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Marketing of Beer in Mumbai

Marketing of Beer in Mumbai

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Published by shailesh Maurya
This is my MBA summer internship project on "Marketing of Beer in mumbai with reference to Tiger Beer" It cover basic details of the beer industry
This is my MBA summer internship project on "Marketing of Beer in mumbai with reference to Tiger Beer" It cover basic details of the beer industry

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Published by: shailesh Maurya on Aug 03, 2009
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05/24/2013

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The most common colour is pale amber produced from using pale malts.
Pale lager is a term used for beers made from malt dried with coke. Coke had been
first used for roasting malt in 1642, but it wasn't until around 1703 that the term pale
ale
was first used.

Dark beers are usually brewed from a pale malt or lager malt base with a
small proportion of darker malt added to achieve the desired shade. Other colourants
—such as caramel—are also widely used to darken beers. Very dark beers, such as
stout use dark or patent malts that have been roasted longer. Guinness and similar
beers include roasted unmalted barley.

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