; Diploma in and Hassan. For a Food Craft Institute, the sports, the Ministry of Tourism established
House Keeping Operation; Diploma in Front Central assistance is limited to Rs. 4.75 crore.
The National Council for Hotel Management the National Institute of Water Sports
Office Operation; Diploma in Bakery and Financial assistance is also extended for
and Catering Technology (NCHMCT) was (NIWS) in Goa on the beach of Panjim. The
Confectionery; Craftsmanship Course in upgradation of institutional infrastructure such
set up in 1982 to coordinate the growth and administrative control of NIWS was entrusted
Food Production; Craftsmanship Course in as construction of hostels and modernization
general advancement in the development to IITTM. The NIWS conducted several short-
Food and Beverage Service and Certificate of laboratories.
of hospitality management education term programmes and about 400 participants
Course in Hotel and Catering Management,
through its affiliated Institutes. The Council have attended these programmes related to
admission is directly carried out by the 7.5 Indian Institute of Tourism and Travel
undertakes recruitment; its jurisdiction Powerboat Handling, Lifesaving Techniques,
respective Institutes as per eligibility criteria Management (IITTM) – Gwalior
extends over a wide range of administrative Wind Surfing and Lifesaving for water sports,
prescribed by the National Council for each
matters including admission, fees, bye-laws, Indian Institute of Tourism and Travel etc.
of the courses.
syllabus for studies, courses, research and Management (IITTM), set up in 1983, is a

42 43
7.7 Capacity Building Entrance Examination for admission d. The existing 3-year B.Sc. programme
to B.Sc. Course in all the Institutes of being conducted in all the Institutes
For upgrading the skills and capacity Hotel Management (IHM) affiliated to it of Hotel Management on annual
building of service providers of the Industry, from the academic year 2009-10. examination basis has been converted
the Ministry commenced the scheme of
b. In pursuance of the decision of the to a six-semester programme from the
Capacity Building for Service Providers,
Government to broad-base hospitality academic session 2009-10. Further,
under which, trainings are undertaken to
education through one-time Central the IHMs at Delhi, Kolkata, Mumbai,
cover a wide range of services like health &
Financial Assistance not exceeding Chennai, Bangalore, Hyderabad and
personal hygiene, cleanliness, basic service
Rs. 2 crore to government institutes Goa would also offer specialization
techniques, cooking techniques, garbage
such as ITI/polytechnic institute/ for which the broad framework for
disposal, etiquette and basic manners, basic

HUMAN RESOURCE
university/college owned by a the revised curriculum has been

DEVELOPMENT
nutrition values, energy saving and nutrition
government or a university/a public developed.
saving techniques, guide training, etc. It,
sector undertaking which offers e. During the year, setting up of one more
inter-alia, covers service providers such as
course(s) specific to hospitality crafts Institute of Hotel Management at Tirupati
coolies/ servers/ waiters/ helpers/ front office
(including management courses) and five more Food Craft Institutes at
staff/ reception counter staff/ food kiosk and
or travel/tourism, the Ministry of Tura, Durgapur, Muzaffarpur, Kangra
dhaba staff/ personnel engaged in handling
Tourism sanctioned assistance to 10 and Hoshiarpur were sanctioned. This
tourists, airport security staff, immigration
institutions for facilitating development took the number of State Institutes of
officials and custom officers.
of institutional infrastructure. Hotel Management under construction
The implementing agencies are, amongst c. The Ministry of Tourism instituted to 14 and Food Craft Institutes to 10.
others, Indiatourism Offices, Institutes of Hotel a system of annual institutional f. In order to test and certify the skills
Management, Food Craft Institutes, Indian excellence awards for “Best All of the existing service providers, the
Institute of Tourism and Travel Management, Round Performance” by an IHM and Ministry sanctioned the institution of
NCHMCT, tourism departments of States/UT “Best All Round Performance” by a testing and certification mechanism at
Governments, State Tourism Development Food Craft Institute (FCI) along with the IHMs at Mumbai, Chennai, Kolkata,
Corporations, India Tourism Development four awards to IHMs separately for Delhi (Pusa), Goa, Hyderabad and
Corporation, State/Central training/ (a) Best Academic Performance; (b) Bengaluru.
academic institutions. Under the scheme, Best Placement Performance; (c)
the participants of 1 to 3-day programmes g. The Ministry of Tourism sanctioned
Best Administrative Performance; and
are compensated for the loss of wages. The funds to Indian Institute of Tourism
(d) Best Implementation of Central
fee and other costs of training for all the and Travel Management (IITTM) for
Schemes. The achievements of the
programmes are covered. the training of 3000 students under the
IHMs & FCIs were individually judged
“Earn While You Learn” programme. The
by a Committee on the strength of
For the promotion of rural tourism, the Ministry students may also be oriented to serve
transparent performance parameters/
of Tourism extends assistance for capacity as Volunteers for the Commonwealth
evaluation criterion and the inter-se
building in selected villages. Games.
rankings decided. A Special Award
7.8 Significant initiatives during the was given to the runners-up also,
year except in the category of “Best All
Round Performance”. The awards were
a. NCHMCT decided to decentralize distributed on 25th March, 2009.
online counselling for the Joint

44 45
PUBLICITY AND MARKETING
PUBLICITY
AND MARKETING 8
8.1 Domestic Campaigns Towards the end of the financial year The activities, started in September/October The objective of the campaign has been to
2007-08, the Ministry of Tourism launched 2008, will cover release of advertisements in build awareness about the richness of India
In the year 2007-08, the Ministry of Tourism, 4 thematic domestic campaigns for the various print publications including in-flight and position India as a preferred tourist
as part of celebration of the 60th Anniversary promotion of North-East, Jammu & Kashmir, magazines and TV channels. destination for foreign tourists.
of India’s Independence had launched a Rural Tourism and Adventure & Wildlife
campaign titled, “Sare Jahan Se Achcha”. 8.3 Other Promotions Internet media forms an important component
Tourism. The campaigns spilled into the first
The campaign was undertaken in major TV of the media mix for the Incredible India
half of the financial year 2008-09. Major part The Ministry of Tourism has relaunched the
channels and popular cinema halls across campaign, given that the media is exploding
of the activity was undertaken in select TV Incredible India magazine which is a bi-
the country. The campaign was rolled out till in India and developed markets.
channels, magazines and newspapers in the monthly issue. The magazine is produced

PUBLICITY AND MARKETING


May 2008. first half of the financial year 2008-09. along with the Ministry of Tourism’s newsletter. Online advertising includes Display
In the year 2007-08, the Ministry of Tourism advertising, Search advertising, Search
In the year 2008-09, production of 5 Regional
continued its effort in educating/ sensitizing 8.2 International Campaigns engine optimization, tapping audiences of
Maps and 3 City Maps are being undertaken.
the stakeholders and general public about popular video sharing sites.
The Ministry of Tourism, in the year 2008- The Ministry of Tourism has also produced a
the importance of preserving monuments set of 12 colourful posters to promote various
09, has launched 7 international campaigns The theme of the Incredible India campaign
and places of tourist interest. To reinforce the aspects of Indian tourism.
for the promotion of Indian tourism in the has been based on the richness of India and
“Atithi Devo Bhavah” message, encouraging
international markets. These 7 international 8.4 Online Initiatives varied tourist attractions of the country have
the objective of responsible tourism, the
campaigns are Print campaign – Europe; Print been portrayed through the vibrant colours
Ministry of Tourism had launched the “4th Recognizing the reach and cost-effectiveness
Campaign – APAC region; Print Campaign symbolic of India.
Phase of Atithi Devo Bhavah – Awareness of the Internet medium, the Ministry had
– Global; Print Campaign – Americas;
Campaign”, which was undertaken in leading undertaken an online campaign in India It has been established that traffic to
TV Campaign – Europe; TV Campaign –
TV channels, print publications, FM Radio and the established and emerging markets the Ministry of Tourism’s website www.
Americas and TV Campaign – APAC region.
and popular cinema halls across India. overseas. incredibleindia.org has increased

48 49
significantly with important feedback from (ix) Discover India – Enchanting Tourism 8.8 Familiarization Tours under the outdoor advertising was undertaken to
countries like China, Germany, Japan etc. Fair – 27 -28 September, 2008.
th th
Hospitality Programme coincide with the event.
8.5 Events 8.6 Marketing Objectives of Overseas Under the Hospitality Programme, the Ministry (ii) The Indiatourism office in Beijing
Offices of Tourism invites editorial teams of travel was inaugurated in April 2008. To
The Ministry of Tourism has organized/
participated in the following tourism related The Ministry of Tourism, Government of India, publications, journalists, photographers, TV mark the occasion, Incredible India
events in India : through its 14 offices overseas promotes teams, travel agents, tour operators, etc. from Cultural Evenings were organized
India in the tourism generating markets as overseas, through the overseas Indiatourism in Beijing and Shanghai, which
(i) Toshali Crafts Mela, Bhubaneswar – offices to effectively project India as a multi-
an attractive tourist destination and projects showcased India’s classical dance,
February 2008.

PUBLICITY AND MARKETING


various Indian tourism products vis-à-vis dimensional tourist destination offering a vast music and cuisine. Indian Food
(ii) National Tourism Award function was other competing destinations to enhance range of attractions. These invited guests are Festivals were also organized in Beijing
organized by the Ministry – February India’s share in the global tourism market. able to get first-hand information/knowledge and Shanghai.
2008. of the Indian tourism products during their
Integrated marketing and promotional (iii) India hosted the PATA Travel Mart
familiarization tours.
(iii) South Asia Travel and Tourism strategy and a synergised campaign in 2008 in Hyderabad from September
Exchange (SATTE) – April 2008. association with the Travel Trade, State During the year, travel agents, tour operators 16 to 19, 2008. International delegates
Governments and Indian Missions are and media representatives from important comprising 374 global buyers and 715
(iv) 12th National Expo in Kolkata – 5th -10th
launched for market promotion. The overseas tourist generating markets overseas were Asia Pacific seller delegates from 301
September, 2008.
promotional efforts include advertising in the invited, not only to visit the varied tourist organisations participated in the Travel
(v) Travel and Tourism Fair (TTF) at attractions of the country but also to Mart.
print & electronic media, participation in fairs
Hyderabad, Kolkata, Ahmedabad and participate in and cover events including
& exhibitions, organising seminars, (iv) Indiatourism offices overseas have
Surat during 2008. SATTE, the Great Indian Travel Bazaar, PATA
workshops, road shows & India evenings, participated in the major international
printing of brochures and collaterals, Travel Mart, Kerala Travel Mart, Himalayan
Travel Fairs and Exhibitions in
brochure support/joint advertising with travel Run & Trek Event, etc.
important tourist generating markets
agents/tour operators, inviting the media In addition, special Fam Tours for Trade and the world over as well as in the
and travel trade to visit the country under Media Representatives from overseas have emerging and potential markets to
the hospitality programme, etc. also been organized as part of the confidence showcase and promote the tourism
8.7 Assistance to Service Providers under building measures undertaken following the products of the country. These include
the MDA Scheme terrorist attacks in Mumbai. Arabian Travel Market (ATM) in Dubai,
PATA Travel Mart in Hyderabad, China
Market Development Assistance scheme of 8.9 Major activities undertaken for
International Travel Mart in Shanghai,
the Ministry of Tourism, Government of India overseas promotion
ITB-Asia in Singapore, World Travel
provides for financial support to approved (i) The Ministry of Tourism in collaboration Market (WTM) in London, IMEX in
tourism service providers, i.e. hoteliers, with the Ministry of Culture and CII Frankfurt, FITUR in Madrid and ITB
(vi) Shilpotsav 2008 – Shopping Festival travel agents, tour operators, tourist transport organized an “Incredible India@60” in Berlin.
inter-connected with Rural Tourism and operators, etc. for undertaking the following event in Singapore in April 2008. The
tourism promotional activities abroad : (v) Road Shows, India Evenings and
Handicrafts at Aurangabad – 21st -30th activities and programmes organized
India Presentations have been
November, 2008. (i) Sales-cum-Study Tours during the event included cultural
organized in Beijing, Shanghai,
performances, display of Indian
(vii) Travel Show organized by the Anand (ii) Participation in Fairs / Exhibitions Hong Kong, Tehran, Riyadh, Istanbul,
handicrafts by artisans from rural
Bazar Patrika Group – 27th-29th June, Ankara, Damascus, Dubai, Paris,
(iii) Publicity through printed material tourism sites, photographic exhibition
2008. Strasbourg, Zurich, Bern, Catania,
on India and an India Evening.
(viii) Punjab International Trade Expo 2008 Genova, Atlanta, New York, Boston,
Extensive promotion through print and
at Amritsar – 3 -7 December, 2008.
rd th

50 51
Denver, San Francisco, Phoenix, Tokyo, Singapore, Kuala Lumpur, Paris, (ii) Participation in three trade fairs / d. Fam Tours for Overseas Media and
Seoul, Taipei, Toronto, Vancouver, Zurich, Madrid, Rome, Milan, Frankfurt, exhibitions per year would be permitted Travel Trade Representatives
Ottawa, Montreal, Singapore, Kuala Hamburg, Berlin, Amsterdam, instead of two as per the existing
As part of the confidence building measures,
Lumpur, Manila, Munich, Moscow, Stockholm, Moscow, St. Petersburg, guidelines.
familiarisation tours for trade and media
among other cities. London, Edinburgh, Belfast, Dublin,
(iii) The eligible upper limit under the representatives to Mumbai and other
Manchester, Dubai, Los Angeles,
(vi) For the promotion of Indian Cuisine, scheme, in respect of foreign exchange regions of the country have been specially
Houston, San Francisco and Buenos
which is an integral component earnings, has been increased from organized by the overseas Indiatourism
Aires.
of the Indian tourism products, Rs. 10 crore to Rs. 20 crore. offices, to project the ground realities relating

PUBLICITY AND MARKETING


support has been extended to (ix) Tourist publications have been to safety/security conditions in the country.
b. Enhanced subsidy in participation fee at
Indian Food Festivals organized in printed in foreign languages by Trade/Media representatives from USA, UK,
International Travel Fairs & Exhibitions
Damascus (Syria), Istanbul (Turkey), the overseas offices, to meet the Ireland, France, Spain, Germany, Austria,
Muscat (Oman), Tehran (Iran), Colombia requirements of the markets under their Enhanced subsidy of 25% in participation fee Netherlands, Argentina, Mexico, Japan,
& Ecuador, Budapest (Hungary), jurisdiction. These include Mandarin, is being offered by the Ministry of Tourism and Malaysia and Singapore have visited India
Cairo (Egypt) and Buenos Aires Cantonese, Arabic, Persian, Turkish, the Indiatourism offices overseas in the India during the months of December 2008 and
(Argentina). Italian, French, Spanish, Portuguese, Pavilions set up at the major International January 2009 as a result of this initiative.
German, Russian, Hungarian, Travel Fairs and Exhibitions till the end of the
(vii) The Ministry of Tourism, through its e. Road Shows
Japanese, Korean, Thai and Bhasa financial year 2009-10.
overseas offices, has supported
Indonesia. A series of Road Shows are being organized
and participated in the Amsterdam c. Financial Assistance under MDA Scheme in important tourist generating countries,
India Festival - Blended Cultures, 8.10 Special Initiatives to promote MICE Tourism in collaboration with the Indian Association
a three-week long cultural festival of
The Ministry of Tourism, Government of India With a view to promoting MICE Tourism, of Tour Operators and with participation of
India in Amsterdam and a Festival
has undertaken several confidence building the scope of the MDA scheme has been different segments of the tourism industry.
of India organized in Buenos Aires,
measures with a view to giving a boost to the enhanced, so as to include active members The focus of these Road Shows is on
Argentina.
tourism industry in the aftermath of the global of the India Convention Promotion Bureau one-to-one business meetings between
(viii) For greater visibility of “Incredible economic slow down and the terrorist attacks (ICPB). Financial support under the scheme the seller delegates from India and buyer
India”, outdoor advertising campaigns in Mumbai. would be provided to ‘Active Members’ of delegates overseas, with a view to promoting
including advertising on taxis/buses/ ICPB who, in turn, would release the same inbound tourism to India. Road Shows were
The following incentives have been offered
trams have been undertaken in Beijing, to India Associations/Societies after bidding successfully organized in Australia, Malaysis,
by the Ministry to the tourism industry:
Shanghai, Tokyo, Seoul, Sydney, for International Conventions/Conferences, Singapore, UK and Ireland during the months
provided they win the bid or stand at second of February and March 2009.
a. Enhanced benefits under the Market Development Assistance (MDA) scheme or third positions among the bidders.

(i) The financial support under the MDA scheme has been increased, as detailed below :

Sl. No. Promotional Existing upper limit of Revised upper limit of


activities financial support financial support

1. Sales-cum-Study Tours Rs.75,000.00 Rs.1,50,000.00


2. Trade Fairs and Rs.1,10,000.00 Rs. 2,00,000.00
Exhibitions
3. Production of Rs. 15,000.00 Rs. 30,000.00
Publicity Material

52 53
54
55

PUBLICITY AND MARKETING


STATISTICS, SURVEYS
AND STUDIES
STATISTICS, SURVEYS
AND STUDIES 9
9.1 Information and Research Activities 9.3 Foreign Exchange Earnings from Foreign tourist arrivals and estimated Foreign Exchange Earnings during the years
Tourism 1999-2008 and January-March 2009
The Market Research Division of the Ministry
of Tourism is responsible for compilation, Tourism is an important sector of Indian
Year Foreign Percentage Estimated Percentage Estimated Percentage
tabulation and dissemination of information economy and contributes substantially in the Tourist Change Over Foreign Change Foreign Change
on various aspects of tourism in India. The country’s foreign exchange earnings. The Arrivals Previous Year Exchange Over Exchange Over
statistics collected by the Division include foreign exchange earnings (FEE) from tourism (in nos.) Earnings Previous (in Million Year
(Rs. in Year US$)
data on foreign tourist arrivals, domestic and during 2008 in US$ terms are estimated at
Crore)
foreign tourist visits, occupancy statistics 11.75 billion as compared to 10.73 billion
of approved hotels, etc. Periodical surveys during 2007, registering a growth of 9.5%. 1999 2481928 - 12951 - 3009 -
are also undertaken to assess the profile FEE from tourism in US$ terms during the

STATISTICS, SURVEYS
2000 2649378 6.7 15626 20.6 3460 15.0
of international and domestic tourists, period January-March 2009 were US$ 2731
2001 2537282 -4.2 15083 -3.5 3198 -7.6

AND STUDIES
expenditure patterns, tourist preferences and million with a growth rate of (-) 30.6% as
satisfaction levels, availability and adequacy 2002 2384364 -6.0 15064 -0.1 3103 -3.0
compared to the FEE of US$ 3935 million with
of infrastructural facilities at tourist centres, a growth rate of 31.3% during January-March 2003 2726214 14.3 20729 37.6 4463 43.8
etc. This Division also undertakes studies 2008. 2004 3457477 26.8 27944 34.8 6170 38.2
and preparation of master plans/perspective 2005 3918610 13.3 33123 18.5 7493 21.4
In rupee terms, the FEE from tourism during
plans/detailed project reports (DPRs) for
2008 are estimated at Rs. 50730 crore as 2006 4447167 13.5 39025* 17.8 8634 15.2
development of tourism in the country.
compared to Rs. 44360 crore during 2007, 2007 5081504 14.3 44360* 13.7 10729 24.3
9.2 Foreign Tourist Arrivals showing a growth of 14.4%. FEE from tourism
2008@ 5366966 5.6 50730# 14.4 11747# 9.5
in rupee terms, during January-March 2009
The foreign tourist arrivals (FTAs) in India 2009@ 1460774 -13.8 ** 13582# -13.2** 2731# -30.6**
were Rs 13582 crore with a growth rate
during the year 2008 were 5.37 million (Jan-Mar)
of (-)13.2%, as compared to the FEE of
(Provisional) as compared to 5.08 in 2007,
Rs. 15655 crore with a growth rate of 18.2% # Advance Estimates * Revised Estimates @ Provisional
registering a growth of 5.6%. FTAs during the ** Percentage change of January-March 2009 over January-March 2008
during January-March 2008.
period January-March 2009 were 14.61 lakh
with a growth rate of (-) 13.8% as compared A statement giving FTAs in India and FEE 9.4 Domestic Tourism 9.5 Surveys and Studies
to the FTAs of 16.94 lakh and growth rate of from tourism for the last ten years i.e. 1999 The potential of domestics tourism has grown As a guide to the formulation of policies,
12.2% during January-March 2008. to 2008 and during January-March 2009 are substantially during the last few years due to funding projects and evaluating effectiveness
given below: increase in income levels and emergence of a of schemes being implemented by the
dynamic urban middle class. However, there Ministry of Tourism, the Ministry sponsors
are no precise estimates of total domestic studies and surveys. These include evaluation
tourist traffic in the country. All the State/ studies, feasibility studies, preparation of
Union Territory Governments were, therefore, Detailed Project Reports (DPRs), etc. 29
persuaded to set up Statistical Cell for the Surveys/Studies/DPRs/Feasibility Studies
collection of domestic tourism statistics were completed during the year 2007-08.
through accommodation establishments and 19 Surveys/Studies have been commissioned/
furnish them to the Ministry of Tourism on a taken up during 2008-09 and 9 Surveys/
monthly basis. As per the figures reported Studies/DPRs/ Feasibility Studies have been
by the State/UT Governments, the domestic completed during the year 2008-09. Details of
tourists during the year 2007 are estimated to Surveys, Studies, DPRs, Feasibility Studies,
be 527 million, showing a growth of 13.9 % as etc. completed/commissioned during
compared to the year 2006. 2007-08 and 2008-09 are given at Annex.

58 59
INTERNATIONAL CO-OPERATION
INTERNATIONAL
CO-OPERATION 10
10.1 Co-operation with International contacts for increasing the tourism flow in the event. At this meeting, India offered to 10.6 Participation in the UNWTO
Organizations between the member-countries of the group. organize the first ASEAN-India Travel Trade
As a specialized agency of the United
Exchange to discuss and develop joint
International Co-operation Division is 10.3 Bilateral Tourism Co-operation Nations, the United Nations World Tourism
package on tourism products. In pursuance,
responsible for organizing/participating Organization (UNWTO) is the multi-lateral
(i) A Joint Working Group Meeting on Indiatourism office in Singapore organized
in dialogues, meetings, consultations and international body in the field of tourism, acting
Tourism was held with Philippines on a workshop titled ‘Beyond Boundaries’ in
negotiations of the Ministry of Tourism with as a global forum for tourism policy issues
4th July, 2008 in Manila, Philippines. April 2008. The ASEAN member-countries,
international organizations which include the and a source of tourism know-how. While
Both the countries agreed to further Indian Travel Trade organizations and Airlines
United Nations World Tourism Organization primarily an inter-governmental organization

INTERNATIONAL CO-OPERATION
strengthen and promote bilateral participated in the workshop for developing/
(UNWTO); United Nations Economic and with over 150 member-countries, it also
tourism cooperation by undertaking a structuring joint packages on tourism
Social Commission for Asia and the Pacific welcomes the private sector, educational
series of activities during the period products to increase tourism flow between
(UNESCAP); Bay of Bengal Initiative for institutions, tourism associations and local
2009-11. India and the ASEAN. Incredible India @60
Multi-Sectoral Technical and Economic tourism authorities to participate as Affiliate
(ii) A meeting between India and South event was organized at Singapore in April
Co-operation (BIMSTEC); Mekong-Ganga Members. India was unanimously elected as
Africa Tourism Officials was held on 2008 to showcase different facets of India’s
Co-operation (MGC); Association of South the Chairman of the Executive Council of the
the sidelines of the 7th Session of the growth, tourism products, art and culture.
East Asian Nations (ASEAN), South Asian UNWTO in the 82nd meeting of the Executive
India-South Africa Joint Ministerial As part of the event, various activities and
Association for Regional Co-operation Council held at Cartagena de Indias,
Commission which was held in programmes were organized. These included
(SAARC) and South Asia Sub-regional Columbia in November 2007 for a period of
February 2008 in Pretoria, South Africa. cultural performances from different regions
Economic Cooperation (SASEC). This one year. As the Chairman, India chaired the
of India, demonstration and display of Indian
Division also negotiates with other countries (iii) A Joint Action Programme for the sessions of the Executive Council which were
handicrafts especially by artisans from rural
for signing of bilateral agreements and period 2009-10 for the implementation held in Jeju, South Korea in June 2008 and
tourism sites, photographic exhibition and
attends Joint Commission Meetings in co- of the Agreement between India and Madrid, Spain in October 2008.
an India Evening. The 4th India-ASEAN NTOs
ordination with the Ministries of Commerce, Russian Federation on cooperation in
(National Tourism Organizations) Meeting India articulated its stand on the issue of
Culture, External Affairs, Finance etc. for the field of tourism was signed during
was held at Hanoi, Vietnam in January 2009 ‘Climate Change and Tourism’ at UNWTO
promotion of tourism. the visit of the Russian President to
during the ASEAN Tourism Forum. At this by stating that matters relating to climate
10.2 Tourism Co-operation under IBSA India in December 2008. change should be addressed within the
meeting, matters related to co-operation
A Tripartite Agreement among India, Brazil 10.4 Tourism Co-operation between India in tourism between India and the ASEAN framework of the UN Framework Convention

and South Africa (IBSA) was signed on and the ASEAN were discussed and both sides agreed to on Climate Change (UNFCCC). The UNWTO

15th October, 2008 during the IBSA Summit strengthen and enhance co-operation to was also asked not to make climate change
The First Meeting of the India-ASEAN Tourism
in New Delhi for cooperation in the field increase intra-regional tourism. an instrument to encourage the use of
Ministers was held in Thailand in January
of tourism under the IBSA Development environmental conditionalities as barriers
2008. In this meeting, Terms of Reference 10.5 Tourism Co-operation under BIMSTEC
Initiative. The Agreement was finalized in to international tourism, particularly in
for the formation of India-ASEAN Tourism
The Terms of Reference for the formation developing countries.
the Joint Working Group (JWG) Meeting Working Group was adopted. The ASEAN-
of Tourism Working Group was finalized in
on Tourism which was held in Kochi on India website was inaugurated for promoting Another issue on which India took the lead
the meeting of senior officials of BIMSTEC
21 September, 2008 and was attended by
st
tourism destinations in India and the ASEAN pertained to co-operation between the Centre
the representatives from the IBSA countries. which was held at New Delhi in August 2008.
region. An invitation was extended to the of Excellence for Destinations (CED) and
The JWG meeting was followed by IBSA Tour As agreed during the 2nd BIMSTEC Tourism
travel media in the ASEAN countries to the UNWTO. The CED currently operates in
Ministers’ Roundtable and Workshop held in
Operators Workshop which was attended by participate in the Great Indian Travel Bazaar Montreal, Canada and was set up to provide
August 2006 in Nepal, the Ministry of Tourism
tour operators from India, Brazil and South which was held in Jaipur from 21st-23rd April, guidance to tourism destinations as per the
set up the BIMSTEC Information Centre at
Africa. The workshop provided an opportunity 2008. Several participants from the ASEAN MoU entered between the agency and the
New Delhi.
to the private stakeholders of tourism sector region were hosted by the Ministry of Tourism UNWTO. India expressed its concerns about
in IBSA countries to interact and establish under its hospitality scheme for participating the CED assuming the role of a certification

62 63
agency which would lead to standardizing Tourism in the States of West Bengal and
cultures, heritage and biodiversity of nations Orissa and Sustainable Tourism in the State
and could seriously undermine the concept of Uttarakhand. The project, which was
of diversity that drives tourism across the funded by the UNDP, was completed with the
world. The Executive Council Meeting adoption of Master Plans.
agreed to India’s proposal of not allowing
Secretary (Tourism) represented India in
certification, grading or ranking of tourist
the 6th Meeting of the Board of Directors of
destinations by the CED. The CED would now
ST-EP Foundation and the 1st Meeting of the

INTERNATIONAL CO-OPERATION
extend technical assistance to destinations in
Tourism Resilience Committee of the UNWTO
developing countries to achieve excellence
held from 27th-29th January, 2009 in Madrid.
and attract more tourists. In addition,
He also attended the 24th Meeting of the
developing countries could ask the UNWTO’s
Task Force for the Protection of Children in
support for securing financial and technical
Tourism and the 2nd Meeting of the UNTWO
assistance.
Tourism Resilience Committee. Both meetings
The Ministry of Tourism had signed a MoU were held from 10th-13th March, 2009 in
with the UNWTO to formalize the arrangement Berlin, Germany.
of hiring services of its consultants to prepare
master plan for the Development of Coastal

64 65
INDIA TOURISM DEVELOPMENT
CORPORATION LIMITED
INDIA TOURISM
DEVELOPMENT CORPORATION LIMITED 11
11.1 Introduction 11.3 Network of ITDC Services 11.5 Capital Structure

India Tourism Development Corporation The present network of ITDC consists of The Capital Structure as on 31st March, 2009 is as under :-
(ITDC) is the only Public Sector Undertaking 8 Ashok Group of Hotels, 7 Joint Venture
of the Ministry of Tourism. Incorporated on Hotels including one yet to be completed (Rs. in crore)
1st October, 1966, the ITDC played a key role hotel, 3 Restaurants (including one Airport 2006-07 2007-08 2008-09
in the development of tourism infrastructure Restaurant), 11 Transport Units, 1 Tourist (Provisional)
in the country. Apart from developing the Service Station, Duty Free Shops at Goa
Authorised Capital 75.00 150.00** 150.00*
largest hotel chain in India, the ITDC offered Airport, 1 Tax Free Outlet, 1 Sound & Light

INDIA TOURISM DEVELOPMENT


tourism related facilities like transport, duty Show and 4 Catering Outlets. Besides, ITDC Paid-up Capital 67.52 67.52 67.52

CORPORATION LIMITED
free shopping, entertainment, production of is also managing a Hotel at Bharatpur, a Reserves & Surplus 143.96 172.24 *
tourist publicity literature, consultancy etc. Tourist Complex at Kosi and a Son-et-Lumeire
Net Worth 208.52 310.17 *
(SEL) Show at Sabarmati, Ahmedabad owned
The ITDC has played a committed and pivotal
by the Ministry of Tourism. Capital Employed 188.13 285.41 321.89
social role in the development of tourism
infrastructure in backward areas, thereby 11.4 Subsidiary Companies
*These figures will be worked out after finalisation of annual accounts.
trying to promote regional balance.
Details below indicate ITDC’s investment of ** The Government has contributed Rs. 73 crore towards additional equity in December 2007,
After the disinvestment of 18 hotels, ITDC Rs. 8.47 crore in seven subsidiary companies against which process for issue of equity shares is in progress.

consolidated its remaining activities and as on 31st March, 2009 (provisional) :


restructured itself to take up diversified
(Rs. in crore) 11.6 Pattern of Shareholding 11.7 Financial Performance
service-oriented business activities like
consultancy and execution of tourism and Subsidiary ITDC’s The authorised and paid-up capital of The key figures relating to financial
engineering projects, training consultancy Investment the Corporation as on 31st March, 2009, performance of the Corporation for the
in hospitality sector, event management and stood at Rs. 150 crore and Rs. 67.52 crore last four years and for the year 2008-09
mounting of Son-et-Lumeire (SEL) Shows etc. MP Ashok Hotel 0.82 respectively. The pattern of shareholding is (Provisional) are tabulated below :
Corporation Ltd. indicated below:-
11.2 Organisational Set-up
Utkal Ashok Hotel. 4.69 Government 89.975%
The present organisational set-up at the
Corporation Ltd Indian Hotels Ltd. 9.998%
Corporate level comprises Chairman &
General Public & Employees 0.027%
Managing Director (C&MD), Functional Ranchi Ashok Bihar 0.36
Directors and heads of business groups viz. Hotel Corporation Ltd.
(Rs. in crore)
Ashok Group of Hotels, Ashok International Assam Ashok Hotel 0.51
Trade, Ashok Travels & Tours, Ashok 2004-05 2005-06 2006-07 2007-08 2008-09
Corporation Ltd.
Reservation & Marketing Services, Ashok (Prov.)
Pondicherry Ashok Hotel 0.31
Creatives, Ashok Institute of Hospitality & Turnover 363.49 373.64 564.11 470.27 410.14
Corporation Ltd.
Tourism Management and Engineering Operating Profit 37.94 54.53 74.33 77.45 41.37
Services Division etc. supported by Human Donyi Polo Ashok Hotel 0.51
(Before Interest &
Resource Management, Finance & Accounts, Corporation Ltd.
Depreciation)
Public Relations, Secretarial and Vigilance & Punjab Ashok Hotel 1.27 Profit Before Tax 31.16 51.57 68.77 69.41 36.48
Security Divisions. Company Ltd.
Profit After Tax 28.77 45.79 45.56 44.08 *
Total 8.47 Direct Foreign 156.59 146.94 149.10 57.23 6.86
Exchange Earnings

68 69
The decrease in turnover and profitability Ashok Hotel also hosted H.H. Dalai Lama and 11.10 Ashok Reservation & Marketing aggressive and dynamic. Despite massive
during 2008-09 is mainly attributed to general organized a session of His teachings. The Services drop in traffic, the division was able to improve
recession in the tourism sector because of Ashok Group also hosted the delegations from the per pax transaction value.
The Division manages Events, Conferences
global financial crisis and terrorist attacks Russia, Bangladesh, Sri Lanka, Indonesia,
and Exhibitions and has established itself as The Division won the tender for running
on Mumbai on 26 th
November, 2008. The Mauritius, China, South Korea, Italy, Hungary,
the leader in the field of Event Management. Coimbatore Duty Free Shop against a
profitability of the Corporation was also America, Ghana, Bulgaria, Venezuela etc.
strong competition and proposes to further
affected due to pay revision. Some of the major events handled are:
During the year, the renovation/upgradation intensify its efforts towards expansion as
National Conference on Civil Aviation,
* This will be worked out after finalisation of drive in ITDC hotels was continued to provide a large number of airports across India are
Opening of Indiatourism office at China, Civil

INDIA TOURISM DEVELOPMENT


annual accounts. them competitive edge. This includes being given international status. The division
Service Day, Technology Day, Review Meeting

CORPORATION LIMITED
renovation of 73 rooms in Janpath Hotel, 53 also stepped up efforts to venture into sea
11.8 Memorandum of Understanding (MoU) of Implementation of Central Educational
rooms in Hotel Jaipur Ashok and 24 rooms in port and land border shops as part of its
Institution Act, Meeting on Save the Girl
The MoU for the year 2008-09 was signed Hotel Jammu Ashok. As security measures, expansion plans.
Child, International Meeting on Kimberley
between the Ministry of Tourism and ITDC CCTV, Door Frame Metal Detactor and
Process Certification, Foundation Day of 11.12 Ashok Travels & Tours
envisaging targets for Financial, Dynamic, baggage scanners have been installed in all
Ministry of Earth Sciences, 5 th
Computer
Sector-specific and Enterprise-specific the three Delhi-based hotels. Ashok Travels & Tours (ATT) is an in-house
Literacy Awards, Award Function of Ministry
parameters. The various criteria of MoU approved Travel Agency of the ITDC to
Retaining its popularity and market share, of Micro, Small and Medium Enterprises,
include targets for gross sales and gross provide all travel related services namely air
the relaunched food and beverage outlets PATA Travel Mart, National Steel Consumer
margin, customer delight, HRD (Employees’ tickets, transport, tour packages etc. for the
in The Ashok – Frontier, Ssteel F-Bar & Council Meeting, South Asian Conference on
training), execution of projects assigned Government as also for the general public.
Lounge, Orange Room Capitol – are the talk Sanitation, Petrotech-2009, National Tourism
by outside agencies, setting up a Food During this year, ATT registered impressive
of the town. Mismo – the Mexican cuisine Awards Function of Ministry of Tourism, Sub-
Standardization Cell for innovation in food growth and achieved all time high turnover.
restaurant – opened at Hotel Janpath is also Regional Conference of South, South-West
production, renovation of ITDC hotels, setting It made special efforts towards promoting
being appreciated by the connoisseurs. and Central Asia on Higher Education.
up a Marketing R&D Cell, IT linkage of 8 ITDC tourists to North-East India. This pioneering
CIBO – an Italian Restaurant – has also been Through its event management activity, the
hotels, multiple of ARR & occupancy of ITDC effort was successful. ATT also maintains this
opened in Hotel Janpath in March 2009. Division also acts as a definite catalyst in the
hotels and joint venture hotels etc. growth profile in other areas of business and
Durbar Restaurant at The Ashok has been generation of business for Ashok Group of continues its growth even during a period of
11.9 Ashok Group of Hotels relaunched as “The Oudh” serving Awadhi Hotels and other divisions of ITDC namely declining tourist arrivals.
The Ashok Group of Hotels continued to cuisines. The Menu Book in “Oudh” has been Ashok Creatives and Ashok Travels & Tours
created in Hindi, English, French, Spanish, 11.13 Ashok Creatives
play host to several prestigious international (ATT).
and national level conventions and events Russian, Chinese, Dutch and Japanese. The Ashok Creatives continued to play a key
The Coffee Shop at The Ashok has been 11.11. Ashok International Trade
including UNIDO Conference, Conference of role in tourism promotion and developmental
Association for Simulating Know How (ASK), relaunched as ‘Samavar’. The Division continued its efforts towards projects of the Ministry of Tourism as also for
Seminar of NRI Welfare Society, International The Ashok Group also globally popularized consolidation of its existing duty free various clients.
Summit on Bipolar Disease, 23 Biomedical
rd
the Indian cuisine by participating in the food operations at Goa to face the stiff competition
The Division continued with the release of
Lab Science World Congress, Asia Pacific festivals abroad. Dogri Featival, Oudh Food from the private operator and also intensified
the International and Domestic Campaigns
Digestive Week Conference, Indo-Africa Festival and Frontier Food Festival were its efforts to expand its operations to new
of the Ministry of Tourism of about Rs. 50
Summit, Urology Conference, 9th Asia organised by Hotel Jammu Ashok, Utkal locations and in related commercial activities.
crore. These included the “Incredible India”
Oceania Conference of Nuclear Medicine Divas and Oddissi Thali Festival organized In Goa, the Division was able to stave off the International campaigns in Americas and the
& Biology, Travel & Tourism Fair, National by Hotel Kalinga Ashok, Bhubaneswar and competition from private operator through Asia-Pacific (APAC). Among the Domestic
Tourism Awards Function, International Pakhtoon Food Festival organised by Lalitha some innovative steps in merchandising and Campaigns were “Saare Jahan Se Achcha”,
Congress for Women. Mahal Palace Hotel, Mysore. pricing. The ethnic Indian merchandising “Athithi Devo Bhava” and four individual
was given a big push and pricing made very campaigns aimed to promote tourism to

70 71
North-East of India, Jammu & Kashmir, Rural a Guidebook on “Monuments & Sites in • Gangtok, Sikkim During the year, a thrust has been given
Tourism and Adventure & Wildlife. Haryana” for the ASI, designing and printing • Ajmer-Pushkar to upgrade ITDC and Joint Venture Hotels
of the nine Reports (8 to 16 ) of the ARC
th th
• Varanasi-Sarnath-Ramnagar keeping in view the ensuing Commonwealth
The Division undertook the “Social
under Division’s professional expertise and Games. Emphasis is also being laid to
Awareness Campaign” for the Ministry of Besides, the project reports for development
two Reports on behalf of the CPCB. Also a conserve energy and make the hotel energy
Tourism. In addition, the Division released of tourism infrastructure in the States of
brochure for Security Printing and Minting efficient.
a half-page advertisement coinciding with Tripura, J&K (Leh), Punjab, Manipur were
Corporation of India was conceptualized/
the Independence Day highlighting Ministry prepared and submitted to the Ministry for CCTV system is also being provided in major
designed and produced. A Tourism Promotion
of Tourism’s Achievements/Milestones in their consideration for sanction of Central hotels for security reasons.

INDIA TOURISM DEVELOPMENT


Film for West Bengal is in the pipeline.
select National Dailies and vernaculars. Financial Assistance.
In order to bring all the hotels at par with the

CORPORATION LIMITED
The Ministry of Culture also awarded the The Ashok Creatives is a pioneer in
As regards the execution of the tourist international standards, the provisions to make
designing and publishing of their full-page mounting of Sound & Light Shows (SEL)
infrastructure projects in various States, the the building barrier-free for the physically
advertisement themed “Presenting and at different locations of the country. The
following works have been completed: challenged persons and the upgradation of
Preserving the Cultural Heritage of India” in shows at Sabarmati Ashram (Gujarat),
kitchens to HACCUP standards have been
English/Hindi Newspapers. On the occasion Madurai, Kanyakumari (Tamil Nadu), Talatal (i) Illumination of four monuments in
planned.
of World Tourism Day 2008, the Division Ghar (Assam), Udaigiri (Orissa), Deoghar Delhi namely Subz-Burj, Purana Quila,
released a full-page advertisement focusing (Jharkhand), Kumbhalgarh (Rajasthan), Safdarjung Tomb and Sher Shah Suri 11.15 Plan Schemes
on the theme “Responsible Tourism” and Hampi (Karnataka) and Chandigarh are Gate.
The RBE for 2008-09 envisages a plan outlay
the initiatives undertaken by the Ministry at various stages of development. Of late, (ii) Some sites in Circuit Development at of Rs. 45.56 crore towards capital expenditure,
of Tourism during the year. Advertisement jobs for mounting SEL Shows at Ujjain and Mizoram. which includes Rs. 38.56 crore for renovation/
assignments were also taken up for the Ludhiana have been awarded to the Division improvement in existing hotels and remaining
(iii) Revitalisation of Jallianwala Bagh,
Ministry of Human Resource Development, by the respective Ministries. fund for other activities of the Corporation.
Amritsar.
Archaeological Survey of India and Central The plan capital expenditure during 2008-09
With a view to enlarging its area of activities
Pollution Control Board. (iv) Indian Institute of Skiing & was Rs.11.30 crore (Provisional).
and strengthening its commercial base, Ashok
Mountaineering at Gulmarg.
On the print-production front, the Division Creatives is putting in aggressive efforts for 11.16 Ashok Institute of Hospitality &
designed and produced several jobs for empanelment as an advertising agency as (v) Illumination of Mahabodhi Temple, Tourism Management
the Ministry of Tourism (MOT), Ministry of also to secure print production assignments Bodhgaya including CCTV System.
The Ashok Institute of Hospitality & Tourism
Communications and Information Technology, in various Government organizations on the Further, the construction work of Puducherry Management (AIH&TM), an ISO 9001-2000
Election Commission of India (ECI), Second basis of public-private partnership initiated in Institute of Hotel Management & Catering accredited establishment, provides training
Administrative Reforms Commission (ARC), the recent past. Technology, Pondicherry, and circuit/ facilities for human resource development
Archaeological Survey of India (ASI), Central destination development work in Arunachal
11.14 Ashok Consultancy & Engineering in the Hospitality and Tourism sector. The
Pollution Control Board (CPCB) etc. The Pradesh, Imphal, Mizoram are in progress.
Services training programmes are designed and
notable assignments included designing of The illumination work on the balance nine
The Ashok Consultancy & Engineering conducted as per international standards
posters for PATA on behalf of MOT, designing monuments in Delhi and a museum on the
Services was engaged for preparation of to update knowledge, skills and self-
and production of a hard-bound twin-volume theme of freedom struggle at Red Fort is in
Detailed Project Reports for major tourism development of students to be internationally
publication running into over 1800 pages process.
circuits/destination by the Ministry of Tourism. competitive.
themed “Changing Electoral Face of India”
During the year ITDC prepared/contributed Some projects where the Engineering During the year 2008-09, 8 training
for the Delimitation Commission set up by
the reports for the development of major Division has been facing difficulty and the programmes have been conducted for
ECI, a number of books, list of elected MPs,
tourist destinations/circuits in areas below : State Governments are interested in carrying 277 employees of outside agencies and
etc. pertaining to General Election, 2009
out the work themselves, have been/are 6 programmes for 336 ITDC employees /
for the ECI, a Coffee Table Book captioned • Haridwar-Rishikesh
being transferred to the State Governments supervisors in 20 batches. In addition, AIH&TM
“Monuments of India”, on turnkey basis and • Churches of Goa
for execution.

72 73
conducted Diploma in Air Hostess, Travel & 11.18 Industrial Relations
Hospitality Career Training for 150 students
The overall industrial relations situation
sponsored by the Scheduled Caste Welfare
in ITDC continued to be harmonious and
Department of the Government of Gujarat in
cordial. There was no loss of man-days in
Ahmedabad. This training programme has
ITDC headquarters and its own units.
also been conducted in Bangalore for 183
candidates sponsored by the Department of 11.19 Implementation of Official Language

Social Welfare and 110 students sponsored Policy

INDIA TOURISM DEVELOPMENT


by the Department of the Backward Classes, During the year, the company continued
Government of Karnataka. its efforts to promote the use of Hindi in

CORPORATION LIMITED
The Institute is also conducting 4-year official work in line with the official language

Degree Course in “Bachelor in International policy. Incentive Schemes have been

Hospitality Business Management” in made attractive and lucrative to encourage

association with Kurukshetra University since employees to do their work in Hindi. Cash

2004. The 4th year students of the Degree incentives were granted to the employees on

course were sent to London for six-months doing prescribed quantum of work in Hindi.

internship training. Under the in-service training programme,


employees were nominated for training
The Trade Diploma Courses in Hospitality
in Hindi typing/stenography and Hindi
Operational Department are also being
workshops were organised to impart them
conducted by the Institute in affiliation with
training of noting-drafting and other works in
the Board of Technical Education, Delhi
Hindi. Various Hindi competitions were also
Government. One-year Certificate Course in
organised during Hindi Month celebrations for
Cookery with 110 students each year is also
giving impetus to the use of official language
being conducted. After the training, most
in day-to-day work.
of the students get employment in foreign
countries. 42 Management Trainees and 190 11.20 Conservation of Energy

Apprentices in different trades were trained. ITDC is committed to energy conservation


About 220 Industrial trainees are undergoing at every stage of its operations. Efforts in
training. this direction are driven by commercial

A new job-oriented specialized ‘Cruise considerations as well as energy conservation

Hospitality Course’ has been started in policies and practices. During the year, ITDC

Goa for the Hotel Management qualified/ continued to maintain its thrust on energy

experienced personnel. conservation.

11.17 Human Resource Management

The Human Resource Management Division


is of vital importance especially for service
industry. The total manpower of ITDC as on
31st March, 2009 is 2407 in number. Of these,
707 employees belong to Scheduled Castes
(SCs), 51 to Scheduled Tribes (STs) and 100
to Other Backward Classes (OBCs).
74 75
WELFARE MEASURES
AND VIGILANCE
WELFARE
MEASURES AND VIGILANCE 12
12.1 Scheduled Castes/ Scheduled Tribes 12.5 Complaints
Cell
The Ministry of Tourism has a Complaint
The Liaison Officer for the Scheduled Castes/ Cell headed by a Deputy Director General.
Scheduled Tribes Cell in the Ministry which Regional Complaint Cells exist in the Regional
attends to the grievances on service matters Indiatourism offices. The State Governments
of Scheduled Caste and Scheduled Tribe have also been requested to set up Complaint
employees of the Ministry and its attached/ Cells at the state level.
subordinate offices is a Director level
12.6 Initiatives towards Mainstreaming of
Officer. The Cell issues directions to all the
HIV/AIDS: Strengthening the National
administrative authorities for compliance with

WELFARE MEASURES
Response
the reservation orders issued from time to

AND VIGILANCE
time. The National AIDS Control Organisation
(NACO) and the UNDP are implementing
12.2 Reservation for SC, ST and OBC
a programme of “Support to the National
Candidates
Response for Mainstreaming HIV/AIDS” since
All recruitments in the Ministry and the 2007. As part of this programme, the Ministry
subordinate offices are being made as is supporting initiatives to build awareness
per the orders of reservation issued by the on HIV/AIDS among its employees in the
Government from time to time and reservation headquarters and the field offices. An HIV
rosters are maintained accordingly. Regular Unit was established in the Ministry, with
annual returns on the subject are forwarded to a Deputy Secretary as the nodal officer
Ministry of Social Justice and Empowerment. and a Consultant provided by the NACO/
UNDP. Many activities like presentation,
12.3 Vigilance Activities
orientation programmes, sensitization
The Vigilance Division in this Ministry is headed workshops, conferences, awareness training
by a Chief Vigilance Officer (Joint Secretary), programmes, publicity and campaigns were
assisted by a Director, Under Secretary and held in 2008. Currently, a Director is the nodal
a Confidential Assistant. All possible efforts officer of NACO.
are made to process complaints received in
the Ministry and to get them investigated on
time. Wherever necessary, the cases are also
referred to the CBI/ CVC.

12.4 Employment Opportunities to


Physically Challenged Persons

There is no specific scheme or budget


allocation for disabled persons in the sphere
of activities of the Ministry. As per Government
orders, efforts are continued by the Ministry
for exploring job opportunities for physically
challenged persons.

78 79
PROGRESSIVE USE
OF HINDI
PROGRESSIVE USE
OF HINDI 13
13.1 Joint Director, Official Language (OL) 13.5 Compulsory Training in Hindi (iv) Hindi Workshop: Hindi Workshops are has been provided to various Divisions and
heads the Hindi Unit. The Unit ensures arranged for the officers/employees to Sections in the Ministry so that they can work
Almost all officers and employees have
compliance with the provisions of the Official encourage them to work in Hindi. Two in Hindi on the computers.
proficiency and working knowledge in Hindi.
Language Act, 1963, Official Language Rules workshops were organized.
13.10 Inspection of Committee of
and various orders/ instructions issued by the 13.6 Translation and Bilingual Printing of
13.8 Hindi Salahakar Samiti Parliament on Official Language
Department of Official Language from time to Manuals, Rules, etc.

time on progressive use of Hindi for official The Meeting of the Hindi Salahakar Samiti Second Sub-Committee of Committee of
All the manuals, codes, etc. being used in
purposes. of the Ministry of Tourism was held on Parliament on Official Language inspected
the Ministry are the ones prescribed and
25 November, 2008 under the chairmanship
th
Ministry of Tourism, New Delhi on 7th October,
13.2 Apart from monitoring the brought out by the Department of Personnel
of the Minister of State for Tourism & Culture. 2008 for the progress made in the use of
implementation of the Official Language & Training. However, all other rules relating
Hindi. It also inspected the Ashok Hotel, New

PROGRESSIVE USE
Policy and Programmes of the Government, to tourism, such as Guidelines regarding 13.9 Departmental Website
Delhi on 16th January, 2009 and India Tourism
the Unit arranges training of the staff in the use Central Financial Assistance, Guidelines for
Hindi version of the Ministry’s promotional Development Corporation, New Delhi on

OF HINDI
of Hindi, Hindi Typing and Hindi Stenography, Recruitment of Tourist Guides and National
website has been launched. Hindi software 2nd February, 2009.
preparation of bilingual documents and Tourism Policy were translated into Hindi.

translation from English to Hindi and vice- 13.7 Special Measures for Promoting the
versa. The Official Language Implementation Use of Hindi
Committee (OLIC), constituted under the
(i) Notifying Office under Rules 10(4):
Chairmanship of Additional Secretary
The Ministry of Tourism has already
(Tourism), holds regular quarterly meetings
been notified under Rules10(4) of the
for necessary follow-up on the progressive
Official Language Rules, 1976.
use of Hindi.
(ii) Incentive Scheme and Cash Awards:
13.3 The Ministry of Tourism has a
There exists an incentive scheme for
scheme (introduced in 1989) named “Rahul
doing original official work in Hindi.
Sankrityayan Award Scheme” to present
10 officers/employees have been
awards for books written originally in Hindi
awarded cash prizes under this
on subjects related to tourism. Under
scheme.
this scheme, there are first, second and
third prizes of Rs. 20,000, Rs. 16,000 and (iii) Hindi Diwas and Hindi Fortnight:
Rs. 10,000 respectively and one consolation Hindi Pakhwada was organised in
prize of Rs. 6,000. the Ministry of Tourism from 1st-14th
September, 2008. Competitions such as
13.4 Correspondence in Hindi
Essay in Hindi, Noting-Drafting in Hindi,
In pursuance of Section 3(3) of the Official Picture Expression, Hindi Translation
Language Act, 1963, all resolutions, and Hindi Quiz, etc. were held during
notifications, communiques, press releases, this period. On 27th October, 2008, a
rules, regulations, administrative reports “Puraskar Samaroh (Prize-awarding
and all official papers meant for laying in function)” was organised in the Ministry
the Parliament were issued bilingually and of Tourism, where Secretary (Tourism)
efforts were made to achieve the targets of gave away cash awards and certificates
correspondence in Hindi with offices and to winners of the competitions.
persons located in “A”, “B” & “C” Regions.

82 83
THE PRIME CONCERN
GENDER EQUALITY –
GENDER EQUALITY –
THE PRIME CONCERN 14
14.1 Tourism is a service industry with 14.3 The Ministry is represented at the
a strong female presence. That is all the highest level by a lady. Hon’ble Minister of
more reason why gender sensitisation and Tourism is a lady. The Joint Secretary of the
ensuring equal rights to the women and men Ministry is also a lady.
are important concerns of the Ministry. The
14.4 Women Officers in the Ministry are
Ministry of Tourism is committed to the Articles
posted at the Headquarters, in Regional
15, 16 & 39 of the Constitution of India that
Offices and also in the Overseas Offices.
prohibit discrimination of any form against
The women employees of this Ministry play a
women and to provide for equal opportunity
pivotal role in the organization of conferences,
and equal pay for equal work, irrespective of
seminars, exhibitions & road shows of national

THE PRIME CONCERN


GENDER EQUALITY –
sex.
and international importance.
14.2 The Conduct Rules of the Government
14.5 The Ministry has a Grievances Cell for
have a provision to prevent gender bias
women to address problems and grievances
in order to safeguard the right and legal
faced by them.
entitlements of women. The National
Commission for Women was set up by the
Government in 1992.

86 87
CAT CASES
CAT
CASES 15
15.1 In three cases pertaining to 15.2 In another case, also pertaining to
Information Assistant related to Assured ACP of a Ski-Instructor, CAT opined that
Career Progression (ACP), CAT, New Delhi the applicant must be granted two financial
had ordered the Ministry to grant financial upgradations under the ACP Scheme.
upgradation. However, the Ministry, in Accordingly, the Ministry has granted two
consultation with the Department of Personnel financial upgradations to the applicant.
& Training (DOP&T) and Ministry of Law filed
a Writ Petition in the Delhi High Court. All
these cases are still pending with them.

CAT CASES
90 91
RIGHT TO INFORMATION ACT, 2005
IMPLEMENTATION OF
IMPLEMENTATION OF
RIGHT TO INFORMATION ACT, 2005 16
16.1 The Right to Information Act (RTI Act), 16.2 Information on the activities of the
2005 of the Government of India seeks to Ministry is provided in its Annual Reports.
promote transparency and accountability These Reports are available to the general
in the working of every public authority and public on the website and in the library.
to empower citizens to secure access to
16.3 The Ministry designated fifteen of its
information available with them. To this end, in
officers as the Central Public Information
accordance with the provision of Section 4 (I)
Officers (CPIOs) with each CPIO responsible
(b) of this Act, the Ministry of Tourism brought

RIGHT TO INFORMATION ACT, 2005


for a distinct functional domain. The Additional
out a handbook for information and guidance
Director General (Tourism) of the Ministry is
of the stakeholders and general public and
designated as the Appellate Authority.

IMPLEMENTATION OF
posted it on the Ministry’s official website
www.tourism.gov.in under a distinct section 16.4 Information that is not available in the
namely RTI Act. The handbook provides handbook and the official website can be
information on various schemes, projects obtained after paying the requisite fee.
and programmes being implemented by
the Ministry along with its organizational
set-up, functions and duties of its officers
and employees, records and documents
available, etc. It is appropriately hyperlinked
to other sections of the website.

94 95
ACCOUNTING ORGANISATION
DEPARTMENTAL
DEPARTMENTAL
ACCOUNTING ORGANISATION 17
17.1 Secretary (Tourism) is the Chief of expenditure under various Grants The Ministry of Tourism operates Grant No. The system, not only enriches the accounting
Accounting Authority of the Ministry of operated by the Ministry of Tourism. 93 for which the Budget Provision during and provides better management information,
Tourism. He discharges this responsibility 2008-09 is as under: but also helps in improving the analysis
(vi) Arranging internal inspection of
with the assistance of the Joint Secretary & of the accounting information. There are
payments and the accounting records
Financial Adviser (JS&FA) of the department (Rs. in crore) various functions, especially those relating to
maintained by various subordinate
and the Financial Controller. The Financial Revenue Section reconciliation, which involve a lot of manual
formations and Pay & Accounts Offices
Controller heads the accounting organization work. This package helps in taking care of
of the Ministry and inspection of Plan 439.00
and reports to the Secretary through the Joint such functions apart from improving the
records pertaining to the transactions
Secretary & Financial Adviser. The accounting Non-Plan 47.00 overall accuracy and exchequer control

ACCOUNTING ORGANISATION
of the Ministry of Tourism, maintained in
organization comprises the Principal Capital Section through the system. The package also
Public Sector Banks.
Accounts Office, Internal Audit Wing and one provides for internal controls and audit
Plan 561.00

DEPARTMENTAL
Pay & Accounts Office at Delhi. The Financial Pay & Accounts Office carries out pre-check through computerized validation and is thus
Controller is Head of the Department for the of bills submitted by the DDOs (Drawing & Non-Plan 00.00 of great help in improving the quality of
accounting organization and is responsible Disbursing Officers) for payment. In some accounts. Improvement in office ambience is
Total 1047.00
for: cases, Pay & Accounts Officers authorize also a by-product of Computerization.
Cheque Drawing & Disbursing Officers to (i) Computerization
(i) Consolidation of the accounts of the Several other steps are being taken in the
operate funds up to a certain level through
Ministry of Tourism in the manner The office of the Financial Controller has office of the Financial Controller to increase
issue of “Letter of Credit”. All payments
prescribed by the Controller General of taken a number of measures to implement the Computerization process for which the
made by Drawing & Disbursing Officers are
Accounts. Computerization and introduce IT for overall officials are regularly being sent for training
subject to post-check. Any discrepancies/
improvement and transparency in the at the Institute of Government Accounts &
(ii) Preparation of Annual Accounts of shortcomings found in the working of the
accounting function of the Ministry. Finance (INGAF).
Demands for Grants for the Ministry of Drawing & Disbursing Officers (both cheque
Tourism, submission of Statement of & non-cheque drawing) are pointed out in the COMPACT The Pay and Accounts Office is regularly
Central Transactions and the materials Internal Audit reports of those offices. An important initiative in Computerization of uploading the data in e-lekha on daily
for the Finance Accounts of the Union basis at website www.cga.nic.in/elekha/
17.2 The Pay & Accounts Office Accounting System, taken at the instance
Government (Civil) to the Controller of the office of the Financial Controller is the elekhahome.asp
General of Accounts. The Pay & Accounts Office compiles the
implementation of the COMPACT package (ii) Computerization in Principal Accounts
monthly accounts on the basis of the receipts
(iii) Payment of loans and grants to the which touches upon the functioning of most Office
collected and the payments authorized by
State Governments through the of the areas in the Pay & Accounts Office.
them after reconciling and incorporating the The account is consolidated in the Principal
Reserve Bank of India. The overall objective towards development
accounts of cheque Drawing & Disbursing Accounts Office through another software
of COMPACT has been to achieve accuracy
(iv) Preparation of manuals keeping in Officers (DDOs) and submit these accounts called “CONTACT”. The compilation is
and speed in various functions of the Pay &
view the objective of management to the Principal Accounts Office. The other done by the Pay and Accounts Officers in
Accounts Offices, in addition to removing
accounting system, if any, for rendition important functions of the Pay & Accounts the COMPACT and the floppy generated is
routine drudgery of manually entering the
of technical advice to Pay & Accounts Office include authorization of Loans/Grants- forwarded to the Principal Accounts Office.
same data again and again. Computer
Offices, maintaining necessary liaison in-aid to statutory bodies/other institutions, The Principal Accounts Office consolidates
support is being used through this package
with the Controller General of Accounts maintenance of General Provident Fund the accounts in CONTACT software. The
to ensure that once the accounts data are
Office and to effect overall coordination accounts and settlement of retirement consolidated account of the Ministry is sent to
entered, the same can be used at various
and control in accounting matters. benefits of Government employees, including the Ministry of Finance, Controller General of
places without the need of re-entering for
authorization of pension etc. Accounts for further consolidation of accounts
(v) Maintaining Appropriation Audit other purposes like compilation of monthly
of the Union of India. Several reports are also
Registers for the Ministry of Tourism accounts, or generating Reports etc.
generated through “CONTACT” software
as a whole and to watch the progress
package.

98 99
With the aid of these accounting packages Internal Audit functions as an important tool Financial Controller may himself supervise Principal Accounts Office and the Pay
and other accounting records, the Principal for reviewing of accounting, financial and the working of any Inspection party. and Accounts Offices in the Ministry/
Accounts Office prepares the monthly administrative functions. It highlights the Department.
In order to speed up the progress and to
expenditure report (even weekly/fortnightly important areas of deficiencies. The Internal
achieve the targets of auditing of the units (ix) Preparation and submission of Annual
when required) for the benefit of the Ministry Audit provides a basis for taking remedial
of the Ministry of Tourism, additional Internal Review on performance of Internal
in planning, monitoring etc. and corrective measures to avoid audit
Audit parties were constituted consisting of Audit Wing to the Internal Audit Wing of
objections.
The Fiscal Responsibility and Budget officers from the Regional Pay and Accounts the Controller General of Accounts.
Management (FRBM) Act, 2003 mandates The Internal Audit Section at the headquarters Offices situated in Mumbai, Kolkata and
Nature of Audit

ACCOUNTING ORGANISATION
minimum quantifiable targets for reducing maintains a Control Register of Internal Audit Chennai.
the growth of debt, deficit and guarantees for each financial year to serve as a basic The nature of checks by the Internal Audit
In the financial year 2008-09, 20 units were
in a time-bound manner and also suggests and permanent record of the inspection of Wing are as follows:

DEPARTMENTAL
audited till December 2008 against overall
a series of improvements in the area of various units carried out by the Internal Audit (i) Detailed scrutiny of accounts and
40 units completed during the financial year
fiscal transparency and medium-term fiscal Inspection Wing. The Internal Audit Section at records required to be maintained in
2007-08.
planning to improve Budget Management. the headquarters draws an Internal Audit plan the Pay and Accounts Offices and in
based on the classification of the units to be Scope of Internal Audit
With the implementation of the FRBM, the the Drawing and Disbursing Offices.
audited annually, bi-annually depending on (i) To study the Accounting Procedure
Principal Accounts Office prepares a monthly (ii) Verification of payments and
the budget allocation and staff strength of the prescribed by the Department with a
expenditure/receipt analysis of the Ministry, accounting procedure in the
units. Every year in the first week of March, view to ensuring that they are correct,
showing – (a) Consolidated Major Head- Departmentalized System of Accounts
particulars of all units due for inspection adequate and free from any defects or
wise Receipts (b) Major Scheme-wise Plan including procedure to be followed by
during the ensuing financial year are lacunae.
Expenditure and (c) Month-wise trend of the Cheque Drawing DDOs.
recorded in the Control Register of the next
expenditure (both Plan and Non Plan) along (ii) Watch implementation of the prescribed
financial year. Based on such information, (iii) Verification of the extent and frequency
with graphic depictions and transmits it to the procedures and other issues from time
Internal Audit programmes are prepared on of control and checks exercised by the
office of the Controller General of Accounts for to time.
quarterly basis. Heads of the Offices in order to locate
consolidation and further transmitting it to the
(iii) Scrutiny and check of payments and any lacunae in the procedure whereby
Ministry of Finance. Also, the data of Receipt Intimation of the proposed visits of the
accounting work of the accounting frauds or defalcations may be possible
and Expenditure relating to the Ministry are Inspection parties is sent to the concerned
units. either by individual or in collusion.
hosted every month on the website of the Heads of the Offices / Pay and Accounts
Wherever necessary, steps to remove
Ministry. Offices at least one month in advance so that (iv) Investigation of important areas on
such lacunas are suggested.
all the accounts books and other relevant accounting and other connected
In addition, the office of the Financial Controller
records are kept ready to facilitate smooth records. (iv) Scrutiny of sanctioning and purchase
prepares an ‘Annual Accounts at a Glance’
working of the inspection. Simultaneously, an procedure in the offices inspected.
giving detailed analysis of the accounts and (v) Co-ordination with other Ministries and
intimation regarding inspection of the office the office of the Controller General of (v) Checking procedure in regard to
the financial performance of the Ministry. This
of the DDO is sent to the Pay and Accounts Accounts regarding audit procedures. disposal of assets to ensure that there
is also available on the Ministry’s website.
Office. exists adequate scrapping.
(iii) Internal Audit (vi) Periodical review of all accounts
The Senior Accounts Officer/ Accounts records. (vi) Scrutiny of General Office Management
Internal Audit Wing in the Ministry of Tourism Officer supervises the inspection party. The procedure adopted by the Heads of
is headed by the Financial Controller who is (vii) Pursuance/settlement of objections
percentage of supervision is determined with the Offices locally where they have
assisted by the Assistant Financial Controller, taken in rest audit notes issued by the
due regard to the nature of the unit inspected financial and accounting implications,
one Senior Accounts Officer and four statutory audit offices and other matters
and the volume of work involved. Where so as to suggest tightening up
Assistant Accounts Officers. relating to statutory audit.
necessary, the Financial Controller/Assistant administrative and financial control,
(viii) To examine and report on points or savings in expenditure or streamlining
irregularities brought to its notice by the of accounting.
100 101
Internal Audit performance during 2008-09

The number of units due for audit in the financial years 2007-08 and 2008-09 and audited in
2007-08 and in 2008-09 (up to December) are as under:-

No. of units No. of units No. of units No. of units


due for audit audited due for audit audited in
2008-09
(up to

ACCOUNTING ORGANISATION
December)

2007-08 2007-08 2008-09

DEPARTMENTAL
Outside Delhi 35 35 35 18

Delhi 5 5 5 2

Overseas 13 Nil 13 Nil

Total 53 40 53 20

(iv) Follow-up and remedial action

The Internal Audit Section at the headquarters books etc. where Department/Office has
maintains a Control Register of Internal Audit accepted the Internal Audit point of view and
to keep a watch on the receipts and issue of has intimated that the necessary compliance
the Internal Audit Report. can be verified during the course of checking
of all such records at the time of next
The Head of Office is expected to furnish
inspection, may be treated as finally settled.
para-wise replies to the Inspection Report
through the Controlling Officer/Head of the Specific objections pointing out over-
Department within six weeks from the date of payments, short and non-realization of
issue of the final report. The progress of the Government dues, irregular payments
settlement of objections is watched though of grants, non-utilization of costly stores,
the Control Register of outstanding reports/ equipment and machinery, irregular
paras. First reminder for para-wise replies to purchases and other serious irregularities
the inspection report is issued after six weeks where the Department/office has furnished
from the date of its issue. satisfactory replies are treated as settled
subject to the verification at the time of next
An objection book is maintained at the
audit. The outstanding audit reports/ audit
headquarters entering therein objections
paras are reviewed periodically.
having money value. The progress of recovery
or sanction to write off the loss is watched An annual review on performance of
though this book. Internal Audit is sent to the Department of
Expenditure, Controller General of Accounts
Objections of routine nature relating to initial
and the Secretary (Tourism).
records i.e., cash book, log book, overtime
allowance register, stock register and service

102 103
COMMONWEALTH GAMES,
DELHI – 2010
COMMONWEALTH
GAMES, DELHI – 2010 18
encourage the growth of new hotels, on Chief Minister of Delhi and the Minister units are estimated to be ready and
the request of the Ministry of Tourism, of State (Sports). available for the Games. This scheme
the Ministry of Finance has given a would provide the guests a unique
18.6 For the purpose of augmentation
five-year tax holiday under Section 80- and authentic Indian homestay
of budget accommodation during
ID to 2, 3 and 4-star category hotels experience. With a view to encourage
the Games, a proposal is under
and convention centers which will be the growth of such establishments and
consideration to use housing flats
functional between 1 April, 2007 and
st
also to smoothen the procedure of
of the Delhi Development Authority
31 st
March, 2010 in National Capital approvals, the Ministry of Tourism has
(DDA). The DDA would construct these
Territory Region of Delhi and the districts recently reviewed the scheme and has
flats with richer specifications under

COMMONWEALTH GAMES,
of Faridabad, Gurgaon, Gautam Budh simplified the guidelines by amending
various categories which are located
Nagar (NOIDA) and Ghaziabad. certain norms. This scheme is also
at Vasant Kunj and Jasola. The India
given publicity through our website.

DELHI – 2010
18.4 The Delhi Development Authority Tourism Development Corporation
(DDA)/Ministry of Urban Development (ITDC) would upgrade & furnish these 18.9 The Organizing Committee,
has announced the increase in Floor flats and operate such units during the Commonwealth Games, have indicated
Area Ratio (FAR) from 150 to 225 for Games. a requirement of 6,000 rooms in the
hotels in Delhi excluding the hotels three, four & five star category hotels for
18.1 The XIX Commonwealth Games (CWG- 18.7 A substantial number of rooms of
falling in the Lutyens Bungalow Zone the Games family, technical delegates,
2010) are scheduled to be held in the guest houses under the budget
etc. to provide additional rooms in officials, media, observers, sponsors
New Delhi, India in October 2010. This category would also be available in
existing and new hotels. Further, the and CWG-2010 representatives etc.
would be a large multi-sport event in the National Capital Territory of Delhi
Ministry of Tourism has advised all The Organizing Committee, CWG-2010
Delhi, after the Asian Games in 1951 for the Games. The Ministry of Tourism
existing hotels to upgrade and be would be setting up a “Games Travel
and 1982. The opening ceremony has got a survey done of the licenced
ready for the Games. Office” for its travel requirements. It
is scheduled to take place at the guest houses along with Municipal
would also be designating a “Games
Jawaharlal Nehru Stadium, New Delhi. 18.5 A Task Force has been constituted Corporation of Delhi and Delhi Police
Family Hotel”, which would be the
in the Ministry of Tourism, under the (Licensing) through the Institute of
18.2 The Commonwealth Games during venue for main official functions related
Chairmanship of Secretary, Tourism, Hotel Management, Pusa, New Delhi in
2006 in Melbourne had attracted to the Games and also the place where
for monitoring the progress of the order to compile a data base of these
90,000 visitors and it is expected that dignitaries would be staying. The
various agencies for creation of units and to ascertain their standards
more than a lakh visitors would come Ministry of Tourism is co-ordinating with
additional hotel accommodation in of services and facilities. In order to be
to Commonwealth Games 2010. At hotel industry associations like Hotel
NCT of Delhi. These agencies include ready for the Games, the Ministry of
present, there are only about 11,000 Association of India (HAI), Federation
the State Governments of Uttar Tourism has initiated the training of the
rooms in the star category hotels of Hotel & Restaurant Associations of
Pradesh & Haryana, the Ministries of owners/management & staff of these
in the NCR. The Ministry of Tourism India (FHRAI) for the room requirements
Railways & Civil Aviation, the Delhi identified guest houses to upgrade
(MOT) estimates that 30,000 additional and with the travel & transport
Development Authority (DDA), Delhi their standards and soft skills under
hotel rooms would be required in the industry associations in respect of the
Metro Rail Corporation (DMRC), Delhi the scheme of Capacity Building for
National Capital Region (NCR) for requirements of vehicles of Organizing
Airport International Limited (DIAL) etc. Service Providers (CBSP) through the
Commonwealth Games 2010. Committee, CWG-2010 etc. As regards
Regular meetings are held to review IHM, Pusa, and New Delhi.
the requirements of the sports teams,
18.3 In order to meet the shortfall of the progress. In addition, meetings to
18.8 The Ministry of Tourism has launched officials etc, the same would be housed
accommodation the Ministry of Tourism review and monitor the arrangements
the “Incredible India Bed and in the Commonwealth Games Village.
has been in regular touch with the for the CWG-2010 are also being
Breakfast/ Homestay” scheme all over
‘Land Owning Agencies’ in the National conducted regularly by the Committee 18.10 The Ministry of Tourism has introduced
the country. Around 3,000 “Incredible
Capital Region of Delhi for creation of of Secretaries (CoS), Group of Ministers “Earn While You Learn”, a short training
India Bed and Breakfast/Homestay”
the additional hotel rooms. In order to (GoM), the Lt. Governor, Delhi, the scheme, with the objective to sensitize
106 107
youth to tourism service in order to under the ongoing scheme of the
evince interest in becoming a service Ministry of Capacity Building for Service
provider in the field of tourism. Youth Providers. The Ministry of Tourism also
trained under this scheme will also proposes to utilize the students of the
be utilized for the CWG-2010. The Institute of Hotel Management, Pusa to
programme is a short-term training augment the manpower requirements
programme of 21 days to encourage during the Games.
youth to work as student-volunteers
18.11 The Ministry of Tourism proposes to
in tourism industry. The CWG-
promote the CWG-2010 overseas

COMMONWEALTH GAMES,
2010 would require an estimated
for which Branding and Publicity
15,000 – 20,000 pool of trained and
Campaigns would be held in
experienced volunteers. The Volunteer

DELHI – 2010
Commonwealth markets like UK,
Programme is being managed by the
Canada, Australia, New Zealand,
Organizing Committee, CWG-2010
South Africa, Singapore and Malaysia
along with different agencies. The
in the form of Fam Tours for media and
Ministry of Tourism has proposed to the
important players from trade etc.
Organizing Committee that training of
some volunteers may be conducted

108 109
NORTH EASTERN REGION
AN OVERVIEW OF
AN OVERVIEW OF
NORTH EASTERN REGION 19
19.1 Government of India attaches great and white water rivers and cultural diversity, 19.2 Infrastructure and other projects 19.6 Hospitality to Foreign Media/Travel
importance to the development of tourist number of tourist arrivals has been marginal Trade Personnel
A mega project – Development of Gangtok
infrastructure in the North Eastern region in due to lack of adequate infrastructure and
as a major destination has also been The Ministry of Tourism extends hospitality to
view of its immense tourism potential. North other tourist amenities at various tourist
sanctioned for the State of Sikkim. Under Journalists, Travel Trade and Travel Writers
Eastern Region comprises eight States attractions in the region.
Adventure tourism, three projects have been etc. from different countries of the world so
namely; Arunachal Pradesh, Assam, Manipur,
Towards achievement of this objective, sanctioned: Development of Aero-sports at as to promote India including North Eastern
Meghalaya, Mizoram, Nagaland, Tripura
10 % of the Plan allocation of the Ministry Aizwal, Mizoram; High Altitude Trekking in Region as a tourist destination. The Ministry
and Sikkim. The location of the region is
has been earmarked for the development Sikkim; and Purchasing of Adventure Sports of Tourism, Government of India organized
strategically important as it has international
and promotion of North Eastern Region. Equipment, Manipur. two familiarization tours of prominent tour

NORTH EASTERN REGION


borders with Bangladesh, Bhutan, China and
The financial assistance being given to operators and media personalities who
Myanmar. 19.3 Rural Tourism

AN OVERVIEW OF
North Eastern States includes assistance visited various destinations/locations in the
The rich natural beauty, serenity and exotic for development of tourist infrastructure, The Rural Tourism scheme is the 10th plan States of North Eastern Region.
flora and fauna of the area are invaluable promotion of fairs/festivals and tourism initiative of the Ministry of Tourism. It aims at
19.7 Publicity
resources for the development of eco- related events in the region, Information improving the rural economy by promoting
tourism. The region is endowed with diverse Technology (IT) related projects, publicity traditional rural art, craft textile, culture etc. In order to give wide publicity to the tourist

tourist attractions and each State has its campaigns, market development assistance, and livelihood through tourism process. The attractions of the North East Region, the

own distinct features. The attractions are human resource development, promotion Ministry gives CFA for creating infrastructure Ministry has produced a series of collaterals

scattered over the entire region and are and marketing etc. An amount of Rs. 100 and for human resource development in rural including State-wise brochures and thirteen

largely located in remote areas within highly crore was allocated in the year 2008-09 for areas for developing sustainable tourism in posters on each individual state and

fragile environment. These attractions and the region. the form of rural tourism projects. In 2008-09, five themes related to the region such as

the people of the region constitute the tourism three sites in Sikkim and two sites in Nagaland music & dance and arts & crafts.
In order to develop and promote tourism in A compendium on North East as a whole
resources at large. Despite abundance of have been given CFA under rural tourism.
the region, Ministry of Tourism has taken the and also a set of six display scrolls on
natural beauty, snow-peaked mountains 19.4 Participation in International Travel
following steps. each of the individual state of North East
Fairs and Exhibitions
have been produced. A website devoted to
Free space is provided to North Eastern North East (www.northeastofindia.com)
States in the India Pavilion at SATTE and has been launched. A logo and brand-line
at important international travel fairs and for the North East titled “India’s North East
exhibitions such as ITB Berlin, WTM London – Paradise Unexplored” has been devised
etc. This is given on complimentary basis so for the North Eastern Region. A CD of the
that the states can showcase and promote brochure and a high resolution image CD
their tourism products in the international on the Region have been produced. Films
markets. and commercials on North East and a
19.5 Market Development Scheme film on Eastern Himalayas have also been
produced. In 2007-08, Rs. 7 crore and in
Under the scheme, the Tour Operators of the
2008-09 Rs. 11 crore have been spent for
North Eastern Region, which are approved by
promotion of North Eastern Region.
the State Governments, will also be eligible
for assistance for trips overseas for promotion
through participation in international travel
trade fairs or for sales promotion.

112 113
IMPORTANT AUDIT
OBSERVATIONS
IMPORTANT
AUDIT OBSERVATIONS 20
20.1 Undue benefit to a private publisher in • Internal controls in the MoT were found the detailed proposal/project plan. In • The monitoring committee for
printing of the magazine “Incredible India” lacking as excess central financial the absence of a forecast on tourist overseeing the implementation of
assistance (CFA) of Rs. 2.96 crore inflow, normal annual growth rate and Destination and Circuit projects
Ministry of Tourism failed to consider
was released in nine projects without additional growth rate envisaged as had not been constituted and the
the potential for revenue generation to
restricting the assistance to 90 per cent a result of the projected investment, convergence committee for overseeing
Government, while awarding the work of
of the project cost. Similarly, MoT also there were no benchmarks to verify the implementation of rural tourism projects
publication of the “Incredible India” magazine
released excess CFA of Rs. 2.90 crore actual achievement of objectives. had not been set up in four States.
to a private publisher and subsequently
in eight projects by sanctioning funds
renewing the agreement with the same
to cover the cost of the project that was
publisher. This resulted in significant loss of
to be borne by the State Governments.
revenue to the Government. In addition, there
Three projects costing Rs. 6.97 crore

IMPORTANT AUDIT
were significant deficiencies, affecting the

OBSERVATIONS
were also sanctioned without the
transparency of the contracting process.
approval of the competent authority.
20.2 Wasteful expenditure on hiring of
• Funds amounting to Rs. 86.27 crore
excess space at World Travel Market
released for tourism projects were lying
Due to improper assessment, Government unutilized with the State Governments/
of India Tourist Office in London hired space executing agencies in Kerala, Tamil
in excess of requirement of World Travel Nadu, Uttarakhand, Madhya Pradesh
Market during the years 2003, 2004 and 2005 and Chhattisgarh.
leading to significant underutilization of space
• Utilisation Certificates (UCs) were
and wasteful expenditure of Pound 255,069
not submitted regularly by the State
(Rs. 2.06 crore).
Governments. Some of the UCs
20.3 Recovery at the instance of Audit furnished were found inaccurate and
At the instance of Audit, the Ministry recovered incomplete in test check.
an amount of Rs.19.20 lakh disbursed as • Nearly 50 per cent of the projects
Central Financial Assistance for a project in selected for detailed audit scrutiny in
Karnataka, which had not been executed. six states were found delayed due to
20.4 Performance Audit of “Product/ delay in acquisition of land and issue
Infrastructure Development for Destination of work orders, change of site, slow
and Tourist Circuits” progress of work and short release of
funds by the State Governments.
• Ministry of Tourism (MoT) released
Rs. 1500 crore during 2002-03 to • In Chhattisgarh and Uttarakhand, no
2006-07 to State Governments for authenticated data was maintained for
implementation of various projects identification of most visited sites. In
relating to Destination Development Kerala and Tamil Nadu, four projects
and Tourist Circuits, but did not costing Rs. 19.93 crore were selected
monitor utilization of these funds in without adhering to the scheme
an effective manner to ensure timely guidelines.
implementation of the projects by the • In some states, no forecast for
State Governments. increased tourist inflow was made in

116 117
ANNEXURES
ANNEXURES
ANNEXURE I ANNEXURE II
ORGANISATIONAL CHART
PROJECTS SANCTIONED TO THE STATES/UNION TERRITORIES

Sl. No. States Number of Amount sanctioned Amount released


Sujit Banerjee
Projects (Rs. in lakh) (Rs. in lakh)
Secretary to the Government of India and Director General (Tourism)
1 Andhra Pradesh 7 9980.58 5480.88
2 Arunachal Pradesh 13 3147.74 2517.81
3 Assam 4 2107.61 1686.09

Additional Secretary 4 Bihar 9 1798.45 1438.76


Sanjay Kothari
5 Chandigarh 5 799.11 590.73

ANNEXURES
6 Chhattisgarh 1 1133.82 566.91
7 Dadra & Nagar Haveli 3 24.88 19.90
8 Daman & Diu 1 12.50 10.00
ADG (T)
Devesh Chaturvedi
Joint Secretary
Leena Nandan
Addl. Director General (MR)
Dr. R.N. Pandey
Advisor (T) Joint Secretary &
Dr. Manas Bhattacharya Financial Advisor
9 Delhi 1 15.00 12.00
(Economic Advisor) E.K. Bharatbhushan
10 Goa 2 4314.91 105.00
11 Gujarat 7 2133.66 1462.75
12 Haryana 7 2495.49 740.22
13 Himachal Pradesh 9 2977.66 2382.12
Director
(Admn.)
DDG
(TT)
Dy. Secy
(HRD,
Jt. Director
(OL)
DDG
(H&R)
Jt. DG (MR)
Ajay Kumar Gupta
Asstt. DG
Sethuraman Sathish
Deputy Secretary (Fin.)
K. Ravindran 14 Jammu & Kashmir 25 3827.57 1866.99
Umesh Kumar JP Shaw RTI & DO) Devki Vikas Rustagi
Kalra Vijay Kumar 15 Kerala 12 4269.52 2977.45
16 Karnataka 4 4273.21 2433.11
17 Maharashtra 3 4110.05 2166.58
18 Manipur 9 2943.84 2355.07
19 Meghalaya 6 1238.54 995.83
Director Director DDG (Publicity, Asstt. DG (OM)
Prabhakar Umesh Kumar M.Mehta
Dubey Kalra*
Event & IT)
Madhu Dubey
20 Mizoram 4 318.38 254.71
21 Madhya Pradesh 11 3141.11 2335.37
22 Nagaland 11 2544.66 2035.70
MR – Market Research DDG – Deputy Director General 23 Orissa 6 4085.38 2385.47
T – Tourism Dy. Secy- Deputy Secretary
24 Puducherry 4 252.80 202.24
TT – Travel Trade
H&R – Hotels & Restaurants 25 Punjab 3 1968.10 848.35
HRD – Human Resource Development 26 Rajasthan 8 4189.56 2965.73
RTI – Right to Information
DO – Domestic Offices 27 Sikkim 23 7076.38 4938.34
OL – Official Language 28 Tamil Nadu 15 3595.72 2871.07
OM – Overseas Marketing
IT – Information Technology
29 Tripura 6 360.94 289.71
Fin – Finance 30 Uttar Pradesh 6 3839.64 2631.81
DG – Director General
31 Uttarakhand 3 4468.72 1474.94
*Umesh Kumar Kalra holds dual charge 32 West Bengal 8 3282.27 2006.04
Total 236 90727.80 55047.68

120 121
ANNEXURE III ANNEXURE III
LIST OF SURVEYS/STUDIES LIST OF SURVEYS/STUDIES

A. Surveys/Studies/DPRs/Feasibility Studies 5. Tourism Survey for the State of 2. Study to assess the requirement 5. Detailed Project Report for
completed during the year 2008-09: Maharashtra. of Hotel Rooms/Accommodation Jagannath Puri, Bhubaneswar &
Surveys/Studies: 6. Tourism Survey for the State of in Metro Cities and 50 Major Tourist Chilka as Mega Tourism Circuits in
Punjab. Centres in India. Orissa.
1. Evaluation study of the plan
7. Tourism Survey for the State of 3. Action Plan to raise the number 6. Detailed Project Report (DPRs) for
scheme “Assistance to IHMs/FCIs/
Delhi. of foreign tourists visiting India Freedom Struggle Circuit &
IITTM/NIWS”.
8. Continuous Tourist Survey in from 3 million to 15 million in 5 Religious Circuit in Punjab.
2. Evaluation study of the plan
Kerala. years’ time, 20 million in 8 years’ 7. Detailed Project Report (DPRs) for
scheme “Computerization &
9. Study on Problems and prospects time and 25 million in 10 years’ time. destination development for
Information Technology”.
of Accessible Tourism in India. 4. Evaluation of the scheme “Incentive Amritsar, Patiala & Wagah Border
3. Evaluation study of the plan
10. Study to analyze the factors to Accommodation Infrastructure”. in Punjab.

ANNEXURES
scheme of “Assistance for Large
responsible for slow-down in 5. Evaluation study of the scheme of 8. Detailed Project Report (DPR) for
Revenue Generation Projects”.
tourism sector in India. Rural Tourism the Mega Tourism Project of Varanasi-
4. Evaluation study of the plan scheme
11. Tourism development plans for 6. Evaluation study for the plan Sarnath in Uttar Pradesh.
“Market Research - Professional
the States of Meghalaya & Arunachal scheme of Domestic Promotion & 9. Detailed Project Report (DPR) for
Services”.
Pradesh. Publicity Hospitality. development of Aero Sports at
Detailed Project Reports: 7. Evaluation of the scheme of Aizawl in Mizoram.
Master Plans/ Detailed Project Reports:
1. Detailed Project Report for financial assistance to States for 10. Detailed Project Report (DPR)
1. Detailed Project Report for circuits/
Infrastructure development of Culturally development of circuits/destination for Tourism Circuit Development
destinations at Dhalai – North
Significant Circuits of Haridwar– as also a sample of projects at Itanagar Zero-Daporijo-Basar in
District Circuit in Tripura.
Rishikesh-Muni Ki Reti-Swargashram in sanctioned to the State Arunachal Pradesh.
2. Detailed Project Report for circuits/
Uttarakhand under Mega Circuit/ Governments. 11. Detailed Project Report (DPR) for
destinations at West – South
Destination. 8. Evaluation study for the plan Tourism Destination at Mechuka
District Circuit in Tripura.
2. Detailed Project Report for scheme of Capacity Building for (West Siang Distt.) in Arunachal
3. Detailed Project Report for
Infrastructure development of the Service Providers (CBSP). Pradesh.
destination development at
Culturally Significant Destination in 9. Survey on collection of domestic 12. Detailed Project Report for Tourism
Amarpur in Tripura.
Gangtok, Sikkim under Mega tourism statistics for the State of Destination at Jai Rampur War
4. Detailed Project Report for
Circuit/Destination. Uttar Pradesh. Memorial (Changlang District) in
destination development at Khowai
3. Detailed Project Report for 10. Survey on collection of Domestic Arunachal Pradesh.
in Tripura.
Infrastructure development of Tourism Statistics for the State of 13. Detailed Project Report for
5. Detailed Project Report for rural
Culturally Significant Destinations Goa. destination development of
development at Bagbari
for development of Churches of 11. Survey on collection of Domestic Dumbur Lake in Tripura.
(Mohanpur) in Tripura.
Goa under Mega Circuit/ Tourism Statistics for the State of 14. Detailed Project Report for
6. Detailed Project Report for rural
Destination. Orissa. destination development of Belonia
development at Baramura Eco
4. Detailed Project Report for Detailed Project Reports: in Tripura.
Park (Teliamura) Rural Village in
development of “Ishingthinabi 15. Detailed Project Report for
Tripura. 1. Detailed Project Report for
Lake” Thoubal in Manipur. destination development of
7. Detailed Project Report for rural Southern Tourist Circuits – Phase-
5. Detailed Project Report for Agartala in Tripura.
development at Sarasima (Belonia) II, two destinations at Kanhmum &
development of Khongjom War 16. Detailed Project Report for
Rural Village in Tripura. Sakawrdai; two Rural Tourism
Memorial Complex, Thoubal in destination development of
8. Detailed Project Report for rural Circuits at Sesawng Village
Manipur. Udaipur in Tripura.
development at Kalapania & Thenzawl village in the State of
B. Surveys/Studies commissioned/taken up 17. Detailed Project Report for Rural
(Sonamura) Rural Village in Mizoram.
during 2008-09: Tourism Project at Banabithi in
Tripura. 2. Detailed Project Report for
Tripura.
Surveys/Studies: C. Surveys/Studies/DPRs/Feasibility destination development at Aizuto
18. Detailed Project Report for Rural
1. International Passenger Survey. Studies completed during the year and Tuophema in Nagaland.
Tourism Project at Hurijala in
2. Domestic Tourism Survey by 2007-08: 3. Detailed Project Report for
Tripura.
National Sample Survey development of Circuit at Tueasang-
Surveys/Studies:
Organisation. Zunheboto-Kiphire in Nagaland.
1. Study to quantify the size, scope 4. Detailed Project Report for Circuit
3. Tourism Survey for the State of
and economic impact etc. of the development at Wokha-Nuiland
Andhra Pradesh.
India’s Convention Industry. Dimapur-Peren in Nagaland.
4. Tourism Survey for the State of
Jharkhand.
122 123
ANNEXURE IV ANNEXURE V
DOMESTIC INDIATOURISM OFFICES OVERSEAS INDIATOURISM OFFICES

Regional Offices
Sl. No. Operation/Station Countries Covered
1. New Delhi

2. Mumbai America
1. New York All States on the East Coast of USA, South America
3. Kolkata
up to Columbia/Venezuela
4. Chennai 2. Los Angeles All States on the West Coast of USA up to Panama

5. Guwahati 3. Toronto Canada and Greenland

ANNEXURES
Other Offices UK

1. Patna 4. London UK, Ireland and Iceland

2. Jaipur Europe

3. Bangalore 5. Frankfurt Germany, Poland, Czech Republic, Slovakia, Austria,


Romania, Bulgaria, CIS countries, Israel
4. Varanasi
6. Paris France, Switzerland, Spain, Portugal
5. Agra
7. Amsterdam Netherlands, Luxembourg, Belgium,
6. Bhubaneswar Scandinavian countries
8. Milan Italy, Greece, Malta
7. Port Blair

8. Imphal West Asia


9. Dubai KSA, UAE, Iran, Syria, Kuwait, Qatar, Bahrain,
9. Shillong
Jordan, Yemen, Lebanon, Iraq, Egypt, Turkey
10. Hyderabad 10. Johannesburg South Africa, Kenya, Mozambique, Tanzania,

11. Kochi Zimbabwe, Mauritius, Madagascar

12. Goa Australasia

13. Aurangabad 11. Sydney Australia, New Zealand, Fiji and The Pacific
12. Singapore Singapore, Malaysia, Thailand, Brunei, Indonesia,
14. Khajuraho
Vietnam
15. Naharlagun (Itanagar)
East Asia
13. Tokyo Japan, South & North Korea, The Philippines

14. Beijing Mainland China, Taiwan, Hong Kong, Laos,


Mongolia and Macau

124 125
Designed and produced for the Ministry of Tourism, Government of India, by Ashok Creatives,
India Tourism Development Corporation and printed at Mehta Offset Pvt. Ltd., New Delhi 110 028